HFT 2790 - Event Management (section 111B)

University of Florida College of Health and Human Performance Department of Tourism, Recreation & Sport Management HFT 2790 - Event Management (section 111B) Instructor: Dr. Cynthia Willming Office: FLG, Room 242 A Email Address: willming@hhp.ufl.edu Telephone: 352-294-1662 Course Time: MWF 4 (10:40 11:30 am) Course Location: FLG 285 Course Web Site: SAKAI Office Hours: MWF 11:30 am 12:30 pm and by appointment *The best way to contact me outside of office hours is through email. Course Description: The course is designed to familiarize students with an overview of the meetings, conventions, special events, and expositions industry. The course explores many different roles of the organizations and the people involved in the businesses that comprise the event industry. Students are introduced to the complexity of the industry through analysis and review of fragmented components that comprise the industry. Career opportunities in the event industry are introduced and discussed. Course Objectives: By the end of the course, students will be able to: Define basic event management subfields Describe the history, present state, and future of the industry Differentiate among the types of event organizers/producers and their events Identify the many responsibilities of an event manager Explain the role of general service contractors within the industry Compare and contrast meetings, incentives, conventions, and exhibitions (MICE) destinations Compare and contrast MICE venues Discuss the legal issues associated with being an event manager Explain the role of food and beverage in the event industry Identify special event ceremony and protocol that is necessary to manage international events Required Texts: Fenich, G. (2012). Meetings, expositions, events, and conventions: An introduction to the industry. Upper Saddle River, NJ: Prentice Hall. Selected References: Goldblatt, J., Supovitz, F. (1999). Dollars & Events. How to Succeed in the Special Events Business. John Wiley & Sons: New York, NY. Goldblatt, J. & Nelson, K. (2001). The International Dictionary of Event Management. Second Edition. John Wiley & Sons, Inc.: New York, NY. Hoyle, L. (2002). Event Marketing. John Wiley & Sons, Inc.: New York, NY. 1 P age

Malouf, L. (1999). Behind the Scenes at Special Events. John Wiley & Sons: New York: NY. Rutherford-Silvers, J. (2012). Professional Event Coordination. John Wiley & Sons Inc.: New York, NY. Sonder, M. (2003). Event Entertainment and Production. John Wiley & Sons, Inc.: New York, NY. Supovitz, F. (2004). The Sport Event Playbook. John Wiley & Sons, Inc.: New York: NY. Weirsma, B. (1994). Creative Event Development. Weirsma: Indianapolis, IN. Instructional Methods: The instruction of this course uses a combination of lectures, inclass activities, discussions, guest lectures, videos, and experiential learning. Students are required to read all course materials prior to class and should actively participate in class discussions and activities. Assessment Methods: Students are assessed using a wide range of methods including but not limited to exams, case studies, essays, oral presentations, projects, and career development activities. Course Grade: Grades are based on total accumulated points. Attendance (5 random days x 3 pts.) 15 points 3.0% Mid-Term Exam 100 points 22.5% Final Exam 100 points 22.5% Assignments (230 points) 52.0% Student Contract 15 points Out-of-Class Work (5 x 10 pts.) 50 points Event 75 points Presentation of Event Career Research Analysis 25 points 65 points Total 445 points 100% Attendance (5 random days x 3 pts. = 15 points): Random attendance is taken 10 times throughout the semester, resulting in a possible 15 points (5 days x 3 pts.). Attendance points are earned when the student is present in class and signs the attendance sheet. If the student leaves the class early or late and the attendance sheet was passed around and the student did not sign it, the student is considered absent and zero attendance points are earned. If you are absent from class, you are responsible for the material and assignments presented in class and it is your responsibility to obtain the information from a classmate. Mid-Term and Final Exams (2 @ 100 pts. = 200 point): Two exams are administered during the semester based on lectures, discussion, assigned readings, videos, guest speakers, student presentations, and supplemental materials. Exams are multiple choice, 2 P age

true/false, fill in the blank, and/or short answer. Students attending class and studying regularly tend to make better grades than those students who rarely attend class or study course materials. Make-up exams are not permitted unless absences are in accordance with the University s Make-Up Policy. Assignments (Combined points - 240): Assignments are designed to assist students in demonstrating their knowledge and critical thinking skills related to the MICE industry. Assignments are due on specified dates (refer to the Course Schedule). Assignments are NOT to be uploaded to the Sakai web site. Hard copies of all assignments must be turned in at the beginning of class and late assignments are not accepted unless in accordance with UF s Make-Up Policy. All assignments must be typed, stapled, and follow APA guidelines: (http://www.apastyle.org/). Student Contract Regarding Course Syllabus 15 points Students are required to read, sign, print, and submit the Student Contract Regarding the Course Syllabus shown below. Student Contract Regarding Course Syllabus Course Title: Course # & Section Instructor: Dr. Willming I have read, understand, and agree with all of the information contained in this course syllabus and I will adhere to all policies, assignments, requirements, and expectations associated with this course. If I do not follow the information in the course syllabus, I will accept the consequences of my behavior and will be held accountable for such behaviors. I will arrive to class on time. I will prepare for class by reading and completing assignments. I will not chat with others, use a cell phone, pass notes, read a newspaper, or work on unrelated course materials during class. I will not leave class early unless I have approval from the instructor. If I leave class early or arrive late, I will not receive attendance points for that day. I will notify the instructor through email prior to being absent from class. I will obtain missed notes or assignments from a classmate. I will treat everyone with respect even if I do not agree with their opinions. I will use APA guidelines to complete coursework. I will NOT upload assignments to the Sakai web site. I will submit assignments on scheduled due dates and understand that I will not receive special exceptions for not completing my work on time. I will proofread assignments and understand that points will be deducted from my work if I misspell words, use poor grammar, punctuation, or syntax. I understand there will be consequences for my actions if I cheat or plagiarize. I will ask the instructor to clarify terms or concepts I do not understand. I will not record (audio or video) class lectures or sessions. 3 P age

I will keep all returned assignments until the end of the semester. Name: Signature: Date: Event 75 points Observe a preapproved event (ie., sport, festival, art show, conference, university event, meeting, etc.) from the beginning to the end of the event. The event MUST take place in the Gainesville, Florida area. Fraternity and sorority events are not acceptable for this assignment. The event should be observed from a participant s perspective rather than from an employee or volunteer perspective. The event must be preapproved by the instructor at least two weeks prior to the assignment s due date. If the event is not preapproved by the instructor two weeks prior to the assignment s due date, 20 points will be deducted from the student s assignment. Event s are due one class period before scheduled or assigned Event. are scheduled on various days during the semester. Provide an overview of the event and date observed describing the history and scope of the event. Determine the target audience for the event (age, gender, specific interest, etc.) and describe the event venue. Discuss at least three successful aspects of the event, three problems or challenges associated with the event, and provide recommendations to improve the event. Recommendations might include time of the event, location, venue, décor, organization, safety, ability to entertain participants, etc. Prepare a typed paper and include the following sections: 1. Event Name and Date 2. Purpose and History 3. Target Audience 4. Venue 5. Event Success (1-3) 6. Event Challenges (1-3) 7. Event Recommendations (1-3) Grading Rubric: Detailed purpose and history of the event 7 points Thorough description and accurate target market identification 7 points Thorough description of the venue 7 points Three thorough descriptions of successful aspects of the event 15 points Three thorough descriptions of problems associated with the event 15 points Well thought out recommendations to improve the event 15 points Spelling, grammar, punctuation, and syntax 6 points Followed APA style 3 points Presentation of Event 25 points 4 P age

Prepare a 7-minute presentation (not including questions) of the event critique assignment, supported by PowerPoint (PPT) slides and advertisements associated with the event (ie., flyer, brochure, website, etc.). Remember Event s are due one class period before assigned Event. Students are scheduled to present their event critiques on various days during the semester. Refer to the Course Schedule for Scheduled Presentation dates. Email a copy of the PPT presentation to the instructor one day before the presentation date and provide the instructor with a hard copy of the PPT presentation on the day of the presentation. Address the following in the presentation: 1. Event Title and Date 2. Purpose and History 3. Target Audience 4. Venue 5. Event Success (1-3) 6. Event Challenges (1-3) 7. Event Recommendations (1-3) Grading Rubric: will be graded on the following: Copy of PPT presentation emailed one day prior to the presentation, hard copy of the PPT presentation provided to the instructor on the day of the presentation, quality of the PPT presentation, visuals, professionalism, presentation style, completeness of presentation, and ability to synthesize and articulate learning outcomes associated with the event. Career Research Analysis 65 points This assignment introduces students to careers in the event industry. Research and analyze three actual/real meeting or event management job descriptions posted online that interest you the most. Construct a table using four columns to discuss the questions below in your own words (without copying and pasting) using bulleted coherent points. If you copy and paste any information within the job description it is considered plagiarizing and appropriate actions will be taken. Job/position title Responsibilities associated with the job Requirements for the job (education, training, years of experiences, skills, etc.) Working conditions (physical labor, inside, outside, weekends, evenings, long hours, etc.) Salary range and geographical location for the position. If the salary is not listed for this particular position, insert a salary range from another online sources including the URL. Level of the position (entry level, supervisory, management, or executive) After researching this job, does it still interest you? Why or why not? Name of web site and URL where the job is posted Job Title Description Corporate Meeting Planner Entry level corporate Wedding Planner Conventions Manager 5 P age

meeting planner for a fast-paced Fortune 100 company; travel at least one week a month Responsibilities Plan internal and external meetings for the executive and management teams, organize 3 trade shows, plan executive and sales team bonus vacations, and negotiate event contracts Requirements B.S. degree, 2-4 years of experience, excellent organizational and communication skills both written and oral, and familiarity with Working Conditions Salary & Location Level Still interested? Why or why not? Web site & URL industry concepts Individually in partnership with the Chief of Staff in an in-house corporate setting $50,000 New York City, New York Entry level Yes. I am still very interested in this job because I enjoy working in a fast-paced environment with changing venue contacts. Event Careers www.makeithappen.gator Grading Rubric: Job title Job description Responsibilities Requirements Conditions Salary/location or URL for similar salary Level Interest Website Grammar/Spelling APA /5 6 P age

Total points 5 Grading Scale: A 93-100 4.0 A- 90-92 3.67 B+ 87-89 3.33 B 84-86 3.0 B- 80-83 2.67 C+ 77-79 2.33 C 74-76 2.0 C- 70-73 1.67 D+ 67-69 1.33 D 64-66 1.0 D- 60-63 0.67 E 59 & below 0.0 Grading: A, A- Outstanding: The assignment surpasses established requirements, well organized, analytical rather than descriptive, solid resources used where required, excellent grammar, syntax, style, and presentation. B+, B, B- Very Good: The assignment exceeds the minimal requirements of the assignment, paper is well-organized, paper may be more descriptive than analytical may not probe deeply to explain differences or contradictions, resources consulted are not as extensive as the A paper, solid though not perfect grammar, syntax, style, and presentation. C+, C, C- Average: The assignment may not meet all criteria, organization and presentation are below average, paper is far too descriptive, few/and or inappropriate references are used, grammar, syntax, style, and presentation are poor, little effort is displayed. D, F Below Average/Fail: The assignment does not meet the minimum criteria for acceptance. Course Policies 1. Attendance and Participation: Students are expected to attend class regularly and participate actively in the course, which includes regular attendance, participation in class discussions, reading/studying course materials, completion of assignments, and seeking assistance from the instructor when course-related issues become unmanageable. Students attending class regularly and studying course materials tend to earn better grades than students who do not commit themselves to their course work. If you are absent from class, you are responsible for the material and assignments presented in class and it is your responsibility to obtain the information from a classmate. Requirements for class attendance are consistent with university policy: https://catalog.ufl.edu/ugrad/current/regulations/info/attendance.aspx. 7 P age

2. Excused Absences: The instructor must be notified through email of all absences in advance. Requirements for class attendance are consistent with university policy: https://catalog.ufl.edu/ugrad/current/regulations/info/attendance.aspx. The following are examples of excused absences: Documented illness Serious family emergency Certain curricular requirements Military obligation Severe weather conditions as noted by the University Observance of religious holidays 3. Unexcused Absences: The instructor must be notified through email of all absences in advance. If a student has other commitments that prevent him/her from attending this course, the student should drop the course immediately. Requirements for class attendance are consistent with university policy: https://catalog.ufl.edu/ugrad/current/regulations/info/attendance.aspx. The following are examples of unexcused absences: Outside extracurricular activities Work Family or personal vacations Fraternity or sorority functions Problems with transportation 4. Make-Up Policy: Students are able to make up assignments consistent with university policy: https://catalog.ufl.edu/ugrad/current/regulations/info/attendance.aspx. 5. Course Assignments: It is expected that all work is typed and turned in using correct grammar, spelling, punctuation, and syntax. If the aforementioned items are incorrect, points will be deducted from the assignment. Assignments are due on specified dates (refer to the Course Schedule) and a hard copy of all assignments must be turned in at the beginning of class. Assignments are NOT to be uploaded to Sakai. Technology problems are not acceptable excuses for late assignments. Late assignments are not accepted unless in accordance with the university s make-up policy. Please keep all assignments returned to you because if I do not have a grade recorded for a particular assignment, and you do not have the assignment to verify your grade, it will be assumed that you did not turn in the assignment. Students must type all assignments in accordance with APA guidelines (http://www.apastyle.org/) and use appropriate grammar, spelling, punctuation, and sentence structure; otherwise, points are deducted from each assignment. Refer to a few APA guidelines below: Use correct spelling, grammar, punctuation, and sentence structure Include 1 margins Type first and last name, date, and title of the assignment on the first page of the assignment 8 P age

Center the title of the assignment on the first page Double space all assignments Use Times New Roman Use 12-point font Include citations if necessary, otherwise the work is considered plagiarized PROOF READ ALL ASSIGNMENTS! 6. Technology: The use of a laptop is NOT permitted in this class. All electronic devices must be turned off (not on vibrate) and put away in a backpack, so it is NOT visible during class. Students are strictly prohibited from recording (audio or video) course lectures. 7. Professional Behavior: Professional behavior is expected from all students in class or while representing the University away from class. This includes respect and consideration for other students, guest speakers, supervisors, and faculty. Appropriate classroom behaviors include: Paying attention in class Engaging in class discussions respectfully Arriving to class on time Refraining from using technology Putting away all electronic devices before class begins Refraining from whispering or side discussions Demonstrating the use of appropriate language through communication in class, away from class, or through email 8. Accommodations: Support services for students with disabilities are coordinated by the Disability Resource Center in the Dean of Students Office. The Dean of Students Office will provide documentation to the student who must then provide this documentation to the instructor when requesting accommodation. Please address accommodations needed during the first week of classes. 9. Counseling Services: The UF Counseling and Wellness Center offers a variety of resources for students and can be found on the UF website at https://www.counseling.ufl.edu/cwc/default.aspx, by calling 392-1575, the University Police Department at 392-1111, or 9-1-1 for emergencies. 10. Honor Code: As a student at the University of Florida, you have committed yourself to uphold the Honor Code, which includes the following pledge: We, the members of the University of Florida community, pledge to hold ourselves and our peers to the highest standards of honesty and integrity. You are expected to exhibit behavior consistent with this commitment to the UF academic community, and on all work submitted for credit at the University of Florida, the following pledge is either required or implied: "On my honor, I have neither given nor received unauthorized aid in doing this assignment." It is assumed all students will complete all work independently in each course unless the instructor provides explicit permission for you to collaborate on course tasks (e.g. assignments, papers, quizzes, exams, etc.). Furthermore, as part of your obligation to uphold the Honor Code, you should report any 9 P age

condition that facilitates academic misconduct to appropriate personnel. It is your individual responsibility to know and comply with all university policies and procedures regarding academic integrity and the Student Honor Code. Violations of the Honor Code at the University of Florida will not be tolerated. Violations will be reported to the Dean of Students Office for consideration of disciplinary action. For more information regarding the Student Honor Code, please refer to the following web site: http://www.dso.ufl.edu/sccr/honorcodes/honorcode.php. As per the University s Students Rights and Responsibilities (www.dso.ufl/stg), any student found cheating, plagiarizing a written assignment, or falsifying a course requirement will receive a failing grade for the course or be referred for University disciplinary action. 11. Course Evaluations: During the last couple of weeks of the semester, students provide feedback about the quality of instruction in this course based on 10 criteria. These evaluations are conducted online at https://evaluations.ufl.edu. 10 P age

Tentative Course Syllabus Date Topic Assigned Reading & Assignments Read course syllabus Read Ch. 1 Jan 6 Course Introduction and Explanation of Syllabus Jan 8 Ch. 1 Introduction to MICE Read course syllabus Read Ch. 1 Jan 10 Ch. 1 Read Ch. 1 Jan 13 Ch. 1 Due: Signed Student Contract Jan 15 Ch. 2 MICE Organizers & Read Ch. 2 Sponsors Jan 17 Ch. 2 Read Ch. 2 Jan 20 Martin Luther King Junior Day No Class Jan 22 Ch. 2 Read Ch. 2 Jan 24 Ch. 3 DMOs Read Ch. 3 Jan 27 Ch. 3 Read Ch. 3 Jan 29 Ch. 3 Read Ch. 3 Due: #1 Event Jan 31 Event Due: #1 Event Feb 3 Ch. 4 Meeting & Convention Venues Read Ch. 4 Due: #2 Event Feb 5 Event Due: #2 Event Feb 7 Guest Speaker Philip Costa, Senior Event Coordinator, Stephen C. O Connell Center Due: #3 Event Feb 10 Event Due: #3 Event Feb 12 Ch. 4 Read Ch. 4 Feb 14 Ch. 4 & Mid-Term Exam Review Feb 17 Mid-Term Exam Chapters 1-4 Feb 19 Out of Class Assignment Out of Class Assignment Feb 21 Out of Class Assignment Out of Class Assignment Mid-Term Review Mid-Term Exam 11 P age

Feb 24 Ch. 5 Exhibitions Read Ch. 5 Feb 26 Ch. 5 Read Ch. 5 Due: #4 Event Feb 28 Event Due: #4 Event Mar 3, 5, 7 Spring Break No Class Mar 10 Ch. 5 Read Ch. 5 Due: #5 Event Mar 12 Event Due: #5 Event Mar 14 Ch. 6 Service Contractors Read Ch. 6 Due: #6 Event Mar 17 Event Due: #6 Event Mar 19 Ch. 6 Read Ch. 6 Due: #7 Event Mar 21 HHP Golf Scramble Mark Bostic UF Golf Course Mar 24 Out of Class Assignment Out of Class Assignment Mar 26 Out of Class Assignment Out of Class Assignment Mar 28 Out of Class Assignment Out of Class Assignment Mar 31 Event Due: #7 Event Apr 2 Ch. 6 Read Ch. 6 Due: #8 Event Apr 4 Event Due: # 8 Event Due: Career Research Analysis 12 P age

Apr 7 Ch. 7 Destination Management Companies Read Ch. 7 Due: # 9 Event Apr 9 Event Due: # 9 Event Apr 11 Ch. 7 Read Ch. 7 Due: #10 Event Apr 14 Event Due: # 10 Event Apr 16 Ch. 8 Special Events Management Read Ch. 8 Due: #11Event Apr 18 Event Due: #11 Event Apr 21 Ch. 8 & Final Exam Review Final Exam Review Apr 23 Final Exam (Chapters 5-8) 10:40-11:30 am May 2 nd Final Exam 7:30-9:30 am (Friday) Note: The instructor may alter the syllabus at any time with advance written notice to the students. 13 P age