USING SOCIAL MEDIA TO TELL YOUR CULTURE OF HEALTH STORY BUILDING A CULTURE OF HEALTH IN NEW JERSEY PINES MANOR EDISON, NEW JERSEY December 2, 2015
#healthynj15 2 TELL YOUR CULTURE OF HEALTH STORY 2015 NEW JERSEY YMCA STATE ALLIANCE ANITA BENNISON
TELL YOUR STORY 56% of those that support nonprofits through social media confirm that compelling storytelling is what motivates them to take action on behalf of nonprofits. -Nptechforgood April 22, 2013 3 TELL YOUR CULTURE OF HEALTH STORY 2015 NEW JERSEY YMCA STATE ALLIANCE ANITA BENNISON
SOCIAL MEDIA REVOLUTION 4 TELL YOUR CULTURE OF HEALTH STORY 2015 NEW JERSEY YMCA STATE ALLIANCE ANITA BENNISON
Social media isn t a fad. It s a fundamental shift in the way we communicate. -Eric Qualman 5 TELL YOUR CULTURE OF HEALTH STORY 2015 NEW JERSEY YMCA STATE ALLIANCE ANITA BENNISON
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SOCIAL MEDIA CHANNELS 7 TELL YOUR CULTURE OF HEALTH STORY 2015 NEW JERSEY YMCA STATE ALLIANCE ANITA BENNISON
MOST USED PLATFORMS 8 TELL YOUR CULTURE OF HEALTH STORY 2015 NEW JERSEY YMCA STATE ALLIANCE ANITA BENNISON
PLATFORMS PEOPLE WANT TO LEARN ABOUT 9 TELL YOUR CULTURE OF HEALTH STORY 2015 NEW JERSEY YMCA STATE ALLIANCE ANITA BENNISON
TWITTER microblogging tweets limited to 140 characters real time, first to know 74% of nonprofits are on Twitter Top Nonprofits on Twitter: @TEDtalks 6.9 M followers @unicef 4.9 M followers @charitywater 1.5 M followers @wwf 2.1 M followers @redcross 2.6 M followers 10 TELL YOUR CULTURE OF HEALTH STORY 2015 NEW JERSEY YMCA STATE ALLIANCE ANITA BENNISON
TWITTER EXAMPLE 11 TELL YOUR CULTURE OF HEALTH STORY 2015 NEW JERSEY YMCA STATE ALLIANCE ANITA BENNISON
FACEBOOK status updates no length limit Share photos and videos Links to articles Photo albums Top Nonprofits on Facebook: TED UNICEF NPR Wounded Warrior Project United States Olympic Committee 12 TELL YOUR CULTURE OF HEALTH STORY 2015 NEW JERSEY YMCA STATE ALLIANCE ANITA BENNISON
FACEBOOK EXAMPLE 13 TELL YOUR CULTURE OF HEALTH STORY 2015 NEW JERSEY YMCA STATE ALLIANCE ANITA BENNISON
INSTAGRAM Photos Updates 14 TELL YOUR CULTURE OF HEALTH STORY 2015 NEW JERSEY YMCA STATE ALLIANCE ANITA BENNISON
YOUTUBE Video Top search engine after google 15 TELL YOUR CULTURE OF HEALTH STORY 2015 NEW JERSEY YMCA STATE ALLIANCE ANITA BENNISON
LINKED IN Professional social network Establish yourself as a thought leader Connect with others in your profession Share posts and articles Connect with like minded professionals via groups 16 TELL YOUR CULTURE OF HEALTH STORY 2015 NEW JERSEY YMCA STATE ALLIANCE ANITA BENNISON
BLOGGING 17 TELL YOUR CULTURE OF HEALTH STORY 2015 NEW JERSEY YMCA STATE ALLIANCE ANITA BENNISON
CONTENT Photographs Video Facts and Figures Events Q&A Stories Testimonials Participants Volunteers Employees Programs FAQs Connect to news events 18 TELL YOUR CULTURE OF HEALTH STORY 2015 NEW JERSEY YMCA STATE ALLIANCE ANITA BENNISON
VIDEO STORY OF HUNGRY 19 TELL YOUR CULTURE OF HEALTH STORY 2015 NEW JERSEY YMCA STATE ALLIANCE ANITA BENNISON
VIDEO ARE WE DRIVING OUR KIDS TO UNHEALTHY HABITS? 20 TELL YOUR CULTURE OF HEALTH STORY 2015 NEW JERSEY YMCA STATE ALLIANCE ANITA BENNISON
START TODAY Increase exposure Drive traffic to your blog or website Build a loyal fan base Be recognized as a thought leader Be identified as a resources Engage, connect and support partners and stakeholders Receive and share knowledge Connect with legislators and others who support your organization 21 TELL YOUR CULTURE OF HEALTH STORY 2015 NEW JERSEY YMCA STATE ALLIANCE ANITA BENNISON
RESOURCES / GETTING STARTED 15 Beginners Guides to Social Media Marketing Facebook How to Create a Facebook Business Page in 5 Simple Steps (Hubspot) Facebook Marketing Plan: How to Grow Your Business With Facebook (Social Media Examiner) 11 Ways to Boost Facebook Engagement for Small Businesses (Social Media Examiner) LinkedIn How to Create a LinkedIn Company Page to Promote Your Business (Social Media Examiner) Top 5 Ways to Market Your Business With LinkedIn (Social Media Examiner) Twitter How to Setup a Twitter Business Account in 3 Easy Steps (Hubspot) How to Use Twitter to Grow Your Business (Copyblogger) YouTube How to Upload a Video to YouTube from Start to Finish (Constant Contact Blog) How You Can Use How To Videos for Your Small Business (i7marketing) Google Plus Google Plus for Business How to Create a Google Plus Page (Hootsuite Blog) 5 Tips for Using Google+ to Boost Your Marketing (Social Media Examiner). Pinterest Pinterest Business Accounts: The Definitive Guide to Getting Started (Social Media Examiner) How To Use Pinterest For Small Business (Forbes) Instagram 5 Quick Steps for Getting Your Small Business Started on Instagram (Go Digital Marketing) 26 Tips for Using Instagram for Business (Social Media Examiner) 22 TELL YOUR CULTURE OF HEALTH STORY 2015 NEW JERSEY YMCA STATE ALLIANCE ANITA BENNISON
RESOURCES / GETTING STARTED Using Social Media Platforms to Amplify Public Health Messages (Center for Social Impact) 23 TELL YOUR CULTURE OF HEALTH STORY 2015 NEW JERSEY YMCA STATE ALLIANCE ANITA BENNISON
We don t have a choice whether we DO social media, the question is how well we DO it. -Eric Qualman 24 TELL YOUR CULTURE OF HEALTH STORY 2015 NEW JERSEY YMCA STATE ALLIANCE ANITA BENNISON
THANK YOU Anita Bennison NEW JERSEY YMCA STATE ALLIANCE 609-278-9622 @ymcasocial anita.bennison@ymca.net