Marketing Coordinator Bootcamp Session 2: ABCs of AEC Debbie Chen, LEED AP, APMP CF Proposal Development Director Louis Berger hchen@louisberger.com Matthew Daw, PE, LEED AP Principal Keast & Hood mdaw@keasthood.com Karen Cotton, EIT, LEED AP Pursuits Manager HITT Contracting kcotton@hitt gc.com
Agenda AEC Overview Architecture Engineering Construction Best Practices Q&A
What is AEC?
How Does a Project Get Built? Planning Design Construction Horizontal Projects
How Does a Project get Built? Planning Design Construction Vertical Projects
How Does a Project Get Built? Planning Design Construction Archeology Environmental Studies Master Planning Space Study Geological Testing
How Does a Project get Built? Planning Design Construction Architecture MEP Engineering Structural Engineering Landscape Architecture Interior Design Vertical Transportation Audiovisual Design Civil Engineering Fire Protection Security Low Voltage Blast Protection
How Does a Project get Built? Planning Design Construction General Contractor Subcontractor Excavation Fencing Demolition Concrete Carpentry Electrical HVAC Electrical Plumbing Low Voltage
Delivery Methods Planning Design Construction Design bid build Design build P3 Owner Architects General Contractor Design Subcontractor Design Subcontractor Construction Subcontractor Construction Subcontractor
Delivery Methods Planning Design Construction Design bid build Design build P3 Owner General Contractor Design Construction
Delivery Methods Planning Design Construction Design bid build Design build Public Private Partnership (P3) Owner Financier Design Construction
What is Architecture? the art or science of building; specifically : the art or practice of designing and building structures and especially habitable ones. Merriam Webster Dictionary
What is An Architect? Varies by state and country Design school IDP Program Architectural Registration Exam License RA, AIA Design Architect vs Architect of Record Codes and design standards
Who hires Architects? Federal government Municipal government College / universities K 12 Hospitals Museums Homeowners Developers General contractors
Who Works for Architects? Interior designers Space planners MEP engineers Structural engineers Acoustics Vertical transportation Lighting designers Landscape architects Graphic designers
What Do Architects Use? Tracing paper Scales Pen and ink Blue print Computer Aided Design and Drafting (CADD) Building Information Modeling Scheduling software Microsoft Suite Adobe Suites
Architecture MEP Engineering Structural Engineering Landscape Architecture Interior Design Vertical Transportation Hazardous Materials Transportation AV Design Civil Engineering Fire Protection Security Low Voltage Blast Protection Geotechnical Building Envelope
What is Engineering? the work of designing and creating large structures (such as roads and bridges) or new products or systems by using scientific methods Merriam Webster Dictionary
What is a Structural Engineer? Is a licensed technical professional Has a minimum of a BS in Civil / Structural Engineering Has four years of experience under a PE Researches, plans, analyzes, and designs structural building elements and complete structural systems Ensures that structural designs are SAFE and economical
What is a Structural Engineer?
In other words. Loads Dead Live Wind Snow Seismic Temperature Other Components Floor slabs Beams Girders Columns Foundations Lateral system
Who hires Engineers? Federal government Municipal government College/universities K 12 Hospitals Museums Developers General contractors Architects
Who Works for Engineers? Engineers Architects Acoustics Audio/visual designers Lighting designers Drafters
What Do Engineers Use? Scales Blue print Calculator Computer Aided Design & Drafting (CADD) Building Information Modeling (BIM) Scheduling software Analysis software Microsoft Suite
Design Process Schematic Design (SD)
Design Process Design Development (DD)
Design Process Construction Documents (CD)
Typical Structural Building Materials / Systems How do we select a structural system? Budget Location Use, loading Fire resistance Schedule Environment Height 1. Steel 2. Concrete 3. Wood 4. Masonry
Steel Pros: durable, strong, versatile, span long distances, easily cut and altered, fast, sustainable, pre fabrication Cons: cost, corrosion, poor fire resistance, fewer certified installers
Concrete Pros: durable, strong, versatile geometry, great fire resistance, smaller depth of structure, sustainability Cons: cost, prone to cracking, labor intensive, shorter spans
Wood Pros: inexpensive, Good strength to weight ratio, easy to work with, fast Cons: prone to rot, insects, warping, shrinkage, poor fire resistance, story limits
Pros: durable, good fire resistance, strong / efficient Masonry Cons: cost, prone to cracking, time consuming to build, temperature restrictions
Existing Buildings / Archaic / Historic Structures What can go wrong?...
What is Construction? the process or act of building; the business or work of building dwellings, offices, etc. Collins English Dictionary
What Makes Construction Challenging?
What is a General Contractor? Responsible for completing a construction project Hires, supervises, and pays all trade subcontractors Licenses Virginia Class A, B, C Maryland none needed DC basic business license Generally don t self perform work
What is a Subcontractor? Responsible for completing part of another s construction contract Specializes in one trade License or certification Required for plumbers, electricians, masons Not required for painters, carpenters, drywall hangers Self perform work
Who hires General Contractors? Developers Federal government Municipal government Corporations College/universities K 12 Hospitals Museums Homeowners
Who Works for General Contractors? Project Managers Superintendents Project Engineers Quality Control Managers Safety Managers Accountants Cost Estimators Design Managers Schedulers Virtual Construction Coordinators
Who Works for Subcontractors? Project Managers Superintendents Foremen Skilled tradesmen Apprentices Draftsmen Accountants Cost Estimators
Base building (core and shell) Interior fit out (build out) Renovation (interior, facade, etc.) Heavy civil (horizontal) Transportation Other Construction Types
Building Systems & CSI Divisions 01 General Requirements 02 Site Construction 03 Concrete 04 Masonry 05 Metals 06 Wood and Plastics 07 Thermal and Moisture Protection 08 Doors and Windows 09 Finishes 10 Specialties 11 Equipment 12 Furnishings 13 Special Construction 14 Conveying Systems 15 Mechanical 16 Electrical
02 Site Construction
03 Concrete
04 Masonry
05 Metals
06 Wood & Plastics
07 Thermal & Moisture Protection
08 Doors & Windows
09 Finishes
15 & 16 Mechanical & Electrical
What Do General Contractors Use? Light tables Levels Blue prints Drawings and specifications Project management software Building Information Modeling Scheduling software Surveying equipment Material hoisting equipment Site logistics plans
What is the Timeline of Construction?
What is the Timeline of Construction?
What Happens If There Are Changes? Change order Value engineering
Why is Construction Safety Important?
What is BIM?
What is Sustainability?
What is Lean Construction?
Best Practices for Working with Technical Staff 1. Understand each team member s needs and responsibilities 2. Understands each team member s strengths and weaknesses 3. Don t be afraid to ask questions (no dumb questions) If you are unclear about a requirement or why a section is answered in a certain way, ask the team about it. 4. The customer is always right Technical / operations people are our Clients (internal customers) 5. Understand their hot button issues 6. Understand their schedule and capacity to provide you with content Be flexible, often times the technical folks can only work on pursuits after they are done with their regular project work day. Plan your work schedule so they can review and provide input when convenient for them. 7. Arm your customer with the right marketing data 8. Make sure the customer experience is a good one 9. Add float into your schedule of interim deadlines 10. The more you know, the better the proposal and the process will be. Always be willing to learn. You will get into your own groove of managing your work but always be willing to listen and improve the process. 11. Breakdown marketing tasks into lingo the technical folks will understand Pink / red team = 60%, 99% Pink / red team recovery = punchlist 12. Get your certifications to Connect with the technical folks better Demonstrate you care about the same technical aspects they do
Closing Thoughts
Closing Thoughts
Closing Thoughts
Closing Thoughts
When things go wrong: Case Study of The Harmon, Las Vegas, Nevada