Small Business Marketing Via Social Media

About Your Presenters Jared Smith Co-Founder, CEO 14+ Years Business Development and Account Management Web-based Applications, Software, Technology John Walker Co-Founder, CSO 15+ yrs in recruiting Career Management & Technology Recruiting Solutions

About Talent Evolution, LLC Talent Evolution, LLC (www.talentevolution.com) is a digital marketing and social media consulting firm. In today s ever-evolving world, jobs, careers, companies and brands are in constant flux. We help our clients, both job seekers and business owners, develop effective strategies or action plans to leverage the power of social media and digital tools to achieve their career and business marketing goals. Brand & Social Media Solutions Blogs/Micro-Sites Social Media Packages LinkedIn Facebook Twitter SEO / Google Places Email Marketing Consulting Speaking & Training Seminars Custom Workshops Training One-On-One Group

What s Very Dangerous Is Not To Evolve --Jeff Bezos Amazon Founder & CEO

Agenda The Power of Social Media Trends/Industry Data Impact on Small Businesses The Foundation of Your Social Media Marketing Strategy Why & How? Case Study Leverage Social Media to Grow Your Business The Big Three: Facebook, Twitter & LinkedIn Email Marketing YouTube Best Practices/Strategy Putting it all Together

Video: The Power of Social Media

The Power of Social Media Social sites used to share information, build and/ or maintain relationships and networks Networking Blogging Podcasting Video Sharing Photo Sharing

Social Media and Your Business Why Now?

The Status Quo: Traditional Advertising Have Results Started to Decline? Direct Marketing Email Blasts Newspapers, Magazines Radio Tradeshows TV Yellow Pages **Cost & Duration

Social Media and Your Business On-Going Trend --Budget/Strategy Shift--

2010 Study Lead Generation Trends

2010 Study Marketing & Small Businesses

Why Social Media & Small Businesses? Brand Awareness Competitors Gain New Customers Customer Relationship Management Reputation Management New Technologies & Trends Recruiting New Employees

Social Media is Here To Stay

Let s Recap Why Social Media? Social Media is Here to Stay Traditional Advertising methods are on the decline Growing Marketing Tactic for Small Businesses Share Information Build or Maintain Relationships/Networks

The Foundation of Your Social Media Marketing Strategy SEO

Search Engine Optimization Blog/ Website SEO

Search Engine Optimization Will your prospective customers be able to find YOU?

Case Study The Basics: Sharone Business: Hair Stylist 25 years of experience Rents Chair at Long Beach Salon Challenge: Need to Acquire more customers in down economy Reduced Results from Traditional Advertising Methods Limited Marketing Budget No experience with Online Marketing

Case Study The Solution: Healthy Hair and Me Our Approach: Create Blog/Micro-site Establish Focus on Healthy Hair Reach New Customers Google Places Listing Expand Business Territory

Blog/Website

Google Places

The Stats: Google Analytics

The Stats: Google Search Terms/Keywords

Case Study Lets Talk about Results: HealthyHairandMe.com Accomplishments in 30 days: Indexed on Google #1 on Google Places Steady increase of new potential customers

Leverage Social Media to Grow Your Business SEO

Does Anyone Like Your Business?

Facebook: The Essentials Your Profile Pages Events Groups

Why Facebook? Two very important reasons your business should be on Facebook: 50% of active users log on to Facebook in any given day Average user spends more than 55 minutes per day on Facebook

Facebook How do likes help my business?

The Value of a Facebook Fan/Like 68% of Facebook Fans/Likes indicate they are very likely to recommend a product. Fans/Likes are 28% more likely to continue using the brand. Fans/Likes are 41% more likely than non-fans to recommend a fanned/liked product to their friends. Performics, The Impact of Social Media

Facebook: Pages

Facebook: Best Practices/Strategy Setup branded Facebook account and profile Create a unique Like page specific to your business and expertise Custom Background & Tabs Incorporate your preferred logo Create Vanity URL for page

Are you LinkedIn?

LinkedIn: The Essentials Your Profile Company Profiles Search Groups Connections Recommendations Questions & Answers

LinkedIn: Your Profile (Before)

LinkedIn: Your Profile (After)

LinkedIn: Company Pages

LinkedIn: Best Practices/Strategy Create or update your account Complete your profile to 100% Link to your Blog, Twitter, Website or other social media profiles Build your network Join Groups Ask and answer questions

Do you Tweet?

Twitter: The Essentials Your Profile Building a Following Connecting with Customers Build your Brand Followers: Developing Customer Relationships

Twitter: Your Profile & Your Following

Twitter: Promotions, Offers, Contests

Twitter: Best Practices/Strategy Setup a Twitter Account Link to your LinkedIn Account, Blog, Website, or other Social Media Profile Look for others in your profession or Industry to Follow Follow People and Companies of interest Tweet about your company and/or products

Twitter Humor

Integrate Email Marketing

2010 Marketing Trends Survey

Sample: Email Marketing Template

Why Email Marketing? Build or Enhance your Brand. Gain New Customers Customer Feedback/Retention Product Launches

Let s Not Forget YouTube

YouTube: Best Practices/Strategy Setup branded Youtube account and profile Incorporate your logo Create a Custom Background Integrate into existing website Upload existing and future videos

Putting It All Together SEO

Questions?

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