Internet, Smartphone & Social Media Usage Statistics Presented by: RapidValue Solutions Date: 1 st December 2014 RapidValue Solutions
Internet Demographics RapidValue Solutions 2
Number of Internet Users in the world 3,016,000,000 Total number of internet users as of 26 th November 2014 41% Percentage world population with internet Source: internetlivestats.com RapidValue Solutions 3
Internet Users by Region Source: internetlivestats.com RapidValue Solutions 4
Internet Users by Country by Rank Source: internetlivestats.com RapidValue Solutions 5
Smartphone Usage Worldwide RapidValue Solutions 6
Smartphone Users Worldwide 2.1 Billion Smartphone Users in the world 29.5% Of the global population use Smartphones Source: mobiforge.com RapidValue Solutions 7
Smartphone Users and Worldwide Penetration Source: dazeinfo.com RapidValue Solutions 8
Smartphone Usage China RapidValue Solutions 9
Mobile Phone Users in China Source: Statista RapidValue Solutions 10
Smartphone Market in China Mobile Market in China Number of Mobile phone users in China Values 1273 million Forecasted mobile phone penetration in 2016 (% of population) 86.9% Share of smartphones in total cell phone sales in China 85.7% Number of smartphone users in China 944 million Source: Statista RapidValue Solutions 11
Smartphone Usage India RapidValue Solutions 12
Smartphone Market in India Source: Statista RapidValue Solutions 13
Smartphone Users in India Mobile Market in India Number of Mobile phone users in China Values 349 million Mobile penetration (unique users as a percentage of Total Population) 28% Total number of active mobile subscription Total number of Active mobile internet users 886 million 185 million Smartphone penetration as a percentage of the total population 20% Source: dazeinfo.com RapidValue Solutions 14
Smartphone Usage in the United States RapidValue Solutions 15
Number of Smartphone Users in USA Source: Statista RapidValue Solutions 16
Smartphone in the United States Women Men Mobile phone usage by Income Group College + Some College Mobile phone usage by Age Group High School grad or less Less than $30,000 /yr 47% 65+ 19% $30,000-$49,999 53% 50-64 49% $50,000-$74,999 61% 30-49 74% $75,000+ 98% 18-29 83% 0% 100% 0% 100% Source: Pew Research Center s Omnibus survey, January 2014 RapidValue Solutions 17
Smartphone Usage in Europe RapidValue Solutions 18
Smartphone in the European Region 196.6 Million Smartphone users in 2014 68.6% use Android 18.5% Use Apple ios 58% Of the population have smartphones in the Nordic region 60% Norway has the highest smartphone penetration rate within Europe 40% Social Media penetration in Europe Source: etc-digital.org RapidValue Solutions 19
Smartphone Usage in Latin America RapidValue Solutions 20
Smartphone users in Brazil Source: Statista RapidValue Solutions 21
Smartphone use in Latin America 374 Million mobile phone users in Latin America by 2017 112 Million Mobile users in Brazil 97.6 Million Mobile Users in Mexico 114 Million Smartphone users in Latin America 41.2 Million Smartphone users in Brazil 33 Million Smartphone Users in Mexico Source: http://latinlink.usmediaconsulting.com/ RapidValue Solutions 22
Smartphone Usage in Southeast Asia RapidValue Solutions 23
Smartphone use in Southeast Asia Top 3 Players in Southeast Asia: Indonesia Vietnam Thailand 33 million Vietnamese owns a smartphone 32 Million Smartphone owners in Thailand 57.5 Million Smartphone users in Indonesia 36% Smartphone penetration in Vietnam 49% Smartphone Penetration rate in Thailand 23% Smartphone penetration in Indonesia Source: techinasia.com RapidValue Solutions 24
Social Web Demographics RapidValue Solutions 25
Who Uses Social Networking Sites? % of internet users within each group who use social networking sites Men Women Social network usage by Income Group College + Some College Social network usage by Age Group High School grad or less Less than $30,000 /yr 79% 65+ 49% $30,000-$49,999 73% 50-64 65% $50,000-$74,999 70% 30-49 82% $75,000+ 78% 18-29 89% 0% 100% 0% 100% Source: Pew Research Center s Omnibus survey, January 2014 RapidValue Solutions 26
71% users access social media from a mobile device. RapidValue Solutions 27
Facebook RapidValue Solutions 28
Facebook Usage Stats 1.5 Billion Facebook Users 1 Million Webpages accessed using login with Facebook 23% Facebook Users login at least 5 times per day 71% Online adults use Facebook 70% Marketers used Facebook to gain new customers 47% Americans say Facebook is their #1 influencer of purchases Source: Jeffbullas.com RapidValue Solutions 29
Top 10 Facebook User Countries Source: Statista 2014 RapidValue Solutions 30
Twitter RapidValue Solutions 31
Twitter Usage Stats 500 Million Facebook Users 215 Million Monthly active users 44% Growth from 2012-2014. The fastest growing network 19% Online adults use Twitter 34% Marketers used Twitter to gain new customers Source: Jeffbullas.com RapidValue Solutions 32
Top 10 Twitter User Countries Kuwait has the most Twitter users per capita, according to a recent paper by analysts from Northeastern University. The Netherlands ranks #2, while the UK and the US fall behind in 4th and 5th place, respectively. It should be noted that Twitter use is affected by government restriction in some countries: a Twitter user in Kuwait was sentenced to five years in prison after making religiously offensive comments on Twitter and Twitter is not even legal in China. Source: therealtimereport.com 2014 RapidValue Solutions 33
Google+ RapidValue Solutions 34
Google+ Usage Stats 1 Billion Google+ enabled accounts 359 Million Monthly active users 33% Growth of Google+ per annum 53% Increase in Traffic to Google+ during Q1 2014 25 Million Number of Google+ unique mobile monthly users Source: Jeffbullas.com RapidValue Solutions 35
Country Top 5 Google+ User Countries USA 28340730 India 12323340 Brazil 4889484 UK 3489507 Canada 2216178 Others 38740761 0 5000000 10000000 15000000 20000000 25000000 30000000 35000000 40000000 Number of Users Source: datadial.net 2014 RapidValue Solutions 36
Penetration of Google+ per Country per Share of Internet Users Source: Statista 2014 RapidValue Solutions 37
YouTube RapidValue Solutions 38
YouTube Usage Stats 1 Billion YouTube accounts 6 Billion Hours of Video watched per month 1 Billion Average YouTube mobile video views per day 100 Hours Of videos uploaded on YouTube per minute 4 Billion Video views on YouTube per day Source: expandedramblings.com/ RapidValue Solutions 39
Top 10 YouTube Viewing Countries Rank Country Total views for top 100 channels 1 United Kingdom 33,560,918,510 2 India 14,810,049,945 3 Germany 14,524,140,584 4 Canada 13,700,391,417 5 France 12,721,544,257 6 South Korea 11,809,710,084 7 Russia 11,492,620,275 8 Japan 11,451,261,074 9 Brazil 10,856,237,321 10 Mexico 10,442,991,181 Source: countryxpedia.com RapidValue Solutions 40
Others RapidValue Solutions 41
Other Social network Usage Stats 20 Million Pinterest active monthly users 150 Million Instagram active monthly users 500 Million Whatsapp users 300 Million LinkedIn members Source: Jeffbullas.com RapidValue Solutions 42
About RapidValue RapidValue is a leading provider of end-to-end mobility solutions to enterprises worldwide. Armed with a large team of experts in mobility consulting and mobile engineering, along with experience delivering global projects, we offer a range of mobility services and solutions across industry verticals. RapidValue delivers its services to the world s top brands and Fortune 1000 companies, and has offices in the United States and India. www.rapidvaluesolutions.com www.rapidvaluesolutions.com/blog +1-877-643-1850 contactus@rapidvaluesolutions.com Disclaimer: This document contains information that is confidential and proprietary to RapidValue Solutions Inc. No part of it may be used, circulated, quoted, or reproduced for distribution outside RapidValue. If you are not the intended recipient of this report, you are hereby notified that the use, circulation, quoting, or reproducing of this report is strictly prohibited and may be unlawful. RapidValue Solutions 43