Curriculum Vitae 2013/2014 of Valérie BARBAT

Curriculum Vitae 2013/2014 of Valérie BARBAT Family name: BARBAT First name: Valérie Education: Doctorate / Ph.D. Institution Université Montesquieu Bordeaux IV Date 2004 Subject of the thesis ization's routes and process of French small and medium sized subcontracting firms: a mixed methodology Other qualifications Institution Université Montesquieu Bordeaux IV Date 1993 Degree or Diploma obtained: D.E.A. de Sciences de gestion / Master 2 of Management Science Institution Université Montesquieu Bordeaux IV Date 1991 Degree or Diploma obtained: Master 2 Certificat d'aptitude à l'administration des Entreprises Institution Institut d'etudes Politiques I.E.P. / Sciences Po Date 1990 Degree or Diploma obtained: Diplôme de l'i.e.p./ Master 1 Present position: Professor of Marketing (Head of Marketing Pole from September 2006 to June 2010) s within BEM: 18 years Professional Experience Record / Consulting: Date:from/to 1997-2000 Location France Company SOCODIT (Consulting firm) Position Project Manager: market study activity Date:from/to 2000-2006 Location France Company UCD (Consulting firm) Position Project Manager: retail outlets development (for Champion, Lidl, La Halle aux vêtements, Ibis hotel, Baobab ) Date:(from/to) Location Companies Positions Date:(from/to) Location Company Position 1

Language skills: (Mark 1 to 5 for competence, 5 being the highest). Language Reading Speaking Writing French 5 5 5 English 4 3 3 Teaching experience: Institution - Country Program KEDGE (France) / ESC, SUPTG, MIM, EBP, MAI Teaching field Programme type (please tick off) Bachelor Master MBA PhD Executive Education From 1996 KEDGE DAKAR (Senegal) / Bachelor 2, MIM Strategic marketing From 2008 Université Bordeaux 4 (Bordeaux) Master 2 Marketing CNAM (France) / ICSV ENCG (Morocco) From 1997 1995-1999 2007-2008 KEDGE (France) / ESC Case study methodology From 2011 KEDGE (France) / ESC, SUPTG Marketing BtoB 1997-2010 Université Bordeaux I (France) / CUCI 1995-1997 ENSERB (France) 1995-1996 KEDGE (France) / EBP marketing 1997- KEDGE (France) / ESC, MACI Case studies Training of John Molson Case Competition (University of Concordia Montreal / Canada) 2001 2008-2013 Research fields: Supplier/customer relationships entrepreneurship Impact of the recession on marketing decisions of SMEs Research grants and awards: 2

First name and Name PUBLICATIONS LIST ARTICLES AND BOOKS: Articles Magazine 2013 Revue e d'intelligence Economique 2103 Journal of Marketing trends 2011 2011 2010 Logistique & Management Supply Chain Forum: an Journal (CNRS) Revue Française du Marketing / e e Full-Reference PETZOLD, S. ; BARBAT, V., "Le potentiel informationnel du brevet : un levier d'orientation marché pour l'entreprise de haute technologie", Revue e d'intelligence Economique, 5, 2013, pp. 79-95. TOFTEN, K.; HAMMERVOLL, T.; MORA, P.; BARBAT, V., "Successful niche firms in times of financial crisis An empirical study of the French wine industry", Journal of Marketing trends, vol.2, 2013, pp. 73-80. BARBAT, V. "Vers une meilleure compréhension des relations clientfournisseur d'interdépendance", Logistique & Management, Vol. 29, N 1, 2011, pp.27-39. BARBAT, V. "An Exploratory Study of Buyer-Supplier Buyer-Supplier Relationships in a Context of Constrained Purchasing", Supply Chain Forum: an Journal, Vol. 12, N 2, 2011, pp 46-56. BARBAT, V. ; MORA, P., "Marketing et récession : une exploration de la perception et des réponses des PME de la filière viticole", Revue Française du Marketing n 228, 3/5, Oct 2010, pp. 17-34. research / Professional / 2007 2007 2005 2001 Décisions Marketing (CNRS) Revue e de la PME (CNRS) Classe Export Magazine Connaissance et Action BARBAT, V., "Modalités et processus d'internationalisation des PMI soustraitantes françaises", Décisions Marketing, n 47, Juillet-septembre 2007, pp. 61-77. BARBAT, V.; HLADY-RISPAL, M., "Une lecture entrepreneuriale de l'internationalisation des PMI soustraitante", Revue e de la PME, Vol. 20, N 3-4, 2007, pp. 219-248. BARBAT, V., "Le réseau d'affaires à la fois facilitateur et inhibiteur de l'exportation", Classe Export Magazine, février, 2005. BARBAT, V., "Co-branding : A quelles conditions faut-il accepter de capitaliser sur la marque d'un partenaire?", Connaissance et Action, n 13, 2001. Professional Professional and pedagogical 3

2000 1997 1996 Connaissance et Action Connaissance et Action Revue de l'achat BARBAT, V.; DURRIEU, F., "Deux regards sur le Parc Industriel de Fournisseurs (P.I.F.) de Sandouville (Renault) : les points de vues du constructeur et d'un fournisseur", Connaissance et Action, n 11, 2000, pp. 84-89. BARBAT, V.; ESTAY, C., "Les relations interentreprises : quels risques pour le client?", Connaissance et Action, n 2-3, 1997, pp. 14-20. BARBAT, V., "Fédérer ses fournisseurs", Revue de l'achat, vol. 16, n 1, 1996, pp. 11-14 Professional and pedagogical Professional and pedagogical Books or chapters in books Full-Reference 2011 BARBAT, V., Crise, pp. 56-59, in L'AlphaBem du Vin, F. LIVAT et P. MORA, Ed BEM, 2011, 237 p. 2009 TRINQUECOSTE, J-F.; BARBAT, V.; PASSEBOIS, J., Stratégies Marketing pour Chefs de Produits : Conquête et fidélisation, Dareios, 2009, 240 p. 2008 BARBAT, V., Le marketing international de la soustraitance industrielle, pp 33-52, in Marketings contextuels, M. HLADY-RISPAL, Dunod, 2008, 219 p. research / Professional / Professional and pedagogical Journal reviewing / Editorial board member of journals Title / research / Professional / 2013 Logistique & Management (Editorial Board Member) 2011 Revue de l'entrepreneuriat 2009 Revue e des PME 2009 Journal of Small Business Management 2007 Décisions Marketing 2007 Marketing Review 2005 Supply Chain Forum: an Journal 4

CONFERENCES: Conference Proceedings Association or name of the conference / Full reference 2013 IMP Conference WILSON, K.; BARBAT, V.; CROOM, S., "The Janus Phenomenon: Building and Managing Relationships in a Global Network: Challenges and Necessary Capabilities", 29 th IMP Conference, Atlanta (USA), August 30 - September 2, 2013. 2013 Trends Marketing Conference 2012 RENT Research in Entrepreneurship and Small Business 2012 Trends Marketing Conference 2011 ASAC Administrative Sciences Association of Canada 2010 CIFEPME Congrès Francophone en Entrepreneuriat et PME 2010 Conference on Logistics and SCM Research 2007 ICSB World Conference TOFTEN, K.; HAMMERVOLL, T.; MOA, P.; BARBAT, V., "Successful niche firms in times of financial crisis An empirical study of the French wine industry", 12 th Conference Marketing Trends, Paris (France), January 17-19, 2013. BARBAT, V.; HLADY-RISPAL, M.; RANDERSON, K., "The Entrepreneurial Orientation of Exporting SESBs: a multi-level analysis", RENT VI Conference, Lyon (France), November 22-23, 2012. MORA, P.; BARBAT, V., "New trends of the marketing policies in front of recession: a longitudinal and international survey on the wine industry", Trends Marketing Conference, Venice (Italy), January 19-21, 2012. BARBAT, V.; HLADY-RISPAL, M., Towards a better understanding of ization of SMI: the Role of Entrepreneurial Orientation, ASAC Administrative Sciences Association of Canada, Montréal (Canada), July 2-5, 2011. BARBAT, V.; MORA, P., "Marketing et récession : une exploration de la perception et des réponses des PME de la filière viticole", 10 ème CIFEPME, Congrès Francophone en Entrepreneuriat et PME, Université Montesquieu Bordeaux 4, Bordeaux (France), October 27-29, 2010. BARBAT, V., "Une étude exploratoire de la relation client-fournisseur en contexte d achats contraints", The 8th Conference on Logistics and SCM Research, BEM, Bordeaux (France), September 29, 30 and October 1 st, 2010. BARBAT, V.; HLADY-RISPAL, M.,"An entrepreneurial perspective of the internationalisation of the subcontracting SME", ICSB ( Council for Small Business) World Conference on Entrepreneurship, research / Professionnal / 5

Turku (Finland), June 12-15, 2007. 2006 CIFEPME Congrès Francophone en Entrepreneuriat et PME BARBAT, V.; HLADY-RISPAL, M., "Une lecture entrepreneuriale de l'internationalisation des PMI soustraitantes", 8 ème Congrès Francophone en Entrepreneuriat et PME, Fribourg (Swiss), October 25-27, 2006. 1997 IMP Conference BARBAT, V., "The ization of Subcontractors", 13 rd IMP Conference, Lyon (France), September 4-6, 1997. 1994 RENT Research in Entrepreneurship and Small Business BARBAT, V., "The internationalization of French subcontractors: theory development with an empirical base", RENT I Conference, Manheim (Germany), November 26-29, 1994. Paper presentations (without proceedings) Association or name of the conference / Full reference research / Professionnal / Other academic intellectual contributions (Session chair in major conferences Speaker/discussant or organizer of round tables & symposia) Association or name of the conference Type of other académic intellectual contributions research / Professionnal / 6

WORKING PAPERS AND WORKSHOPS: Working papers University Laboratory 2006 BEM CEREBEM 2005 BEM CEREBEM Full-Reference BARBAT V.; HLADY-RISPAL M. "Une lecture entrepreneuriale de l'internationalisation des PMI soustraitantes", CEREBEM, n 102-06. BARBAT V., "Développer l'exportation des PMI : une étude des pratiques des entreprises sous-traitantes françaises", CEREBEM, n 93-06. Faculty workshops or research seminars University Laboratory Full-Reference SUPERVISION OF DOCTORAL RESEARCH: ASSOCIATIONS MEMBERSHIP: Conference reviewing/administrative/executive board member of associations year Association abreviation Association Full-name 2014 IMP Conference Industrial Marketing and Purchasing 2013 Conference Marketing Trends, 2012 Conference Marketing Trends 2012 Journée Innovation et Tradition Conference Marketing Trends Conference Marketing Trends Journée Innovation et Tradition / Professionnal / Pédagogical 2011 AWBR Conference 2010 CIFEPME 2010 RIRL 2009 RIRL 2007 AIMS Academy of Wine Research Conference Congrès Francophone en Entrepreneuriat et PME, Conference on Logistics and SCM Research, BEM, Bordeaux (France), September 29, 30 and October 1 st, 2010. Conference on Logistics and SCM Research Association e de Management Stratégique, 7

PEDAGOGICAL ACTIVITIES: Teaching material Organisme de dépôt CCMP CCMP N enregistrement M 1164 M 1163 Title Vins du Quercy : réussir le lancement d'une gamme en GMS Lancement de la 206 : quelle politique de communication? BEM programs where the case is used ESC and EBP ESC and EBP Other institutions where the case is used Other teaching material cas gd mere Title BEM programs where the case is used Other institutions where the case is used Other activities (Supervision of Master or MBA thesis / Internships / Other activities non defined above) From 2007to 2013, I coached of the BEM Team at the John Molson Case Competition / Concordia University (Montreal) / www.mbacasecomp.com Supervision of MACI/MIB thesis Supervision of ESC essays and internships 8

PROFESSIONAL ACTIVITIES: Technical or consultancy reports Other professional activities (Media reports, TV columns and reports TV/radio interviews Interviews in newspapers or magazines, etc.) 9