Social Media and the Talent Landscape: What HR Needs to Know About Social Media

To download today s materials, please visit: www.manpower.us/materials Social Media and the Talent Landscape: What HR Needs to Know About Social Media Tuesday, March 20, 2012 Innovative Workforce Solutions General Information Share the webinar Ask a question Votes (polling questions) Rate (before you leave) To access today s materials, please visit: www.manpower.us/materials 1

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Earning HRCI Credit To receive 1 HRCI for this Webinar, participants must: Attend the Webinar for in it s entirety (one person per computer) To access today s materials, please visit: www.manpower.us/materials 6 Meet our Presenters: Gail Houston Intuit Right Talent Recognized on Fortune s 100 Best Places To Work for 11 years in a row Named #2 most social company by NetProspex 3

7 Meet our Presenters: Mark Toth Chief Legal Officer Official Disclaimer The presentation you are about to witness should not be relied upon or construed as legal advice. For specific information on recent legal developments, particular factual situations or the effect of a particular law, the opinion of qualified legal counsel should be sought. Failure to stay awake for the remainder of this presentation could result in potentially long-lasting side-effects, including litigation headaches, recurring nightmares, and/or severe gastrointestinal discomfort from having to spend too much time with lawyers. Please consult with your own Legal and/or HR departments before making any major changes. 4

9 Creating a Social Recruiting Strategy Why Intuit created a social media recruiting strategy Where Intuit started What Intuit learned Where Intuit is going How to avoid the legal pitfalls of social recruiting Intuit s Social Recruiting Journey and what you can learn from it. 5

Social Used to Mean In-Person Meetings But conversations moved online and communities formed Recruiters Began to Join LinkedIn And thought that candidates were lined up to be found 6

Because Candidates are Living in Social So recruiters must learn how to recruit using social media. Over 850 150 million million users users Over 360 million users 100 million active users 14 POLLING QUESTION Does your company use social media for recruiting? A. Yes B. No 7

15 According to TweetMyJobs Survey Jan 2012: 57% of companies say social media improves branding 48% of companies say social results in more referrals 46% of applicants spend 6 hours or more on social sites for job search purposes 16 According to the 2011 JobVite Report 33 Essential Recruiting Stats: 73% of applicants age 18-34 found their job through social networks compared to 53% through a job board 89% of US companies will use social media for recruiting Facebook had 43% of referral hires compared to 41% from LinkedIn 8

With the move of candidates to Social Intuit created a strategy to engage Tools for creating the buzz Share Email Video Photo RSS & Job Post Wall Posts Status Updates Polls & Quizzes Podcast Blogs Career Site Mobile Devices Live Chat Events Discussion Boards & Groups Tools for creating the conversation Intuit Started with LinkedIn Company Page, Groups, Personal Profiles 9

Looked for New Ways to Engage on Facebook Video Chats, Wall Discussions, Job Posts, Blogs Facebook Fans http://www.linqto.com/playbackroom.aspx?roomname=intuitcareers&name=singleexplicit_2010_09_16_13_33_30_244 Created @Intuitcareers on Twitter Have to do more than just post jobs. 10

Created Intuit Careers YouTube Channel Your website is outstanding, and your video that directly speaks to hiring people who are customerfocused is a best practice Former Disney Executive http://www.youtube.com/watch?v=_iwrddn7nju As Intuit Looked for New Ways to Engage Slideshare became Intuit s 5 th social channel www.slideshare.net/intuitcareers 72,598 total presentation views. 11

Created Social Media Bootcamp Trained recruiters on how to be effective social recruiters. Social is only social if you have a conversation Whether digitally or in-person, social media is called social because it works best when you have a conversation. 12

Intuit Stopped Shortening URLs And discovered the power of the bit.ly bundle https://bitly.com/bundles/intuitcareers/n Bit.ly bundle views: 7,600 Social is only One Tool Email Meetup Facebook Digg LinkedIn Twitter Job Fair In-person 13

Intuit Learned Which Numbers Really Mattered Quantitative Measures Social Media Sites Followers Fans Members Subscribers Results Applications Interviews Offers Hires Qualitative Measures Brand Views Comments Mentions Retweets User Experience Participation Rates Employees Businesses All Candidates The Right Talent Investment Time Cost Resources Intuit Added Google Analytics As they engaged in conversations, social stats rose... http://emarketinguide.com/2011/03/google-analytics-upcoming-layout-new-features-design/ 14

By Encouraging Social Culture, Intuit Recognized #2 Most Social Company In the presence of companies like: New York Times (#1) Adobe (#4) Amazon (#6) Google (#8) Microsoft (#9) Disney (#11) Apple (#15 - tie) ebay (#15 tie) http://www.huffingtonpost.com/2011/07/27/the-most-socialcompanies_n_908763.html#s316219&title=15_tie_ 30 POLLING QUESTION What sites do you use most for recruiting? A. Linkedin B. Twitter C. Facebook D. Youtube 15

Exploring the Future By talking to customers How are they using social? What do they want to talk about? Who do they want to hear from? What will prompt them to engage? And Exploring New Sites https://plus.google.com/u/0/114527969442901187111/about#114527969442901187111/about 16

And using innovative tools Like QR codes for enhanced candidate experience Intuit QR Code Cookies Social Recruiting & the Law 17

35 POLLING QUESTION Have you been formally trained in how to use social media for recruiting? A. Yes B. No What Are Employers Really Doing? 73% do no SM training 58% say SM benefits > risks 56% use SM to screen 19% ban SM Sources: SHRM, Clearswift, DLA Piper, Cisco Monday, March 19, 2012 18

What Are Employers Really Using? 95% LinkedIn 58% Facebook 42% Twitter 29% Professional Sites 3% MySpace 1% Foursquare 1% Second Life 6% Other Source: SHRM What Are Employers Really Finding? 35%: Bad Stuff 18%: Good Stuff 53% inappropriate photos/info 44% drugs/alcohol 35% disparaging comments 29% bad communication skills 26% discriminatory comments 24% lies about qualifications 50% good personality 39% strong qualifications 38% creative abilities 35% good communication skills 19% valid references 15% awards/accolades Monday, March 19, 2012 Source: Mindflash 19

True or False? None of the laws that apply in the real world apply in the social media universe and therefore I can completely lose my mind and absolutely anything goes. Same Old Laws Discrimination NLRA FCRA GINA Negligent gg hiring Off-duty conduct Arrest records Everything else Source: SHRM 20

41 Same Old Test jobrelated jobrelated jobrelated 42 Companies with SM Legal Issues 21

43 Stay Out of Court Basics Know the law Adopt a reasonable policy Consistently enforce it Consider SM agreements Train searchers and managers 44 Search Checklist Be econsistent sse All candidates or certain categories Same phase of interview process Designate Searchers Limited # of employees or 3 rd party Not hiring manager 22

45 Search Checklist Limit Scope Job-related, job-related, job-related Certain approved sites No protected class info Disclose Notify candidates Include in application 46 Search Checklist Document Consistent process Job-related reasons for not hiring Retention policy 23

47 POLLING QUESTION Does your company have a formal social media policy? A. Yes B. No C. I don t know building the perfect social media policy 24

49 10 Essential Elements 1. Tie to Vision + Code + Handbook 2. Set clear + reasonable expectations 3. Define SM broooooooooadly 4. Protect trade secrets 5. Clarify who owns what 50 10 Essential Elements 6. Ban disparagement/harassment age e a ass e 7. Respect copyrights 8. Include NLRA disclaimer 9. Impose duty to report violations 10. Enforce up to and including discharge 25

51 SM Starter Kit Blawg: manpowerblogs.com/toth bogs o Latest legalishness SM 101 SM best practices Sample SM policies Questions 26

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