Run SAP for Savings and Speed in the Cloud Presentation for ASUG, September 28, 2011

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1 Run SAP for Savings and Speed in the Cloud Presentation for ASUG, September 28, RUNE2E, llc Mike Culver Amazon Web Services Ray Kelly RunE2E, LLC

2 SAP Solutions & Services from RunE2E Gold Channel partner for BusinessObjects, CRM, RDS, and ByD SAP VAR Advisory Services Expert consulting on SAP BI/Analytics, Virtualization/Cloud, CRM and HCM SAP Development, Sandbox/Test and Prod projects in the cloud with Amazon Cloud for SAP Staffing Services Contingent staffing for SAP customers and SIs RunE2E Partnerships for Cloud/Virtualization RUNE2E, llc

3 Agenda Benefits of the Cloud Cloud Computing 101 and Amazon Web Services SAP Amazon Cloud Landscape SAP BusinessObjects in the Cloud Review of Successful Proof of Concept with Large Retail Customer Q & A RUNE2E, llc

4 Why the Cloud RUNE2E, llc

5 Can I Save.. infrastructure and utility applications account for 68%, or more than twothirds of all IT spending; however, they make no direct business performance improvement RUNE2E, llc

6 So What s This About the Cloud?

7

8 Amazon has Three Businesses Consumer (Retail) Business Seller Business IT Infrastructure Business Tens of millions of active customer accounts Seven countries: US, UK, Germany, Japan, France, Canada, China Sell on Amazon websites Use Amazon technology for your own retail website Leverage Amazon s massive fulfillment center network Cloud computing infrastructure for hosting web-scale solutions Hundreds of thousands of registered customers

9 The Living AWS Cloud Tools to access services Cross Service features High-level building blocks Low-level building blocks

10 So what s different in the cloud #1: Choice

11 With AWS, There is All Sorts of Choice! Use any Programming Model, Language or Operating System or Database Use any service individually or in any combination Only pay for what you use Use any existing System Management Tools and extend the datacenter into the Cloud

12 Choose Where and How to Run Applications Note: Conceptual drawing only. The number of Availability Zones may vary US East Region EU West Region Japan Availability Zone A Availability Zone B Availability Zone A Availability Zone B Availability Zone A Availability Zone B Availability Zone C Availability Zone C US West Region Singapore Availability Zone A Availability Zone B Availability Zone A Availability Zone B Availability Zone C Copyright 2011 Amazon Web Services, LLC May not be re-used or redistributed without written permission

13 1 Job, 1 Machine, 2400 hours 2400 Hours $204 1 Job, 100 Machines, 24 hours One Day $ RUNE2E, llc

14 #2 Elasticity is a fundamental property of the cloud RUNE2E, llc

15 Elasticity + Auto Scaling Makes the Day Infrastructure Cost $ Large Capital Expenditure You just lost customers Predicted Demand Opportunity Cost Wastage Time Traditional Hardware Actual Demand Cloud Automated Elasticity

16 Let go of (physical) control but retain your ownership

17 Time to provision a server in an enterprise 200,000 Minutes (4-1/2 Months) $1000 To rack and stack on-premise Time to provision a server in the cloud <5 Minutes $380 Using a 3-year reserved instance (100% utilized) RUNE2E, llc

18 #3 The Cloud Redefines Security The Cloud Redefines Security (It s better than traditional security)

19 Amazon Virtual Private Cloud (VPC) Customer s isolated AWS resources Amazon VPC Subnets VPN Gateway Router Secure VPN Connection (IPSEC) Amazon Web Services Cloud Customer s Network

20

21 AWS Certifications Based on the Shared Responsibility model AWS Environment SAS70 Type II Audit ISO Certification Payment Card Industry Data Security Standard (PCI DSS) Level 1 Service Provider FISMA Moderate, FedRAMP FIPS Customers have deployed various compliant applications: HIPAA (healthcare) DIACAP MAC III Sensitive IATO

22 Distributed Applications = Durable Applications US East Region ELB / Autoscale Availability Zone A Web App DB Tier Tier Availability Zone B App Web Tier Tier DB Availability Zone C Copyright 2011 Amazon Web Services, LLC May not be re-used or redistributed without written permission

23 SAP Solutions Supported on AWS May 2011 SAP announced the support of SAP Business Objects and SAP CRM RDS (Rapid Deployment Solutions) in production on Amazon Web Services SAP and AWS are currently working together to certify SAP and AWS are currently working together to certify the SAP All-In-One and SAP Business Suite applications in production on AWS.

24 You will not be the first.sap on AWS Use Cases Demo / Training / POC / Trial systems SAP runs 100s of systems on AWS SAP runs BPC hands on training on AWS requiring 130 servers Disaster Recovery site for on-prem PRD systems Currently working on POC with a partner Migration of non-prod landscapes - DEV / QAS Lionsgate has migrated their DEV (ERP/CRM/BW) landscape to the AWS US-West Region and is now planning the migration of QAS Hosting single solutions / systems BOBJ / SUP / Afaria / Solution Manager Hosting of complete SAP landscapes DEV / QAS / PRD Hosting partner has net new All-In-One customer that they are going to host on AWS

25 Lets talk Proof! Proof of Concept (POC) Large clothing retailer in Northeast, US Established SAP ECC, SAP BW Platform, SQL Cubes Pending (End of Year 11) Hardware Refresh In-Depth review of SAP BusinessObjects 4.0 Platform Understand the Cloud Learn Start/Complete POC quickly to decide on next steps Unify SAP and Non-SAP Data sources Enable Self-Service Reporting Capabilities to End User Elasticity (increase system capacity) towards Quarter close RUNE2E, llc

26 SAP BusinessObjects 4.0 in the Cloud Proof of Concept 1. Provision an Amazon Web Service EC2 Instance the computer! 2. Download and Install SAP BusinessObjects Demonstration Software 3. Configure Security Parameters to allow access via the Internet (in the event you do not use Private VPN) 4. Configure Data Sources (connection to on-premise Customer Data warehouse) 5. Assign Users and Build and Publish Queries for end user access RUNE2E, llc

27 We did more in the morning than the Army... Deploy AWS EC2 Instance Install Software Configure Security Parameters Configure Connections to on- Premise Data RUNE2E, llc

28 SAP BusinessObjects - POC Results Review Provision the Platform Instance Size: M2.Large, 4 processors, 16 GB Memory OS: Microsoft Operating System (Windows 2008 R2) DB: Not required (SAP BusinessObjects Software embeds) EBS Drive(s) : (C:) 35 GB, (D:) 50 GB Access: Straight connect from Internet (no Customer to AWS VPN) using AWS Elastic IP Address and IP Address only access to Customer on-premise firewall Hourly Cost:.48 to.96 per hour (yes that s less than $1!) Time of Effort <5 minutes to Provision System 2 3 hours to Install SAP BusinessObjects minutes to Assign User Roles and Connect to Customer on- Premise Data Warehouse RUNE2E, llc

29 SAP BusinessObjects - POC Results Review 20+ Queries/Universes Developed Mix of SAP BW, SQL Cube (non SAP Data) and combined integration of both data source on one report RUNE2E, llc

30 SAP BusinessObjects - POC Results Review Crystal Reporting and SAP BusinessObjects Explorer Objects developed RUNE2E, llc

31 SAP BusinessObjects - POC Results Review Multiple AWS EC2 (AMI Image) Instanced Deployed [Quickly] Copied AMI Instances and deployed to Other Region/Availability zones and increased computing power (Processors and Memory) Same Connection to Backend, but increased scalability with end user reporting capabilities and allowed future development to continue without impact to existing users RUNE2E, llc

32 SAP BusinessObjects - POC Results Review A few Hiccups Applied Patch levels incorrectly before backing up! ( a mock event really!) Remedies Provisioned largest computing power available (64GB Mem, 8 processors, $2.48 per hour) Re-Installed System Software Migrated Reporting Object Content < 2 hours time (actually performed the work on a cross country plane ride!) Upon completion (re)provisioned downward (changed instance type) RUNE2E, llc

33 Time Spent on the Application Development. Deploy AWS EC2 Instance Install Software Configure Security Parameters Configure Connections to on- Premise Data Build and Publish Queries 2 3 Hours 2 Weeks RUNE2E, llc

34 Ready to Start Your Own Cloud Initiative? RunE2E s AWS and SAP experts offer one-day, consultative workshops customized to your needs: Orientation to SAP Cloud eco-system, including on-premise virtualization, private and public cloud scenarios Analysis of your current SAP Platform and business requirements Facilitated discussion with your SAP and IT team to identify pain points and solutions Create action steps for cloud projects and migration Conducted on site by experts with hands-on SAP virtualization and cloud experience Workshop deliverables include actionable next steps for your initiative Cost-effective, first step toward the cloud for your SAP and IT team RUNE2E, llc

35 Learn More about SAP on AWS RunE2E SAP BusinessObjects on AWS POC SAP on Amazon Web Services Solution Page Whitepapers Whitepapers SAP Notes Support Information Service Providers

36 Our Team: Committed to Your Success Advisory Services: Ray Kelly Principal Cell Marketing: Alex Gramling VP, Marketing Direct Line Sales: Richard Lichtenstein VP & GM Product Division Direct Line Cell Corporate: Bob Bailey Managing Principal Cell RUNE2E, llc

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