Company Profile www.valuelab.it
Profile VALUE LAB is an innovative management consulting and IT solutions company specialized in Marketing, Sales and Retailing. Our goal is to help Manufacturers, Retailers and Service companies to improve their commercial performance and strengthen their competitive positioning by integrating: Professional services Data Information technology Outsourcing in order to support their strategic decisions and operational management of Markets Clients / Consumers Points of sales Sales force Founded in 1990, VALUE LAB provides its services from 2 offices in Milan and Rome. The company operates both in Italy and abroad. 2
Mission VALUE LAB s mission is to help Companies to face their decision-making processes with a rational and objective approach which would allow them to: Improve their sales performance: Increasing revenues Optimizing marketing and sales costs Minimizing risk Strengthen their competitiveness: Optimizing competitive positioning Leveraging on the company s resources and skills 3
People 2 offices, in Milan and Rome 80+ full time Professionals Mixed backgroud Management consulting Database marketing and direct marketing companies Statistical and GIS software vendors IT consulting and services High seniority and specialization in this business Many of our professionals closely interact with International Business Schools and Universities 4
Relationship More than 20 years of business relationship KNOW HOW Universities and Business Schools Consulting firms DATA Lists Statistical data Cartography TECHNOLOGY GIS and statistical software vendors Business Intelligence and CRM System integrators Hardware, POS and plastic card vendors SERVICES Loyalty program, Promotion, Direct Marketing companies Advertising, Below the line agencies Media agency 5
Clients Our Clients are: leaders in their sectors loyal: a growing 70% of our turnover multinational: over 50% of our turnover We have a balanced presence in different sectors: Fast Moving Consumer Goods (GDO) Fast Moving Consumer Goods (Industry) Automotive Luxury & Fashion Consumer Durables Petrol Industrial Goods Telco & Utilities Travel & Leisure Media Finance Restaurant Pharma & Health Care Marketing Services Real Estate Non Profit 6
FAST MOVING CONSUMER GOODS CONSUMER < DURABLES 7
FASHION & LUXURY PHARMA & HEALTHCARE 8
AUTOMOTIVE PETROL INDUSTRIAL GOODS TELCO & UTILITIES 9
TRAVEL & LEISURE MEDIA & PUBLISHING RESTAURANT FINANCE 10
SERVICES LOGISTIC NON PROFIT PUBLIC 11
Approach Optimizing the relationship between: COMPANY MARKET Company Internal Data GIS Data Processing Business Information Data Base External Data Data Mining Models Query & Reporting Analysis Business Decisions Sales Force Points of Sale Customers/Clients Market Researches Lists Statistical Data Maps Geographical Areas 12
Problem solving VALUE LAB 13
Problem solving VALUE LAB 14
Business Issues > Market http://www.valuelab.it/argomenti/mercato Market potential estimation and competitive intelligence Sales forecasting and budget Business plan / Marketing plan 15
Business Issues > Clients /Customers http://www.valuelab.it/argomenti/clienti-consumatori Customer profiling and segmentation CRM & communities Loyalty programs and promotions Direct marketing Leafleting and local marketing 16
Business Issues > Points of Sales http://www.valuelab.it/argomenti/punti-vendita Traffic building and Location based marketing Network development /rationalization New store opening 17
Business Issues > Distribution Channels http://www.valuelab.it/argomenti/canale-distributivo Trade marketing policies and plans Trade development /rationalization (selection of channels and points of sales to be served) 18
Business Issues > Sales Force http://www.valuelab.it/argomenti/canale-distributivo Sales force effectiveness & efficiency (visits and order collection management) Sales force network development /rationalization 19
Problem solving VALUE LAB 20
Offer > Consulting & Training http://www.valuelab.it/offerta/consulting Consulting - Problem solving - Methodology - Processing / Operational assistance - Technological / Technical support Training - Multi-client (about geomarketing, data mining, database marketing, sales networks) - Mono-client 21
Offer > Marketing Research http://www.valuelab.it/offerta/ricerche Qualitative Research - Focus groups - In-depth interviews Quantitative Research - Telephone interviews (CATI - Computer Aided Telephone Interview) - Personal interviews (CAPI - Computer Aided Personal Interview) - Web interviews and surveys (CAWI - Computer Aided Web Interview) - Field observation - Mystery shopping / Mystery calling Industry monitoring - Per sector (Fast Moving Consumer Goods, Fashion & Luxury, Travel, Automotive, Consumer Durables) - Per theme (Italian Style Worldwide Lab, Mass Customization, Fidelization and Loyalty) 22
Offer > Data http://www.valuelab.it/offerta/liste-dati Lists Profiled, georeferenced and privacy law-alligned lists for direct marketing about: people companies points of sales POLIS (socio-economic-demographic segmentation) Detailed to a census area, street and street number level. Micro-geographical data Detailed to a census area, street and street number level. People and companies demographics Potential and competitive intensity Catchment area of chains and points of sales Vehicles (others) Data processing Data entry, normalization, georeferenciation, geocoding, deduplication and data enrichment. Cartography VALUE LAB is a certified Business Partner of: 23
Offer > Technology http://www.valuelab.it/offerta/information-technology Software Business Intelligence Geomarketing GIS CRM Statistical Data Quality Sales Force Automation System integration / Outsourcing Design, realisation, customization, integration, test, training, assistance and maintainance of technological solutions which enable the company to be autonomous in managing the functionalities and the use of data. Outsourced management of technological infrastructures and solutions. Outsourced management of the business process related to the technological solutions. VALUE LAB is a certified Business Partner of: 24
Offer > Services http://www.valuelab.it/offerta/attivita-operative Campaign Management Organization and execution of targeted communication campaigns: direct marketing (via phone, mobile phone, mail, e-mail, SMS, MMS) door to door and hand to hand distribution proximity marketing points of sales positioning on maps (POI) Real estate Identification and broking of commercial buildings. 25
Location-Based Marketing / Promotion Billboards Classical below the line leafleting Night Time Population Day Time Population Flow POI on map Personal navigator GEO TARGET Door to door Mailing Geo Search Engine mktg e-mailing NON Personal Communication Proximity mktg Mobile mktg Personal Communication 26
Petrol & Utility - integrated services & solutions STRATEGY: Loyalty assessment SERVICES: Customer Behavioural Clustering to define focused actions INFORMATION: Business Prospect Locator on line TECHNOLOGY: Loyalty Database Outsourcing 27
Fashion / Manufacturing - integrated services & solutions STRATEGY: Local market analysis and Commercial Priority SERVICES: Sales Force Ranking & Dashboard INFORMATION: Targeting on line the most profitable B2B prospects TECHNOLOGY: Sales Database, Sales Force routing & scheduling 28
DREZZO PARÈ GIRONICO OLGIATE SP17 SP19 VILLA GUARDIA CAVALLASCA MONTANO LUCINO COMO SAN FERMO DELLA BATTAGLIA MASLIANICO VIA PIO XI SP17 A9 E35 CERNOBBIO VIA VARESINA COMO MOLTRASIO BRUNATE BLEVIO LIPOMO CAPIAGO INTIMIANO SP37 TORNO TAVERNERIO FAGGETO LARIO ALBESE CON CASSANO ALBESE CON CASSANO Sede Principale Filiale Poli Territorio Comuni Basso Medio Basso ALBESE CON CASSANO Medio Medio Alto Alto MONTORFANO SS342 VIA I MAGGIO VIA BRIANTEA Automotive - integrated services & solutions STRATEGY: Retail Planning & Potential market evaluation SERVICES: Profiling and Executing VIA BROGEDA VIA BELLINZONA VIA VENTI SETTEMBRE VIA ASIAGO VIA PIO XI VIA BURGO SP16 VIALE GIACOMO MATTEOTTI RACCORDO SS340-A9 SS340 VIA CONCILIAZIONE VIA REGINA SS583 VIA CARONTI VIA ENRICO CARONTI Segmentation Telemktg VIA CERNOBBIO VIA TORNO VIA NINO BIXIO VIA BORGO VICO VIA SAN FERMO VIA GIRONICO VIA SAN FERMO VIA ROMA SP19DIR SS342 VIA DE CRISTOFORIS A9 E35 VIA ROMA VIA GABRIELE D'ANNUNZIO STRADA STATALE BRIANTEA VIA RECCHI VIALE INNOCENZO XI VIALE VARESE VIA PASQUALE PAOLI VIA CANTURINA VIA NAPOLEONA VIA ZEZIO VIA DANTE ALIGHIERI VIA PER BRUNATE VIA BRIANTEA VIA CASTELNUOVO VIA CARSO SS342 VIA OLTRECOLLE SP28 VIA MONTE ROSA VIA PER MONTORFANO VIA COMO Cluster Finanziario VIA MONTORFANO SMS Mktg INFORMATION: Automotive Cluster & Auto Prospects TECHNOLOGY: BIOL - Address matching engine on line Cluster MICRA C3 YARIS HIGH 116 93 98 HIGH-MEDIUM 101 101 98 MEDIUM 59 101 118 LOW-MEDIUM 83 110 100 LOW 92 103 101 VERY LOW 83 85 120 29
Orario di apertura 6-7 7-8 8-9 9-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 Lunedì - Venerdì 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 (0=chiuso; 1=aperto) Mattina Pomeriggio Sabato 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Stima VL Market Somministrazione Totale Aggiunta Tabacchi minimo 22.780 77.815 100.594 70.516 media 31.657 84.942 116.599 74.311 massimo 40.533 92.070 132.603 78.107 Market Somministrazione Totale Scontrino medio - - - Stima ERG - - - MODELLO DI STIMA DEL GIRO D'AFFARI NO-OIL Vernate (MI) s.p. 33 Retail - integrated services & solutions STRATEGY: Predicting revenue with gravity modelling SERVICES: Customer Profiling & Census Area Lifestyle Data Mining Direct Mktg Outdoor Adv INFORMATION: Prospects in the trade area ranked by drive-time TECHNOLOGY: Geo-Intelligence Retail Desktop & Web 30
Finance - integrated services & solutions STRATEGY: Network Strategy and Site evaluation SERVICES: Reduce churn rate through Lifetime Analys INFORMATION: Lifestyle Cluster & List of Movers TECHNOLOGY: Best-matching to ensure Data Integrity Address & Person Validation, Address Verification, Data Cleaning, Data Enrichment, Geocoding 31
Public Sector - integrated services & solutions STRATEGY: Defining Micromarketing Actions SERVICES: Poll analysis using time series INFORMATION: Profiled Electoral Rolls TECHNOLOGY: Geo-Election Software 32
Piazza Diaz, 2 20123 Milano Tel. +39.02.77.88.931 Fax +39.02.76.31.33.84 Salita S. Nicola da Tolentino, 1/B 00187 Roma Tel. +39.06.91.80.20.01 www.valuelab.it valuelab@valuelab.it