01/02/2012. Meet CloudOne. James Pietrocarlo Vice President of Business Development CloudOne.

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1 Meet CloudOne James Pietrocarlo Vice President of Business Development CloudOne net 2 1

2 Who is CloudOne? A unique IBM Premier Business Partner created specifically to help IBM Rational customers take advantage of Cloud Computing, Software-as-a- Service and Managed doperation Services IBM Rational s fastest-growing partner Backed by millions of investment dollars, led by some of the most successful business leaders in Chicago, IL, USA Filled with former IBM Rational executives with decades d of experience Our mission: Help IBM Rational customers save money, be more responsive and collaborate globally 3 Who uses CloudOne? 4 2

3 CloudOne Partners: Powered by CloudOne Why Cloud for Development? Economical Eliminates waste and gets the most from your project s budget. No startup costs, billing for actual use, no capital approvals. Elastic Scales up (and down) real-time as your business changes. Dynamic datacenter, always ready to scale, no shelfware. Global One common environment for everyone, everywhere, anytime. Real collaboration, one project view, no access holes. 3

4 Check your TCO: It s better in the Cloud Traditional Support Installation Backup power Network Access Hardware Service Cloud Hosting Lowers Your TCO While Speeding Deployment In the Cloud OS Updates Backups & Restore Software Maintenance Cost Software Updates 7 8 4

5 What Does CloudOne Offer? CloudOne s Offerings Map to Standard Cloud Layers Managem ment Services Operation n, Backup, Disaster Recovery, Reporting Software as a Service (SaaS) IBM Rational Tools Platform as a Service (PaaS) Jazz/Web Servers, Databases, OS Infrastructure as a Service (IaaS) Servers, Storage, Network Migration Services Migration Services Migration Services 9 Cloud from CloudOne: Virtual Private Clouds Public Clouds Public Utility bring any workload, your own software. Amazon, Google, IBM Virtual Private Clouds Your own private datacenter in the cloud. Connected to your existing network, and connectable through the Internet Private Clouds Manage your own internal resources like a cloud. Consulting Service Companies 10 5

6 Cloud from CloudOne: Architecture Overview CloudOne Disaster Recovery Clone Cloud Encrypted Static Network Link Directory Virtual Servers & Storage Virtual Desktop Servers Users on Your Internal Network Optional Direct Partner, Vendor, Employee Connections 11 Cloud from CloudOne: Virtual Desktop Integration Client and virtual servers connected to Internet, but not to each other. Cisco VPN makes secure pipe through Internet so Client can see/access server (through browser, internet protocols) Desktop software can be accessed through Remote Desktop Clients or through Virtual Desktop Integration (VDI) 12 6

7 Cloud from CloudOne: Eleven Interlocking Layers of Security OS/Server Image Hypervisor Blade Server Blade Enclosure Image Volumes Storage Unit Network Routing Rack Data Center Uninterrupted Cisco VPN Envelope From Desktop to Rational Server All Layers 1..n (1..n Data Centers, 1..n Racks, etc.) What is Software-as-a-Service (SaaS)? An on-demand rental model for software licenses. Cloud is to Hardware as SaaS is to Software 14 7

8 SaaS from CloudOne: The Traditional Model Guess Actual Usage Shelfware Waste Users Time Result: Shelfware and Waste SaaS from CloudOne: The Traditional Model Guess Shelfware Waste Users Time Result: Mutli-layer Shelfware and Waste 8

9 SaaS from CloudOne: The Traditional Model Actual Usage Users Shelfware Waste Compliance Issues Guess Time Result: License Compliance Issues plus Shelfware and Waste SaaS from CloudOne: The Elastic Economical Model Actual Usage SaaS SaaS Users Perpetual Time Result: Budget Maximization and Peak Usage Handling 9

10 SaaS from CloudOne: The Easy Onramp Start a small pilot. No upfront cost. Usage grows: Lock in savings by converting to perpetual. Actual Usage Try new product: Use SaaS to ramp up. Maximize budget during growth. Use SaaS for Peaks Perpetual Users SaaS Perpetual Time Result: Total Cost Alignment To Changing Business Needs Managed Service from CloudOne: Benefits to You Turns infrastructure into a managed service so that you can focus on good software that supports the business, rather than managing tools Patches, Upgrades User ID support Level 1 & 2 troubleshooting Hardware maintenance Creates a disaster recovery and backup infrastructure Multiple cloud center mirroring Data can be cloned to local sites through hybrid clouds Creates a global connectivity solution for distributed development Externals can connect directly to the cloud without going through intranet Invites vendors, contractors to participate in development Manages licensing more effectively Pool all licenses and license types into the cloud for maximum reuse Provide headlights on situations where fewer or more licenses needed Instant sandbox and demo platform Try new technologies more quickly by simply adding to the cloud New pilots and PoCs without hardware, support staff, capital expenditures 20 10

11 CloudOne: Economical Real cost savings for development environments from: Hardware Network, Storage, Servers, Network Gear Maintenance and Support Software Setup and Configuration Maintenance and Support Backup and Disaster Recovery Peak Concurrent Users Billing tied to Concurrent Users Share Licenses More Aggressively Virtual Desktop Integration (VDI) Deployment Reconfiguration & Patching Deployment & Support Chargebacks to Vendors 21 CloudOne: Elastic Infrastructure that responds to budgets and business needs Users Time 22 11

12 Internal Use Only Public clouds are excellent for generic workloads. Application development or other secure and ondemand isolated solutions require Private and virtual private clouds. To accomplish the level of security of a private without on-premise hardware, we take advantage of Cisco SSL/VPN. This affords our clients the most secure, scalable, and flexible options. As we assess our client license needs, we discover that there is almost always a need for both perpetual AND SaaS license. Each client usage pattern is different, but almost always supports a Buy and Rent model to complete an efficient deployment model. 01/02/2012 CloudOne: Global One, single, collaborative development environment for: Mobile & Remote Developers & Designers Managers & Executives Partners & Contractors Build & Test 23 CloudJOURNAL 24, 2011 October 2 CLOUDMONTHLY Client Highlight Medical device leader to build FDA class III software in the cloud with IBM Rational tools A leading medical device company is RPE. The combined effort of industry and software maintenance, this will starting a Class III medical device experts, technical experts, Rational sales allow them to focus on their medical project. Of course, this by itself is not team, and a state-of-the-art cloud device project. As the customer still really all that unique. However, this computing provider enabled IBM to beat wanted to have a single vendor company will be developing the out several competitors, including HP providing their products and software for this embedded device in the Mercury, Microsoft and Cognition infrastructure, the hosting agreement cloud. Class III devices are the most Cockpit. was added to the IBM services contract highly regulated by the FDA, because of The client wanted a turn-key solution for training and mentoring. their life critical uses. To support this that would allow them to start using the As the company adds to their mission critical software, the application products quickly. In addition, they will development projects and demand for development tools being used had to be leveraging contractors outside of their tooling increases, the Rational handle these regulatory requirements. company, and wanted to firewall this Accelerator for Systems and Software Time to market demands dictated shorter project from their network. Engineering will expand equally. that usual development schedules and CloudOne was chosen to host these This onramp of license need is easily the need to quickly deploy and manage products. With CloudOne, they don't deployed through the Software-as-athe development environment. just get hosting and infrastructure, they Services (SaaS) offerings from The Rational Accelerator for Systems get an experienced team of Rational CloudOne. Thus, renting these licenses and Software Engineering allows this experts, tool installations, and upgrade when they need them and pay for them company to get faster delivery without management. This will allow the only while they need them. sacrificing quality or compliance with company to stand up a development Incremental SaaS or perpetual FDA regulations. This client is using all environment much faster. licenses are easy to deploy in the cloud 5 of the products in the accelerator: Because they will be freed from and this client is close to increasing Rhapsody, DOORS, RTC, RQM and having to worry about the infrastructure supply of both very soon. CLOUDMONTHLY October 24, 2011 Hot Topic Question: Public or Private Cloud? Answer: Hybrid Cloud CLOUDMONT THLY October 24, 2011 Public clouds by Amazon or Microsoft are often regulatory or security requirements force some seen as a reasonable solution as a foundation for component of the cloud on premise, a hybrid cloud application development. Actually, they re not. solution using both a VPC and a private cloud can There are many constraints built into public clouds be deployed. that impede an effective development Hot Topic environment. The key attributes of a VPC are the isolation of The architectures of Rational products (particularly the environment and a secure connection. Providing legacy products) demand Question: a much more robust Perpetual SSL/VPN is a must or to take SaaS? full advantage of a VPC. infrastructure than public clouds offer. The shared Answer: Yes! We are not sharing pictures, we are services architecture employed by public cloud developing software. Virtual private builders will likely not suffice Rational for customers software face the reality of matching As a trusted advisor, we concentrate development. Because clients often need to integrate cloud or hybrid cloud is the choice that development tool needs with real budgets. Making on what is best for our clients. That not development tools with the directories, most efficient databases, use of and Rational affords licenses us to meet the best options for the right only applies to the security services we various types of servers, these this results needs is in often a challenge a financial dilemma price. facing provide, but to the license advice we for public clouds. Greater many control of the and Rational tighter sellers. access Randy Howie, give Black our Diamond clients. Softwar SaaS e licenses requirements lead us toward That a more said, secure how cloud do we take full advantage of combined with purchased licenses model. customer budgets and marry that Maintaining fixed constraint a virtual to private network provides the Private clouds, while offering complete control necessary security to limit often and control helps access define what is best for our the end user need for tooling? We simply embrace a of hardware within the data center appear a must afforded by a private cloud. clients. perpetual and rental model to implement the pattern. Cisco VPN components have alternative to public clouds As we for assess some our clients clients to requirements, make a secure it is pipe possible and enables access only Stuart Dross, Cigital, Inc. ensure security of data and often secure the case access that to we cloud discover with that a proper good guess credentials. has This level of security is one resources. This approach been is expensive made at the and number does little of licenses of many that layers they will necessary perpetual for a VPC licenses to ensure where access you pay for the license to relieve various burdens consume of administering regularly. the We also discover control peaks like that and of a private whether cloud. in use or not. The hybrid model eliminates environment. valleys that come to define the on-demand As cloud usage based solutions the waste are that deployed comes on from a perpetual licenses So which is the best patterns solution? expected Likely, for the same tooling. more regular As these basis, the questions acquired based often asked on a guess about that overestimates need or somewhere in the middle. patterns A virtual arise, private we begin cloud to revise public our advice and private on the clouds to will accommodate be asked more peak usage. (VPC) offers the benefits number of shared of licenses services that and should the be frequently. acquired We to know today that Use a of private perpetual cloud and is SaaS licenses easily more secure access needs address for software peak volume development. consumption. most secure, but is expensive matures to maintain. concert Public with the business demands. As A VPC is often described as Simply private said, cloud the offpremise, owned and maintained to be compared by a cloud to actual provider usage. limited. The result VPCs is often or hybrid be clouds continually are the evaluated most flexible, based on usage data. This expected usage cloud is and often their a open guess shared more resource projects model come on are board, the usage patterns can for the the client. too few licenses to meet need or scalable, too many and leaving secure options data support for cloud-based an educated decision that clients The VPC model provides the client a private with shelfware. data center Now software however, development we have a today. welcome and spotlights add-on license needs. in the cloud, managed and licensing serviced style by that the cloud reduces the negative effects of The onramp figure below indicates an evolution hosting provider. On those that occasions guess by offering where a combination of perpetual of the continued mixed or hybrid solution pattern in and SaaS licenses for our clients. line with the growth of the business. The ability to As you see by the hybrid model diagram below, mix both perpetual and rental license affords our there is an assessment of the constant need for clients a flexible and economic option. licenses at some minimum level while periodic Embracing this model will help our clients meet demand above that level needs an answer. Those their developer needs and financial budget peaks are supported by an on-demand rental model constraints. Doing what s best for our clients will thru Software-as-as-Service (SaaS) that delivers help accelerate our business results and establish a additional, rented licenses, when needed. When strong foundation of credibility as we move forward users consume those rented licenses, you pay for in our relationships. them only when you use them. When you are not So the simple answer to perpetual or SaaS, is using them, you pay nothing. Contrast that with Yes! 2 Copyright 2011 CloudOne Corporation OnCloudOne.com Contact : CLOUD sales@oncloudone.net 1 Copyright 2011 CloudOne Corporation OnCloudOne.com Contact : CLOUD sales@oncloudone.net 3 Copyright 2011 CloudOne Corporation OnCloudOne.com Contact : CLOUD sales@oncloudone.net 24 12

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