#BusinessMeetsIT Welcome Seminar Cloud & Sales/Marketing Automation
Nice to meet you. I m William ( @wvisterin )
Nice to meet you. I m William ( @wvisterin ) Editor in Chief Smart Business Strategies B2B Manager at Minoc Media Services (smartbiz.be) Keynote speaker Business Meets IT (businessmeetsit.be) Business Technology Analyst Business & IT Journalist
Smart Business Strategies
Smart Business Strategies The only Belgian IT magazine that takes the business manager in perspective Business decision maker Target audience: managing director, IT manager, HR manager, marketing manager,... Understandable and strategy focused Cases & user centric Business IT magazine that matters
Business Meets IT Agenda Cloud Computing 9.30: Keynote: William Visterin, Smart Business & Business Meets IT From Rome to Egypt 9.45: Keynote: Erik Luysterborg, Deloitte Enterprise Risk Services, Making legal aspects less cloudy 10.15: Keynote: Philippe Gosseye, EMC, One to One Marketing is back... with a Digital Vengeance 10.45: Break 11.00: Customer case 1: Private cloud, Michael Mossal, CIO - Join Experience 11.25: Customer Case 2: Public cloud, Toon Van de Putte, projectleider Google Apps - Klasse 11.50: Closing Keynote: Peter Witsenburg (Belgium Cloud) en Leen Verschraegen (etic Vlaanderen), Relation with your cloud provider 12.15: Walking Dinner
Agenda Sales & Marketing Automation 9.30: Keynote: William Visterin, Smart Business & Business Meets IT, From Rome to Egypt 9.45: Keynote: Erik Luysterborg, Deloitte Enterprise Risk Services, Making legal aspects less cloudy 10.15: Keynote: Philippe Gosseye, EMC, One to One Marketing is back... with a Digital Vengeance 10.45: Break 11.00: Customer case 1: Inge Landerwyn, Basware Belgium. Sales en Marketing Automation bij Basware 11.25: Customer Case 2: Joeri Bastiaens & Ben Lamberts, Mobitel. Van CRM naar Sales en Marketing Automation 11.50: Customer Case 3: Tom Dubois, Vasco. Things you always wanted to know. 12.15: Walking Dinner
ICT Yearbook + Other Research
From Rome to Egypt 4 trends in IT
Trend 1. Mobile
2005 2013 Presentation titel - date
Post PC tijdperk
Consumerization: Tablet
Hoeveel van de Microsoft-gebruikers gebruiken ook Apple-technologie?
New game, new party
Trend 2. Cloud
Clouds are everywhere
3 Targets Groups
2 Deployment Models
Is cloud computing already mainstream?
E-mail in the public cloud in Belgium? 10% Source: Cogetix, Smart Business, N= 23.000 Belgian Companies
Show me the money
E-mail in the public cloud in Belgium? Market Share 75% Office 365 25% Google Apps For Work Source: Cogetix, Smart Business, N= 23.000 Belgian Companies
What cloud?
Research: Cloud in Belgium Welke vorm van cloud computing is voor u het meest van tel? Software as a Service: 52% Infrastructure as a Service : 38% Platform as a Service : 10% Bron: Smart Business Strategies Datacenter & ZDNet, 2013, N=400
Why cloud?
Research: Cloud in Belgium Wat zijn voor u de grootste voordelen van cloud computing? Maintenance: minder (of geen) onderhoud Security: beveiliging is beter Always on: toepassing altijd bereikbaar Scalable & flexibility: u kan snel aanpassen Price: het is goedkoper Bron: Smart Business Strategies Datacenter & ZDNet, 240
Research: Cloud in Belgium Wat zijn voor u de grootste voordelen van cloud computing? Maintenance: 27% (21%) Security: 4% (8%) Always on: 47% (47%) Scalable & flexibility: 16% (19%) Price: 6% (5%) Bron: Smart Business Strategies & ZDNet, 245, 2014 versus (2012)
Avoid Unnecessary Drama
Trend 3. Social
Digital Generation
Generation Y
Trend 4. Big Data
Trends top 10
Evolution of Big Data 2000: Wal-Mart 200 terabytes (= 200.000 gigabyte)
Evolution of Big Data 2000: Wal-Mart 200 terabytes (= 200.000 gigabyte) 2013: An average company (> 1000 emp.) 200 terabytes (= 200.000 gigabyte)
Example Big Data: Nike +
What about IT investments in Belgium?
Investments Software 1 software investment out of 4 is customer driven
Investeringen Software
Trends so far Mobile Cloud Social Big Data
It s a new game
From Rome to Egypt 4 trends in IT
And finally
Denial is not a river in Egypt
Kind regards, William Visterin E-mail: William@minoc.com Twitter: @wvisterin