1 How to Set Up, Run and Manage a Social Media Campaign Presented by: Jamie Turner Chief Content Officer 60 Second Marketer 60 Second Online University
2 Yesterday: The Good Old Days
3 Today: A World of Opportunities
4 Sponsors 60 Second Marketer and 60 Second Online University are divisions of BKV Interactive and Direct Response. BKV helps brands such as AT&T, Harrah s, Equifax and Six Flags use innovative marketing programs to grow sales and revenue.
5 Agenda Social Media overview Case studies How NOT to run a Social Media campaign The big idea in Social Media 60 Second Marketer Social Media Management Principle 10 things to measure in Social Media Social Media measurement tools Where to download this presentation 10-step action plan to get started on your next Social Media campaign Appendix: Social Media data plus The 10 Worst Mistakes on Twitter.
6 Social Media Overview
7 Social Media Overview Social network and blogging sites are now the fourth most popular activity on the internet, ahead of , but behind search and general interest portals. Total amount of time spent on Facebook increased 566% last year 600 Member communities (i.e. social network and/or blogging sites) are visited by 67% of the global online population. Time spent is growing at 3 times the the rate of overall internet growth. Source: Nielsen All Internet 18% Member Communities 63% Facebook 566%
8 Social Media Overview Facebook overtook MySpace in December of 2008 Twitter overtook LinkedIn in February of 2009
9 Social Media Overview Facebook is a Pub -- an informal place to talk casually with people and get to know people on a more personal basis LinkedIn is a Trade Show -- a slightly more formal place to meet other business professionals and connect with them primarily for business purposes Twitter is like a Cocktail Party -- an energetic place where there are many conversations going on at once YouTube is Times Square on New Year s Eve -- a place where it s hard to break through, but if you do, a lot of people will see you MySpace is like Woodstock -- wild, crazy and perfect for the younger generation or cause-oriented marketing
10 Social Media Overview 1. Blogs 2. Bookmarking and tagging 3. Content aggregation 4. Crowdsourcing and voting 5. Discussion boards and forums 6. Events and meetups 7. Photosharing 8. Podcasting 9. Presentation sharing 10. Ratings and reviews 11. Virtual worlds 12. Widgets 13. Wikis 14. marketing Source: Mashable
11 Social Media Case Studies
12 Papa John s Pizza
13 Social Media Case Study
14 Social Media Case Study E-Newsletter 60 Second Marketer Website YouTube Videos Forums Speeches Twitter Events ebooks :60 Online University Blog Online Seminars and Webinars :60 Online University Articles Blog Postings
15 How Not to Run a Social Media Campaign
16 How Not to Run a Social Media Campaign 1. Don t upload your corporate YouTube video and claim you have a social media campaign. 2. Don t sit on the sidelines. 3. Don t downplay the importance of social media 4. Don t think you can do social media in 10 minutes a day 5. Don t think social media is just about YouTube, Facebook and Twitter 6. Don t assume social media can t be measured Source:
17 How Not to Run a Social Media Campaign 7. Don t forget that social media is about mobile media, too. 8. Don t think that social media is like traditional marketing. 9. Don t think social media will sell itself. 10. Don t think that you can run a social media campaign in a silo. It s about engaging across many platforms. Source:
18 The Big Idea Behind Social Media
19 Social Media is about more than being everywhere. It s about engagement.
20 60 Second Marketer Social Media Management Principle
21 60 Second Marketer Social Media Management Principle Making Money Growing Market Share Retaining Customers Building Visibility Attraction Distraction Fun and Games Friends and Family Sports and Hobbies Unrelated Activities Good Bad
22 10 Things to Measure in a Social Media Campaign
23 10 Things to Measure in a Social Media Campaign Econsultancy: AdAge Power150 Ranked site for digital marketers 1. Traffic: Remember quality often beats quantity. 2. Interaction: Leaving comments, Tweets, participation in forums, etc. 3. Sales: Dell made $1 million in 18 months. Blendtec had a five-fold increase in sales. 4. Leads: Good measurement tool if you can t track sales online. 5. Search Marketing: Good, oldfashioned SEO is very powerful.
24 10 Things to Measure in a Social Media Campaign 6. Brand metrics: Positive brand associations via social media campaigns can help drive clicks on paid search ads 7. PR: Twitter means that everybody has a blog these days. There are ways to monitor and manage online PR. 8. Customer engagement: Online and offline involvement with your product or brand.
25 10 Things to Measure in a Social Media Campaign 9. Customer retention: It costs 3 to 5 times as much to get a new customer as it does to keep an existing one. 10. Profits: The 3 most important things in business are 1) to keep existing customers, 2) to get new customers, 3) to get existing customers to buy more. Social media helps you accomplish all 3.
26 Social Media Measurement Tools
27 Information, Insight, Impact
30 Sales $1 million in incremental revenue in first 18 months. An additional $1 million in next 6 months.
31 Leads E-Newsletter 60 Second Marketer Website YouTube Videos Forums Speeches Twitter Events ebooks :60 Online University Blog Online Seminars and Webinars :60 Online University Articles Blog Postings
32 Search Engine Marketing
33 Brand Metrics
34 Public Relations
35 Public Relations Uncovers and integrates data-driven insights culled from nearly 100 million blogs, social networks, groups, boards and other consumer generated media. (Not just for PR measurement.)
36 Customer Engagement Branding is no longer about positioning or mindshare. Instead, it s about how people engage and experience your product or service. Are they talking about your brand online? Do they refer your brand to other prospects? Do they comment on your blog? Do the follow you on Twitter?
37 Customer Retention It costs 3 to 5 times as much to get a new customer as it does to retain an existing customer. By keeping customers engaged, involved and active with your brand, you ll be preventing them from changing their loyalty. 60SecondMarketer.com -> Videos -> Branding
38 Customer Retention
40 10 Step Action Plan to Set Up and Manage a Social Media Campaign
41 Where to Download this Presentation
42 Social Media Action Plan 1. Competitive Assessment: What are your competitors doing in this space already? What can you borrow from them? 2. Internal Situation Analysis: How much awareness is there of social media within your company? Is there an understanding that it can be measured and create a positive ROI? 3. Major Objectives: What are you trying to accomplish with your social media campaign? 4. Consumer Thought Process: What is the typical sales cycle for your product? How much trust do you need to build before you can make a sale? (Hint: The more expensive the product, the more trust needs to be built.) 5. Key Strategies: What approach are you going to take in order to have a successful program?
43 Social Media Action Plan 6. Brand Essence: What is your brand essence and how are you going to communicate that using Social Media? 7. Positioning: How is your brand currently positioned in the marketplace? Where do you want it to be positioned as a result of your social media campaign? 8. Essential Message: What is the essential take-away you want customers and prospects to have after engaging with your brand via Social Media? 9. Tactical Plan Overview: Which Social Media platforms are you going to use for your program? Which tools are you going to use to measure the success of your program? 10. Executional Roadmap: What are your SMART Goals for this plan? How are you going to be held accountable for them?
44 Key Points to Remember Social Media is about engagement with your brand Social Media can be measured Social Media is here to stay
45 Questions Jamie Turner, Chief Content Officer for 60 Second Marketer and 60 Second Online University 60SecondMarketer.com/blog Twitter.com/60SecondTwitter PH:
46 Questions and Answers Additional content available for those who download PDF at: 60SecondMarketer.com/pdf or 60SecondOnlineUniversity.com/pdf
47 10 Worst Mistakes on Twitter The 10 Worst Mistakes on Twitter according to the 60 Second Marketer: 1. Using Twitter to SPAM people: We re not exactly sure why anyone would use Twitter as a SPAM tool, since that technique is extremely short-sighted. Still, some people do it. You know the type they re following 2,367 people and have one person following them back. Don t be that person. 2. Blocking your updates: WTF? You sign up for Twitter and follow people only to put a roadblock up if they want to follow you back? That simply doesn t make sense. Don t be that person either. 3. Overly-promotional Tweets: If every Tweet (or every other Tweet) is designed to drive people back to your site, you re guilty of being overly-promotional. At the 60 Second Marketer, we (quite unsuccessfully) try to incorporate the Chris Brogan rule of 15 sharing Tweets for every 1 promotional Tweet. (We re not at the 15:1 ratio yet, but we re trying.) 4. Not using your Twitter home page properly: The Twitter home page is a blank canvas that you can use to position yourself in the marketplace and promote your company or your website. Use it that way. Otherwise, you shouldn t be on Twitter in the first place. 5. Believing it s about the quantity of followers, not the quality: The little-known truth about Twitter is that it s not about the quantity of people following you, it s about the quality of people following you. Don t be swept up by all this talk about I have 5,000 people following me on Twitter. In this day and age, with automated follow systems in place, the quantity is less relevant. It s about the quality of your followers that is, the engagement and trust your followers have with you.
48 10 Worst Mistakes on Twitter The 10 Worst Mistakes on Twitter according to the 60 Second Marketer: 6. Irrelevant Tweets: A sure-fire way to tell if someone is a newbie to Twitter is when they Tweet about the weather, their mood or what they had for dinner last night. Don t do this. Nobody is interested in those topics. (Except for you, of course.) 7. Simply ReTweeting (RT-ing) everything: Again, this is a sure-fire way to tell that someone is new to Twitter. RTs are important and can build credibility and trust with your followers, but you should try to take a nugget of information from the article or post and add it to your RT. (e.g. 37% of all widgets are sold to people with blue hair. For the entire post, click here: tinyurl.com/notreal43) 8. Not Tweeting: Interestingly enough, some reports indicate that Twitter has about a 60% churn rate after the first month. That means that only 40% of the people who sign up for Twitter use it after the first month. If you re not going to dive in with both feet, consider spending your time on other pursuits. 9. Not adding value: This is related to the RT issue. Don t just ReTweet everything, add some value, some perspective, some insight. That s the best way to keep people interested in following you. 10.Wasting time: Let s admit it, Twitter is a huge time sucker. It s very, very easy to get sucked into articles that you re only vaguely interested in reading. It s up to you to put up boundaries. I use the off the grid approach. That is, I tell myself I m off the grid when I need to take a break from social media. After all, if you don t put up some boundaries, you ll disappear into the Twitter Tornado and never be found again.
49 Facebook More than 250 million active users More than 120 million log on to Facebook at least once a day More than 66% of Facebook users are outside of college = The fastest growing demographic is those 35 years and older
50 LinkedIn Adding about one member per second. Traffic is up in the recession. 36 million members have profiles on LinkedIn More than 7.75 million visitors each day
51 MySpace 76 million members in the U.S. Growth rate of about 0.8% per month. The average MySpace user now spends 4.4 hours per month on the site.
52 Twitter Growth rate of 752% last year. According to Quantcast, Twitter attracts a more educated, slightly more female than male, young adult audience. According to Sysomos, 5% of users accounted for 75% of all activity. Of those 5%, almost 1/3rd were Tweets made by machine bots posting more than 150 Tweets a day.
53 YouTube An independent subsidiary of Google. Hundreds of millions of videos watched each day. Hundreds of thousands of videos uploaded each day. Every minute, 10 hours of video is uploaded to YouTube.
Social Media Marketing for Small Business Demystified General Overview, Strategies and Tools for Small Business Marketing on Social Media [Learn How to Effectively Use the Social Media for Making Connections
DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing
OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is
oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty Social Media KPIs and You: A Love Story Establishing a social media measurement plan is a crucial
A REAL PASSION FOR MARKETING Accelerating YOUR Clients Business Growth Through Online Marketing CONTACT ww w.luv4marketing.com info@ luv4marketing.com UK - +44 (0) 1949 833014 US - +1 (702) 439 0025 INDEX
Tips for cost effective marketing in a recession (or at any other time) 20.01.2012 Jagger Creative Communication llp To supplement or substitute other marketing activity, there are low-cost marketing options
5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (email@example.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There
GUIDE Social Media Strategy Guide How to build your strategy from start to finish Social Media Strategy Guide How to build your strategy from start to finish Whether you re a social media coordinator for
5 Tips For Setting Measurable Social Media Goals 1 introduction Five practical tips for setting measurable social media goals Social media participation has become a must for businesses today. A survey
TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost
1 Table of Contents Introduction 3 1. Buyer Personas 4 2. Web Design & Mobile Marketing 5 3. Increasing Personal Productivity 5 4. Search Engine Optimization 6 5. Understanding Google Analytics 6 6. Lead
Social Media Measuring Your Efforts 03 Step One Align Your Objectives 04 Step Two Measure Reach and Share of Conversation 05 Step Three Measure Conversions and Sales 08 Step Four Track and Measure Your
CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,
Youtube Search Engine Optimization (SEO) - How to Rank a Youtube Video: Google s algorithm of 225+ factors takes into consideration many things, such as backlinks and social network signals, but when it
TURN VISITORS INTO LEADS HOW TO BUILD AN ONLINE LEAD CAPTURE MACHINE By Andrea Parker Imagine that I just handed you a crisp stack of one hundred $10 bills. Each $10 bill represents one of the last hundred
BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing
Understanding the Buzz Around Social Media WSI White Paper Prepared by: Baltej Gill Social Media Strategist, WSI Introduction You might have heard that social media can help build your brand, promote your
Social media 101 Social Enterprise East of England: Boot Camp 5 June 2014 Programme How you can build a great personal social media presence Social media strategy essentials How to measure success Community
HOW TO USE SOCIAL MEDIA MONITORING TOOLS Jamie Turner If you re like a lot of people, you re probably already using social media in some way, shape, or form. You might have a Facebook page, and you probably
How financial advisors can use online video to attract prospects and enhance their reputation Hundreds of people visit your website long before they step foot in your office for this reason, it s important
INBOUNDMARKETING For Beginners Everything you need to know to get started. 2 Bill is a Certified Inbound Marketing Specialist with Honors with 18 years of marketing experience. Not only is Bill an Inbound
Do you find yourself in the position of trying to play catch up by learning, understanding and perhaps integrating Google, Facebook and other online services into your business and feel a little bit overwhelmed?
Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for
2.0 ADVANCED TIPS & TECHNIQUES ABSTRACT» Savvy online marketers know that their website is a great tool for branding, content promotion and demand generation. And they realize that search engine optimization
Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,
N 0 6/2014 parathink TM Social Media Marketing & Analytics for B2B Plan, track, analyze and optimize your online visibility to bring customers to your site. (A quick-reading parathink briefing for really,
Using Twitter for Business The point is, Twitter can be a tremendously valuable marketing tool! In this section, we ll explain some specific usecases of Twitter for marketing. HOW TO USE TWITTER FOR MARKETING:
[Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found
New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage
Online Marketing & Social Media for Best of British Parks David Lakins firstname.lastname@example.org www.keymultimedia.co.uk/seminars We would like to encourage our 51 members to get involved, or more involved
Make Sure Your Company is Visible on Google with Search Engine Optimization Your Guide to Lead Generation in Tough Economic Times WSI White Paper Prepared by: Francois Muscat Search Engine Optimization
Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,
PPC For Staffing: How to generate sales leads and recruit niche talent with Pay-Per-Click Advertising Presented by Jenny Keller ( @JennyAtHaley) Agenda Today What is Pay-Per-Click (PPC) advertising? Why
Leveraging Social Media to Grow Your Event Justin Ramers Director of Social Media Agenda What is Social Media? Tools of the Trade Developing a Social Media Strategy Building the Foundation Driving Interaction
James Marchant Founder of Diligence Digital email@example.com 01424 447858 Over 15 years of experience in the digital industry. Hello and congratulations on taking the time out to read our booklet.
Marketing in the Digital Age By Doug Commette SprayFoam.com & Spray Foam Insulation & Roofing Magazine SprayFoam INSULATION & ROOFING MAGAZINE Internet Penetration in US Internet Marketing Marketers continue
ONLINE MARKETING FUNDAMENTALS How to Get More Customers and Supporters Online By Shane Rasnak www.shanerasnak.com What We ll Be Covering Why most organizations get terrible results with online marketing
2012 SOCIAL MEDIA MARKETING INDUSTRY REPORT How Marketers Are Using Social Media to Grow Their Businesses A P R I L 2 0 1 2 BY MICHAEL A. STELZNER Sponsored by Copyright 2012, Social Media Examiner Letter
Inbound Marketing Strategies Dahlia Benaroya Dahlia Web Designs LLC 1-888-7-DAHLIA The business world is advancing day by day, through valuable marketing and promotions. What is the procedure of this unbeaten
Article Courtesy of SMART PR Communications Fear-Free B2B Social Media Marketing Now sizzling in your backyard! By Jean Van Rensselar If your company is B2B and you haven t yet - it s finally time to dip
Top 10 best practices that savvy marketers know about Includes your three FREE bonus exercises courtesy of Sherry Prescott-Willis, author, Market This! www.marketthisbook.com Top 10 best practices that
THE KEY TO TWITTER SUCCESS Your Guide to Building Relationships with Customers, Prospects and the Media Using the World s Fastest Growing Social Networking Site By Rachel Foster Fresh Perspective Copywriting
The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About Many lawyers and other professionals equate internet marketing with Search Engine Optimization (SEO). And while SEO
TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 firstname.lastname@example.org Background
Target Marketing 102 What s Next? What your customers say about you matters 14 % of people trust ads 78% of people trust consumer recommendations Source: Neilson Global Trust in advertising survey, 2007
Attention is a Currency We earn it, we spend it, and sometimes we lose it. Why now is the time to invest in digital experiences that matter. Table of Contents 1 5 6 7 8 15 16 20 21 23 24 28 29 30-31 32
Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:
Sparta Success Systems Presents: Turn Your Website Into A Lead Generation Machine! Fill Your Sales Pipeline With Business That You Don t Have to Work For 508-243-6257 www.spartasuccess.com http://activerain.com/blogs/spartasuccess
THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING Learn how to set your website up to convert visitors into sales and drive traffic to your website using online advertising. A publication by: Introduction
Social Media Strategy: The Beginners Guide to Strategy Success in 7 Steps A Simple Guide In association with: Chapter Title Contents Page Page 2 What is Social Media...3 What is a Social Media Strategy
8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing
A Quick Start Guide On How To Promote Your Site Using Do It Myself SEO Introduction Welcome to Do It Myself SEO, a set of tools for SEO, Social Media Analytics and Competitive Analysis. This platform boasts
10 ways Professional Service companies can increase their profits through marketing A Xander Marketing Guide T: 03302232770 E: email@example.com W: www.xandermarketing.com Introduction Traditionally
WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy
SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them
SOCIAL MEDIA MARKETING 101 By Debbie Laskey, MBA Marketing, Strategic Branding, Communications & Website Consultant December 2009 What is social media? According to Wikipedia, the term social media has
For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.
Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning
How Can You Use Social Media to Promote Next Gen Events? Agenda How ICSC uses Social Media Digital Marketing Plans for Events How You Can Use Social Media for Next Gen Events Best Practices For Using Social
ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting
Marketing Report 2013 survey results Sponsored by Yesler Software Shortlist Maximizer Hanley Wood Introduction B2B buyer behavior has been changing dramatically over the last few years as buyers become
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
Social Media Monitoring in Fifteen Minutes By Murray Newlands Murray Newlands 1 Table of Contents Social Media monitoring Guides your Business Introduction: Social Media Monitoring How Social Media monitoring
Inbound Marketing ebook for Managed Service Providers Guide to Leverage Inbound Marketing to Generate Leads and Grow Your Revenue! Published by: Inbound Marketing ebook for Managed Service Providers Author:
SOCIAL MEDIA OPTIMIZATION Proxy1Media is a Full-Service Internet Marketing, Web Site Design, Interactive Media & Search-Engine Marketing Company in Boca Raton, Florida. We specialize in On-Line Advertising
Search Engine Optimization: Sure Fire SEO Strategies That Will Get You Ahead PEPPERGANG Digital Media With Spice Table of Contents Executive Summary......3 Earn Links Naturally............4. Badge Program................4
Marketing PR is now best practice in the HR/benefits marketplace. Marketing PR is the integration of traditional PR and marketing tactics that combine social media and other Internet-based activities all
Chiropractic Marketing I would like to get my name out there but I don t know too much about marketing, and I don t want to spend a fortune on it. Target marketing is smart marketing 95% of chiropractors
Myths of Digital Marketing All I need is a good looking website. You may have your own ideas about website design. Have you paid thousands of dollars to a web designer only to leave it sitting on the web,
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
How to Measure Marketing Results: The Newest Rules www.fusionb2b.com How to Measure Marketing Results: The Newest Rules In a recent survey sponsored by FUSION b2b s client the Construction Marketing Association,
In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To
The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/
CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods