Enterprise App Stores: An idea whose time has come?!

Transcription

1 Enterprise App Stores: An idea whose time has come?! RSG Webinar " Jan 23, 2014" Kashyap Hashtag #RSGWebinar

2 A brief intro to Real Story Group We are a technology research & advisory firm We re passionately vendor-neutral and we work solely on behalf of technology users & buyers We re cost effective--we save our clients time, effort, and money and we reduce risk 12 years in business, 3,000 customers in 60+ countries We cover 10 different technology sectors: Web CMS Digital Marketing Technology Collaboration & Social Software Brand & Digital Asset Mgmt Broadcast & Media Asset Mgmt Document Mgmt (ECM) Enterprise Mobile Technology Portals & Content Integration SharePoint Cloud File Sharing & Collaboration 2

3 Which vendors do we cover? (realstorygroup.com/vendormap) 3

4 Enterprise Mobile Technology Report Enterprise Mobile Platforms refers to software for end-to-end mobile app development and management In-depth evaluations and comparisons of major vendors 4

5 Enterprise App Stores? An Enterprise App Store is Like Teenage Sex Everyone Talks About it Nobody Really Knows How to Do it Everyone Thinks Everyone Else is Doing it So Everyone Claims They are Doing it 5

6 Agenda Planet of Apps Enterprise Mobility Enterprise App Stores Best Practices Enterprise Mobile Technology Reality Check 6

7 Agenda Planet of Apps Enterprise Mobility Enterprise App Stores Best Practices 7

8 Apps are everywhere Source: Ben Evans 8

9 This is just the beginning Source: Ben Evans 9

10 Agenda Planet of Apps Enterprise Mobility Enterprise App Stores Best Practices 10

11 Enterprise Mobility What Exactly Are You Trying to Do?" Let s look at a few categories 11

12 Enterprise Mobility - Simpler B2C Apps Constitute the vast majority of apps out there Key Requirements Multiple OS and Device Support Analytics including usage and in-app behavior Social media integration Support for rich-media (images, audio, video) Scalability & Cloud-friendliness App store distribution Many others: QR Codes (Marketing); Graphics libraries / GPU (Games) 12

13 Enterprise Mobility - B2E Apps Digital workplace to go Key Requirements: Integration and out of box connectors Mobile Middleware features Security capabilities App Management features 13

14 Agenda Planet of Apps Enterprise Mobility Enterprise App Stores Best Practices 14

15 App Stores Image Source: Appear 15

16 Private vs. Public app store itunes or Google Play vs. Private App Catalog Consumer Apps Enterprise or in-house Apps and updates are optional Apps and updates are required Personal itunes / Google account based Corporate Directory Authenticated 16

17 The case for Enterprise App Stores Distribution and Management Distribute apps and applications to mobile devices, laptops, desktops Push notifications Life cycle management Analytics Understand what apps are being used and by whom Provide better analytics Enhanced Experience Trial software for employees Approved third party apps for employees to download Rate & review software, popular/recommended apps Enable ROI 17

18 Agenda Planet of Apps Enterprise Mobility Enterprise App Stores Best Practices 18

19 MDM is not an app store strategy Mobile Device Management is IT Centric Mobile Device Oriented vs. Enterprise App Store is End User focused Bring Your Own Device Security and Protection App vetting and Curation Inventory and Audit App policy & management Image and Configuration Privacy Friendly 19

20 Enterprise App Store Success Mantras 1 Must have consumer app store like features Ease of use / app discovery mechanisms Try and Buy Device and platform compatibility Recommendations Engine Social Network inputs 20

21 Enterprise App Store Success Mantras 2 Must have enterprise friendly attributes Apps based on employee role and authorization Purchase via enterprise evaluation and procurement process Enterprise specific pricing and bundling Support Certified Apps 21

22 Enterprise App Store Framework USERS Why can t you make business apps like this? IT Consumerization BYOD Personal Apps CIO DEV How do you manage apps in the enterprise? How to get started? What s the best approach? Mobile Enable employees Don t compromise Security SDKs are not enterprise friendly Mobile development is different 22

23 Agenda Planet of Apps Enterprise Mobility Enterprise App Stores Best Practices Enterprise Mobile Technology Reality Check 23

24 Dynamic but Immature Market Place H1, 2014

25 Let s stay in touch Visit us at: " " Download a free excerpt of our research: Download the vendor subway map: Vendors/ Contact us for more information: [email protected] (USA) + 44 (0) (UK) (International) 25