HOTEL-MOTEL-RESTAURANT MANAGEMENT. Events & Meeting Management Course Number: HMR 250-D01 Time/Day: 12:45am-2:15pm/TR Syllabus: SPRING 2015

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1 Instructor: Dr. George Ojie-Ahamiojie Office: Room WDC 205D Office Phone: Eamil: All contact with me should be made through Blackboard course site. HOTEL-MOTEL-RESTAURANT MANAGEMENT Events & Meeting Management Course Number: HMR 250-D01 Time/Day: 12:45am-2:15pm/TR Syllabus: SPRING 2015 Office Hours: M: 2:30pm-3:30pm T: 12:30pm-3:30pm W: 2:30pm-3:30pm COURSE DESCRIPTION: This course covers convention sales and management, facilitating customer success and relationships with other suppliers in the hospitality industry. Also covered are small group meetins, large convention exhibits and other special events. TEXT: Fenich, G. G., (2015). Planning and management of meetings, expositions, events, and conventions. Boston, MA: Pearson. SUPPLEMENTAL READINGS: Handouts will be distributed and/or posted on Blackboard for reading in class and to take home. BLACKBOARD & ACADEMIC INTEGRITY STATEMENT: Blackboard will be used in this class for the posting of course syllabus and occasional posting of readings from class. All students logging into Blackboard affirm that they understand and agree to follow Wor-Wic Community College policies regarding academic integrity and the use of College resources as described in the college catalog. Wor-Wic Community College considers the following as violations of the computer usage policy: Using the campus computing network and facilities to violate the privacy of other individuals. Sharing of account passwords with friends, family members or any unauthorized individuals. Violators are subject to college disciplinary procedures. page 1

2 MY COMMITMENT TO YOU AS YOUR PROFESSOR As your professor in this course, my commitments to you are as follows, but not necessarily in this order: Show empathy and sympathy to you at all times. Never to lower the bar; but to always find a way to raise it to a higher level. Grade your assignments objectively. Find many ways to cajole and motivate you to complete this course, and the program in general. Teach you to the best of my ability, by leaving no stone unturned. Communicate with you if and when necessary out of the classroom. Prepare you to be a professional in the Hospitality Industry. To be visible, available, and accessible to as much as possible. To answer all your questions fully and completely. Open to your suggestions, ideas, perspectives, and opinions. To learn from you as much as I am teaching you. COURSE OBJECTIVES: Upon completion of this course the student should be able to: Course Objectives Assessment Goals Assessment Strategies 1 Describe the concept of a. Composing the event plan Exam questions planning in the regards to Class b. Determine human resource and time special events. management needs GEO 1,2 & 7 2 Describe the concept of promoting in the regards to special events a. Determine proper venue to maximize the promotion of the event b. Determine methods of advertising to maximize event attendance Exam Questions Class GEO 1,2 &7 3 Describe the concept of producing in the regards a. Determine vendors, partners, contracts and on-site production Exam Questions Quiz Questions to special events Class b. Determine marketing and integrated communications technology GEO 1,2,3,6 & 7 c. Assess concepts of risk management Comprehend theories and a. Risk management theories and practices Exam questions 4 practices of all aspects of b. Health and safety theories and practices event and meeting Class c. Legal and ethical safeguards management GEO 1,2,3,5,6 & 7 5 Determine the impact of a. Global best practices Exam questions page 2

3 6 globalization on current and future event planning GEO 1,2,3,5 & 7 Develop a comprehensive event/meeting planning proposal GEO 1,2,3,4,5,6 & 7 b. National best practices c. Regional best practices d. Legal and ethical safeguards Class a. Name of event Class b. Date of event c. Organizer of event d. Purpose of event e. Budget for event f. Media usage g. Publicity h. Sponsorship CLASSROOM PERFORMANCE EXPECTATIONS: I expect you to read all required chapters ahead of class meeting and be ready to be fully engaged and discuss your understanding of your reading in the class. Please mute or silence your cell phone as a sign of respect for your peers and Professor. If any phone rings in class, I will answer the call on your behalf. You may use your cell phone and/or computer to take notes without disturbances. GRADING AND EVALUATION: In Class Activities and Exercises 60 points = 9% Pop Quizzes 40 points = 6% Quiz 1 Syllabus 20 points = 3% Quiz I (Ch. 1, 2, 3, & 4) 40 points = 6% Quiz 2 (Ch. 5, 6 & 7) 40 points = 6% Quiz 3 (Ch. 8, 9 & 10) 40 points = 6% Quiz 4 (Ch. 11, 12, 13 & 14) 40 points = 6% Final Exam 80 points = 11% Individual Assignment 70 points = 10% Team #1 100 points = 14% Team #2 100 points = 14% Attendance 50 points = 7% TOTAL 700 points = 98% (+/-2) GRADING SCALE: % =A 80 - <90% =B 70 - <80% = C 60 - <70% =D Below 60 =F *GRADING SYSTEM A=Excellent-intellectual initiative as well as high academic achievement. 4 B=Good-above average completion of course requirements. 3 page 3

4 C=Average-satisfactory understanding of course principles and techniques 2 D=Poor-marginal understanding of course principles and techniques 1 F=Unacceptable-course requirements and standards were not met 0 MID-TERM GRADING SCALE = Satisfactory 69-0= Unsatisfactory MID-TERM GRADES AND GRADE EXPECTATIONS All professors are required to submit mid-term grades for all students. The midterm grade in this class will reflect any assessment taken by the day midterm grades are due. Any student who would like to discuss their grades should set up an appointment with me in my office. QUIZZES AND EXAMS There will be four quizzes and one exam during the semester. The quizzes and exam maybe in form of true/false, multiple choices, fill in the blank, matching, or short essay questions, covering all course materials, videos, guest speakers, and field trips. POP QUIZZES There will be pop quizzes given at any time during the course of the semester. Questions will cover any topics and subjects covered in the class; including any field trips and guest speakers. It is therefore imperative for you to read your chapters ahead of each class, and be knowledgeable about the concepts and theories. There will be no make-up of any of these pop quizzes! MAKE UP POLICY I will allow you to make up the quiz or exam; it will however be an essay format. LATE PENALTY: All written assignments must be submitted by the due date. Any late assignment will incur a 10 percent deduction per day. All team projects will be presented as scheduled. ATTENDANCE POLICY: Attendance is an essential part of being successful in college and necessary on the job as well. I do encourage every one of you to attend class every day. The successful completion of this course is incumbent on this. Each day you miss a class, you will have two points deducted from the attendance points. If you are going to be absent from class, I will encourage you to call and/or me to inform me of your decision. I however hope I will see you on every class day. ACADEMIC HONESTY POLICY: (GEO 8) Students are expected to maintain a high level of academic performance. Cheating and plagiarism are defined in Wor-Wic s Student Conduct Policy (appendix of College Catalog). page 4

5 Infractions of this policy may result in the student s failure of the course, exam, quiz or project, and a possible referral to the Students Disciplinary Committee. SERVICES FOR STUDENTS WITH DISABILITIES Wor-Wic provides reasonable accommodations for students with disabilities, in compliance with the Americans with Disabilities Act of 1990 and Section 504 of the Rehabilitation Act of If you are in need of accommodations, please contact the counseling office at (410) For more information, see Wor-Wic's Services for Students with Disabilities web page. CLASS TOPIC SCHEDULE WEEK DATES TOPICAL OUTLINE 1 1/20 1/22 Course introduction and Expectations; Syllabus Explanation Chapter 1 Introduction to Planning of Meetings, Expositions, Events and Conventions 2 1/27 1/29 Chapter 2 Strategic Planning in Meetings, Expositions, Events and Conventions Chapter 3 Meetings and Events as Complex s 3 2/3 2/5 Quiz #1 Chapter 4 Risk Management for Meetings, Expositions, Events and Conventions 4 2/10 2/12 Chapter 5 Stakeholder Management Chapter 6 Accounting and Financial Planning 5 2/17 2/19 Chapter 7 Event Program Planning Quiz #2 6 2/24 2/26 First Team Presentation First Team Presentation 7 3/3 3/5 First Team Presentation First Team Presentation 8 3/9 SPRING BREAK /17 3/19 Chapter 8 Planning and Designing the Environment Chapter 9 Site Planning 10 3/24 3/26 Chapter 10 Food and Beverage Planning Chapter 11 Marketing & Individual Assignments is due 11 3/31 4/2 Quiz #3 Chapter 12 Promotions Planning 12 4/7 4/9 Chapter 13 Sales Initiatives in the Meetings and Events Industry Chapter 14 Epilogue 13 4/14 4/16 Quiz #4 Second Team Presentation 14 4/21 Second Team Presentation page 5

6 4/23 Second Team Presentation & FINAL EXAM REVIEW 15 4/30 COMPREHENSIVE FINAL EXAM DISCLAIMER: This syllabus is a working document and subject to change at any time. ATTENTION: In the event of a flu epidemic or other emergency that results in the suspension of classes, faculty will be communicating with students about their courses and course requirements, such as assignments, quiz and exam dates, and class and grading policies, via faculty websites or Blackboard. Students will be responsible for completing all these assignments in accordance with class policies. Information about the resumption of classes will be communicated via the College's website and system. page 6

7 APPENDIX TEAM PROJECT #1 Your team is to assume membership of one of the following professional association: 1. American Culinary Federation 2. The National Restaurant Association 3. American Hotel Motel & Lodging Association 4. Hospitality Sales and Marketing Association international 5. American Society of Travel Agents 6. International Executive Housekeeper s Association Your association s annual convention is scheduled for Ocean City, Maryland, from February 24-27, You are to use the information from chapters 1-7, and other research to do the following for your teams presentation: Planning and determining the types of expositions and event for the convention. Resources needed to successfully host this convention. The choice of hotel and resort for the convention. Identify the risks involved. Identify the stakeholders and determine their importance. Determining the cost and how to finance the convention. Different events planned, and legal concerns. TEAM PROJECT #2 For the second part of this project, you are to use the information from chapters 8-14, and other research to do the following for your teams presentation: The planning, management and design of the convention environment. Food and beverage options. Marketing of meetings, expositions and events. Promotion of the plans and other aspects of the meeting. Sales of the meeting to industry business. What did each one of you learn from doing this assignment? ***PLEASE, TAKE THIS TEAM PROJECTS VERY SERIOUS. A MEDIOCRE ASSIGNMENT WILL RECEIVE A MEDIOCRE GRADE. PRESENTATION INSTRUCTIONS This team project will be in a PowerPoint presentation that will be delivered live in the last weeks of the semester. Every team member MUST be professional dressed for this presentation. o Professional dressing mean business attire. o Men shirt and tie, not necessarily suit (suit is recommended) o Women, business wear of skirt and blouse, business dress or suit. page 7

8 o No jeans, tennis shoes, sneakers, polo shirt, or any casual wear is permitted. Completed presentation should be ed to me prior to the day of presentation. Slides must have necessary bullet points and must not be wordy and clustered. You may use visual aid on the slides, but cannot be the only information on the slides. You may use props along with your presentation. This project must have all citations and references. Every member of the team must be a full participant in this project. All discussions and individual portion submissions must take place in blackboard. Any member(s) of the team that is not a full and cooperative participant must be made known to me on time. If there is a continuous lack of participation, the team can vote to exclude this member from the team. Communicate this to the member and let me know immediately. You are free to start this project at any time of your choosing. If you have any questions, please do not hesitate to contact me. TEAM PROJECT: TEAM GRADING RUBRIC Criteria Content: Presentation had quality and content was relevant Originality and creativity Key points were noted Research was good and extensive First presenter introduced every member of the team Organization/Structure Presentation was well organized, clear, and easy to follow Good transition from one presenter to another presenter Purpose of the project was explained to gain audience attention Visual component Visual components were used appropriately Visual aids contributed to the overall effectiveness of the project Visual aids were professionally used Time management Time was followed and effectively managed General comments Total points Possible points 21 points 8 points 8 points 8 points Points earned 45 points page 8

9 INDIVIDUAL GRADING RUBRIC Criteria Presentation: Style of presentation was good Originality and creativity in presenting information Knowledge of concepts and ability to explain without reading notes or slides Visual component Made eye contact and seldom look away from audience Got audience involved Professionalism Proper attire Demeanor and nonverbal cues were appropriate Good body language and hand gestures Visual component Props Handouts General comment Total points Possible points 30 points 10 points 10 points 5 points 55 points Points earned INDIVIDUAL WRITTEN ASSIGNMENT The Ocean City Convention Hotel-Motel-Restaurant Association (OCHMRA) Spring Trade Show Expo is scheduled for March 8 th and 9 th of March, 2014, at the Ocean City Convention Center, Ocean City, Maryland. Your assignment is to visit this Expo, tour as many exhibits as possible, talk to as many exhibitors as possible, collect some of their business cards, bring back some of the items that interest you from the Expo, and answer the following questions: What day did you make your visit to the Expo? Why did you visit this particular day? List several of the exhibitions that you visited. Which exhibits interested you the most and why? Which exhibits interested you the least and why? What do you think is the main purpose of this Expo? Did you find the Expo to be beneficial to you and your profession? Provide explanations for your response. What recommendation would you make to the OCHMRA, and why? page 9

10 ****Please copy and paste these questions and type your responses below. INSTRUCTIONS This paper must be in APA/MLA format, with New Times Roman and 12 font size. Research must go outside your textbook for this assignment. Paper should be two to three pages only. See grading rubric below. INDIVIDUAL WRITTEN ASSIGNMENT SCORING RUBRIC Criteria Points Possible Points Earned Content is relevant to the topic 40 Writer identifies all the key points of the assignment Paper is appropriate length 10 Paper exhibits an organized structure Source is credible 5 Source is referenced Grammar 15 Spelling Word choice Punctuation Sentence structure APA formatting and citation Total Points 70 page 10