Breakfast Seminar 26 th November 2008
Event Sponsors Stakeholders ANZ Bank Australian Institute of Management Chamber of Commerce and Industry Queensland Constructions Skills Queensland Department of Tourism, Regional Development and Industry KPMG Australia Logan Chamber of Commerce Logan City Council Logan Office of Economic Development Master Builders Queensland Tourism Industry Council Redland City Council smallbusiness[hq] Townsville City Council Women s Network Australia
Breakfast Seminar November 2008 www.smallbusinesssolutions.qld.gov.au
www.anz.com.au
www.telstrabusiness.com
Speaker Ron Ward
HOW TO STAY ON TOP DURING AN ECONOMIC DOWNTURN Presented by Ron Ward MBA CMC Small Business Solutions Program Mentor 26 th November, 2008 Ward Management Group Pty Ltd 2008 www.wardmanagementgroup.com.au The information in this presentation is general information only and is not intended to constitute a recommendation or advice. The information has been prepared without taking into account the management objectives, financial situation or needs of any particular Attendee or Client. Ron Ward 0409 337 819
Topics Economic Situation Market Realities Reviewing Your Business Position Strategic Options Leadership Getting on Top and Staying There Business Advice & Support to Stay on Top In Conclusion Ron Ward 0409 337 819
Economic Situation A significant global economic downturn is impacting the environment in which all SME s conduct their businesses In Australia SME s comprise 97% of all Business activities and many are now stressed by falling demand, operational cost and credit pressures Ron Ward 0409 337 819
Market Realities Reduced Credit Availability Increasing Unemployment Changing Market Demand Changing Spending Patterns Siege Mentality Purchase Justification Prolonged Downturn Ron Ward 0409 337 819
Action 1 Reviewing Your Business Position Detailed review of current financial position Structure and Governance Products / services / innovation / quality Customers, market and competitive trends Team Resourcing Suppliers, Operations, Administration Planning and Budgeting Ron Ward 0409 337 819
Action 2 Consider Strategic Options Maintain continuity of current operations Scaling Back or Planned Growth Merger or Acquisition Business Transition or Divestment Managed Business Closure Ron Ward 0409 337 819
Action 3 Take a Leadership Position Expectations Health of the Business Frame of mind Adaptability Time and health factors Decision making Planning and Implementation Ron Ward 0409 337 819
Action 4 Getting on Top and Staying There Planning Governance and Direction Financial Resourcing Strategic Planning and Implementation Budgeting and Cash Flow Planning Reporting and Analysis Communications Ron Ward 0409 337 819
Action 5 Getting on Top and Staying There Revenue Generation Exceeding Customer Expectations Marketing & Sales Plan Market Research and Planning Products and Services Brand Development Innovation Promotional Activities Ron Ward 0409 337 819
Action 6 Getting on Top and Staying There Implementation Team Resourcing & Culture Functional Responsibilities Achieving Cost & Operational Efficiencies Procedures, Systems and Processes Risk Management Reporting & Analysis Communications Ron Ward 0409 337 819
Action 7 Consider Seeking Experienced Business Advice and Support to Stay on Top Small Business Solutions Mentoring Program IMC Certified Management Consultants Professional Service Providers Industry Associations Government Advisory Board Members Ron Ward 0409 337 819
In Conclusion Review Plan Provide Leadership Implement & Measure the outcomes Manage Your Business and Seek Advice Presented by Ron Ward MBA CMC Small Business Solutions Program Mentor 26 th November, 2008 Ward Management Group Pty Ltd 2008 www.wardmanagementgroup.com.au
Speaker Cindy Campbell
Small Business Solutions Cindy Campbell Mentor Small Business Solutions
Marketing Who is your customer? How will you market to them?
80/20 Rule Who is your customer? Research don t assume - http://www.business.qld.gov.au What do they value? Survey monkey
How will you market to them? Print Radio TV Networking Internet Direct Marketing and existing client base Marketing by stealth
Does rule the World?
Google Adwords
http://www.google.com/insights/search/#
http://maps.google.com.au Information courtesy of AussieWeb Local Search
Think outside the square
http://www.business.qld.gov.au
IN SUMMARY Knowing who your customer is knowing how to market to them
Event Sponsors Stakeholders ANZ Bank Australian Institute of Management Chamber of Commerce and Industry Queensland Constructions Skills Queensland Department of Tourism, Regional Development and Industry KPMG Australia Logan Chamber of Commerce Logan City Council Logan Office of Economic Development Master Builders Queensland Tourism Industry Council Redland City Council smallbusiness[hq] Townsville City Council Women s Network Australia
Breakfast Seminar November 2008 www.smallbusinesssolutions.qld.gov.au