The Business Face of Social Networking How Online Communities Can Affect Your Business Max Haroon, president Society of Internet Professionals (SIP) & Alexa Clark, Managing Partner Plethora Press Sept. 2008 SIP
Description Social networking has revolutionized the way we communicate and share information with one another in today's society. Various social networking websites are being used by millions of people everyday on a regular basis and it now seems that social networking is a part of everyday personal and business lives. B2 Max Haroon
1. Introduction From Web 1.0 to Web 2.0 What and Why of Social Networking Sites B3 Max Haroon
Advancing from Web 1.0 to Web 2.0 Static Websites: Web 1.0 B4 Max Haroon
Advancing from Web 1.0 to Web 2.0 Dynamic & Interactive Websites: Web 2.0 B5 Max Haroon
Web 2.0 Platforms Social Networking Sites & Social Book Marking Sites Blogging Collaboration/Wiki RSS Podcasting Interactive Communication B6 Max Haroon
Examples of Some Web 2.0 Websites B7 Max Haroon
Examples of Some Web 2.0 Websites B8 Max Haroon
Man is a Social Animal Aristotle B9 Max Haroon
Social Networking Sites fulfills all and more B10 Max Haroon
What is a Social Networking Site? It provides people the power to share and make the world more open and connected Mark Zuckerberg, Facebook B11 Max Haroon
Why are we attracted? Visibility Profile Connections links Groups facilitate discovery or creation of ties Communicate Chat, conferencing, Share photos/video/audio, files, newsfeeds, bookmarks, B12 Max Haroon
Examples of Some Social Networking Websites B13 Max Haroon
Types of Social Networking Sites Personal Professional Business-Oriented Socially-Oriented Bookmarks Sharing Corporate Public but privately-owned. Private B14 Max Haroon
2. Leveraging Social Networking For Business Sept. 2008 Alexa Clark
The Power of Social Networking People Community Conversations Relationships B16 Alexa Clark Plethora Press
How Connected Are You? B17 Alexa Clark Plethora Press
Where Are You Connected? B18 Alexa Clark Plethora Press
What Industries Can You Reach? B19 Alexa Clark Plethora Press
In every business people are less and less able to differentiate themselves on product. So you have one of two options: differentiate on price or relationship. Anthony Lye, Senior VP, Relationship Management Software,Oracle B20 Alexa Clark Plethora Press
What Social Networking Can Do FOR Your Business B21 Alexa Clark Plethora Press
Social Networking is Great For Recruiting & Hiring Business Development Collaboration Reputation Management B22 Alexa Clark Plethora Press
Recruiting & Hiring Spreading the Word Employee Referrals Prescreening Background checks Targeting future employees & Building Relationship B23 Alexa Clark Plethora Press
Who s Using It? B24 Alexa Clark Plethora Press
Business Development Visibility & Awareness Brand Building & Marketing Lead Generation & Prospecting Promotion B25 Alexa Clark Plethora Press
Example: TD Money Lounge B26 Alexa Clark Plethora Press
Collaboration Foster innovation through team & customer collaboration Internal & external Impromptu Consultation & Problem solving B27 Alexa Clark Plethora Press
Example: Idea Storm B28 Alexa Clark Plethora Press
Example: My Starbucks Idea B29 Alexa Clark Plethora Press
Introducing Breakfast Sandwiches B30 Alexa Clark Plethora Press
Collaboration - Team Foster innovation through team & customer collaboration Collaborative Working spaces Development teams Shared working space Problem solving B31 Alexa Clark Plethora Press
Reputation Management Monitor & Participate in Conversations Build direct relationships through conversation with your clients & customers Responsiveness & flexibility Enable advocates to speak for you. B32 Alexa Clark Plethora Press
Reputation Management It was about whose advertiser told the best story, these days it s about whose customer tells the best story. Douglas Rushkoff B33 Alexa Clark Plethora Press
What Social Networking Can Do TO Your Business B34 Alexa Clark Plethora Press
WoM isn t always good B35 Alexa Clark Plethora Press
Social Networking Exposes Bad decisions Criticism Pissed off employees Pissed of clients B36 Alexa Clark Plethora Press
Who Is The Face Of Your Business? In Social Networking, every employee becomes the face of your business. This guy and this guy. B37 Alexa Clark Plethora Press
Loss of Productivity/Security Goofing off Noise-to-signal ratio Public Conversations about Private Topics B38 Alexa Clark Plethora Press
Using Social Networks Sept. 2008 Alexa Clark
Chosing The Right Sandbox B40 Alexa Clark Plethora Press
Who Do You Want To Reach? Réseaux sociaux : des audiences différentes selon les continents LEMONDE.FR 14.01.08 B41 Alexa Clark Plethora Press
Things To Consider First Commitment time, money, resources Objective Strategy What do you bring to the community? B42 Alexa Clark Plethora Press
Rules of the Game Community before commerce Credibility through authenticity Be a part of the community B43 Alexa Clark Plethora Press
Consider The balance between authenticity and professionalism Links to your business & professional activities (personal can come later if you want) B44 Alexa Clark Plethora Press
Everything you do is permanent B45 Alexa Clark Plethora Press
Summary B46 Max Haroon
Ideas Social Capital: Value of Social networks Social Graph: Global mapping of everybody and how they're related on Social Networking Sites Six Degree of Separation B47 Max Haroon
B48 Max Haroon Three Degree of Separation
Hierarchical Vs Organic Structures Courtesy of the Network Roundtable (www.networkroundtable.org) B49 Max Haroon
Summary Using Social Networking Sites for Career/Business Create a Good (Impressive) Profile Maintain & Update Public Profile and Private Profile Expand Your Group/Network. B50 Max Haroon
Summary Using Social Networking Sites for Career/Business Use Email Signature Get and Give References. B51 Max Haroon
Summary Using Social Networking Sites for Career/Business Promote Yourself and Your Organization Humanizing our Connections. B52 Max Haroon
Summary What do you think is the best development of 20 th Century?. B53 Max Haroon
Summary What do you think is the best development of 21 st Century?. B54 Max Haroon
Resources B55 Max Haroon
Resources from SIP Web site (now open to all) Web 2.0, Wiki and Social Networking http://sipgroup.org/resources/wiki.htm Resource Directory http://sipgroup.org/resources.html Friends of Heart A meetup group http://liferepattern.meetup.com/28/ Articles and presentations related to SIP are available at: http://www.sipgroup.org/resources/docs.html Bookmarks of Useful Webpages of SIP Webpages http://sipgroup.org/resources/bookmarks.html B56 Max Haroon
Max Haroon, President, SIP http://www.sipgroup.org http://liferepattern.meetup.com/28/ http://www.openstreamdesign.com/ max@sipgroup.org Phone:(416) 891-4937 B57 Max Haroon
Alexa Clark, Managing Partner Plethora Press Plethora Press plethorapress.com Toronto CheapEatsToronto.com & CETOblog.com Ottawa CheapEatsOttawa.com & CEOTblog.com Blogging on: One Degree onedegree.ca/alexa_clark Mini Book Expo minibookexpo.com You can find Alexa being social on: LinkedIn, Facebook & Twitter twitter.com/alexaclark Flickr flickr.com/photos/lexnger lex@plethorapress.com B58 Max Haroon