Oracle Business Intelligence Suite Enterprise Edition Overview and Benefits

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2 <Insert Picture Here> Oracle Business Intelligence Suite Enterprise Edition Overview and Benefits Ajay Arora Principal Enterprise Architect

3 BI Challenges Today Siloed Fragmented Inconsistent Report-centric Restricted Unintuitive

4 Oracle s Product Strategy Integrated Business Intelligence Database Business Intelligence & Data Mining Functions Integrated in Database Integrated Business Intelligence Tools Best-of-Breed, Next Generation Business Intelligence Technology Foundation Integrated Analytic Applications Enterprise Wide, Industry Specific Analytic and Corporate Performance Management Applications Exploits Any Information Technology Environment

5 Now the #1 Preferred BI Vendor InformationWeek Survey of IT Professionals

6 Oracle Business Intelligence Suite Enterprise Edition (OBIEE) Overview

7 Oracle BI Suite Enterprise Edition Unified Business Intelligence Infrastructure Interactive Dashboards Reporting & Publishing Ad-hoc Proactive Detection and Alerts Disconnected Analytics MS Office Plug-in Web Services Common Enterprise Information Model Oracle BI Server Intelligent Caching Services Multidimensional Calculation and Integration Engine Intelligent Request Generation and Optimized Data Access Services OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle PeopleSoft, Siebel, Custom Apps Files Excel XML Business Process

8 Oracle BI Server Simplified, Powerful, Scalable Intelligence Across Sources Simplified business model view Advanced calculation & integration engine Intelligent request generation and optimized, distributed data access Oracle BI EE Presentation Services Oracle BI Server Open SQL Interface Other 3 rd Party Tools Simplified Business View Unified Metadata Intelligent Caching Advanced calculations Aggregate navigation & creation Federated query and integration Optimized SQL / function shipping Mission critical scalability and performance Foundation for all OBIEE presentation services Native RDBMS Oracle SQL Server DB2 Teradata Multi-dimensional XMLA Oracle OLAP Option MS Services SAP BW Other XML, Excel Text ODBC

9 Proven Scalability and Flexibility Architected for Scale and Performance Optimized Native SQL Function shipping Parallel processing Clustering Intelligent caching Connection pooling 7,000+ US users 12,000 6,500 disconnected Plus Norway, UK, others 20,000 users 40,000+ 8,500+ users 14+ Terabytes Teradata, DB2, SQL Server 2,700 users 10, Terabyte data warehouse Deploying to 55,000 users 1,000,000+ users Est. 16+ Terabytes 10,000 users 4,500 users 50, analytic applications 12+ Terabytes

10 Common Enterprise Information Model Enables Consistency, Security, Reuse, Flexibility Presentation Layer User roles, preferences Simplified view Logical SQL interface Role-based views of the information relevant to the user Semantic Object Layer Dimensions Hierarchies Measures Calculations Aggregation Rules Time Series Physical Layer Map Physical Data Connections Schema Consistent definition of business measures, metrics, calculations Model once, deploy everywhere Across any data sources

11 Common Enterprise Information Model Key Benefits for Business and IT Presentation Layer User roles, preferences Simplified view Logical SQL interface Semantic Object Layer Dimensions Hierarchies Measures Calculations Aggregation Rules Time Series Physical Layer Map Physical Data Connections Schema More Complete and Timely Information All relevant enterprise data presented to users as one logical source by the BI Server Historical + real-time data True end user self-sufficiency with powerful calculation / analysis capabilities Greater Flexibility and Lower Cost Model-centric (vs. Report-centric ) approach Enables IT to change data infrastructure (e.g. when upgrading an OLTP system) without breaking all the reports / dashboards Greater usability and self-sufficiency reduces training costs

12 Common Enterprise Information Model Model once, deploy everywhere Business Processes Information consistency Information availability Eliminates data silos Increased user adoption Greater Leverage in IT Microsoft Office Disconnected Analytics Interactive Dashboards Proactive Alerts Formatted Reports Ad Hoc Common Enterprise Information Model Oracle BI EE Server

13 Complete Insight Delivery Capabilities Designed for Pervasive Intelligence Oracle Interactive Dashboards Oracle Answers Oracle Delivers Oracle BI Publisher Live, intuitive, personalized dashboards Immersive experience with limitless dashboard to dashboard navigation Dynamic, event-driven guided analytics lead users from insight to action Powerful ad-hoc analysis via 100% Web UI Create & modify charts, pivots and dashboards True business user self sufficiency via intuitive, simplified business model Automated problem / opportunity detection and alerts Notification and content delivered to any device in multiple formats (PDF reports, Briefing Books, etc.) Multi-step analysis, analytic workflows, and business process integration True pixel-perfect reporting and publishing Report layout using familiar tools like Microsoft Word and Adobe Acrobat Single product for all document needs invoices, checks, financial statements, government forms, etc.

14 Guided Analytics in Interactive Dashboards Dynamic & Event-Driven Analytics Drive the Right Actions Guided Analytics drives alignment and actions through the organization by modeling and making accessible discovery and decision-making best practices. Guided Analytics leverages Dashboard-to-Dashboard navigation, which passes context (parameters) from one dashboard to the next and is easy to configure in OBIEE.

15 Sense and Respond with Oracle Delivers Real-Time Proactive Intelligence Delivers provides constant monitoring, analysis, and notification of problems and opportunities, across all data sources, tailored for any user on any device. Automated analysis, detection, and delivery of intelligence Notification on any device and within Dashboards Multi-step analysis & workflow Author and share alerts Self-service subscriptions

16 BI Publisher High-Fidelity Reporting One Solution for All Document Needs Purchase Orders Labels / Bar Codes Collateral Employee Forms Government Forms Order Forms Invoices Operational Reports Correspondence Financial Statements Checks

17 Oracle Disconnected Analytics Full-Featured Disconnected Client The user experience is identical to the connected user. Dashboard and Answers functionality will act identically as if the user were connected to the server. Disconnected BI Server Business Model Server Cache Calculations Disconnected Metadata & Report Definitions Web Catalog Presentation Metadata Oracle Disconnected Oracle Operational Data

18 Briefing Books Pack & Go Dashboards Bring along an electronic Briefing Book which is a collection of your most important dashboards. Briefing Books are extremely small and can be delivered daily for enterprise collaboration. The bottom of every Interactive Dashboard page has an Add to Briefing Book link that automatically builds an electronic briefing book. Briefing Books can be: Saved Carried anywhere ed / shared Presented Refreshed / updated Distributed automatically via Delivers

19 Work With Existing IT Investments Hot-Pluggable Integration with Heterogeneous Systems Portals Analytic Tools and Reporting Applications Desktop Tools Any JSR 168 Portal Oracle BI, HYSL, BOBJ, COGN, MSTR, Actuate.. Oracle EBS, Siebel, SAP, PeopleSoft, JD Edwards.. Excel, Outlook, Lotus Notes.. Common Enterprise Information Model Oracle BI Foundation Security Oracle Kerberos iplanet MSFT AD Novell Custom Others.. Data Access Oracle RDBMS Oracle OLAP Option Microsoft SQL Server & Services IBM DB2 Teradata Essbase SAP BW XML, Excel, Text Others.. ETL Oracle Data Integrator (Sunopsis) Oracle Warehouse Builder Informatica Ascential Others..

20 Pre-Integrated with Oracle Solutions Extends BI Value. Lowers TCO & Complexity. Oracle Applications Gain more insight and value from Oracle Applications with prebuilt BI Apps based on OBIEE Deploy BI in context with operation processes via embedded analytics directly within operational applications, and seamless drill-thru from BI to operational via Action Links Deploy faster and easier with pre-integration with Oracle Applications security models Oracle Fusion Middleware Distribute BI content more broadly via Oracle Portal integration Drive intelligent business processes via Oracle BPEL Process Manager integration Enable more secure BI through Oracle Identity Management & Security product integrations Better manage BI performance via Oracle Enterprise Manager integration Oracle Database Maximize BI performance with optimizations for the Oracle Database Enable more advanced analytics via for in-database OLAP and data mining support

21 Industry Leaders Rely on Oracle BI Enterprise Edition Aerospace & Defense Commercial Banks Pharmaceutical Computer Office Equip Diversified Financials Railroad Medical Products & Equip Telecommunications Securities Network & Comms Equip Life & Health Insurance 5 of the top 6 4 of the top 5 8 of the top 9 6 of the top 9 3 of the top 4 3 of the top 4 3 of the top 6 5 of the top 6 3 of the top 6 2 of the top 4 3 of the top 5

22 Number of Users Enterprise BI at Cisco Systems Pervasive Intelligence Started with Top 500 Executives, providing real-time global picture of business performance. Continued to expand use to Marketing, HR, Sales, Engineering Leveraging Terabytes of data from multiple systems 30% employee productivity gain in some areas 3, eexec: Forecast eexec Accuracy ,500 M3: Marketing Effectiveness HCMC: Human Capital Mgmt 8,000 SCRI: Sales & Channel Reporting Initiative 20,000 + Enterprise Standard Quality Engineering Supplier Performance

23 Oracle BI Applications - Built on OBIEE

24 Business Intelligence Drives Increased Effectiveness in every Business Function.But Few Organizations have Achieved Such Pervasive BI. Why? Sales Analytics Improve pipeline visibility and forecast accuracy Financial Analytics Real-time view of financial condition and drivers of cost and profitability Service & Contact Center Analytics Convert service calls into sales through enhanced cross-selling Supply Chain Analytics Optimize supplier sourcing, supplier performance, and inventory levels Marketing Analytics Real-time visibility into campaign execution, results, and ROI HR / Workforce Analytics Understand what drives employee productivity and org. performance

25 Steps Required to Build a BI Solution Significant Investment, Skills and Time Required Develop detailed understanding of operational data sources Design a data warehouse by subject area License an ETL tool to move data from operational systems to this DW Build ETL programs for every data source License interactive user access tools Research / understand analytic needs of each user community Build analytics for each audience License / create information delivery tools Set up user security & visibility rules Perform QA & performance testing Manage on-going changes/upgrades

26 Steps Required to Build a BI Solution Significant Investment, Skills and Time Required Develop detailed understanding of operational data sources Design a data warehouse by subject area License an ETL tool to move data from operational systems to this DW Build ETL programs for every data source License interactive user access tools Research / understand analytic needs of each user community Build analytics for each audience License / create information delivery tools Set up user security & visibility rules Perform QA & performance testing Manage on-going changes/upgrades These steps require multiple different BI and DW technology INVESTMENTS

27 Steps Required to Build a BI Solution Significant Investment, Skills and Time Required Develop detailed understanding of operational data sources Design a data warehouse by subject area License an ETL tool to move data from operational systems to this DW Build ETL programs for every data source License interactive user access tools Research / understand analytic needs of each user community Build analytics for each audience License / create information delivery tools Set up user security & visibility rules Perform QA & performance testing Manage on-going changes/upgrades These steps require multiple different BI and DW technology INVESTMENTS These steps require IT or BI staff resources with specialized SKILLS

28 Steps Required to Build a BI Solution Significant Investment, Skills and Time Required Develop detailed understanding of operational data sources Design a data warehouse by subject area License an ETL tool to move data from operational systems to this DW Build ETL programs for every data source License interactive user access tools Research / understand analytic needs of each user community Build analytics for each audience License / create information delivery tools Set up user security & visibility rules Perform QA & performance testing Manage on-going changes/upgrades These steps require multiple different BI and DW technology INVESTMENTS These steps require IT or BI staff resources with specialized SKILLS These steps take TIME to understand and perfect as knowledge of best practices is learned

29 Oracle BI Applications Single or Multi-source Analytic Apps Built on OBIEE Sales Service & Contact Center Marketing Order Management & Fulfillment Supply Chain Financials Human Resources Oracle BI Applications Proactive Interactive Reporting & Ad-hoc Disconnected MS Office Web Detection Dashboards Publishing Analytics Plug-in Services and Alerts Oracle BI Suite EE Packaged ETL Maps DW Schema Universal Adapters IVR, ACD, CTI Hyperion MS Excel Other Data Sources

30 Oracle BI Applications Complete, Prebuilt, Best Practice BI Solutions Auto Comms & Media Complex Mfg Consumer Sector Energy Financial Services High Tech Insurance & Health Life Sciences Public Sector Travel & Trans Sales Service & Contact Center Marketing Order Management & Fulfillment Supply Chain Financials Human Resources Pipeline Churn Propensity Campaign Scorecard Order Linearity Supplier Performance A/R & A/P Employee Productivity Triangulated Forecasting Sales Team Effectiveness Customer Satisfaction Resolution Rates Response Rates Product Propensity Orders vs. Available Inventory Cycle Time Spend Procurement Cycle Times GL / Balance Sheet Customer & Product Profitability Compensation HR Compliance Reporting Up-sell / Cross-sell Service Rep Effectiveness Loyalty and Attrition Backlog Inventory Availability P&L Workforce Profile Cycle Time Service Cost Market Basket Fulfillment Status Employee Expenses Expense Management Turnover Trends Lead Conversion Service Trends Campaign ROI Customer Receivables BOM Cash Flow Return on Human Capital Prebuilt adapters: Other Operational & Analytic Sources Oracle BI Suite Enterprise Edition

31 Oracle BI Applications Complete, Prebuilt, Best Practice BI Solutions Auto Comms & Media Complex Mfg Consumer Sector Energy Financial Services High Tech Insurance & Health Life Sciences Public Sector Travel & Trans Sales Service & Contact Center Marketing Order Management & Fulfillment Supply Chain Financials Human Resources Pipeline Churn Propensity Campaign Scorecard Order Linearity Supplier Performance A/R & A/P Employee Productivity Triangulated Forecasting Sales Team Effectiveness Customer Satisfaction Resolution Rates Response Rates Product Propensity Orders vs. Available Inventory Cycle Time Spend Procurement Cycle Times GL / Balance Sheet Customer & Product Profitability Compensation HR Compliance Reporting Up-sell / Cross-sell Service Rep Effectiveness Loyalty and Attrition Backlog Inventory Availability P&L Workforce Profile Cycle Time Service Cost Market Basket Fulfillment Status Employee Expenses Expense Management Turnover Trends Lead Conversion Service Trends Campaign ROI Customer Receivables BOM Cash Flow Return on Human Capital Prebuilt adapters: Other Operational & Analytic Sources Oracle BI Suite Enterprise Edition

32 Oracle Financial Analytics Product Components 1 Pre-built warehouse with 15 star-schemas designed for Financial Analytics 3 Pre-mapped metadata, including embedded best practice calculations and metrics for Financial, Executives and other Business Users. Presentation Layer Logical Business Model Physical Sources 2 Pre-built ETL to extract data from over 3,000 operational tables and load it into the DW, sourced from SAP, PeopleSoft, Oracle EBS and other sources. 4 A best practice library of over 350 pre-built metrics, Intelligent Dashboards, Reports and alerts for CFO, Finance Controller, Financial Analyst, AR/AP Managers and Executives

33 BI Approaches: Tools vs Applications BI content Oracle BI EE Platform & Metadata Comparison Points Prebuilt BI Applications Approach Tools & Build Approach BI Content DW Metadata ETL Data Warehouse Oracle SAP R/3 Siebel PSFT EDW Federated Data Sources Other ETL

34 Speeds Time To Value and Lowers TCO Build from Scratch with Traditional BI Tools Training / Roll-out Define Metrics & Dashboards DW Design Oracle BI Applications Faster deployment Lower TCO Assured business value With OBIEE you can: 1. Build custom BI apps 2. Buy Oracle BI Apps 3. Do a mix of both Back-end ETL and Mapping Quarters or Years Training / Rollout Define Metrics & Dashboards DW Design Back-end ETL and Mapping Weeks or Months Easy to use, easy to adapt Role-based dashboards and thousands of pre-defined metrics Prebuilt DW design, adapts to your EDW Prebuilt Business Adapters for Oracle, PeopleSoft, Siebel, SAP, others Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle

35 What Customers Are Achieving With Oracle BI Applications Deployed to 800 users in under 90 days Analytics for sales-oriented contact center Live in 120 days Sales Analytics Deployed to 3,000+ users in 3 months Sales Analytics 4 months from decision to live for 1,200 users Pharma Analytics Live in 100 days, 6,500 users Sales and Marketing Analytics I can vouch that it can be deployed as rapidly as they claim...it is a product that really delivers.

36 Business Intelligence Customers Select References Communications Automotive Finance / Banking Consumer Goods High Tech Media / Energy Aero / Industrial Insurance / Health Life Sciences Other

37 Summary Oracle BI Enterprise Edition Value Proposition Comprehensive, integrated BI platform Common Enterprise Information Model Hot Pluggable Works with existing investments Pre-integrated with Oracle Applications and Technology Complete library of proven, prebuilt BI Applications Recognized as a Leader by industry analysts Broad adoption and success by leading companies, and most preferred among IT professionals

38 Thank You

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