TravelClick & Failte Ireland GLOBAL DISTRIBUTION SYSTEMS Sue Ross & Jacqueline Reid 16 th September 2015
TravelClick provides innovative cloud-based solutions for hotels to grow their revenue, reduce costs and improve performance. 9/17/2015 2
We serve our clients by living our Values. 9/17/2015 3
We ve been a leader for more than 15 years, guiding 38,000+ hotels of all types and sizes. Independent Mid-Sized Brands 9/17/2015 4
Our team delivers global expertise and local knowledge to grow your revenue. Our dedicated field sales, account management, and service teams have deep knowledge of the communities where your hotels operate, and they draw from proven industry experience. 38,000+ hotel customers 160+ countries 1,000+ employees Atlanta Barcelona Chicago Dubai Hong Kong Houston Melbourne New York Orlando Shanghai Singapore Tokyo 9/17/2015 5
We have five lines of business that work together to improve your performance. Today we will focus on Global Distribution Systems (GDS). ihotelier Central Reservation System ihotelier Web 3.0 ihotelier Mobile ihotelier GDS TravelClick Channel Management ihotelier VoicePro ihotelier Demand ihotelier PMS Integrations Rate360 Agency360 Demand360 Enterprise Solutions Travel Agent (GDS) Media Display Marketing Pay-Per-Click Advertising Custom Websites Search Engine Optimization Social Media Optimization 9/17/2015 6
What does the GDS do? A worldwide computerized reservation network used as a single point of access for reserving airline seats, hotel rooms, rental cars, and other travel related items by travel agents, online reservation sites, and large corporations. The premier global distribution systems are Amadeus, Galileo, Sabre, and Worldspan. They are owned and operated as joint ventures by major airlines, car rental companies, and hotel groups. Also called automated reservation system (ARS). 9/17/2015 7
GDS Historical Year over Year Performance Hotel Bookings (In Millions) 42 43 42 42 44 45 47 49 48 42 48 52 55 58 61 62 17 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Q2 2015 (Est.) Source: TravelClick Agency360. Q2 2015. 8
Channel Mix Q2 2015 Brand.com Voice Direct GDS OTA Retail Negotiated Business Discount Qualified Leisure Wholesale 0 6,000,000 12,000,000 18,000,000 Source: TravelClick Demand360. Top 50 markets worldwide from data participants. Q2 2015. 9
GDS Market Stats for Ireland Mkt PY Market Room Nights (000) PY Market Revenue ($000) PY Market ADR CY Market Room Nights (000) CY Market Revenue ($000) CY Market ADR Growth Room Nights Growth Revenue Growth ADR Dublin IE 311,679 39,922,675 131 352,977 50,622,675 143 11.7% 21.3% 8.6% Cork 46,383 4,962,040 108 48,517 5,519,510 114 4.4% 10.1% 5.4% Shannon 20,591 2,372,677 117 124 2,831,356 124 9.5% 16.2% 6.1% Galway 12,142 1,422,799 119 13,551 1,662,148 123 10.4% 14.4% 3.6% Source: TravelClick Agency360. Revenue in EUR. 9/17/2015 10
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What do the Agents see? 9/17/2015 13
How do travel agents book hotels? Rate Assured Participant Hotel Short Names Hotel Main Amenities 9/17/2015 14
How do travel agents book hotels? Travel Agents come to this page after selecting a hotel from the previous display. They check at the Rate/Room Types, Policies, Tax, Commission and book a hotel. 9/17/2015 15
Indexing Date 16
Best Practice for GDS Make sure that you are loaded and indexed correctly to get your share of the GDS revenue in your market Travel agents actively book away from hotels not offering rate parity Agents routinely compare negotiated pricing to BAR and offer clients the best available rate Value added inclusions are important and drive conversion Travel agent distribution success is a long term strategy; and not a short term tactic 9/17/2015 17
So What can you do next? If you are already with a GDS provider ask them to send your information for updating. Ask your account manager for tips and tricks on Best Practice. Compare your Yr on Yr figures are you growing at the same rate as your Market? Do you know what Corporates are booking into your area? If you are not yet connected to the GDS would you benefit from a share of your Market s Revenue? Consider Consortia Participation which would give you more visability on the Agent Screens. Talk to us about how Travelclick can help you start working on the GDS and how you can grow revenues. 9/17/2015 18
Thank you. For more information on Travelclick products contact Jacqueline Reid Director of Sales for Ireland + 44 (0) 7984 064 638 www.travelclick.com sross@travelclick.com jreid@travelclick.com