The Two Role Models Cloud Service Vendor & Enterprise Cloud Service Buyer. Dr. Herbert Wanner, Internet Business Solutions Group Cisco Systems

Transcription

1 The Two Role Models Cloud Service Vendor & Enterprise Cloud Service Buyer Dr. Herbert Wanner, Internet Business Solutions Group Cisco Systems

2 Agenda The Two Role Models: Supply Side & Demand Side The New Cloud Computing Value Chain Cloud Service Challenges & Benefits Enterprise Cloud Service Buyer Challenges & Benefits The Enterprise Transition to a Cloud Service Buyer Page 2

3 1 The Two Role Models Supply Side & Demand Side Cloud Service & Cloud Service Buyer Cloud Service (The Supply Side) Entreprise Cloud Service Buyer (The Demand Side) Interaction Workforce Cloud Services Workforce Interaction Value Chain Value Chain Partner Infrastructure Infrastructure Customer Virtualization of the IT Infrastructure (Creating new Platforms for Managed Services) Reduktion of the On Premise IT Infrastructure How liquid is the global cloud services market today? Page 3

4 2 The Cloud Computing Value Chain The Provisioning Process for Cloud Services is a Co-Creation of numerous Partners Cluster 1 Cluster 2 Cluster Infrastructureas-Service Platformas-a-Service Softwareas-a-Service Cloud Service Aggregator Data Integrator Cloud Builder (Consulting) Enterprise Customer 4 Network Services 7 aggregated Cloud Services Cluster 1 Cluster 2 Cluster 3 XaaS according to the NIST Definition: IaaS, PaaS, SaaS The Network Services as a key enabler for the provisioning of Cloud Services The of aggregated Cloud Services assembles, what the Cloud Service Aggregator and the Data Integrator contribute, to a whole offer The Cloud Builder has no own Cloud Services to offer he helps the Enterprise to transform into a Cloud Service Buyer Page 4

5 3 The Role Profile Cloud Service Challenges and Benefits Partner Cloud Service Workforce Value Chain Infrastructure Virtualization der IT Infrastructure (Plattform für Managed Service) Customer Challenges of Cloud Service s Limited Growth Opportunities, e.g. in the Connect Business (low margin commodity business) existing platform not capable of providing Managed Services; building new Cloud Services Platform needed as a prerequisite How can a Cloud Services offering for entreprise customers be put in place quickest possible? Benefits for Cloud Services Opening up of new growth opportunities with a Cloud Services offering Increasing margins with Cloud Services (Added Value Services creating recurring revenues) Page 5

6 4 The Role Profile Enterprise Cloud Service Buyer Challenges and Benefits Challenges of Entreprise Customers Enterprises are under heavy cost pressure IT-Infrastructure (e.g. Data Centers) create a big demand for investments (increasing fixed assets in the balance sheet) On premise Data Centre heavily underutilized, need for consolidation of DC s Need for more agility and faster cloud services provisioning time Benefits for Cloud Services Buyers Relief of On Premise IT Infrastructure burdon (CAPEX Reduction) Benefits of new Pay per Use pricing models (Optimization OPEX) Higher flexibility and agility in the go to market Entreprise (Cloud Service Buyer) Workforce Value Chain Infrastructure Virtualization der IT Infrastructure (Plattform für Managed Service) Custom er Page 6

7 5 The Enterprise Transition to a Cloud Service Buyer The five-point roadmap to a Cloud Business Strategy Optimize IT Cloud Opportunities Align Roadmap with Business Testing new Cloud Services & Support Optimize the current IT environment Provisioning of internal Cloud Services Enabling use of external Cloud Services Identify opportunities for Cloud Services Setting up of value propositions for Cloud Services to be used Develop capabilities to adopt and use Cloud Services Agreement with Business Units about the use of Cloud Services Adjustments of processes, architecture and Roadmaps Testing new internal and external Cloud Services before implementation Piloting Cloud Services to identify striking points Appoint cross-functional teams ( for Cloud Services) Market monitoring for new Cloud Services and Standards Decision about new cloud services and standards fitting into roadmap Page 7

8 Do You Have Any Questions? We would be happy to help. Page 8