Developing and Pitching Your Personal Brand. Presented by Karen M. Landolt September 12, 2013

Transcription

1 Developing and Pitching Your Personal Brand Presented by Karen M. Landolt September 12, 2013

2 Karen M. Landolt Karen M. Landolt, Director, HireTexas Interview Center 18 years experience in organiza9onal programming, teaching, and advising in non- profit, legal, and academic Previous roles at UT since 2004: Director, College of Natural Sciences Career Design Center, Senior Associate Director and Adjunct Lecturer at the McCombs School of Business MBA, BBA IP law at a large venture capital/intellectual property firm. Founding partner of a bou9que business & IP firm. Cer9fied Mediator and is admised to the MA bar. Before the Bar: Worked in the non- profit arena as an Emergency Housing Counselor with the YWCA, a Development Officer with St. Vincent de Paul Society, and as a Community Organizer with the Hunger Ac9on Network of New York State. Degrees: Juris Doctor at Northeastern University School of Law; Bachelor of Arts in Government from The University of Texas at Aus9n.

3 Personal Brand

4 Personal Brand Brand provides the big picture Who you are and what you stand for Conveys what makes you different How you are perceived by others Results in: Your Pitch or Tagline

5 Top Brands

6 Starting Point - Introspection Know Yourself Goals, passions, skills & motivations Formal & Informal assessment Brand is based in authenticity- what is genuine and real to you Assuming you ve done this introspective work

7 Perceptions Are Reality What Others Think Counts have a complete and accurate understanding of their perceptions of your brand attributes Conduct a 360 interview what do they think are your greatest strengths, most serious weaknesses, & attributes that make you stand out Compare -realize that what you project may not match what you feel or intend

8 The Art of Storytelling How do you spot a good story? Translate what you already know about what makes a story compelling to create your own stories. Have enthusiasm and an interesting story about your work/project Tell me about yourself Foundation to selfpitch, cover letters, interviewing, profile

9 Elements of Personal Brand You PhD: Expertise Work Experience Undergraduate Experience

10 Elements of Personal Brand Elements of Personal Brand Elements of Personal Brand You PhD: Expertise Work/Research Experience Undergraduate Experience

11 Elements of Personal Brand Elements of Personal Brand Elements of Personal Brand You PhD: Expertise Work/Research Experience Undergraduate Experience

12 Elements of Personal Brand You PhD: Expertise Work/Research Experience Undergraduate Experience

13 What is Your Story? You Incorporate your 360 Feedback Introspection

14 Elevator Pitch

15 The Pitch What you say when you talk about yourself Conveys who you are and what you re looking for Gives a sense of your value and focus Concise 15 to 30 seconds is ideal

16 Pitch Example My name is Karen Landolt and I am the Director of the HireTexas Interview Center. I am building a new, centralized interview center to serve all students at UT Austin. Your company could benefit from this new resource, so let s talk about how we can help all UT students put their education to work!

17 Your Turn! Take 2 minutes to jot down your own elevator pitch, always tailor your message to your audience For this exercise, you are delivering your pitch to an elected official. You want to ask her to hire you as an intern Grab a partner and practice your elevator pitch with one another

18 Personal Brand Tips 1. Be authentic 2. Have a distinctive headline 3. Be consistent 4. Increase your visibility 5. Build strategic brand associations 6. Regularly add to your knowledge 7. Share your expertise 8. Give generously

19 Managing Your Online Reputation

20 Private Eyes are Watching You! On social media: you and your activities are open for the world to see Anyone can find you potential employers, business partners, teammates, etc. 9 out of 10 employers report using social media to screen prospective employees. 7 out of 10 report rejecting candidates based on their social media presences

21 On-Line Personal Brand Facebook Settings LinkedIn Profile Google yourself & Google image yourself

22 Do you know what I would find if I GOOGLE your NAME?????

23 My Google Results

24 Monitor your Online Impression

25

26

27 Social Media and Your Career

28 Develop a Reputation as an Expert Create a blog Write articles for industry publications Tweet tips, interesting articles, links to helpful resources, display your interests, be a curator

29 PostingTips A good rule of thumb for Social Media is 4 to 1 Post or tweet 4 informational, interesting or solution-driven messages To every 1 self-promotional post or tweet You must add value in order to be valued

30 LinkedIn

31 LinkedIn Join groups for the industry you want to work in Make sure your profile is 100% complete & up-todate Get recommendations Explore every company before you interview to see who you might know & find out more about the types of people hired

32 What recruiters look for 100% complete Profile picture/multiple sites Skills/Expertise Status/profile update* Articles (written/quoted in/recently read) Books (recently read/review/recommended) Latest blog posts Job change/promotion/project Conference Website/blog/Twitter

33 Personal Brand Snapshot of past work experience Education How connected are you

34 Summary

35 Summary tips Unique selling points (USPs) Be interesting Light hearted summary No big words No jargon No generic mission statement Powerful and attention-grabbing words Challenge, Creativity, Inspiration, Vitality, Love, Passion Keywords (future job)

36 Twitter

37 Job Seekers Make sure the profile is professional, including a picture, the Tweets, & who you follow Show expertise in outgoing tweets Demonstrate your brand in 140 Characters

38 Professor Unmil Kradakar s Tagline I harness technology to advance discovery and engage learners. study the work practices of teachers, students, and scholars design software solutions to support existing practices and envision new practices evaluate the impact of the designed software on the work practices

39 Tweet Your Brand

40 Good Profile Example

41 Dorie s Book Featuring Quotes from Me!

42 Your Turn! Take a few minutes and write your 140 character resume

43 Start a blog Where to Start After Today Create a LinkedIn or Twitter account Identify your personal brand Analyze your Facebook account w/reppler CLEAN UP! CLEAN UP! CLEAN UP!