Training Programme Five Days

Training Programme Five Days TITLE ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT Trainers Mr. Satish K. Beri Director, JESS Managements Hotel & Hospitality Management Consultants Mr. Sunil Kumar C.E.O., JESS Managements Hotel & Hospitality Management Consultants 1 P a g e

ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT JESS Managements Hotel & Hospitality Management Consultants is delighted to present this Five Day Training Module on the burning issue of today i.e. Entrepreneurship Development and Management. The programme is titled, Entrepreneurship and Small Business Management. The course contents are so designed that it meets the requirements for Small Business Owners, as well as for those planning to start their own enterprise. This is one of the programme in the series of programmes on Entrepreneurship Development and Management and will take you through the various steps required to cerate, establish, and sustain a winning business plan and guide your business idea into a successful venture giving you the desired Return On Investment. Synopsis of Programme Contents Introduction to Entrepreneurship/Opportunity Recognition This will provide foundational knowledge on concept of entrepreneurship and will examine the strengths and weaknesses of the projected entrepreneurial plan. Strategic Approach to Sales & Marketing for Entrepreneurs and Small Business Owners The contents under this head will provide theoretical inputs with practical application of marketing strategies and subsequently plan and execute costeffective, innovative marketing strategies, including PR marketing with preexisting, and digital marketing solutions. The owners and entrepreneurs of successful small business will share tips, secrets, and strategies to help each other 2 P a g e

to acquire a competitive edge and attract quality customers matching their products. Generation of Finances (Capital and Revenue) for Entrepreneurs and Small Business Owners This will provide techniques and knowledge to read basic financial statements; develop projections; learn techniques for product costing, initial profit-and-loss development & analysis, break-even analysis; manage cash flow & working capital; interpret various revenue models; and finally learn the art of reading and analysing the Balance Sheet. Operating and Managing the Small Business Enterprise: Business Operations & Management, Designing & Implementing Systems, and Preparing Action Plan for Efficient Utilization of Project Capacity This will provide skills required to be inculcated for a successful start followed by effective management of a small enterprise which includes project management, time management, decision making, human resources planning & management, and the expertise to manage others. This will also assist you with the art of implementing a business action plan that focuses on effective management solutions for profitability. Preparation, Documentation, Presentation, and Execution of a Business Plan In this section the participants will work on a group exercise alongwith other participants and may be other current or prospective entrepreneurs with an aim to write, review, critique, and further develop the business plan. In addition they will acquire the skills to present the plan to potential investors, partners, and other stakeholders. Programme Objectives: Learn Techniques to Start and Manage Ones Own Business Plan, Budget, and Organize the Business Finances 3 P a g e

Acquire Knowledge of various Financial Markets and Modalities of Securing Finance Marketing and Selling Company s Products and Service Plan and Project Reinvestment of Funds for Future Growth Incorporate Latest Technology to Enhance and Enrich Ones Business Legal Governance for Operating and Managing Small Business Enterprise Obligations of Entrepreneur to Society and Government Who should attend: The Programme is best suited and meant for: Small Business Enterprises Prospective Small Business Enterprises Consultants and Advisors rendering services in various fields Professionals involved in Banking, Accounting & Finance, and other Business related activities Students completing their studies in Professional Programmes Undergraduates / Postgraduate or Industry Specific Vocational Courses Programme Contents: Introduction, Definition and Meaning of Entrepreneurship, Enterprise and Entrepreneur Marketing and Feasibility Study Starting Your Own Business 1. Business Constitutions 2. Documentation for Constituting Business 3. Executing Contracts 4. Developing Organisation Structure Unit of Command and Span of Control The Business Plan Legal Governance for the selected business Planning for Marketing & Sales Results Oriented Marketing: Profit Producing Results Aggressive Marketing in the Global Competitive World Public Relations, Communications and Writing Skills in Sales & Marketing Inventory Management and Documentation for Small Businesses Enterprises Financial Pattern and Financial Assistance for Daily Operations and Growth: Why Borrow Money? Preparation of Books of Accounts and Interpretation of Financial Results Understanding, Analysing and Making Decisions based on Financial Statements Prerequisite: Finance for Non-Financial Managers for Basic Understanding of Accounting Human Resources Planning and Development amidst Legal Governance for 4 P a g e

Managing Human Resources Effectively E-Commerce and Digital Accounting Accounting Softwares Managing Small Budgets to achieve Bigger Targets Obligations of Entrepreneur to the Government Constituting Intellectual Property for Small Business for Development and Sustenance Professional Expertise and Qualification Credit This programme is specially designed for existing and prospective entrepreneurs planning to enter the world of business and industry. In the present scenario the GOI has constituted a specific Ministry i.e. MSME for motivating through its various resources, both Administrative and Financial, the budding youth of today to enter in the field of entrepreneurship. The human resources is the main tool for handling and managing MSMEs and hence a need to train and develop them in Entrepreneurship Development and Management. With this objective in mind the programme has been designed spread over a period of five full days which will take the participants to the entire journey of becoming and entrepreneur right from concept to its operations resulting in profitability and sustainability. The company excels in conducting such programmes through its rich resources of Academicians, Professionals from the Entrepreneurship Management Institutes, Industry Professionals, and CEOs of globally reputed commercial and industrial establishments. The participants will be awarded a Certificate of competence at the end of the programme. They can use it to build up course credit in their professional profiles, which in turn can provide credit in academics and a professional edge in the chosen career. THE PROGRAMME DESIGN Practical Application Entrepreneurship Management is heavy on reality with extensive practical applications and light on theory. The trainer will introduce the concepts precisely and clearly followed by focus on real-world skills that are closely integrated to create that big picture of your work. The modules are updated regularly and hence the trainers are pro-active with the industry and hence the knowledge they impart will be updated and relevant. Active Participations The training programme comprises of concise briefings on best practices. These are supported by interactive sessions and learning activities like workshops, role-plays, case study analysis, coaching, brainstorming and structured group discussions. This will keep you involved and active in the programme and the participants will not be sitting passively through long lectures. 5 P a g e

Stimulating Exercises This course is interesting, intellectually stimulating and delivered in a relaxed and professional style. Inspiring Situations All company trainers have perfection in presentation skills with good and humorous communication skills with long working years of experience in the industry. The trainers are not purely academic teachers. They are lively and enthusiasts who will inspire and motivate your creativity. The Participants Strength The module is delivered in a well created training environment with all to date training aids and facilities. The seating is in a conference or an executive boardroom format, and classroomstyle is not preferred. The group should be no larger than twenty people and not less than ten people. The participant will get personal attention for the issues that matter to them. It s also a great chance to network and share experience with each other and also with other entrepreneurs who have either just started their enterprise or successful entrepreneurs or may be those who are planning to start their own enterprise. Program Fee: Can be mutually discussed. The fees includes Registration, Mid Morning and Afternoon Tea, Lunch and Bound Handbooks of Training Material and Workshops Fact Sheets. Early Bird, Educational Institute and Group Discount: Duration & Timing: 40 hours (no. of days and timings can be mutually decided) Contact Details Mr. Sunil Kumar C.E.o., JESS Managements Hotel & Hospitality Management Consultants D-110, LGF, Sector-40, Golf links, Noida-201303 Mob: 9810768994 Email: ksunil12@gmail.com Mr. Satish K. Beri Director, JESS Managements Hotel & Hospitality Management Consultants D-110, LGF, Sector-40, Golf links, Noida-201303 Mob: 9212391969 Email: satishkberi@gmail.com satishkberi@yahoo.in 6 P a g e

TRAINERS PROFILES 1. Biographical Note of Mr. Satish K. Beri, Director, JESS Managements, Hotel & Hospitality Management Consultants. Satish K. Beri after post graduating in Hotel Management and Catering Technology from IHM, Pusa, New Delhi, in 1971 has been rendering his professional services as Manager/ General Manager of Hotels both in the Public and Private Sector. He has been holding Senior Appointments on various Boards of Managements both in the Hotel Industry as well as in the Hotel Management Institute Bodies. He has also been an Entrepreneur manufacturing Kitchen Equipment for Hotels and also rendering Consultancy Services to new Entrepreneurs in the Hospitality Industry. Satish K. Beri was also associated with Hotel Management Institute (BCIHMCT, New Delhi) as a Senior Management Faculty & Advisor, for formulating Hotel Management Academics Curriculum and Syllabi for under-graduate and postgraduate programmes. Satish K. Beri at present is Director, JESS Managements rendering Consultancy Services to the Hotel and Hospitality Sector, both Industry and Academics (Higher Education Hotel Management Studies. He is empanelled as Member Expert on various Governing Bodies of IHMs and other organisations in the Hospitality Sector. He also authors Text Books in Hotel Management subjects for eminent publishers for Classroom Study and SIMs for Distance Learning Programmes of recognised Universities. At present, Satish K. Beri is associated as Principal/Secretary, Cosmic Academy in NOIDA. The academy is rendering various academic programmes in various fields of education and is being empanelled as a Registered Study Centre for Maharishi Dayanand University, Rohtak, conducting Distance Learning Programmes, both Undergraduate and Postgraduate Levels, in Management, IT, Tourism & Hospitality Studies, and other academic fields. He is also an Eminent Guest Faculty at various institutes of Hotel Management and Catering Technology. He has a rich experience of 42 years in the Hotel and Hospitality Industry as a Senior Hotel Management Professional, an Eminent Academician for Hotel Management Studies and an Entrepreneur rendering Consultancy Services in the Hospitality Sector both Industry and Academics (Hotel Management Institutes) from Concept to Commissioning of Projects and Operations & Management of the same thereafter. 2. Biographical Note of Mr. Sunil Kumar, C.E.O., JESS Managements, Hotel & Hospitality Management Consultants Having completed his BHMCT from BCIHMCT, New Delhi (Affiliated to I.P. University, New Delhi) in 2006, followed by Master s in Hospitality and Tourism Management from Ambedkar University, Agra, Sunil Kumar has had hands-on experience in the Hotels and also of the Fast Moving Consumer Goods (FMCG) Sector. During his education period, Sunil Kumar has undergone Internship in Hotel Operations and Management at the Hotel Imperial, New Delhi & The Radisson Mahipalpur, New Delhi followed by Management Training at The Intercontinental Eros, New Delhi. He is a qualified Chocolatier and a Baker & Confectioner running a successful business in the field of Chocolate Making, Sugar Confectionery, Innovations in the field of Baking and Training. Sunil Kumar rendered his professional services as an Assistant Professor at Banarsidas Chandiwala Institute of Hotel Management & Catering Technology for 5 years teaching subjects like Bakery & Confectionery Management, Human Resource 7 P a g e

Management, Personality Development & Communication skills, Travel & Tourism management and was also the Examination Coordinator for the Institute for 3 years. In addition to academics, he has also participated in seminars and workshops conducted by the Universities and various Private & Public Sector Organizations in areas of R&Ds, MDPs and FDPs etc. for career enrichment. Moving from academics to industry, Sunil Kumar worked for two years with Mrs. Bector s Food Specialties Ltd. (Cremica) as The Executive Chef and was directly responsible for the F&B training of the Corporate Sales Team (Retail & Institutional). In addition to this he was responsible for the Human Resourcing, Training & Development, Evaluation, Appraisals & Assessments of the personnel trained by him at Pan-India level including the Company s Chefs working under different verticals. Sunil also conducted Product Development and launched the same in the retail as well as the Institutional Sector including that with The Key Accounts (Pizza Hut, Dunkin Donuts etc.). Sunil actively participated in the Culinary Events like that of ICF, AAHAR, and Franchise India and his innovations & presentations in the field of Culinary Skills were well appreciated by the Target Audience. Sunil Kumar had also taken up the role of The Training Manager with the Tivoli Group, New Delhi on a three months contractual basis during which he conducted various MDPs as well as On the Job Training sessions. Currently, Sunil Kumar is the C.E.O. of Jess Managements, rendering Consultancy Services to the Hotel and Hospitality Sector, both Industry and Academics (Higher Education Hotel Management Studies). His other activities under the present profile includes conducting Specialty Culinary Sessions (Chef on Call) throughout the country, menu planning & merchandizing and training the Staff with hands-on-work including compiling of Service Standards Manuals. Currently, as a part of the Jess Managements, he is rendering his consultancy services to projects like Unwind- Café & Salon, Saket, New Delhi. As one of the company objective, Corporate Catering Services Areas are also being explored for Catering Services Setups in the Institutional and Education Sector in the parts of NCR 8 P a g e

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Registration Form First name(s) Last Name Job title Company or organisation Postal address Contact telephone Contact email Course Name Course start date Fax this Form or Email to 10 P a g e