READING LIST 2014/2015 DIPLOMA IN PROFESSIONAL MARKETING
RECOMMENDED SUPPORT MATERIALS DIPLOMA IN PROFESSIONAL MARKETING MANDATORY UNIT: STRATEGIC MARKETING (Driving (Digital units: Strategic + Mastering Metrics + Driving units: Strategic + Mastering Metrics + Digital Cravens, D.W. and Piercy, N. (2012) Strategic marketing. 10th. US, McGraw-Hill. 53.99 Aaker, D. and McLouglin, D. (2010) Strategic market management: global perspectives. Chichester, John Wiley. 42.99 Hooley, G., Nicoulaud, B. and Piercy, N. (2011) strategy and competitive positioning. 5th. Harlow, FT Prentice Hall. 52.99 Entrepreneurial marketing Digital 5th McDonald, M. and Wilson, H. (2011) plans: how to prepare them, how to use them. 7th. Chichester, John Wiley. 36.99
DIPLOMA IN PROFESSIONAL MARKETING MANDATORY UNIT: MASTERING METRICS Blanchard, O. (2011) Social media ROI: managing and measuring social media efforts in your organization. Indianapolis, QUE. 15.99 (Driving (Digital Brea, C.A. (2012) Pragmalytics: practical approaches to marketing analytics in the digital age. iuniverse.com. 7.95 Farris, P.W., Bendle, N.T., Pfeifer, P.E. and Reibstein, D.J. (2010) metrics: the definitive guide to measuring marketing performance. 2nd. New Jersey, Pearson. 33.99 units: Strategic + Mastering Metrics + Driving Entrepreneurial marketing units: Strategic + Mastering Metrics + Digital Digital 5th Davis, J.A. (2013) Measuring marketing: 110+ key metrics every marketer. 2nd. Chichester, John Wiley. 26.99 Farris, P.W., Bendle, N.T., Pfeifer, P.E. and Reibstein, D.J. (2010) Key marketing metrics: The 50+ metrics every manager to know. Harlow, Pearson. 28.99 Henmann, C. and Burbary, K. (2013) Digital marketing analytics: making sense of consumer data in a digital world. Indianapolis, QUE. 25.99 Rowles, D. (2014) Digital branding: a complete step-bystep guide to strategy, tactics and measurement. London, Kogan Page. 24.99
RECOMMENDED SUPPORT MATERIALS ELECTIVE UNIT: DIGITAL STRATEGY DIPLOMA IN PROFESSIONAL MARKETING ELECTIVE UNIT: DRIVING INNOVATION Chaffey, D. and Ellis-Chadwick, F. (2012) Digital marketing: strategy, implementation and practice. 5th. Harlow, Pearson. 53.99 Chaffey, D. and Smith, P.R. (2012) Emarketing excellence: planning and optimizing your digital marketing. 4th. Abingdon, Routledge. 32.99 Flores, L. (2013) How to measure digital marketing: metrics for assessing impact and designing success. Basingstoke, Palgrave Macmillan. 24.99 Kaufman, I and Horton, C. (2014) Digital marketing: integrating strategy and tactics with values. Abingdon, Routledge. 21.99 Richardson, N., James, J. and Kelley, N. (2015) Two futures of marketing: how to plan for growth using sustainable and digital marketing. London, Kogan Page 29.99 (Published in March 2015) Ryan, D. (2014) Understanding digital marketing: marketing strategies for engaging the digital generation. 3rd. London, Kogan Page. Publishing. 19.99 (Digital units: Strategic + Mastering Metrics + Digital Digital 5th Nijssen, E.J. (2014) Entrepreneurial marketing: an effectual approach. Abingdon, Routledge. 29.99 Tidd, J. and Bessant, J. (2013) Managing innovation. 5th. Chichester, John Wiley. 43.64 Ahmed, P. and Shepherd, C. (2010) Innovation management: context, strategies, systems and processes. Harlow, FT Prentice Hall. 48.99 Bjerke, B. (2007) Understanding entrepreneurship. Cheltenham, Edward Elgar Publishing. 18.95 Blundel, R. and Lockett, N. (2011) Exploring entrepreneurship: practices and perspectives. Oxford, OUP. 41.99 Hayes, J. (2014) The theory and practice of change management. 4th. Basingstoke, Palgrave Macmillan. 48.99 Moore, G. (2014) Crossing the chasm: marketing and selling disruptive products to mainstream customers. 3rd. New York, Harper Business. 12.07 Ries, E. (2011) The lean startup: how constant innovation creates radically successful businesses. London, Portfolio Penguin. 14.99 Sethna, Z., Jones, R. and Harrigan, P. (2013) Entrepreneurial marketing: global perspectives. Bradford, Emerald. 49.95 (Driving units: Strategic + Mastering Metrics + Driving Entrepreneurial marketing
DIPLOMA IN PROFESSIONAL MARKETING SAVINGS ON STUDY PACKS (Digital (Driving Strategic + Mastering Metrics Elective Unit: Digital Strategy Measuring marketing: 110+ key metrics every marketer Digital 5th Strategic + Mastering Metrics Elective Unit: Driving Innovation Measuring marketing: 110+ key metrics every marketer Entrepreneurial marketing
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