Green Data Centers. Energy Efficiency Data Centers. André ROUYER Director of Standardization & Environment. The importance of standardization



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Green Data Centers GOING FORWARD ENERGY EFFICIENCY TRENDS André ROUYER Director of Standardization & Environment All content in this presentation is protected 2008 American Power Conversion Corporation Energy Efficiency Data Centers Global Challenges The new European Code of Conduct on Data Centers The Green Grid metrics on measuring Energy Efficiency The importance of standardization The next challenges to improve Energy Efficiency 1

Energy Efficiency Data Centers Addressing the complete life cycle From the cradle to the cradle Eco-design Use Operation Disposal Recycling More than 90% of the Energy is consumed during the operation of the Data Center Energy Efficiency Data Centers 20% reduction target for energy consumption and CO2 emissions in Europe by 2020 Mainly generated by electrical power plants Data Center consumption of Electricity rising faster than other industries In 2008 Data Centers in the 27 countries of E.U consumed 56 Twh i.e 1.5% of total electricity 10 to 15% annual growth and will likely double in 5 years. 2

Data Centres A growing Energy demand Continuing and growing needs for IT SERVICES Rising Data Centre electricity consumption projected Western Europe: 56 TWh in 2007, rising to 104 TWh in 2020 Expected to contribute substantially to the European Union commercial sector Maximise Energy Efficiency of Data Centres to make sure the carbon emissions and energy consumption are mitigated Involving global Hi Tech companies caring about the future of the planet Energy Efficiency Data Centers How Energy is Distributed 3% Distribution & Lighting 7% UPSs (up to 15% in USA) IT Equipment 40% 50% Cooling & HVAC Typical Power Consumption in Data Centers In the years to come 50% of Data Center costs will consist of energy 3

Energy Efficiency Data Centers CHALLENGE BETWEEN: TODAY S CHALLENGE NEED FOR MORE WORKS IT application Analysis Servers Storage COST LIMITATIONS Power Availability Cooling capacity Space Investment in new facilities Energy Efficiency Data Centers INITIATIVES ON E.E ARE RISING In the US, Europe and ASIA Within the frame of commercial consortium (The Green Grid, AFCOM, DCD, ) But also with standardization bodies (IEC, CENELEC, ) And with governments (DoE, EPA, JRC/CoC) AND MANY OTHERS TO COME 4

Energy Efficiency Data Centers MAPPING ON CURRENT STAKEHOLDER IN USA AND EUROPE USA EUROPE DoE LBNL ASHRAE CEMEP BCS UK BREAM The Green Grid The Green Grid EMEA European Code of Conduct JRC Others EPA LEED Others CENELEC BT 132.3 Stand. EU Data Centres Code Of Conduct Led by European Commission Joint Research Centre Set ambitious voluntary standards and commitments Lays ground which are used by other European policies Tailored to European conditions such as the climate and energy markets regulation The new Code of Conduct provides a platform to bring together European stakeholders to discuss and agree voluntary actions with the goal to improve Energy Efficiency 5

EU Data Centres Code of Conduct Scope The CoC Covers Data Centres of all sizes servers rooms to dedicated buildings both existing and new IT power and Facility power For participants (DC owners and operators) and Endorsers (vendors, consultants, industry associations) With the aims: To raise awareness among stakeholders on the opportunity to improve E.E To provide an on-going forum for discussion To create and provide tools to implement cost-effective energy saving To develop easy metrics to measure efficiencies and improvement To harmonise with other international initiatives To support procurement for eco-citizen equipment To set efficiency targets for DC owners and operators EU Data Centres Code of Conduct Start measuring to improve Initial energy measurement and energy assessment to identify major saving opportunities Energy consumption must be monitored regularly Participants benchmark their DC efficiency overtime using the Code of Conduct metric based on The Green Grid metrics and measurements 6

The Green Grid metrics and measurements on Energy Efficiency DATA CENTRE INFRASTRUCTURE EFFICIENCY (DCIE) TGG An association of 200 IT professionals Seeking to dramatically raise the E.E of Data Centres Through a series of short demands long term proposals Proposing the use of data Centre Infrastructure Efficiency (DCIE) Participating to the E.E Code of Conduct development with the aim of a global harmonisation The Green Grid DCIE Building Load Demand from grid POWER IT LOAD Total Facility Power Switchgear UPS Battery backup Etc IT Equipment Power Servers Storage Telco Equipment Etc Useful IT work COOLING Chillers CRACs Etc DCIE = IT Equipment Power x 100 Total Facility Power 7

Sample Data Center: DCI Impact Assumptions 5 Mw IT load 0.05 / Kw - hr 7x24 operation Sample data center: DCIE 50% 10 Mw purchase from utility 8.8 million annual power bill Best in class: DCIE 70% 7 Mw purchase from utility 6.1 million annual power bill Net Savings of 2.7 Million Annually Through Increased Efficiency Improving Your PUE/DCiE Score 1. Develop an air management strategy 2. Move cooling closer to the load 3. Operate at a higher delta-t 4. Install economizers 5. Utilize higher specification and performance equipment 6. Utilize dynamic controls 7. Review your IT infrastructure 8

Data Centres Energy Efficiency Next steps IT LOAD PRODUCTIVITY INDICATOR IT Power Servers Storage Telco Equipment Etc Servers utilisation Storage utilisation Network utilisation DC utilisation Useful IT work DCP: Under Development DCP = Useful Work Total Facility Power How Much Work Can My IT Equipment Do, In My Facility? Total Facility Power Power Switchgear UPS Battery Backup etc. IT Equipment Power IT Equipment Servers Storage Telco etc. Cooling Chillers CRACs etc. PUE & DCiE For Efficient Facilities DCP For The Work You Do 9

Data Center Productivity What is Data Center Productivity (DCP)? Methodology of any resource that it consumes to produce this work for quantifying the useful work that a data center produces relative to the quantity of any resource that it consumes to produce this work Mathematically expressed: Useful work produced by Data Center DCP = Resource Consumed Producing the Work Useful work is defined as completed tasks that have value to the end user or business supported by the Data Center Productivity Indicator DCiE and PUE have received industry mindshare for determining how efficiently power and cooling is used of PUE and DCiE metrics Work is going on further development of PUE and DCiE metrics In order to allow Data Centers to estimate their productivity as a function of power used, The Green Grid recommends Tracking similar indicators such as: DCiE, data center infrastructure efficiency U server, server utilization UDC, data center utilization U storage, storage utilization U network, network utilization Creating a visualization tool to allow quick assessments and comparison to internal and industry norms. 10

Productivity Indicator Indicators have values of 0 to 100 percent, where: > 100 percent is the theoretical maximum > the target is the goal or maximum value that the business believes is achievable > the peak is the maximum achieved by the indicator during the period of monitoring > the average is the average value of the indicator during the period of monitoring Productivity Indicator The Green Grid recommends these indicators be plotted on a radial graph Tool allows a quick view for the data center to assess how well they are using their resources If all the targets are met, all of the resources in the data center would be maximized 11

Productivity Indicator It is understood that end users may not have all of the data available to represent the five legs of the graph Productivity Indicator The same type of analysis can be performed at the next level down in order to give an in-depth look at the limitation and overall utilization of each axis topic, such as data center utilization Area Power 100 80 60 40 20 0 Cooling Theoretical Target Peak Average Weight Airflow 12

Energy Efficiency Data Centers Start measuring to improve Need to measure imply need to standardize Define terminology, performances, measurement and test methods Align and coordinate all standardization activities Propose an integral and ethical approach in standardization regarding the design and operation of Data Centers Design checklists and guides State of the art knowledge formalized by recognized experts through double level of consensus amongst stakeholders and across countries Energy Efficiency Data Centers But also standards can help to Promote good energy management practices Support harmonization of public policies Avoid technical barriers to trade related to energy policies Favor the creation of world markets for energy efficient technologies Help to improve consumers and end users understanding and confidence SET UP OF BT 132-33 GREEN DATA CENTERS TO PROPOSE ACTIONS TO CENELEC 13

Data Centres Energy Efficiency Next challenges Provide carbon footprint and address Energy Efficiency for embedded products for the whole life cycle and show the GREEN conscientiousness Substances (ROHS, REACH) Eco Design End of life Rank IT and Data Centres according to an Eco program Develop standardization works at the ISO, IEC, ITU or CENELEC to harmonize measurements 14