BABTA. TravelClick. Victor Jigalin 10/18/2012

Transcription

1 BABTA TravelClick Victor Jigalin 10/18/2012

2 Agenda: Introduction to TravelClick Market Trends Business Intelligence Best practices Agency360 - Review Q&A 10/18/2012 2

3 TravelClick provides expert solutions so that hotels can optimize performance, grow revenue, and create a stronger brand. 10/18/2012 3

4 We serve our clients by living our Values. 10/18/2012 4

5 Our team delivers global expertise and local knowledge to grow your revenue. Our dedicated field sales, account management, and service teams have deep knowledge of the communities where your hotels operate, and they draw from proven industry experience. 30,000+ hotel customers 176 countries 800+ employees Atlanta Barcelona Chicago Dubai Hong Kong Houston London Melbourne New York Orlando Philadelphia Shanghai Singapore Tokyo 10/18/2012 5

6 We ve been a leader for more than 12 years, guiding 30,000+ hotels of all types and sizes. Independent Mid-Sized Brands 10/18/2012 6

7 We have five lines of business that work together to improve hotel performance. ihotelier PMS Connectivity EZYield Channel Management VoicePro Rate360 Agency360 MarketVision Demand Position MarketVision Destination Insights SearchVIEW Victor Jigalin Director of Sales San Francisco - Marin - Sonoma - Napa office fax [email protected] GDS Media Display Marketing Pay-Per-Click Advertising Custom Websites Search Engine Optimization Social Media Optimization Targeted e-marketing Pre-post stay communications Guest history reporting 10/18/2012 7

8 Market Trends 10/18/2012 8

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13 In The News NY Times - Business Travel Is Back, With a Frugal Tone Harriet, Edleson 05/29/2012 Companies are sending their employees on the road again. But with travel costs almost back to where they were before the recession, companies are trying various tacks to control spending. 10/18/

14 Mandated travel programs Strict per diems Rise in video conferences Encourage employees to utilize discount airlines and hotels Rewarding travelers who stick to policy 10/18/

15 The GDS travel agent channel represents a large audience and consistently delivers one of the highest ADRs. Annual GDS Bookings (MMs) Source: MarketVision Demand Position. Top 50 markets worldwide from participating brands 10/18/

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17 Discounting is not the only way! Top Travel Agent Incentives Agent Rewards Points/Agent Loyalty Programs 69% Increased Commission (for you personally) 55% Free Night Stay 52% Travel Agent Value Recommendations Top Hotelier Value Drivers Free Breakfast/Meals 83% Free Internet 71% Free Upgrade 68% Free Night Stay 54% Star Rating/Consumer Review Rating 46% Free Internet 66% New Televisions 42% ipod Docking Stations 20% Source: Phoenix Travel, Leisure and Entertainment, /18/

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19 Why do you need business intelligence? 10/18/

20 You need business intelligence because: Become an expert in your field: Business intelligence helps you do what you are already doing, but better. Using the right tools: Gathering data yourself will never be comprehensive, consistent or inexpensive If you don t use business intelligence, your competitors will and you will be at a disadvantage 10/18/

21 Business intelligence provides you with actionable insights, so that you may Price rooms Promote amenities Target customers with precision, to win the right customers. Allocate inventory 10/18/

22 Partnership Your Property Amadeus Worldspan Galileo Sabre GDS Travel Manager Business Traveler 10/18/

23 Sales Managers are needed at the end of the purchase funnel. Marketing Websites Advertising Sales 10/18/

24 TravelClick and business intelligence 10/18/

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26 Prepare for negotiation / meeting Understand Market - Competition Understand Volume Understand Rate Grain of Salt: Seasonality DOW Room Type 10/18/

27 Agency360 10/18/

28 We have the most complete data available in the market. Rate Agency Demand Data Set We gather over 10 billion rates per month from hundreds of sources We have 100% of reservations made through the four major GDS We receive daily future demand data from major brands for a 365-day horizon 10/18/

29 In 2012, we have brought all of our solutions onto the Hotelligence360 platform. Rate See your competitors rates Agency See your competitors production by travel agent Demand See your competitors future production across all channels Rate360 Agency360 Demand360 10/18/

30 We make our data available on the industry s leading business intelligence platform Hotelligence360. All data in one place Intuitive & easy-to-use Go-deep into details Tailored to your role In 2012, rate, agency, and demand data integrated on a single platform Interactive dashboards, activity-based reports and alerts Guided analytics and filtering allow you to view data from different angles Answers questions for key roles within your property 10/18/

31 By being able to view on past Data and actualize booking as well as future bookings: Take action Our demand data uniquely allows you to monitor your performance for future dates, as demand builds, and take necessary action to optimize your revenue Close the loop Once you take action, we provide daily updates to monitor whether your actions are working Learn Gain insight into what worked in the past and repeat those actions in the future. 10/18/

32 Allows you to easily identify agencies where you have opportunity to partner with. Top producing agencies Increase your share Gain insight into your share of corporate account performance in your market 10/18/

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41 Sunday Stay / Corporate Rate 10/18/

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47 Summary: Market Trends consistent increase YoY, Rate and Occupancy even and lead time growing. Business Intelligence Lots of data, interpretation and market expert needed. Agency360 Review. Targeted information. Be prepared. 10/18/

48 ihotelier PMS Connectivity EZYield Channel Management VoicePro Q&A Rate360 Agency360 MarketVision Demand Position MarketVision Destination Insights SearchVIEW Victor Jigalin Director of Sales San Francisco - Marin - Sonoma - Napa office fax [email protected] GDS Media Display Marketing Pay-Per-Click Advertising Custom Websites Search Engine Optimization Social Media Optimization Targeted e-marketing Pre-post stay communications Guest history reporting 10/18/