Consuming Children: Commercialisation and the Changing Construction of Childhood Workshop programme 19 20 March 2007 The Britannia Hotel, Trondheim, Norway 1982-2007 25th anniversary This workshop is one of several events on the occasion of the 25th anniversary of Norwegian Centre for Child Research
Programme MONDAY 19 MARCH 09.10 09.20 Welcome Anne Trine Kjørholt, Norwegian Centre for Child Research 09.20 09.30 Opening Rita Bergersen, The Research Council of Norway 09.30 10.00 David Buckingham, Norwegian Centre for Child Research, and University of London, UK Presentation of the Consuming Children project 10.00 10.30 Vebjørg Tingstad, Norwegian Centre for Child Research The national context for the project 10.30 11.00 Tea/Coffee Session 1: History 11.00 11.30 Daniel Thomas Cook, University of Illinois, USA and Rutgers University, Camden, UK Fun morality revisited: Playing with the consuming child 11.30 12.00 Gary Cross, University of Pennsylvania, USA The cool, vanishing markers of maturity, and commercialized childhood in recent American history 12.00 12.30 Tora Korsvold and Linda Bomann, Norwegian Centre for Child Research 12.30 14.30 Lunch and city walk
Session 2: Contemporary marketing practices 14.30 15.00 Stig Hjarvard, University of Copenhagen, Denmark From engineers to storytellers: The construction of children s play in LEGO Products and Marketing 15.00 15.30 Andrew Burn, University of London, UK Potter texts: from book and screen to merchandise 15.30 16.00 Ingunn Hagen and Øivind Nakken, Norwegian University of Science and Technology, Trondheim 16.00 16.30 Tea/Coffee 16.30 17.00 Concluding discussion 19.30 Dinner at Kvilhaugen Restaurant TUESDAY 20 MARCH Session 3: Tweens 09.00 09.30 Barbro Johansson, Göteborg University, Sweden Gilt edge and health danger on sugar and children in two Swedish magazines 1969 2005 09.30 10.00 Rebekah Willett, University of London, UK Structure, agency and gender in children s online consumer cultures 10.00 10.30 Ingvild Kvale Sørenssen and Christian Dreier Eriksen, Norwegian Centre for Child Research 10.30 11.00 Tea/Coffee
Session 4: Methodology 11.00 11.30 Randi Wærdahl, University of Oslo, Norway To be or not to be: Commodified expressions of group affiliations and individuality 11.30 12.00 Claudia Mitchell, McGill University, Canada Bratz, Barbie and brutality: breaking points in the study of childrenʹs participation in research 12.00 12.30 Vebjørg Tingstad and Megan Sommer, Norwegian Centre for Child Research 12.30 14.00 Lunch Session 5: Class 14.00 14.30 Mari Rysst, National Institute for Consumer Research, Oslo, Norway Children and marginalization in the Nordic welfare states: how do cultural priorities and economic resources influence childrenʹs sense of belonging and integration? 14.30 15.00 Ellen Seiter, University of Southern California, USA Practicing at home: Learning from Bourdieu about digital media 15.00 15.30 David Buckingham 15.30 16.00 Tea/Coffee 16.00 17.00 Concluding discussion 19.30 Dinner
Participants Rita Bergersen, e mail: rb@forskningsradet.no The Research Council of Norway Linda Bomann, e mail: lindabo@stud.ntnu.no Norwegian University of Science and Technology, Department of Sociology and Political Science, Trondheim David Buckingham, e mail: D.Buckingham@ioe.ac.uk University of London, Centre for the Study of Children, Youth and Media, UK and Andrew Burn, e mail: A.Burn@ioe.ac.uk University of London, Centre for the Study of Children, Youth and Media, UK Daniel Thomas Cook, e mail:dtcook@uiuc.edu University of Illinois, USA and Department of Childhood Studies, Rutgers University, Camden, UK Gary Cross, e mail: gsc2@psu.edu University of Pennsylvania, Department of History & Religious Studies program, USA Christian Dreier Eriksen, e mail: Christian.Dreier.Eriksen@svt.ntnu.no Ingunn Hagen, e mail: Ingunn.Hagen@svt.ntnu.no Norwegian University for Science and Technology, Department of Psychology, Trondheim Gry Mette Haugen, e mail: gry.mette.haugen@svt.ntnu.no Stig Hjarvard, e mail: stig@hum.ku.dk University of Copenhagen, Film and Media Studies, Denmark Barbro Johansson, e mail: Barbro.Johansson@cfk.gu.se Göteborg University, Center for Consumer Science, School of Business, Economics and Law, Sweden
Anne Trine Kjørholt, e mail: Anne.Trine.Kjorhholt@svt.ntnu.no Tora Korsvold, e mail: Tora.Korsvold@svt.ntnu.no Claudia Mitchell, e mail: claudia.mitchell@mcgill.ca McGill University, Faculty of Education, Canada Ellen Seiter, e mail: eseiter@mac.com University of Southern California, Critical Studies Division of the School of Cinematic Arts, USA Mari Rysst, e mail: mari.rysst@sifo.no National Institute for Consumer Research, Oslo, Norway. Megan Sommer, e mail: megan1813@gmail.com Ingvild Kvale Sørenssen, e mail: Ingvild.Sorenssen@svt.ntnu.no Vebjørg Tingstad, e mail: Vebjorg.Tingstad@svt.ntnu.no Rebekah Willett, e mail: R.Willett@ioe.ac.uk University of London, Centre for the Study of Children, Youth and Media, UK Randi Wærdahl, e mail: randi.wardahl@sosiologi.uio.no University of Oslo, Department of Sociology and Human Geography, Norway Øivind Nakken, e mail: oivindn@stud.ntnu.no Norwegian University of Science and Technology, Department of Psychology The workshop is funded by the Research Council of Norway as part of the project Consuming Children: Commercialisation and the Changing Construction of Childhood (2006 2009) and Norwegian University of Science and Technology (NTNU), the Globalisation Program. Organizers: David Buckingham, Vebjørg Tingstad, Karin Ekberg, Norwegian Centre for Child Research, NO 7491 Trondheim, Norway, tel.: +47 73 59 62 40, email: karin.ekberg@svt.ntnu.no
Distributed texts Andrew Burn: POTTERLITERACY: from book to game and back again; literature, film, game and cross media literacy. Daniel Thomas Cook: Commodified enchantment: Children and consumer capitalism and Children of the Brand http://www.inthesetimes.com/site/article/2968/children_of_the_brand/ Gary Cross: The Cute and the Cool: Wondrous Innocence and Modern American Children s Culture. Chapter 5. Barbro Johansson: Fashion and style in a commercial and cultural borderland. Stig Hjarvard: From Bricks to Bytes: The Mediatization of a Global Toy Industry. In Bondebjerg and Golding (eds). 2004. European Culture and the Media. US: Intellect Books. Claudia Mitchell: Tween culture and digital technology in the age of AIDS Claudia Mitchell and Jacqueline Reid Walsh, In Sandra Weber and Shanly Dixon (eds) (in press). Girls on line, New York: St. Martin s Press. Mari Rysst: Barna kommer først : preferanser og utsatthet i nordiske barnefamilier. Ellen Seiter: Practicing at Home: Computers, Pianos and Cultural Capital. Rebekah Willett: Consumer Citizens Online: Structure, agency and gender in online participation. Randi Wærdahl: To Be or Not To Be: Commodified expressions of group affiliations and individuality.