GoFundZonta Using Social Media to Boost Giving & Increase Your Income at All Levels

Transcription

1 GoFundZonta Using Social Media to Boost Giving & Increase Your Income at All Levels

2 Grabbing Attention Amidst the NOISE

3 Connect to the World! Facebook is like the 3 rd largest country 1 billion+ users! In just 10 years, as long as I ve been in Zonta! LinkedIn has 15 million users and growing very targeted, can form groups, connect to prominent pp Learn from other clubs, ask questions

4 Maximize your Website TIPS Add Icons for Facebook or a LIKE Button or LIKE Box to your ZONTA website HOME PAGE Easy to find Include Links to Twitter, Pinterest, Linked In Also LINK to YOUTUBE show stories of volunteers, event highlights, success stories of former clients or board members On Sponsor Thank-you Page, have links to Facebook Business pages, or sponsor s URL Sponsors love this!

5

6 Community Engagement Stay Top of Mind Pictures can make more impact than words Have fun! Stay fresh Set Goals of Trying Something New Each Month Profile a member Invite friends to LIKE your page

7 Facebook 100s of clubs have pages, you can go to Zonta International and LIKE all those they have as friends. Post pics of scholarship winners Post pics of events Re-post from ZI page or women s history or nonprofit groups you support Name your page w/ club name Difference between Creating a Personal Page and a Business/Org Page

8 Have you LIKED ZI? 8452 likes On # WorldEnvironmentDay, see why "women and the environment" is one of the 12 critical areas of concern identified in the Beijing Declaration and Platform for Action.

9

10 Facebook Event Pages Allows your supporters to invite their friends Greater reach than print 10x, 100x Ability to create Buzz online Once you create it, you can increase exposure by frequently doing one of these 3 things: Write a Post (your volunteer shares a comment) Add a Photo/Video (from Last year s event or a client who will benefit Ask A Question of your guests link to ONLINE REGISTRATION PAGE

11

12

13 FACEBOOK EVENT PAGE BASICS 1.Make sure registration links are available and accurate. 2.Give Directions for MAIL IN registration as well as online. 3.Invite your donors, volunteers, friends. 4.Post pics from last year s event. 5.Ask members to post enthusiastic comments (schedule someone to post every Weds at 2pm- best day for posts) 6.Post videos from co-chairs talking about their goals 7.Post a video of a client saying why this event is important to their lives. Show pics of clients, or past clients 8.Ask members to share event page with their lists 9.MAKE IT DYNAMIC, not static 10.Share Page Link on LinkedIn

14 Online Registration is Key Eventbrite.com -Free to get started, Set up Event Page -Allows users to SEARCH for events by date and by city Tap into social media - Has links to social media, maps, registration sheets, and nametags ALLOWS GUESTS TO PROMOTE EVENT FOR YOU INCREASES YOUR TURNOUT 199,874,614 Tickets sold

15 EVENTBRITE EASY TO USE and INCREASES ATTENDANCE

16

17 Twitter Post pics about speakers Connect to other Zonta Clubs worldwide Link it to your FB posts so it tweets automatically, media watch this Use hashtags #ZontaArea2 #ZontaMO

18

19

20 BEFORE & AFTER BEFORE EVENT Creating the Buzz and encouraging attendance Use Facebook Event Pages so guests can invite others Linked In Status updates, give recommendations and include your Zonta title if related to a speaker, non profit leader, its like a public thank you note. Pinterest show pics and video YouTube Teasers and Promos Engage your membership (survey monkey) Peer 2 peer Promotion works DURING EVENT: Livestream video and Capturing good Pics

21 Promote Your Event + Sponsor TY

22 Show Appreciation by Using Photos of Donors, Community Leaders w/ Members Do you show appreciation in public places? When you get a new sponsor how do you say thank you? Do you share articles & content (provided by sponsors)? Have you considered including sponsor messages at bottom of messages? (similar to sponsor ads in program books) Do you LIKE your sponsors FB fan pages? And encourage your members to do the same? Do you ever post a bouquet of flowers on a member s or a donor s wall?

23 Gratitude On a daily basis, when "good" shows up, say "thank you in multiple places. Showing Gratitude will attract more members, donors and friends. Zonta International Thank You

24 Compassion Best Demonstrated in Pictures

25 Use Engaging Photos & Quotes

26 Add LINK to home page Link to TESTIMONIALS Link to YOU TUBE ADD COLORFUL Cover Photo such as YELLOW ROSE, OR CLUB PHOTO Don t forget a GOOD Phone Number and . Trending 300 mill active users, 20 mil on mobile Generation X, Z & Millenials are using it approx 20-30% of their online time, Golden Gen 15% 94% of Top Firms use it Clear Format, nice big pics HOW IT APPLIES TO ZONTA: Ask supporters to Share an Event Ask business friends to post news about your CLUB, ex. Armstrong Teasdale

27 Use Video to Tell a Story + Motivate Donors and Members * Use Humor or MUSIC It may just show up on ZI site, or local TV! Make it high energy and fun! UNITED NATIONS- 1 Billion Rising short Promo picked Feb actual coverage Got huge media and was seen all over the world. You can do this all over your geographic area. Got free space for flash mob. Post Video on your FB page, use links to GoFundMe.com

28 Engagement via Social Media Making Connections Ask great probing questions. Include a link to a Survey. Practice generosity and share resources & ideas with your community. Offer a Prize to the 100 th Like, 500 th etc. DRIVE Traffic to your Website Use Links to PayPal (send via Friends/Family) Set up a Square Account to accept donations at meetings and events Use Square when selling at Outreach events Have Products to Sell! DIRECTLY ASK YOUR members to share and invite friends to your Zonta page, and to provide content.

29 BUILD YOUR LIST Each Name can bring you $$$$ Be Authentic, Attract the Right Donors, and PROVIDE GREAT CONTENT Loyal Donors, and Raving Fans Raise More Money Huge Opportunity to Serve More People Build your List that Supports your Mission

30 Who can teach YOU? Share what you know. GET A SOCIAL MEDIA COACH, or form a Social Media Team (engage Young Professionals to help you) - many nonprofits now have these groups. Share Webinars or Videos by EXPERTS on your subject areas, programs you support. Share on your personal timeline why you support ZONTA.

31 Creating Strategic Partnerships GIVE FIRST Create new opportunities at all levels How can you promote your Business Sponsors? Make key introductions between your sponsors and your board (via FB or LinkedIn). Thank your business friends everywhere and often. Spread good gossip.

32 EXPOSURE on SPONSOR WEBSITES

33 Form groups on Linked In or Facebook Innovation comes from conversations People donate when they feel part of a group.

34 Use GoFundMe to Fund Special Projects or Causes

35

36 RESOURCES The Complete Idiot s Guide to: Social Media Marketing by Jennifer Abernethy 30 mutual friends LOL All people I admire speakers and successful Marketers! Challenge your friends to tackle an odd task or goal, and pledge to give money when they do it. - excellent! AFP (Association of Fund Raising Professionals) and EACH OTHER!