Web Platforms and Technologies as Enablers for Information Society and Content Creation A presentation by Fadi Sabbagha (Born Interactive - Lebanon) Damascus, June 18 th, 2009
Agenda Why Interactive Media Web evolution Web Communication Solutions Born Interactive s enabling role Some Illustrative Projects
Why Interactive Media
Why Interactive Multimedia? Active involvement in information reception Faster and more effective learning than passive perception Tailor-made information to user needs and requirements Type of collaborative media Allows for active participation by the recipient, hence interactivity Media that establish two-way communication The significant increase in possibilities for interactivity (especially over vast distances) brought by the internet boosted the availability of digital interactive media The Result: Novel and more effective One-to-One communication qualities
Interactive Media Terminology - Wikipedia Any form of interface between the end user/audience and the medium may be considered interactive. Interactive media is not limited to electronic media or digital media ( )
Web Evolution
Remember The Internet and the WWW are not the same
Remember The Internet and the WWW are not the same The Internet is a collection of interconnected computer networks
Remember The Internet and the WWW are not the same The Internet is a collection of interconnected computer networks The World Wide Web is an infinitely larger collection of interconnected Documents and Content
Today
Evolution
Web 2.0 Web 2.0 is a term describing the trend in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users. These concepts have led to the development and evolution of web-based communities and hosted services, such as socialnetworking sites, wikis, blogs, and folksonomies. It refers to changes in the ways software developers and end-users use the Web.
Web 3.0 Web 3.0 The Semantic Web A web where the context of content is defined by data A web capable of reading and understanding content and context (Tim Berners-Lee, the Director of the World Wide Web Consortium)
Web 3.0 Web 3.0 is about filtering the content that is of interest to you
Web 3.0 It is about delivering: Right message Right time Right person Right device
Web Communication Solutions
Web Value Proposition Connectivity Interactivity Personal aspect Infocentric Speed Measurability Flexibility Cost-effectiveness
Web Solution Elements
Web Solutions Success Factors The main features and guidelines for the project are represented by the following: design usability manageability + Attractive look and feel, aligned with the image and identity of the product + The design should be visually appealing + Appropriate screen resolution + Use of tools like Flash for frontend image and graphics enhancement + User-friendly navigation using dynamic menus + Feedback and support easily accessible to users facilitating contact between the site owner and its target audience + Privilege cross-links as much as possible with Text links whenever possible + Limiting the number of clicks to reach a specific section + Light and easy to download, minimizing response time for users and optimizing the information flow throughout the site s different sections. The web site should be designed with a balance of text and graphics + Advanced and state of the art interactive features with back office management systems + Portal to be built on an advanced content management system + Other content automation features: workflows, approval cycles, delegated administration, etc.
Strategic Summary The recommended solution should be based on the following approach: Catch: Keep Create awareness with professionally designed interactive portal Offer up-to-date, comprehensive and accurate information as well as value-added interactive features and services to the target audience Control Gather insights and raise satisfaction through targeted Relationship Marketing activities
Strategic Approach (1/2) ROI objectives: exposure, brand building focus: design & easy access to information information and image building interaction and customer servicing ROI objectives: efficient one-to-one communication, database, profiling focus: value-added features and dynamic content time
Born Interactive s enabling role
Who We Are Born Interactive is an Independent New Media Agency founded in 1996 with a staff of 35 hand-picked specialists working jointly with our clients within solid long-lasting partnerships driven by customer satisfaction. Our Mission is to offer creative, innovative and result-generating state-of-the-art digital and interactive communication solutions and experiences that address the evolving needs of local, regional and global institutional and corporate clients Our Vision of success is Born Interactive established as the preferred articulator, designer and builder of the most compelling and efficient interactive experiences, in a world where the Internet has grown to become omnipresent and global.
Web Enablers Value Chain Strategy and Planning Marketing Consultancy Brand Consultancy Solution Definition Presentation and Design, Look and Feel Application Development Maintenance and Updates Technology/Security Integration Development and Evolution
Overview 13 years digital experience Born Interactive has a full team of interactive communication specialists including highly experienced: Business Developers Pre-sales specialists Marketing Client Servicing Specialists Solutions Specialists Creative Designers Art Directors Multimedia Specialists Web Producers Software Developers Web Applications Developers SEO Specialist QA Specialists Webmasters
Methodology
Some Illustrative Projects
UN System - Lebanon
Carnegie Middle East Center
Broadband Lebanon
Lebanese Red Cross
MEET Alumni
The White House on YouTube.com
Greenpeace on YouTube.com
Earth Hour
Think Tank
Investment Development Authority of Lebanon www.idal.com.lb
Dubai International Airport www.dubaiairport.com
LBC Group www.lbcgroup.tv
Star Academy www.lbcgroup.tv/staracademy
Al Wadi Show (LBC)
Alhurra TV English www.alhurra.tv
OTV www.otv.com.lb
Thank You! Q&A