SDL LANGUAGE PLATFORM: TECHNOLOGY OVERVIEW. Karimulla Shaikh SVP Product Development, Language Technologies

Transcription

1 SDL LANGUAGE PLATFORM: TECHNOLOGY OVERVIEW Karimulla Shaikh SVP Product Development, Language Technologies June 14, 2013

2 Language in Insights Customers Customer Journey Post-Purchase Pre-Purchase TV Ads Traditional In-store Touchpoints Video Print Ads Call Center Stores SMS Digital Touchpoints.com & E-Commerce Campaign Sites Web & Documentation Search Ad s Social Networks Interactive Touchpoints Review Mobile Sites Apps Multimedia video data CRM Data App Analytics Web Analytics and SMS Analytics Transactional Data Geographic & Demographics data Social Coversations Data in multiple languages can be brought together to provide a Global understanding of your audience s interests and motivations 2 Insights

3 Language in Orchestration Governance Workflow Marketing & Sales Localization Customer Service CX centric Organizations Research & Development Content Systems Integration Your ability to align your organization across Languages and Geographies 3 Orchestration

4 Language in Contextual Experiences Customers TV Ads In-store Video Print Ads Call Center Stores SMS E-Commerce.com & Campaign Sites Web & Search Ad s Documentation Social Networks Review Sites Mobile Apps Touchpoints Spanish Russian German Japanese French English Portuguese Creating relevant experiences for your customers regardless of language and 4 geography Contextual Experiences

5 SDL Global CXM platform

6 The SDL Language Platform helps with Big Language 6

7 Key Considerations Cost Transparency & Visibility Ability to articulate ROI Managing Localization Automation & Process Speed Quality Cater to business variability 7

8 Core Platform Technologies Scale to Real-time and High-volume Translation Needs Machine Translation Scale your ability to control and Manage your Translation Projects Translation Management Translation Productivity Scale Human Translator Productivity 8

9 Translation Management / SDL WorldServer Linguistic Centralize and standardize translation assets Reduce manual tasks Repeatable and reliable processes Content Process and translate wide range of content types Automate Process Automate and customize workflows Collaborate Business Reporting, estimate, resource management The supply chain Business systems

10 Translation Productivity / SDL Trados Studio Translation memory: never have to translate the same sentence twice Translate up to 60% faster Terminology Management: build glossaries and use correct terms every time Dedicated translation environment: focus on translation not formatting Integrated Productive Open Improve quality and consistency Maximize translation efficiency, virtually eliminate DTP Project Management: automate manual tasks, easily distribute work Save time Grow revenue

11 Translation Productivity / SDL Studio GroupShare Sharing Share assets within and outside your organization Maximise leverage Raise it by 10%+ Increase speed Collaboration Everyone everywhere can work on the same project Further increase consistency among dispersed teams Centralization Ensure all the valuable assets are stored and maintained in one place Security Control, manage users and store data in enterprise class environment Productive Scalable Secure Reduce manual tasks, share workload and increase productivity Protect your assets through secure environment

12 Machine Translation SDL BeGlobal Speed Deliver content on shorter publishing cycles Communicate in realtime across languages Volume Increase the amount of content available across languages and channels Expand business with growth in new markets Accuracy Deliver usable content with trained systems and automatic quality prediction Security Multi-tenanted system with flexible role based permissions Trusted quality Domain trained Integrated Scalable Secure Publish all content with confidence Improve customer satisfaction and engagement

13 Our technology vision SaaS strategy Transition 5-8 years On premise We believe the future of all products is in the cloud 13

14 Our Cloud strategy - we continue to serve large scale enterprises Optimized to handle complexity and customization Single products and packaged solutions (pre-configured environments) IT-free self-service (No installation, fast configuration, fully hosted, fully supported) On premise with SaaS capabilities SaaS product/solution Right-now SaaS solutions Corporate IT Corporate IT / Departments Departments/Teams 14

15 Evolution of the Language Platform Integrated Human Translation Customer can access HT as part of the eco system Can be used for ALL work, or to handle spikes Multiple work types and seamless access to linguistic assets Control Cost, Speed and Quality instantly Online Translation Management Workflow and linguistic tools built into the online platform WorldServer, TMS and Studio can connect to new platform to leverage the online capabilities Standards based API integration Better transparency and visibility Online Translation Productivity Online Editing/Review/Post-Editing Tools Online Project/Job management Collaboration and sharing of linguistic assets Visibility into progress and risk management Flexible Deployment & Upgrade Options Cloud-delivered multi-tenant solution Private cloud single-tenant solution Unified platform underlying all capabilities On-premise options Seamless experience

16 The Next SDL Language Platform Online MT, Trans. Mgmt and Trans. Productivity 16

17 Where we are First version of Human Translation capability has been released Showcased and being validated on Going forward API for Human Translation (and Machine Translation) Evolve/improve this capability Address Online Translation Management and Online Translation Productivity 17

18 Optional Upgrade Path for Current WorldServer/ TMS Customers On-premise options WorldServer/TMS have several customers who find them indispensable for their business. We will continue to develop and innovate on WorldServer and TMS as on-premise options for customers that purchase these products Upgrade Opportunity As SDL BeGlobal evolves, there will be a choice for existing customers to migrate to the cloudbased offering. Our commitment is to make the upgrade process as painless as possible by providing tools and services for this purposes 18

19 BeGlobal Enterprise Advisory Board BeGlobal Enterprise Advisory Board Participate in validating and advising on decisions made in our product management organization Customers of our current enterprise solutions are invited to join Please Contact Steve Sanoff Director of Product Management, BeGlobal Enterprise Denise Thibaut Senior Director of Customer Loyalty Programs Enterprise Translation Roadmap Steve Sanoff 11:45 am Right here Getting Started with SDL Trados Studio in the Enterprise Paul Filkin 1:30 pm and 2:30 pm Ongoing demos at the Pavilion Meet Product Managers In Language Technologies solutions area 19