Rate Card valid from 02.01.2013. Regional. Rate Card. Issues

Rate Card valid from 02.01.2013 2013 Rate Card Regional Issues

Contens General Information regional issues Przegląd Sportowy + Sport regional mutations Formats Technical Specifications Other Forms of, Printing Houses General Conditions 2 3 4 5 6 7 8

General Information Publisher Ringier Axel Springer Polska Sp. z o.o., ul. Domaniewska 52, -672 Warszawa www.ringieraxelspringer.pl President: Edyta Sadowska Financial Details Bank Account Number: Deutsche Bank Polska SA, nr NIP - - - For International Clients: SWIFT CODE: DEUTPLPX IBAN: Deadlines Orders Materials, Przegląd Sportowy, Sport 3 working days 2 working days Mieszkanie, Motoryzacja, Zdrowie, Zakupy i inne 4 working days 3 working days Flat, Motorisation, Health, Shopping and others Regional Divisions of Sales Department Sales Department in Gdańsk tel. 58 767 72 10 e-mail: gdansk.brpc@axelspringer.pl Sales Department in Kraków tel. 12 428 20 90 e-mail: krakow.brpc@axelspringer.pl Sales Department in Katowice tel. 32 352 06 70 e-mail: katowice.brpc@axelspringer.pl Sales Department in Łodź tel. 42 634 67 80 e-mail: lodz.brpc@axelspringer.pl Sales Department in Poznań tel. 61 850 12 29 e-mail: poznan.brpc@axelspringer.pl Sales Department in Wrocław tel. 71 344 59 80 e-mail: wroclaw.brpc@axelspringer.pl Sales Department in Warszawa tel. 22 232 13 83 e-mail: warszawa.brpc@axelspringer.pl Sales Department in Bydgoszcz tel. 52 327 64 71-72 e-mail: bydgoszcz.brpc@axelspringer.pl Sales Department in Szczecin tel. 91 484 88 30 e-mail: szczecin.brpc@axelspringer.pl Sales Department in Białystok tel. 85 744 20 12 e-mail: bialystok.brpc@axelspringer.pl www.ringieraxelspringer.pl 2

Ringier Axel Springer Polska Dailies Rate Card Regional Issues Editorial and Pages in the Nationwide Issues Advert Available Size w x h Monday Tuesday Wednesday Thusday Friday Saturday Placement Formats mm DA1-1 module 38 x 42 480 450 450 650 480 450 Warszawa Editorial junior 205 x 248 10 800 840 840 14 400 10 800 840 DA1-1 module 38 x 42 450 410 410 600 450 410 DA1-1 module 38 x 42 165 150 150 220 165 150 Last junior 205 x 248 11 040 10 320 10 320 15 120 11 040 10 320 DA1-1 module 38 x 42 460 430 430 630 460 430 DA1-1 module 38 x 42 345 255 255 390 345 255 Poznań Editorial junior 205 x 248 5 520 4 080 4 080 6 240 5 520 4 080 DA1-1 module 38 x 42 230 170 170 260 230 170 DA1-1 module 38 x 42 100 74 74 113 100 74 Last junior 205 x 248 7 200 5 280 5 280 160 7 200 5 280 DA1-1 module 38 x 42 300 220 220 340 300 220 DA1-1 module 38 x 42 495 380 380 550 495 380 Katowice Editorial junior 205 x 248 7 920 6 120 6 120 760 7 920 6 120 DA1-1 module 38 x 42 330 255 255 365 330 255 DA1-1 module 38 x 42 138 106 106 152 138 106 Last junior 205 x 248 10 320 7 920 7 920 11 400 10 320 7 920 DA1-1 module 38 x 42 430 330 330 475 430 330 DA1-1 module 38 x 42 305 225 225 390 305 225 Kraków Editorial junior 205 x 248 4 920 3 600 3 600 6 240 4 920 3 600 DA1-1 module 38 x 42 205 150 150 260 205 150 DA1-1 module 38 x 42 6 70 70 121 6 70 Last junior 205 x 248 6 360 4 680 4 680 160 6 360 4 680 DA1-1 module 38 x 42 265 195 195 340 265 195 DA1-1 module 38 x 42 305 250 250 390 305 250 Wrocław Editorial junior 205 x 248 4 920 3 960 3 960 6 240 4 920 3 960 DA1-1 module 38 x 42 205 165 165 260 205 165 DA1-1 module 38 x 42 72 72 113 72 Last junior 205 x 248 6 360 5 160 5 160 160 6 360 5 160 DA1-1 module 38 x 42 265 215 215 340 265 215 Łódź, Bydgoszcz, Szczecin, Białystok DA1-1 module 38 x 42 240 195 195 280 240 195 Editorial junior 205 x 248 3 840 3 120 3 120 4 440 3 840 3 120 DA1-1 module 38 x 42 160 130 130 185 160 130 DA1-1 module 38 x 42 75 61 61 6 75 61 Last junior 205 x 248 5 0 40 4 080 4 080 5 760 5 040 4 080 DA1-1 module 38 x 42 210 170 170 240 210 170 DA1-1 module 38 x 42 305 240 240 390 305 240 Trójmiasto Editorial junior 205 x 248 4 920 3 840 3 840 6 240 4 920 3 840 DA1-1 module 38 x 42 205 160 160 260 205 160 DA1-1 module 38 x 42 2 72 72 117 2 72 Last junior 205 x 248 6 360 5 040 5 040 160 6 360 5 040 DA1-1 module 38 x 42 265 210 210 340 265 210 Extra Charge Page choice + 5% Location choice on a + 5% Payment after publication + % Nonstandard format* + 50% *) Orders examined individually Number of modules on a : 48. The ad price ad equals a number of modules multiplied be a module price. Does not apply to Full Page Junior Page; Discounts do not sum up Prices do not include 23% VAT; Prices in PLN 3

Ringier Axel Springer Polska Dailies Rate Card Regional Issues Editorial Pages Regional Mutations Province Available Size w x h Monday Tuesday Wednesday Thusday Friday Saturday Formats mm lubelskie junior 205 x 248 3840 3120 3120 4080 3840 3120 DA1 1 module 38 x 42 160 130 130 170 160 130 podkarpackie junior 205 x 248 2880 2400 2400 3120 2880 2400 lub podlaskie lub opolskie DA1 1 module 38 x 42 120 100 100 130 120 100 warmińsko-mazurskie junior 205 x 248 2640 2280 2280 3000 2640 2280 lub świętokrzyskie lub lubuskie DA1 1 module 38 x 42 110 5 5 125 110 5 Editorial Pages Theme Supplements Advert Days Size w x h Łódź, Bydgoszcz, Formats Warszawa Poznań Katowice Kraków Wrocław Placement of Issue mm Szczecin, Białystok Trójmiasto Motorisation Tuesday DA1 38 x 42 280 170 255 150 165 130 160 Health Wednesday DA1 38 x 42 250 170 255 150 165 130 160 Job Wednesday DA1 38 x 42 250 170 255 150 165 130 160 Flat Friday DA1 38 x 42 280 220 300 185 185 150 185 Shopping Friday DA1 38 x 42 280 220 300 185 185 150 185 Other supplements othes DA1 38 x 42 280 220 300 185 185 150 185 Editorial Pages PRZEGLĄD SPORTOWY + Sport Regional Mutations Province Available Size w x h Monday Tuesday Wednesday Thusday Friday Saturday Formats mm DE6 Full Page 246 x 362 9 600 7 200 7 200 7 200 160 7 200 zachodniopomorskie junior 205 x 248 6 500 4 800 4 800 4 800 5 500 4 800 DA1 1 module 38 x 42 200 150 150 150 170 150 DE6 Full Page 246 x 362 5 760 4 320 4 320 4 320 4 896 4 320 pomorskie junior 205 x 248 3 900 2 880 2 880 2 880 3 300 2 880 DA1 1 module 38 x 42 120 0 0 0 102 0 DE6 Full Page 246 x 362 3 840 2 880 2 880 2 880 3 264 2 880 kujawsko-pomorskie junior 205 x 248 2 600 1 920 1 920 1 920 2 200 1 920 DA1 1 module 38 x 42 0 60 60 60 68 60 podlaskie, DE6 Full Page 246 x 362 9 600 7 200 7 200 7 200 160 7 200 warmińsko-mazurskie junior 205 x 248 6 500 4 800 4 800 4 800 5 500 4 800 DA1 1 module 38 x 42 200 150 150 150 170 150 DE6 Full Page 246 x 362 9 600 6 528 6 528 6 528 7 680 6 528 wielkopolska junior 205 x 248 6 480 4 400 4 400 4 400 5 200 4 400 DA1 1 module 38 x 42 200 136 136 136 160 136 DE6 Full Page 246 x 362 2 400 1 632 1 632 1 632 1 920 1 632 lubuskie junior 205 x 248 1 620 1 100 1 100 1 100 1 300 1 100 DA1 1 module 38 x 42 50 34 34 34 40 34 DE6 Full Page 246 x 362 9 600 7 200 7 200 7 200 160 7 200 łódzkie, lubelskie junior 205 x 248 6 500 4 800 4 800 4 800 5 500 4 800 DA1 1 module 38 x 42 200 150 150 150 170 150 DE6 Full Page 246 x 362 12 000 160 160 160 600 160 Warszawa, mazowieckie junior 205 x 248 8 100 5 500 5 500 5 500 6 500 5 500 DA1 1 module 38 x 42 250 170 170 170 200 170 DE6 Full Page 246 x 362 9 600 7 200 7 200 7 200 160 7 200 dolnośląskie, opolskie junior 205 x 248 6 500 4 800 4 800 4 800 5 500 4 800 DA1 1 module 38 x 42 200 150 150 150 170 150 DE6 Full Page 246 x 362 16 800 12 000 12 000 12 000 14 400 12 000 śląskie junior 205 x 248 11 200 000 000 000 600 000 DA1 1 module 38 x 42 350 250 250 250 300 250 DE6 Full Page 246 x 362 7 200 4 896 4 896 4 896 5 760 4 896 małopolskie junior 205 x 248 4 860 3 300 3 300 3 300 3 900 3 300 DA1 1 module 38 x 42 150 102 102 102 120 102 DE6 Full Page 246 x 362 1 800 1 224 1 224 1 224 1 440 1 224 świętokrzyskie junior 205 x 248 1 215 25 25 25 75 25 DA1 1 module 38 x 42 37 25 25 25 30 25 DE6 Full Page 246 x 362 3 000 2 040 2 040 2 040 2 400 2 040 podkarpackie junior 205 x 248 2 025 1 375 1 375 1 375 1 625 1 375 DA1 1 module 38 x 42 63 43 43 43 50 43 Extra Charge Page choice + 5% Location choice on a + 5% Payment after publication + % Nonstandard format* + 50% *) Orders examined individually Number of modules on a : 48. The ad price ad equals a number of modules multiplied be a module price. Does not apply to Full Page DE6 and Junior Page; Discounts do not sum up Prices do not include 23% VAT; Prices in PLN 4

Formats in and Przegląd Sportowy + Sport Formats available on advertising and editorial s in nationwide issues, regional issues and thematic supplements* Special Formats on the 1st cover in nationwide issues Przegląd Sportowy + Sport Double Spread Banner DS1 85 x 30 mm Baner DS1 60 x 55 mm Banner DS2 246 x mm Banner DS3 246 x 50 mm Module DS1A 123 x 50 mm Module DS2A 80 x 50 mm 520 x 362 mm DA DA2 DA3 DA4 DA5 DA6 DA7 module 8 x 42 mm 2 modules 38 x 88 mm 3 modules 8 x 134,5 mm 4 modules 8 x 180,5 mm 5 modules 8 x 226,5 mm 6 modules 8 x 272 mm 8 modules 8 x 362 mm DB DB2 DB3 DB4 DB5 DB6 DB7 2 modules 80 x 42 mm 4 modules 80 x 88 mm 6 modules 80 x 134,5 mm 8 modules 80 x 180,5 mm 10 modules 80 x 226,5 mm 2 modules 80 x 272 mm 6 modules 80 x 362 mm DC DC2 DC3 DC4 DC5 DC6 DC7 3 modules 121, x 42 mm 6 modules 121, x 88 mm 9 modules 121, x 134,5 mm 12 modules 121, x 180,5 mm 5 modules 121, x 226,5 mm 8 modules 121, x 272 mm 24 modules 121, x 362 mm DD DD2 DD3 DD4 Junior Page DD6 4 modules 163 x 42 mm 8 modules 163 x 88 mm 12 modules 163 x 134,5 mm 16 modules 163 x 180,5 mm 205 x 248 mm 32 modules 163 x 362 mm DE DE2 DE3 DE4 half DE5 DE6 full 6 modules 246 x 42 mm 12 modules 246 x 88 mm *) Does not apply to supplements: TV, GWIAZDY, MAGAZYN SPORTOWY, SKARB KIBICA 18 modules 246 x 134,5 mm 24 modules 246 x 180,5 mm 30 modules 246 x 226,5 mm 48 modules 246 x 362 mm 5

Technical Specifications dailies Printing technique Coldset Bitmaps Resolution: 300 DPI Mode: CMYK Total ink limit CMYK: 2 % Printing technique For single-color: -minimum one-element point size: points -minimum two-element point size: 9 points For multi-color: -minimum one-element point size: 9 points -minimum two-element point size: 11 points Minimum thickness of lines of one component CMYK: 0,2 point Minimum thickness of lines of two or more components CMYK: 1 point ATTENTION! total ink limit CMYK - maximum 2 %, in bitmaps, only one of CMYK values can have 100% opacity, black aple under text - CMYK 10,0,0,98, black line, frame - CMYK 0,0,0,100, colors of the printed advertisement may differ from the delivered cromalin by +/- %. magazine Printing technique Offset Bitmaps Resolution: DPI Mode: CMYK Total ink limit CMYK: - TV 260% - GWIAZDY 260% - MAGAZYN 270% - SKARB KIBICA 260% Printing technique For single-color -minimum one-element point size: 6 points -minimum two-element point size: 7 points For multi-color: -minimum one-element point size: points -minimum two-element point size: 10 points Minimum thickness of lines of one component CMYK: 0,2 point Minimum thickness of lines of two or more components CMYK: 0,75 point ATTENTION! all significant elements of the ad MUST be 5 mm shifted from the cutting line, total ink limit CMYK - maximum 270%, pure black - CMYK 0,0,0,100 will be overprinted automaticaly. Other overprints will be discarded (knockuot) reach black - 50,40,40,100 colors of the printed advertisement may differ from the delivered cromalin by +/- %. general information Prefered file types EPS (fonts converted to curves) PDF/X-1a:2001 max v1.3 (fonts converted to curves) TIF (with LZW) Files without CURVED FONTS will be changed. Other rules Shall the ad be prepared by the Sales Department, the ad materials should be delivered at least 4 working days in advance and they need to include all the graphic elements with descriptions. ATTENTION! Advertisement text shall not be composed of more than two colour. Only bold and black fonts shall be used in printing of the texts composed of more than one colours. Delivery of Advertisements Address: Biuro Reklamy Prasy Codziennej Ringier Axel Springer Polska Sp. z o.o., ul. Domaniewska 52, -672 Warszawa Internet: ftp.axelspringer.pl użytkownik: dzienniki hasło: reklama 6

Other Forms of advertising Inserts to, Przeglad Sportowy + Sport Available Maximum Weight Cost per Issues Format in mm (w x h) in gram 1000 copies nationwide issue 250 x 355 up to 35 90 local issue in Warsaw 250 x 355 up to 35 100 Orders of an insert can be placed for a part of the printrun Inserts to TV Available Maximum Weight Cost per Issues Format in mm (w x h) in gram 1000 copies loose inserts 210 x 272 up to 35 90 glued-in inserts 210 x 272 up to 35 160 stitched-in inserts 210 x 272 up to 35 120 Inserts to GWIAZDY Available Maximum Weight Cost per Issues Format in mm (w x h) in gram 1000 copies loose inserts 213 x 272 up to 35 90 glued-in inserts 213 x 272 up to 35 160 stitched-in inserts 213 x 272 up to 35 120 The rates refer to materials prepared by the advertiser and depend on the size, kind and volume of the inserts, stitched-in inserts or glued-in inserts. Each time their form and date of insertion shall be approved by the Sales Department. Prior to entering the agreement, the advertiser shall deliver a specimen of the insert, stitched-in insert or glued-in insert and receive acceptance of it from the Sales Department. Material have to be printed on coated paper, min. substance 100g/m2. Besides inserts similar to editorial columns or containig external ads will not be accepted. Insertion orders for all kinds of inserts shall be delivered weeks before the publication date. Inserts, stitched-in inserts or glued-in inserts shall be delivered to the printing house on pallets and shall include a detailed description of the issue number to which they will be enclosed. In the case of placing inserts Fakt TV and Fakt Gwiazdy, it is necessary to fill in the insert certificate (sample provided by RASP). Any person who delivers inserts to the printinghouse must have the insert certificate. test samples shall be delivered to the Sales Department to the following address: Dailies Sales Department RASP, ul. Domaniewska 52, -676 Warszawa. Printing Houses of, Przegląd Spotowy + Sport and Thematic Supplements Drukarnia Express Media Bydgoszcz ul. Grunwaldzka 229, Bydgoszcz, tel. 52 581 23 10 Seregni Printing Group Sosnowiec ul. Nowopogońska, Sosnowiec, tel. 364 24 67 Seregni Printing Group Warszawa ul. Matuszewska, Warszawa, tel. TV i GWIAZDY QuadWinkowski ul. Pułtuska 120, Wyszków, brama 3, tel. 22 336 72 08 SPORT Seregni Printing Group Sosnowiec ul. Nowopogońska, Sosnowiec, tel. 364 24 67 PRO MEDIA Sp. z o.o. ul. Składowa 4, 125 Opole PRZEGLĄD SPORTOWY Drukarnia Express Media Bydgoszcz ul. Grunwaldzka 229, Bydgoszcz, tel. 52 581 23 10 Seregni Printing Group Warszawa ul. Matuszewska, Warszawa, tel., Drukarnia Koszalin ul. Słowiańska 3a, Koszalin, tel. 94 340 35 98 Drukarnia Media Regionalne ul. Zakładowa 50, Tarnmobrzeg Wydawnictwo Prasa Podlaska Ignatki 40/2, Kleosin, tel. 85 747 44 19 Drukarnia Polskapresse Wrocław ul. Kolejowa, Bielany Wrocławskie, tel. 71 31 120 59 Media Regionalne Zielona Góra Al. Niepodległości 25, Zielona Góra AGORA TYCHY ul. Towarowa 4, Tychy, tel. 32 352 22 01 TYGODNIK PRZEGLĄD SPORTOWY QuadWinkowski ul. Pułtuska 120, Wyszków, brama 3, tel. 22 336 12 12 SKARB KIBICA RR Donnelley Global Print Solutions ul. Obr. Modlina 11, 30-733 Kraków, tel. 12 888 71 55 Prices do not include 23% VAT; Prices in PLN 7

General Conditions Expressions Article 1 The expressions defined below, whenever they appear in this document, shall be understood in the following way: General Rules general rules concerning advertisements printed in Ringier Axel Springer Polska Sp. z o.o. magazines and the daily newspaper, Przegląd Sportowy i Sport Publisher - Ringier Axel Springer Polska Sp. z o.o. (Ringier Axel Springer Polska Limited Liability Company) with its office in Warsaw, 52 Domaniewska Street; registered in National Court Register (businessmen register), Warsaw District Court, 20th Economic Department of National Court Register, no. 0000108017; NIP (taxpayer identification number) 521-10-00-198; REGON (statistical number) 010687650 Advertiser natural person, legal person or any other entity ordering an announcement or an advertisement in the Publisherís Titles Titles magazines and dailies issued by the Publisher Announcement an announcement of the proper dimensions charged per a module or any other surface unit which is detailed in the Publisherís Rate Card, promotional material or any other form of promotional publication. Advertisement advertising material of the proper dimensions charged per a module or any other surface unit which is detailed in the Publisherís Rate Card, promotional material or any other form of promotional publication including inserts. Article 2 The receipt of announcements and advertisements by the Publisher as well as their publications in the Publisherís Titles shall be made on the basis of these General Rules and the present legal regulations. Article 3 1. The Advertiser shall be responsible for the content of any announcements or advertisements. 2. The Publisher and the Editor-in-chief shall not be held responsible for the content of the printed announcements and advertisements. 3. Should the Publisher bear any costs of satisfying any persons whose rights have been violated as a result of the announcements or advertisements publication (in particular personal interests, copyright and neighbouring rights, inventive rights, on trademarks or decorative details, on account of the companyís confidentiality and others), the Advertiser shall cover the entire costs including the costs of litigious proceedings, court registration fees, replacement law charges and any other justified expenses incurred by the Publisher due to the claims of the third parties. It also applies to all the cases when the Titleís editor-inchief or any other editor or the Publisherís employee becomes the proceeding party linked with the content or form of the advertisement or announcement. 4. Should the appropriate Authority make a decision to ban the distribution of the Publisherís Title, or should the distribution be impossible due to direct or indirect reasons of the announcement or advertisement publication, the Advertiser shall cover both all the losses incurred by the Publisher and all the irrecoverable profits. Article 4 1. The Publisher reserves the right to refuse the acceptance or further publication or to suspend the announcement, advertisement or insert publication on previously defined conditions, without bearing any responsibility, on account of the following reasons: a) force majeur b) contradictions of the announcement, advertisement or insert to the law or the rules of social intercourse (common decency) or contradictions to the programme or character of the publication, or the negative assessment of the announcementís or advertisementís content by the editorial employees c) technical, technological or issue-related reasons d) judicial protection or third partyís claims against the Publisher, Agency or the Client or credible reservations linked with the announcement, advertisement or insert or their publication in the period of the contract e) claims laid by the appropriate Authority or the Association of Council or the Media Ethics Council f) lack of payment or delay in payment for the already published announcements, advertisements or inserts according to the deadlines specified in the contract 2. The Publisher reserves the right to refuse the acceptance or further publication or to suspend the announcement, advertisement or insert publication for no apparent reason, bearing no responsibility on that account. Publication Conditions Article 5 1. The publication of the announcement or advertisement shall be made on the basis of the written purchase order form (including the content of the announcement or advertisement) which the Advertiser is obliged to deliver to the Publisher. The delivery deadlines of the advertising and promotional materials to the particular Titles are stated in the appropriate Rate Cards. The content of the purchase order, mentioned in section 1 above, to be effective, must include the following elements: - the Advertiser s details a) for natural persons the name, surname and the address b) for legal persons and subjects without legal entity the companyís name, its office and address where the business activity is run, the number of the business activity register or the number of the businessmen register - the size and format of the ordered announcements or advertisements - the Title and issue in which the announcement or advertisement shall be published (e.g. DZIENNIK Daily Newspaper, Thursday issue) - the number and suggested dates of publication - the publication place of the announcement or advertisement (e.g. advertising columns, first, right ) - the statement in which the Advertiser agrees to the completion of the order according to the General Rules - the due payment day and its form - the net price of the order prior to any discount - the statement which says whether the Advertiser is a VAT taxpayer or not - the NIP number (taxpayer identification number) if the Advertiser is a VAT payer, the Publisherís letter of authorization to issue an invoice without the entitled personís signature - possibly, special wishes concerning the advertisement according to the scope defined in the Publisherís Rate Card - possibly, an invoice upon request (refers to natural persons not running any business activity) - the Advertiserís personal signature (in case of natural persons not running any business activity) - the Companyís stamp, personal stamp and the personal signature of the person entitled by the Advertiser (in case of other entities) 2. In case of the announcements and advertisements ordered by the Advertiser who runs their own business activity or who is a legal person or other unit without legal entity, such an Advertiser, if not bound by a permanent contract of cooperation whose content includes the Advertiserís data and all the order details, the Advertiser should place the order including all the information mentioned above and in addition: - the Advertiserís number of the businessmen register (including the courtís name) or the number of the business activity register from the appropriate Muninicipal Council (including the Municipal Council name) or the number of National Court Register (including the name of the appropriate court) - the ownerís (ownersí) name, surname and address or other partnersí name, surname and address who run their business activity on the basis of the business activity register - the Publisherís letter of authorization to issue an invoice without the Advertiserís signature - details of the person coordinating the order on the part of the Advertiser 3. To place the purchase order, the Advertiser fills in legibly the ready-made form available in the Office or at the Publisherís sales representative. The Advertiser may also prepare the purchase order form on their own provided that all the necessary information specified in this document is included. 4. The integral part of the order is the text of the announcement or advertisement and possibly any other graphic or ready-to-print materials in the form according to the Publisherís technical specifications. Article 6 The Publisher shall be absolved from responsibility for the publication of the advertisement or announcement if the deadline of the purchase order delivery is exceeded or the materials are not prepared in accordance with the Publisherís technical specifications or the content of the announcement or advertisement is inappropriate. Any dissent from the technical requirements as long as they may have any influence on worsening the quality of the order execution (print) are permissible only on the Advertiserís request and risk, on the basis of a separate written statement. Article 7 1. The Advertiser may make some reservations of the deadlines and surface of the future announcements or advertisements in advance only in a written form. The confirmation of the reservation, excluding point 2, is each time specified by the Publisher in the reservation form sent to the Advertiser. 2. The confirmation of the reservations must be done at minimum:, PRZEGLĄD SPORTOWY i SPORT 3 working days TV, GWIAZDY, MAGAZYN SPORTOWY i SKARB KIBICA 11 working days 3. The confirmation of the deadline is automatically cancelled if it is not done in a form of a written purchase order according to the deadlines specified in point 2 above. On account of the cancelation, the Publisher shall not bear any responsibility towards the Advertiser. Article 8 1. The violation of the deadlines by the Advertiser results in not placing the announcement or advertisement ordered and, at the same time, the Advertiser is charged a contractual fine of 50% worth of the advertisement in question. 2. Graphic materials and ready-to-print materials, specified in point 1 of this article, should meet the general technical specifications, specified in the Rate Card. 3. The verification of both the graphic materials and ready-to-print materials as well as the assessment of their conformity with the technical requirements is made by the Publisherís employee or an entitled representative. Article 9 1. Any changes of the purchase order, the content of the announcement or advertisement, or graphic material, in case of necessity, the Advertiser shall submit in a written form, exactly defining the scope of the changes, not later than: for, PRZEDLĄD SPORTOWY i SPORT 2 working days for TV, GWIAZDY, MAGAZYN SPORTOWY i SKARB KIBICA 3 working days. 2. In case of the violation of the deadlines for changes specified in point 1 above, as well as in case of any doubts or vagueness concerning the scope and kinds of the changes, which cannot be settled in the deadlines specified in point 1, the Publisher has the right to fulfill the order in its original version. In this case the Publisher shall not bear any responsibility for the effect of the announcement or advertisement publication in its original form, whereas the Advertiser shall pay 100% worth of the order in its original form. 3. The Publisher may not take into consideration the changes made in the deadlines specified in point 1 of this article if they happen to be impossible due to the Publisherís technical or other obligations, not bearing any responsibilities towards the Advertiser in that case. Article 10 1. The cancellation of the announcement ordered must be done only in a written form under pain of nullity and delivered to the Office or to the Publisherís sales representative. 2. The cancellation renders no financial consequences for the Advertiser on condition that it does not happen later than in the deadlines provided in article 7 point 2. 3. The cancellation received by the Publisher later than in the deadlines provided in article 7 point 2. makes the Advertiser pay the cancelling price of 100% worth of the advertisement ordered. Payments Article 11 The Advertiser shall pay for the ordered advertisement on the basis of the rates and reductions specified in the up-to-date Rate Card of the particular Titles on the day of sending the purchase order. Article 12 The payment shall be transferred onto the Publisherís bank account. Ringier Axel Springer Polska Sp. z o.o., ul. Domaniewska 52, 02-672 Warszawa For Polish Clients: Deutsche Bank Polska, no. 681880000 90000001100128073. For international Clients: SWIFT CODE: DEUTPLPX IBAN: 15188000090000001100128057 Article 13 1. The Advertiser is obliged to transfer the funds on the account of payment on the basis of VAT invoice within 14 days from the date of its receipt. Violation of the above date of payment causes the calculation of statutory interest for the whole period of delay. 2. In case of the violation of the due payment day, specified in point 1 above, the Publisher has also the right to refuse the acceptance of the purchase order of the Advertiserís, or any other natural personís or legal personís who works on behalf of the Advertiser, further announcements or advertisements. 3. In case of the Advertiserís pre-payment, it should be done not later than a day before the date specified in article 7 point 2. 4. The Publisher has the right to make the order acceptance dependent on the selected date of the prepayment. Article 14 The Advertiser shall pay for the announcement or advertisement according to the following rules: 1. The Advertiser may cover the liabilities for the advertisement: a) paid in advance before the publication of the announcement or advertisement b) paid at the end after the publication of the announcement or advertisement, on the basis of the invoice issued by the Publisher; in this case the Advertiser shall make an appropriate surcharge resulting from the Publisherís Rate Card. Natural persons who do not run their own business activity pay for the advertisements in advance exclusively. 2. In case of a regular publication the Publisher has the right to suspend the publication of the subsequent announcements or advertisements of the Advertiserís ordered cycle if the previous publication has not been paid on time, regardless of the Advertiserís right to calculate the interest for the whole period of delay. Complaints Article 15 Any complaints concerning the manner and the quality of the advertisementís execution, the Advertiser shall make in a written form exclusively (if the complaint concerns the quality of the print the original copy of the Title including the material being the subject of the complaint should be delivered), not later than within 14 days, the 1st day being the day of the first publication. 1. If the order concerns regular announcements or advertisements, placed more frequently than every 6 days, the complaints must be made not later than till 12p.m., 3 working days before the date of the next publication. 2. If the order concerns regular announcements or advertisements, placed day after day, the complaint must be made on the day of the first publication till 12:00p.m. 3. The complaints made after the deadline of making complaints or without written form shall not be accepted. Article 16 1. The complaint should include documented description of the faults and errors of the published announcement or advertisement in relation to the order made. 2. The initial assessment of the complaint and its principled approach is made by the Publisherís employee or an entitled person. 3. If the complaint is justified, the Publisher, after the consultation with the Advertiser, shall correct the errors and faults in the announcement or advertisement before the next publication, unless both sides decide on the other form of compensation on account of the justified complaint. Article 17 Submitting a complaint does not exempt the Advertiser from paying for the next publications. In case of the Advertiserís lack of payment, the Publisher has the right to suspend further publications. Article 18 1. The Publisher shall not bear any responsibility towards the Advertiser for not fulfilling the order because of breaks or stops in the work of printing houses or distributors, stops in issuing the Title or any of the Titleís supplements, as well as any other events independent of the Publisherís will. 2. The Publisher reserves the right not to place the announcement or advertisement on the stated day for programme or technical reasons. In this case the announcement or advertisement shall be published on the closest possible day set by both sides. 3. The Publisher reserves the right to place the advertisement on a different than originally set place, as long as it is justified by unusual events at home and abroad which make the need of editorial changes of paste-up or the Titleís issue layout. Final Provisions Article 19 1. The General Rules shall be binding on December 12th, 2005. 2. The Advertiser must be forewarned that because of its specificity, the news-print may be due to minor change after printing, which shall reduce the printing surface of 10%. 3. In case of matters unsettled in these General Rules the Polish Legal Regulations shall apply. 8