Copyright 2012, Oracle and/or its affiliates. All rights reserved.

BI-1054 Oracle Business Intelligence Applications Overview, Success Stories and Roadmap Florian Schouten Senior Director, Product Management 2

Safe Harbor Statements The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle. 3

Program Agenda Introduction to Oracle BI Applications Recent Releases Customer Success Roadmap and Future Investments 4

Oracle Complete Business Analytics Any Data, Any Source Full Range of Analytics Integrated Analytic Applications On Premise, On Cloud, On Mobile 5

Alignment Across the Enterprise Integrated Best Practice Analytics Front Office Customers Assess impact of product mix and discounts on revenue and margins Back Office Suppliers Sales Loyalty Service and Contact Center Marketing Price Correlate training and compensation with worker productivity Enable delivery of the perfect order Better manage supply and demand fluctuations Financials Procurement and Spend Manufacturing Human Resources Projects Enterprise Asset Management Supply Chain & Order Management 6

BI Applications Rapid Performance Insight CRM ANALYTICS ERP ANALYTICS SALES Pipeline Analysis Forecast Accuracy Up-sell/Cross-sell Cycle Times Lead Conversion Sales Team Effectiveness MARKETING Campaign Effectiveness Customer Insight Product Propensity Market Basket Analysis Campaign ROI SERVICE & CONTACT CENTER Service Effectiveness Customer Satisfaction Resolution Rates Service Rep Efficiency Service Cost Service Trends FINANCIALS General Ledger Accounts Receivable Accounts Payable Cash Flow Profitability Expense Management HUMAN RESOURCES Employee Productivity Compensation Talent Management Recruiting Analysis Learning Analysis Workforce Profile PROJECTS Project Funding and Budget Product Cost Project Revenue Project Billing Project Profitability PRICE Price Segments Price Waterfall Analysis Deal Life Cycle Deal Desk Analysis Product Pricing Performance LOYALTY Member Demographics Membership Trends Promotion Cost Promotion Effectiveness Points Analysis MANUFACTURING Plan to Produce Work Orders Inventory and WIP Quality Resource Usage Bill of Material Costing Kanban SUPPLY CHAIN & ORDER MGMT Revenue & Backlog Inventory Analysis Fulfillment Status Customer Status Order Cycle Time BOM Analysis PROCUREMENT & SPEND Direct & Indirect Spend Buyer Productivity Contract Compliance Supplier Perf. Purch. Cycle Time Employee Expense ENTERPRISE ASSET MANAGEMENT Maintenance History Maintenance Costing Asset Genealogy Breakdown & Preventive Quality Inventory SOURCE ADAPTERS: ORACLE BUSINESS INTELLIGENCE FOUNDATION AND OTHER OPERATIONAL AND ANALYTIC SOURCES 7

1 Deeper than Dashboards Oracle BI Analytic Applications Pre-Built Analytic Warehouse Business Analytics Warehouse ~300 star schemas Designed for analysis and reporting 2 Certified Application Integration Pre-mapped integration Fusion, EBS, PSFT, SEBL, JDE, SAP, IBM Role-based Security 3 Best Practice Metrics 4 ~10,000 metrics Additional pre-defined calculations Based on best practices Role-Based Dashboards Over 500 Dashboards and Pages Over 3,000 reports Across Lines of Business 8

BI Applications Recent Releases 9

Applications CRM Financials Human Resources Supply Chain & Order Mgmt Manufacturing Enterprise Asset Mgmt Procurement & Spend EBS R12.x NEW Service only NEW NEW EBS 11.5.10 Service only NEW NEW PSFT 9.1 PSFT 9.0 PSFT 8.9 JDE E1 8.11SP1 JDE E1 8.12 JDE E1 9.0 JDE E1 9.1 NEW NEW JDE W A9.2 SAP R3 4.6c NEW NEW SAP ECC 6.0 NEW NEW IBM Maximo 7.5 Fusion Apps Siebel 8.2.x Siebel 8.1.x Siebel 8.0 Siebel 7.8 BI Applications OLTP Coverage NEW Matrix shows operational applications supported by Oracle BI Applications ETL. To see which specific Not operational Applicable application modules are supported, and by which specific BI Apps, see product documentation Projects 10

Announcing Oracle Manufacturing Analytics Oracle Enterprise Asset Management Analytics 11

Insight into the Plan to Produce Process Oracle Manufacturing Analytics New analytics module offering integrated view of planning, manufacturing execution, manufacturing quality and inventory builds Summary level KPIs with drill down capabilities to identify exceptions Cross-functional analysis capabilities with Supply Chain and Order Management, Procurement & Spend and Financial Analytics Analyze current state manufacturing execution against targets and historical trends Track all major points in the process by work order & operation Track costs, quantities and amounts of usage Track dates between major points in the process Exalytics and BI Mobile certified 12

Drive Insight into Manufacturing Processes Role-based Dashboards Target Key Manufacturing Challenges Prepackaged Manufacturing Analytics Plan to Produce Manufacturing Execution Process Manufacturing Manufacturing Quality Production Costing Inventory Sample Reports Plan to Produce Production Attainment Past Due Work Orders Planned Production Manufacturing Execution Work Order Detail Open Work Orders WIP Operation Analysis Scrap Summary Rework and First Pass Yield Process Manufacturing Formulation Yields Adjusted Formulation Variance Scaled Formulation Variance Manufacturing Quality Quality Summary Quality Results Non Conformance Production Costing Cost Metrics KPI Manufacturing Cost Summary Manufacturing Cost Variance Summary Cost Trend Inventory Inventory Expirations Excess and Obsolete Inventory Inventory Aging 13

Insight into Asset Maintenance and Failures Oracle Enterprise Asset Management Analytics New analytics module providing business users with a complete view of the Enterprise Asset Management processes Helps in achieving optimal Asset Portfolio Management, balance operational and financial efficiencies. Improve the efficiency of the maintenance organization Improve effectiveness of maintenance planning & scheduling Control maintenance cost variance Control and monitor maintenance work order backlog and maintenance work order completions Increase Equipment Availability Mean Time between Failure (MTBF) and Mean Time to Repair (MTTR) metrics Source from E-Business Suite or IBM Maximo Exalytics and BI Mobile certified 14

Drive Insight into Asset Management Processes Role-based Dashboards Target Key Asset Mgmt Challenges Prepackaged Enterprise Asset Management Analytics Maintenance Cost Summary Work Order Summary Inventory and Costing Quality Analysis Resource Analysis Asset Genealogy VP Operations Asset 360 degree : Asset history since inception Maintenance Cost : Monitor maintenance cost along with asset performance Role-Based Dashboard Maintenance Managers Schedule maintenance: Monitor schedule maintenance execution. Failure Analysis : Mean Time to Repair (MTTR), Mean Time Between Failure (MTBF) analysis. Plant Manager Spares Inventory Track spares inventory levels and availability Resource Analysis Analyze the overall efficiency of the resources 15

Oracle Business Intelligence Foundation Use Within SAP Customers 89% SAP customers in Fortune Global 500 use Oracle BI/EPM SAP BW Fully supported source for Oracle BI, BI Publisher Integrate into Oracle BI Common Enterprise Information Model Mix with other corporate data sources in consistent Oracle BI user interface SAP R/3 and ECC Source for Essbase Source for BI Publisher Source for EPM Applications Source for BI Applications 16

Oracle BI Applications for SAP Version 7.9.7.2 Available Oracle BI Applications for SAP source directly from SAP R/3 4.6c and ECC 6.0 Financial Analytics for SAP Procurement & Spend Analytics for SAP Supply Chain and Order Management Analytics for SAP Certification on OBIEE 11g platform Exalytics and Exadata certified Fully localized in 28 languages Procurement & Spend Oracle BI Applications Financials Oracle BI Foundation Supply Chain & Order Management Common Enterprise Information Model Oracle Data Integrator SAP R/3 v 4.6c & ECC 6.0 Financial Accounting (FI) Sales & Distribution (SD) Materials Management (MM) 17

Business Analytics in Oracle Fusion Apps Role-Based Analytics Served Within The Context Of Business Processes Benefits Enables decisions with relevant insight in context of business process Combines real time, historic & forward looking data Drives process execution through collaboration Unique features Pre-integrated content for lines of business including Finance, HCM, Supply Chain, Procurement, Projects,Sales & Marketing Modular design Engineered as a single system with a single UI 18

Fusion Reporting and Analytics Consistent, Timely, Complete Oracle Transactional BI (OTBI) Real time, self service reporting directly off Fusion Apps data Pre-packaged content covering major Fusion Applications Built on Oracle BI EE technology Oracle BI Applications (OBIA) Unlimited historical analysis, including trending and cross-domain insight Pre-packaged data warehouse, ETL, metrics, and interactive dashboards Available for EBS, Peoplesoft, JD Edwards, Siebel & now extending to Fusion Built on Oracle BI EE technology Specialized Analytics Financial statements, sales territory planning, project performance, and more built on Essbase technology Whitespace analysis built on Real-Time Decisions and Oracle Data Mining technologies 19

Oracle BI Applications Get Fusion Ready with BI Applications Today Compelling Products Available Today Complete end to end analytics solutions for Apps Unlimited customers Deploy rapidly as data marts or as basis for conformed, complete enterprise warehouse Best practice role-based reports and dashboards BI Applications Make Sense as Part of an ERP Upgrade Add BI implementation for real business user visible benefits of an ERP or CRM upgrade project Improved Fusion Readiness Uptake of Fusion Middleware technologies, like BI Foundation, Enterprise Manager, OID Reduced end user Fusion training Continuity of Reporting during Coexistence or Upgrade End user reports and dashboards can be retained and will start working against alternate source 20

All BI Applications are BI Mobile Certified 21

Oracle Analytical Applications 80+ Spanning Horizontal, Edge and Industry Areas Health Sciences Provider Supply Chain Analytics Operating Room Analytics Clinical Development Analytics Financial Services Profitability Management Analytics Asset Liability Management Analytics Basel II Analytics Public Sector & Higher Ed Case Management Analytics Campus Solutions Analytics Utilities Credit and Collection Analytics Advanced Spatial Revenue Analytics Horizontal BI Applications CRM Sales Analytics Service Analytics Contact Center Analytics Marketing Analytics Partner Analytics Loyalty Analytics Price Analytics ERP Financial Analytics Human Resources Analytics Supply Chain & Order Management Analytics Procurement & Spend Analytics Project Analytics Manufacturing & EAM Analytics Tax Tax Accounting Analytics Tax Payments Analytics Tax Forms Analytics Edge BI Solutions Fusion Transportation Intelligence Fusion Governance Risk & Compliance Intelligence Demand Signal Repository Incentive Compensation Advanced Planning Command Center Manufacturing Operations Center PLM Business Intelligence Primavera P6 Analytics - more - Retail Retail Merchandising Analytics Insurance Insurance Insight Analytics More BI Foundation 22

All BI Applications are Exalytics Certified 23

BI Applications with Exalytics and Exadata Speed of Thought Analysis In the old times we would report every month. Now we report every hour or minute. With Oracle Exalytics it s easier to develop complex dashboards and we get better performance 35X to 70X faster with Exadata + Exalytics 24

What Does Exalytics Mean for BI Applications? 1. Make Existing Deployments Blazing Fast Orders of magnitude faster end user response times Exalytics up and running in days 2. Reduce Development Time on BI Applications Extensions New dashboard development cost reduced (less dashboards, less tuning) Practically eliminate need for custom aggregate tables 3. Get Ready for Enterprise Adoption! Up to 50,000 users on a single Exalytics machine (but can start small) More end user interactivity and instant responsiveness means higher user adoption Enables immersive mobile experience 4. Supports a New Class of BI Applications Real-time forecasting, optimization and scenario modeling on large data sets 25

BI Applications Customer Success 26

Key Trends and Product Momentum Oracle BI Applications Broad Adoption Continues Over 500 new logos in FY2012 Across all industries and regions Nearly half of customers license 3 or more BI Applications Double digit YoY revenue growth for ERP Analytics segment Penetration of CRM Analytics in Siebel base now exceeds 40% 27

Total Economic Impact of Oracle BI Apps Based on commissioned study conducted by Forrester Consulting Validated Benefits Lower Procurement Spend - 5% lower procurement costs in Year 1 of the study and increased to 7% in Year 2. Accounts Payable Savings - Savings of more than $1 million per year by the third year of the study IT and business labor savings - Apps created efficiencies in both the IT and business sides of the organization. Lower Inventory Working Capital 15% reduction in inventory for the affected product categories Increased gross sales and prices- 0.3% increase in average sales price and 0.4% lift in sales at affected parts of the organization *Composite Organization Three-Year Risk-Adjusted ROI 97% ROI with a 20 Months Payback Period* Source: The Total Economic Impact of Oracle BI Applications," commissioned study conducted by Forrester Consulting on behalf of Oracle, October 2012. 28 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

BI Applications Roadmap and Future Investments 29

Key Investment Themes Oracle BI Applications Existing BI Applications Additional Content Coverage User Experience Redesign Reduce Cost of Ownership Oracle Public Cloud New BI Applications New Modules Operational Planning Apps Unstructured & Big Data Predictive Analytics What s Next (0-12 Months) Future Directions (>12 Months) 30

Oracle Applications Planning BI Applications Current Releases and Roadmap BI Apps 7.9.6.4 January 2013 For Applications Unlimited customers ETL with Informatica New Manufacturing Analytics New Enterprise Asset Management Analytics New SLA support for EBS R12 (patch) BI Apps 7.9.7.2 September 2012 For SAP customers ETL with ODI Financials, Procurement & Spend, Supply Chain & Order Management Analytics BI Apps 11.1.1.6.3 December 2012 For Fusion Applications Release 5 ETL with Informatica Real-time operational analytics (OTBI) What s Next 0-12 month planning cycle Support for ODI across all sources Data model and release integration across Fusion and Applications Unlimited New content: Fixed Assets, Budgetary Control, Sourcing, Time & Labor, Project Resource Management, Global Payroll New modules: Student Information Analytics, Spend Planning New adapters: Fusion Applications Cloud Service adapters, Procurement & Spend Analytics for JDE, Price Analytics for EBS, Supply Chain & Order Management Analytics for PeopleSoft User Experience Redesign (partial) Cost of Ownership Improvements: Data Lineage, ETL Data Validation, Golden Gate Future Directions Post 12 month planning cycle BI Applications as Oracle Cloud Service ODI and Informatica : release alignment Merge in SAP code line New content/modules: Talent Management, Grants, Benefits, Depot Repair & Field Service, EVM & Project Scheduling, EAM enhancements, and more New adapters: Adapter to Taleo, Manufacturing Analytics for JDE, and more Additional operational planning applications Unstructured/big data analytic applications Continue user experience redesign Additional cost of ownership improvements

User Experience Investments Role-Based Dashboards to Role-Based Applications Consumerization of BI requires new interfaces beyond traditional reports & dashboards 1. Centered around business entities everyone understands At a glance view of all key metrics and related context Navigate & Focus makes business intelligence feel more like an application than a query 2. Extremely intuitive and easy to use Faceted search, visualizations to fit the analysis need 3. Optimized for mobile and cloud-based service deployments 33

Example Perspective-based Dashboards: Arrange information by specific, intuitive and relevant points of view Help users locate and focus on the information most important to them: select a scope of information and pivot around different perspectives on that information Are easy to understand Facilitate navigation through intent 34

Further Slash Cost of Deploying a BI App Goal Out of the box deployment of a BI Application in less than a week Reduce install and provisioning of infrastructure to 4 hours or less Reduce functional configuration of warehouse components to 4 hours or less Reuse configuration choices made while deploying an ERP app Provide complete data lineage from source to report Provide easy near real time incremental refresh of warehouse data 36

BI Applications Configuration Manager Administrative UI to manage system config for your BI Applications Global parameters Language setup Currency setup Extract dates Ability to export and import configuration from file 37

BI Applications Functional Setup Manager Administrative UI to track and manage implementation projects and their required functional setup steps Assign owners and due dates to tasks Domain setup Ensures setups are complete and easily interrogated 38

BI Extender Interrogate Fusion Applications setup to identify flex field setup Key flex fields Descriptive flex fields Complete automation 39

BI Applications ETL Validation Verifies ETL results after every ETL run Compares Source Data to Warehouse Data Generates validation reports Supports multiple validation types Table Row count Null fields count Metrics Sum Foreign Keys count Supports multiple scenarios History Multiple sources for a table Type 1, Type 2 tables 40

Data Lineage & Impact Analysis Transparency and Auditability Dashboards/Reports Presentation Column BMM Layer Transformation Physical Layer/Warehouse Layer SIL Interfaces SDE Interfaces OLTP Tables/Columns 41

Enhanced ETL Architecture Using Golden Gate Planned Golden Gate Option 42

Features and Benefits Planned Golden Gate Option Near-zero impact of ongoing extraction No ETL batch load windows required Full reload without touching the source Consistent CDC approach regardless of source Hard deletes in source generate Golden Gate events Drastically Reduced Impact on Source System More Reliable Change Data Capture and Delete Support BI Applications with Golden Gate Drastically Reduced ETL Runtimes Dedicated Copy of Source Tables in BI Apps DW Transformations and star loads all local in BI Apps DW schema Near real time ETL possible 24/7 deployments Ability to change indexes, add views Perfect source for real-time reporting requirements 43

What Cloud Means for Packaged Analytics 1. Companies need enterprise data warehousing solutions more than ever Key enterprise data spread over more systems, on premise and in the cloud Enterprise BI semantic model provides only consolidated view of the business In the next 5+ years the majority of these efforts will remain on premise 2. Companies need pre-built analytics supporting their Cloud applications Real-time operational analytics and reporting fills majority of requirements Embedded analytics require dedicated data mart for more complex calculations such as cycle times, aggregate trend metrics, KPIs Extensibility and configurability via web-based wizards is critically important Advanced configuration/customization use cases are not as important 45

Goal Priority #1: Cloud Adapters Oracle Analytic Applications Ensure BI Applications on premise increases its appeal as a foundation for enterprise data warehousing by supporting sourcing of information from cloud applications Product OBIA Oracle BI Applications Pre-built analytics for EBS, PSFT, Siebel, JDE, Fusion, SAP, IBM Maximo Add ETL adapters to cloud-based applications Planned: Fusion Public Cloud - support common coexistence scenarios Rely on partners for third party adapters such as Salesforce.com, WorkDay Protect existing customers investments in Oracle BI Continue build out of content & adapters for Apps Unlimited systems Futures Adapters to Taleo, Rightnow, and other new Oracle Public Cloud offerings 46

Goal Priority #2: Pre-Built Analytics in the Cloud Oracle Analytic Applications Ensure pre-built analytics supporting Oracle s cloud-based applications are complete and easy to configure and extend Product Futures 1. OTBI Oracle Fusion Transactional Business Intelligence (Available Today) Real-time operational analytics and reports built with OBIEE Broad coverage over all Fusion Applications families Supports embedded analytics 2. OBIA Oracle BI Applications (Available On Premise, Planned for Cloud) Rich, more aggregated analytical dashboards built with star schemas Easy to configure version of existing OBIA product deployed in the cloud Initially - limited customizability or support for other data sources Supports embedded analytics with Fusion Applications Automatic coverage for data model extensions, support for non-cloud sources 47

Student Information Analytics Design Themes 1. Provide next generation, multi source BI solution for Student Information systems to drive student success Built on BI Applications platform - Common information Model, conformed dimensions, common ETL, security model etc. Supports data integration from third party/legacy systems 2. Foundation for Fusion Student Information Analytics 3. Functional parity with PSoft EPM DW plus additional enhancements Planned in multiple releases 4. Provide Enterprise Data Warehouse Infrastructure with pre-packaged BI Applications for all the business functions on a single platform to achieve Institutional excellence 5. Role based dashboards and reports 49

Insight into Student Success & Institutional Performance Oracle Student Information Analytics Planned new analytics module offering with integrated view of admissions and recruiting, student records and student financials Summary level KPIs with drill down capabilities to identify exceptions Cross-functional analysis capabilities with Financial Analytics, Procurement & Spend Analytics, HR Analytics and other BI Apps Exalytics and BI Mobile certified 50

Executives rarely see the magnitude of overall spend that these [indirect] categories represent. When looked at individually, the dollar amount of indirect spending in each department seems insignificant when compared to raw materials. But, when added together, they can account for hundreds of millions of dollars. Robert Brust Former Sprint CIO Business Finance Magazine. February 2012 51

Oracle Spend Planning Control and Optimize Indirect Spend Spend Planning enables procurement teams to forecast indirect spend, and use packaged what-if modeling tools to reduce spend Lines of business can use Spend Planning to quickly project future purchases that align with budgets, and develop multiple scenarios using different driver assumptions 52

Oracle Spend Planning Extend Value of OBIA Investment Pervasive context from BI helps planners make better decisions about supplier allocations Integration to Oracle ERP business rules means more accurate plans based on realworld constraints Leverages existing Procurement & Spending Analytics data model and ETLs 53

Dialogues Contain Critical, New Insights about the Workforce Dialogue in Surveys, Performance Reviews, Notes, Comments, Blogs, Tweets, Posts, etc.... would like my compensation to be in line with industry standards.... mentioned lack of training as a key reason he is not satisfied with his current role... is the best account manager we have ever worked with. Excellent customer focus.. I hear they are a fantastic place to work with great benefits.. Employees Managers Customers The Public 55 Oracle Confidential.

Insight from Dialogue Helps Explain Unanticipated Behavior Making our understanding of data actionable Employee Retention has Declined Acquisition of Top Talent Increases Monitor & Track.. would like my compensation to be in line with industry standards.. I hear they are a fantastic place to work with great benefits.... mentioned lack of training as a key reason he is not satisfied with his current role... is the best account manager we have ever worked with. Excellent customer focus.. Understand Why Retrain Managers Promote Top Performers Take Action 56 Oracle Confidential.

Oracle Endeca Information Discovery Rapid, intuitive exploration and analysis of data from any combination of structured and unstructured sources Unstructured Analytics Benefits Unprecedented Information Visibility Leverage Existing BI Investments Self-Service Data Discovery Reduced IT Costs, Better Business Decisions Unique Features Contextual Search, Navigation, Analytics Dynamic Data and Metadata Content Acquisition and Text Enrichment In-Memory Performance 57

Extend Workforce Analytics with Unstructured Data Introducing Oracle Endeca Information Discovery Oracle HR Analytics Pre-built BI Solution for Understanding the Workforce HR Data Model Dashboards & Metrics Pre-built Reports Oracle Endeca Information Discovery Best platform for Unstructured Analytics Endeca Server Hybrid Search/Analytical Database Flexible Data Model Structured HR Data Unstructured Data EBS for HR PeopleSoft Fusion for HCM 3 rd Party Content Systems, Files, Email Social Media Big Data 58 Oracle Confidential.

Combine complex search criteria with structured filters to explore data Summarize employee sentiment and other workforce metrics See distribution of employee sentiment and filter by ve, +ve Tag clouds containing key themes and topics across 000 s of review comments Free-form navigation by any attributes associated with the data in the system Access individual review comments with associated manager and sentiment 59 Oracle Confidential.

Q&A 60

Safe Harbor Statements The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle. 61