Patrick Osterhaus President & CTO Protera Technologies Patrick@protera.biz



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Leveraging the Cloud to Increase the Efficiency and Reduce Cost of Operation of Your SAP Landscape Lynn Warhurst Controller Merrifield Garden Center Lynn@merrifieldgardencenter.com Patrick Osterhaus President & CTO Protera Technologies Patrick@protera.biz

Agenda Introduction Protera Overview Cloud Platforms / Options Common Features of Managed Cloud Solutions SAP in a Managed Cloud 5 Tips / Take Aways Case Studies & Examples Merrifield Garden Center Viskase Summary Q&A 2

Protera On Demand Operational Platform 3

SAP Deployment Options Application Management and Support Services - SLA AWS Amazon Web Services, Rapid Provisioning, Scale up/down, Short term SLA options Data Center Virtualization Dedicated Data Center and HW, Rapid provisioning, performance scalability Outsourced Data Center Dedicated Data Center and HW, Custom built infrastructure On Premise Data Center Customer owns Data Center and HW

Managed Cloud Services IaaS RackSpace, Savvis, Verizon-Terremark, AWS, Compute, Storage, connectivity, security PaaS Google, force.com, SW development platform SaaS SalesForce.com,, SuccessFactors Application 5

Running SAP on the Cloud Common Features No upfront CapEx Pay for Cost of Services Shorter Project Cycles Reduction of Networking cost No HW / SW expenditure No real estate allocation Conserve Capital Compute, Storage and Connectivity Services Consume services as needed Rapid and On-Demand provisioning of resources Reduced proj mgmt & planning Customers can eliminate or reduce number of dedicated circuits or MPLS connections 6

IAAS Providers The Complete report is available at; http://www.gartner.com/technology/reprints. do?id=1-1ck3zqt&ct=121019&st=sb 7

Running SAP on the Cloud Production Landscape Hybrid Non-Production Instances Disaster Recovery & Archive Zero IT Infrastructure Footprint and No CapEx, Pay for what you use Combination of AWS and on-premise IT Infrastructure, Migrations, Upgrades, On-Demand Test/Dev, Sandbox, Training instances, Migrations, Upgrades, On-Premise Landscape, Cloud D/R Solution 8

Running SAP on the Cloud M/A Spin Off Branch Offices, Subsidiaries IT extensions, upgrades, consolidations,. Align applications and processes Create new infrastructure Align operations Create infrastructure Organize application carve out Maintain production Create infrastructure Agile deployment Limit IT footprint Change scope of infrastructure Increase efficiency Agile deployment 9

Cloud Value Proposition to SAP Customers Accelerated time to Value On-Demand Activation of Compute and Storage services Library of SAP instances Existing non-production and new small scope SAP instances Reduced cost of operation Pay for what you use pricing structure Build-in 24/7 security, power, cooling, Better allocation of internal resources to strategic projects Accelerate business projects Outsource non strategic operations

Building Your Cloud Strategy 5 Tips Discuss Security Early Get your Security involved and define clear cloud guide-lines Start with non-strategic systems Test/Dev, training and sandboxes. Small scope landscapes Analyze the entire ROI Measure the Return on Agility Consider a true SaaS Model Look at all costs and savings over a period of 3 or 5 years Validate the benefits of gained agility with business units A true SaaS model based on a cost by user/month

Building Your Cloud Strategy Some More Tips Consider moving training systems Run DR systems on the cloud Consider running POCs on the cloud Hybrid is a great stepping stone Training systems can be installed rapidly, activated on demand and be templated for later use Running SAP DR systems on the cloud offers the highest and most immediate ROI of any cloud project Testing new SAP modules on the cloud is very cost effective and also a great opportunity to learn the cloud By moving test/dev testing to the cloud SAP customers get immediate benefits without having to migrate production systems

Who is AWS? Consumer Business Seller Business IT Infrastructure Business E-commerce Tens of millions of active customer accounts Eight countries: US, UK, Germany, Japan, France, Canada, China, Italy Sell on Amazon Fulfillment Services Amazon Webstore Payment Solutions Advertise on Amazon Cloud computing infrastructure for hosting web-scale and enterprise applications Started in 2006 Hundreds of thousands of customers in over 190 countries

What is AWS? Deployment & Administration Application Services Compute Storage Database Networking AWS Global Infrastructure

AWS Global Infrastructure 9 Regions 25 Availability Zones Continuous Expansion

$5.2B retail business 7,800 employees A whole lot of servers Every day, AWS adds enough server capacity to power that whole $5B enterprise

In early 2012, AWS commissioned IDC to interview 11 organizations that deployed applications on AWS. 4X More Reliable and ¼ the Cost of On-Premise Infrastructure

Architected for Enterprise Security Requirements The Amazon Virtual Private Cloud [Amazon VPC] was a unique option that offered an additional level of security and an ability to integrate with other aspects of our infrastructure. Dr. Michael Miller, Head of HPC for R&D

1. Pay for Infrastructure as You Need It, Not up Front On-Premises $0 to get started Pay as you go

2. Lower Total Cost of IT Scale allows us to constantly reduce our costs We are comfortable running a high volume, low margin business We pass the savings along to our customers in the form of low prices

3. You Don t Need to Guess Capacity AWS Actual demand Actual demand Customer Dissatisfaction Self Hosting Waste Predicted Demand Rigid Elastic

4. Increase Innovation: Experiment Fast with Low Cost and Low Risk On-Premises $ Millions Nearly $0 Experiment Infrequently Failure is expensive Less Innovation Experiment Often Fail quickly at a low cost More Innovation

5. Get Rid of Undifferentiated Heavy Lifting We take care of it So you don t have to Data Centers Power Cooling Cabling Networking Racks Servers Storage Labor Buy and install new hardware Setup and configure new software build or upgrade data centers

6. Go Global in Minutes

The Benefits Of Cloud Are Only Available In The Cloud Pay as you Go Lower Overall Costs Stop Guessing Capacity Agility / Speed / Innovation Avoid Undifferentiated Heavy Lifting Go Global in Minutes Private Cloud X X X X X X

Running SAP On AWS Actual Use Cases Company Profile Merrifield Garden Center is a family owned Garden Center with 3 locations and an online store Merrifield Garden Center opened in the spring of 1971 with a quaint red barn, a small store and less than an acre of plants. It started incredibly small, embracing from day one the highest of standards of customer services. 40 years later these old-school principles are still paramount today, there are now combined with 21st century business practices Geographies Headquarters in Merrifield, VA 3 Garden Centers in VA SAP Landscape SAP A1 MS SQL / Windows 100 users www.protera.biz

Running SAP On AWS Actual Use Cases Challenge New SAP A1 deployment Strong Seasonal peaks of activity Control Cost of operation and IT Footprint Limited technical SAP experts in-house for 7x24x365 support Solution SAP Production deployment on AWS Technical Application Management Services from Protera Fixed cost SLA Online Video; http://www.youtube.com/watch?v=ve8zgmwzz0w 27

Running SAP On AWS Actual Use Cases Company Profile Viskase is a worldwide leader in the supply of cellulose, fibrous and plastic casings Known to processors of hot dogs & sausages, lunch meats, hams and other processed meat and poultry products around the world, Viskase has served for more than 85 years as the meat industry's distinguished choice for premium quality products, unmatched service and innovative meat formulation, processing and packaging solutions Geographies Headquarters in United States North & South America Europe Asia SAP Landscape R/3 3.1I on Windows 2003 Oracle 9.2 600GB Database 600 users globally

Running SAP On AWS Actual Use Cases Challenge Required better SLA s for system up-time, Disaster Recovery, and telecommunications Required a fully hosted environment and a reliable disaster recovery site for business continuity Required an infrastructure that can support a global user base for primary and DR site Limited technical SAP experts in-house for 7x24x365 support Solution On-Demand Hosting from Protera Technologies DR services by Protera leveraging the AWS cloud platform Online success story; http://aws.amazon.com/solutions/case-studies/viskase/ 29

Running SAP On AWS Actual Use Cases Galata Chemicals SAP DR on AWS Production systems IDEACA Large number of test / Dev systems Etiah test / Dev systems 30

Key Learnings Increased operational agility, flexibility and scalability are significant Cost savings can be significant too Systems on AWS offer unique benefits Start with non-production systems Size and complexity matter, as usually, not more, not less Managing the relationship with the services provider is key 31

Running SAP On the Cloud No Up-Front Capital Expense Low Cost Pay Only for What You Use Easily Scale Up and Down Improve Agility & Time-to-Market SAP Certified On-demand Services Deploy 32

THANK YOU FOR PARTICIPATING Please provide feedback on this session by completing a short survey via the event mobile application. SESSION CODE: 3213 For ongoing education on this area of focus, visit www.asug.com