Deutsche Börse Cloud Exchange Procurement and management of infrastructure for enterprises Christof Bock 30 September 2015
Deutsche Börse Cloud Exchange 1 Agenda Why cloud? Why is cloud relevant to my business? Why should I consider moving? The problem What is the problem of sourcing public cloud infrastructure services today? The solution How does DBCE turn infrastructure services into a commodity and improve the sourcing processes?
Deutsche Börse Cloud Exchange 2 Companies acknowledge and embrace the benefits of cloud 50% 70% 10% say faster project realisation and data accessibility from everywhere is the main cloud benefit 25% of German companies are using cloud services moved their data back inhouse after they have tried the cloud are convinced that using cloud comes with improved IT security Source: PwC and ISACA, April 2015; interview with 300 IT and accounting experts
Deutsche Börse Cloud Exchange 3 Agenda Why cloud? Why is cloud relevant to my business? Why should I consider moving? The problem What is the problem of sourcing public cloud infrastructure services today? The solution How does DBCE turn infrastructure services into a commodity and improve the sourcing processes?
Deutsche Börse Cloud Exchange 4 Buy cloud resources the story told Website Register Create Virtual Machine Go to the website and select the product Set up an account and log in Start your Virtual Machines!
Deutsche Börse Cloud Exchange 5 Buy cloud resources the reality N1-standard-8 X-tra large Expert m3.large Medium VPS plus
Deutsche Börse Cloud Exchange 6 Buy cloud resources even when things look the same...performance can be different Left: 120 BHP Right: 200 BHP
Deutsche Börse Cloud Exchange 7 Agenda Why cloud? Why is cloud relevant to my business? Why should I consider moving? The problem What is the problem of sourcing public cloud infrastructure services today? The solution How does DBCE turn infrastructure services into a commodity and improve the sourcing processes?
Deutsche Börse Cloud Exchange 8 Where are we today? Development since foundation Idea What if Deutsche Börse AG standardised IaaS products and turned computing power, data storage and memory into a commodity? Foundation Deutsche Börse AG and Zimory GmbH founded the Deutsche Börse Cloud Exchange AG in March 2013. Closed beta The first release of the marketplace has been deployed in 2014 and was tested intensively with buy-side and sell-side early adopters. Platform reorganisation after feedback The user interface was rebuilt and the settlement technology has been improved significantly based on the customer feedback. Public go-live (May 2015) The new platform was launched. From now on, buyers can register themselves through the website and purchase IaaS resources.
Deutsche Börse Cloud Exchange 9 DBCE standards reduce complexity on all levels One interface to choose, buy, use and pay Standard contracts when buying resources, independent from seller Standard technical integration to marketplace for buy and sell side Sufficiently comparable products to compare prices and services Which means: One setup fits all providers on DBCE
Deutsche Börse Cloud Exchange 10 DBCE offers a single frontend and standardised products as core service One frontend Cloud users can compare, use, monitor and pay their cloud resources. Standardised resources Tradable products are standardised by DBCE and are delivered according to defined specifications. Standardised contracts Legal terms, SLAs and the governing regions are defined and controlled by DBCE
Deutsche Börse Cloud Exchange 11 Standardised products are specified in three asset classes Asset classes Product specifications CPU traded in PUs Fixed end Contract type Pay-as-you-go Memory traded in GiB Governing region Germany France... Performance classes Regular Medium High All three asset classes need to be combined to deploy virtual machines (VMs) Storage traded in TB Basic SLA Medium High Existing Planned
Deutsche Börse Cloud Exchange 12 DBCE products attract actual buyers and sellers of IaaS resources Integration and distribution partners Client-specific solutions, lowering market entry barriers Web businesses E-commerce, marketing, test & development Technology partner Product development, technical solutions for the marketplace Small and medium-sized enterprises Test & development, simulations, rendering, outsourcing Scientific Simulations, big data analysis, modelling, forecasting... Large enterprises Outsourcing, test & development, CAPEX to OPEX
Additional Value propositions Core The marketplace for cloud resources Deutsche Börse Cloud Exchange 13 DBCE offers different value propositions to different customer groups Customer groups alignment Transparency on price and governing region Web Cloud businesses affine SME Scientific communit y IT departments 1) Comparability and predictability on performance Standardised contracts/sla /T&Cs Compatibility of providers offering Deep integration into the providers platform Potential cross-provider partner landscape Easy to use interface/ single APIs Trust 1) Large enterprises IT departments and integration partners
Deutsche Börse Cloud Exchange 14 Buyers use UI or API to connect while providers need to install settlement software
Thank you for your attention Christof Bock Head of Marketing & Customer Success Deutsche Börse Cloud Exchange Email: christof.bock@cloud.exchange Phone: +49 30 609 850714 Web: http://www.cloud.exchange