50 Salon Success Tips to Enhance Every Aspect of Your Client Experience Reward your clients with loyalty points Remove the hassle and stress of based on actions like service or redeeming group deals and vouchers. product purchases. Group deals can be stressful for your Track clients activities and issue reward salon and your clients. Make it easy to points for actions such as pre-booking, redeem group deals and vouchers by client referrals, and online booking; as well allowing clients to book services online; as salon purchases of gift certificates, ultimately removing the stress of the influx packages, series, memberships, retail volume and allowing you to focus on the products, or services. clients in the salon. Enroll your clients in the success of Create an amazing salon experience your business through referral rewards. for a group or bridal party. The greatest compliment that a salon There s nothing like preparing for a special can receive is a referral. It s a great idea occasion with a group of friends at a salon. to keep track of your clients referrals Using salon software that can book and so that you can reward them for check out multiple clients within a group or spreading the good word. party reduces the stress for you and enables your clients to focus on being primped and pampered during their visit.
Deliver the salon experience straight to Encourage your clients to manage their your client s home. online personal client profile. Capture your client s mailing address to send If you offer online booking at your salon, them their favorite salon products when empower your clients to log in and manage they are unable to come to your location. their account details, including future appointments, appointment cancellations, Approximately 97% of consumers use online media when researching local products. purchases, payment information, series, memberships, and loyalty points to eliminate the need to speak to a receptionist. Let your client schedule online Encourage your staff to collect client appointments and lessons in real time. email addresses. Clients are used to a world where they can Understanding your client base is vital to book flights, hotels, and restaurant reser- your success. Collecting information that is vations with a click of a button and are relevant to your business gives you the looking to do the same with their salon ability to market to specific clients on a appointments. Give your clients what they more personal level. want most; real-time appointment availability conveniently accessible from any internet enabled device.
Give clients products and service Provide your client with the tools they recommendations based on their need to maintain their style. purchase history. The client experience only begins at your Having an accurate record of each client s salon. The real magic happens each day history is valuable information to your they feel beautiful thereafter. Remind your business. Using a salon management staff to recommend products that will help system to capture complete client profiles the client maintain their salon style. with service and product purchases can help you upsell and get more revenue out of each visit. Go green with electronic receipts. Clients love the convenience and eco- Communicate with your client in the medium most convenient to them. friendliness of electronic receipts. Offer the It s important to capture your clients options to email a copy of the receipt preferred method of contact. Ask your clients directly to your clients. Include a personal if they prefer to be contacted at home, on message too! their mobile, or at work for appointment confirmations-or offer to send email or text messages as an added convenience.
Utilize the appointment notes to Encourage your clients to take advan- surprise and delight your clients. tage of standing appointments. Add notes for specific appointments to Have a client who enjoys booking on the personalize your clients experience, with same day and time every week? Encourage comments on beverage, favorite shampoos, her to book repeat or standing appoint- conditioners, and magazine preferences. ments to ensure their appointment will always be available. Make your salon the one-stop beauty source for all your clients needs. Try roaming front desks. Use tablet and mobile point of sale If your salon offers multiple services, throughout your salon to facilitate create service packages to fulfull your upselling. This enables clients to add clients beauty needs. Not only does this products to their order directly at their increase your revenue, but it is an added station and eliminates the need to come to convenience to your clients. the reception desk.
Develop targeted email campaigns Know your clients before designed to entice your clients in all they walk in to your salon. that your salon has to offer. Anticipating your clients needs and expec- Create, send, or automate customized tations prior to their arrival impacts their emails for individual clients, groups, or experience at your salon. Most salon your entire client list. Send individual scheduling software uses an appointment emails to manage your wait list, deliver book with visual indicators to make it easy special salon promotions to a group of your to identify new clients, memberships, VIP clients, or notify your entire client list multiple services, and staff preferences at a during the holiday season. single glance. 57% of clients said they are more apt to buy a product in a store after receiving an email. Make it easy for clients to take advantage of salon promotions. Know your top clients by visits. Knowing all of your top clients and their By providing links or buttons that lead frequency of visit is a tough task to manage directly to your website or online booking manually. Most salon management soft- site, you will make it simple for clients to ware provides reporting or visual dash- take advantage of your promotional offers. boards to help you identify your top clients for a specific time period.
Get feedback on your clients Set the stage for your client experience experience at your salon. through email confirmations. Client feedback is valuable to improve Sending an appointment confirmation every aspect of your client experience. Use email 24-48 hours prior to the scheduled surveys to determine the level of client appointment sets the stage for your client s satisfaction and discover what your clients visit. Include all relevant information such think of your salon service. as when to arrive, appointment specifics, and parking details to let your clients know you look forward to their visit and are anticipating their arrival. Continue your client experience even Identify your top clients by analyzing after your client has left the salon. how much they are spending with you. The client experience doesn t have to end It s important to know who your top clients once the service has been rendered. Send a are and what they ve spent in a given time thank you email to your clients after an period. Use salon management software appointment to show your appreciation for that analyzes real-time information on your their business. top clients based on what they ve spent.
Educate your clients during Customize the appearance their online booking experience. of your salon booking website. Include descriptions of services, salon Incorporate your logo, colors, and appointment durations, product features, customized designs to your online booking and benefits, all to make salon scheduling website to strengthen your brand and an educational experience and online increase recognition amongst your clients. purchasing a breeze for your clients. Hold online purchases Reward your clients by doubling loyalty for in-store pick-up. reward points on the anniversary date of We live in a world where clients are their first visit with your salon. constantly on the go. Offer your clients Increasing the amount of client loyalty the option of purchasing products and gift reward points during client anniversaries is a certificates online or over the phone great way to show clients your appreciation. in advance that they can pick up at their convenience.
Celebrate your clients with additional Add online gift certificates loyalty points on their birthday. to your salon website. Surprise and delight your clients with extra Online gift certificates are great ideas for loyalty points to make their birthday last-minute gifts. Your clients can conve- celebration special. niently print or email gift certificates to recipients when they are in pinch for time. Get social! Embrace the power of social Reward your clients for likes, shares, promotion to interact with your clients and posts on Facebook and Twitter. and keep them engaged. Social media can be a powerful tool to Using social media platforms such as connect with your clients. When your Facebook and Twitter to connect with your clients like, retweet, or share your posts clients is a great way to keep them excited with their friends, reward them with about the events in your salon. client loyalty points.
Give your clients the convenience Customize and select required of 24/7 online shopping. information for clients to provide In the comfort of their home or while on at time of booking. the go, allowing your clients to buy prod- Simplicity is crucial for clients when ucts and gift certificates online from your scheduling an appointment. Choose salon make it simple for them to get the to capture as much or as little information items they need anytime, anywhere. to simplify the booking process for your clients. Provide your client with the Celebrate your client s loyalty by option to express check-out. tracking the anniversary of Accommodate your clients that are on the their first visit with your salon. go by storing payment information. Utiliz- Clients enjoy being acknowledged for their ing software that provides a safe, secure loyalty. Record the date of your clients first option to store credit card information visits to your salon, and thank them for helps make the checkout process quick, their loyalty every year thereafter. seamless, and hassle-free.
Record your clients color formulas in depth. Get to know your clientele. The more you know about your client, the Updating your clients profile after better prepared you ll be to improve the each color service allows you to track color client experience. Jot notes about your formulations in depth by date, ensuring clients. For example, if a client shares that your client s color is consistently they have an upcoming interview, add a achieved with perfection. note to remind their stylist to ask how it went during their next visit. Track the longevity of your client Guide every step of your client experi- lifecycle to identify your VIP clients. ence by managing your client s itinerary. Tracking your client lifecycle is a great way Knowing the progress of your client s visit to determine your best and most loyal enables you create opportunities to surprise clients. Use the reporting features of your and delight them. Use the features of your salon management software to determine salon appointment book to differentiate your clients first and last visits. when your client is checked in and seated in the waiting area versus checkedin and receiving a service.
Put a face to the client name. Upload a photo to each client s profile so Reward your most loyal clients by tracking their total service and retail sales. your staff can identify and personally Knowing the amount of service and product welcome your clientele by name. sales of your VIP clients allows you to create rewards based on their purchase history. Manage your wait list to provide your Keep your clients in the know on client with the desired appointment. important dates or events. Most salon management software provides Communicate with your clients during their flexible, easy-to-access, wait list information booking experience to inform them of their that allows you contact clients immediately stylist s upcoming vacation dates or salon when an appointment becomes available. promotions to allow them to plan their schedules accordingly.
Make your clients feel appreciated with Pre-booking gives your clients the a special thank you on their birthday. appointments they want. It s important to utilize salon management Pre-booking ensures your clients get the software that enables you to track your appointments they want, when they want clients birthdays so you ll never forget to them. Encourage your staff to remind clients celebrate them on their special day! to book future appointments at time of check-out, especially during your busy season or before a stylist leaves for vacation. Capture your clients staff preferences Make your salon a during salon appointment bookings. welcoming environment. Knowing your clients preferences is crucial Make your clients feel at ease by giving to transforming their experience. Most a tour of your salon. Prompt your front salon management software enables you to desk staff to give a tour of your salon to record your clients preferences on staff all new clients upon check-in by gender or their favorite stylist. entering a reminder in your salon management software.
Use pop-up reminders to help customize your clients salon experience. Ensure your client receives exceptional service during every visit by adding notes about your clients preferences that display whenever an appointment is scheduled. #3 Raise the bar on your customer service. Go above and beyond to exceed your client s expectations. By notating the appointment, you can communicate to your staff with pop-up reminders to call a car service for a client rushing to the airport or to return an item left behind during their last visit.
BONUS TIP! We not only wrote 50 tips to help transform your client experience, we created a product that helps you put all of them into action! Hence, our final tip is to take a few minutes to speak to a SalonBooker representative and get a complimentary product tour today! SalonBooker salon management software improves every aspect of the client experience, drives more appointments, and increases profitability for more than 10,000 salon professionals around the world. SalonBooker offers a suite of web-based features including scheduling, point of sale, online booking, ecommerce, social marketing, gift certificates, reporting, and much more - all in one system making it easy to run and grow your salon. Feel free to call us at 1.866.966.9798 or visit www.salonbooker.com for a free demonstration!