GETTING STARTED A PINES UP NORTH WORKBOOK
Part 1: Define Your Purpose What are five this things you re passionate about? I m passionate about design, pugs, blogging, food, and business. 1. 2. 3. 4. 5. Are there any similarities between your passions? Some of my passions were necessary parts of an online business. Especially pugs.
How can you use your passions to help others? I could help creatives build their platform to grow their business. Sound familiar? How can you phrase this to explain what you do? Example: I help creative entrepreneurs build their platform to grow their business. CONGRATS! you just created your mission statement.
Part 2: Plan & Strategize Who is your ideal reader and/or client? Don t skip this step. I know you were going to. Be specific and include info like their personality, hobbies, and favorite social networks. What 3 social platforms do your they most use? I say three because you should overwhelm yourself with social media. Mine are on Twitter, Pinterest, Instagram, and possibly Facebook. 1. 2. 3.
What is your strategy for connecting with them? I try to build relationships with as many potential readers as possible. I do this by reaching out to them through Twitter & Instagram. Where else does your audience hang out? A lot of my potential readers/clients hand out on Periscope. I have found that being an active commenter gets me noticed by others.
How will you gain attention to your website? Tip: Social media is your best friend. If you haven t launched your website yet, find three social networks, and socialize like crazy! You want every idea customer/clients to know you exist. My strategy: Follow somebody on Twitter, read some of their blog posts, post a comment that adds value to their post, tweet the post and tag them. This is an awesome way to build a relationship with a blogger. They ll most likely visit your website after this, so make sure to have everything ready and a few blog posts up before you do this. What is your strategy for posting content? I send newsletters every Tuesday, publish blogs posts on Monday, Tweet every few hours, post Instagram pictures every few days, and post to Facebook once a week, etc.
Part 3: Future Success List a few goals for the next year. With each goal, plan how you will accomplish it. Example: My goal is for my design business to be booked three months in advance. I will accomplish this by putting a focus on growing my list and making it more appealing for my target audience/client to sign up. How will you grow in the next 5 years? I plan on launching new free material, a digital product store, workshops, and books.
Hey! You made it to the end. I hope you now have a better sense of direction in terms of where your online business is going in the future. There is two things that I really want you to have taken away from this workbook. You must have a passion for what you re doing. The workbook took countless hours to produce and perfect, but I enjoyed those countless hours, because I care about this. Even writing this snippet at the end is fun and comes naturally. The second thing is to build relationships with your ideal client. A audience of 1,000 daily visitors who read your content and leave isn t as good an audience of 100 daily visitors who are ready to invest in your products. THE NEXT STEP IF YOU RE INTERESTED IN WORKING TOGETHER, SHOOT ME AN EMAIL AT COLE@PINESUPNORTH.COM