Event and Meeting Management

Transcription

1 Emne MHR210_1, ENGELSK, 2011 HØST, versjon 08-Aug :16:18 Event and Meeting Management Course Code: MHR210_1, Credits: 10 credits Semester tuition start & duration: Spring, 1 semester Exam term: Spring Language of instruction: English, Norwegian Course staff Reidar J. Mykletun (Course coordinator ) Content Topics included: Introduction to the field of event and meeting management Meeting festival owners and managers Overview over the basic theoretical disciplines of event and meeting management Becoming a festival manager Working in groups Managing groups Project work and management Electronic management tools for project / event management Festival economics - organisational level and impacts on the society Volunteers as resources in events and festivals, volunteers and serious leisure, managing volunteers Host community - interacting with the municipality Risk analyses and safety management Value and use of media, events and media management Practical examples The Maijazz, planning, organising, marketing and operation The Gladmatfestivalen The Tomatfestivalen The Stavanger Forum The Municipality of Stavanger as host of events page 1

2 MHR210_1 - Event and Meeting Management Finnøy, the Tomato festival and the local tomato production The Lin-ticket electronic event management system Teaching methods - Lectures and discussions, including guest lecturers from the businesses studied - Contributing to the arrangement of the annual Stavanger Festival Management Conference, attending the conference and reporting from the conference - Study example of IT-tools for project / festival management - Independent study work - Work in project groups with - Interviews with festival managers - Participating in the development and operation of a festival - Assignments according to the evaluation procedures Required prerequisite knowledge None Exam Assignment(s) Wt. Aid Homeexam 1, in group 1/2 All. Homeexam 2, in group 1/2 All. To be allowed to participate in the final exam, the following conditions apply: Class attendance must be at minimum 80 % of the time. Each student must have participated in all assigned group work and projects related to the class, and these group works must be accepted by the responsible teacher of the class. NB: The two group reports must be handed in to pass. Group reports must be signed by all group members to be valid for the individual group member. To be allowed to sign, the candidate must have contributed with his / her part as agreed upon within the group. If a candidate fails by a) handing in assignments that are of unacceptable quality; and / or b) not participating in the class to the 80 % requirements; and / or c) failing to take sufficient part in the group work to be allowed to sign for his / her part, a continuation exam will be organised according to ordinary exam routines of the Institute. This exam will be an ordinary sit-in exam of 5 hours without excess to books or other information resources. The reading for such an exam will be the main textbook of the course - see Course literature - and the handouts for the page 2

3 Emne MHR210_1, ENGELSK, 2011 HØST, versjon 08-Aug :16:18 classes. Coursework requirements Compulsory report and minimum 80% class attendance. Open to M-INHRLE, M-INHOTR Literature 1. Mandatory texts: Ch 7 (Project management: The managerial process). In Grey, C. F. & Larson, E. W. (2006 or newer). New York. McGrawHill (International edition) * Ch. 1 (The project management concept). In Clements, J. P. & Gido, J. (2009). Effective project management. (4th Edition) Canada: South-Western / Cengage Learning * Chp. 1 (Ali-Knight, J. & Robertson, M. (2004). Introduction to arts, culture and leisure). In: Yeoman, I., Robertson, M., Ali-Knight, J., Drummond, S. & McMahon-Beattie, U. (2004). Festival and events management. An International arts and culture perspective. Amsterdam: Elsevier * Chp. 15 (Harrison, L. & McDonald, F. Event management for the arts: A New Zealand perspective). In: Yeoman, I., Robertson, M., Ali-Knight, J., Drummond, S. & McMahon-Beattie, U. (2004). Festival and events management. An International arts and culture perspective. Amsterdam: Elsevier * Furnham, A. (1999). The psychology of behaviour at work. The individual and the organisation. Ch 10: Group dynamics. Sussex, UK.: Psychology Press * Lembke, S. & Wilson, M. G. (1998). Putting the "team" into teamwork: Alternative theoretical contributions for contemporary management practice. Human Relations, 51(7), * Getz, D. (2001). Why festivals fail. Event Management, 7, Getz, D. (2005). Event management and event tourism. N.Y. Cognizant Communication Corporation Getz, D. (2009). Policy for sustainable and responsible festivals and events: institutionalization of a new paradigm. Journal of Policy Research in Tourism, Leisure and Events. Vol. 1, No. 1, March 2009, (downloaded within the library) Hall, M. C. & Sharples, L. (2008). Food events, festivals and farmers markets: An introduction. In: Hall, C. M. & Sharples, L. (2008). Food and wine festivals and events around the world. Development, management and markets. Amsterdam: Elsevier. (Chp. 1)* Hall, M. C. & Sharples, L. (2008). Food events and local food system: Marketing, management and planning issues. In: Hall, C. M. & Sharples, L. (2008). Food and wine festivals and events around the world. Development, management and markets. Amsterdam: Elsevier. (Ch. 2)* page 3

4 MHR210_1 - Event and Meeting Management Judge, T.A. & Piccolo, R.F.(2004). Transformational and Transactional Leadership: A Meta- Analytic Test of Their Relative Validity. Journal of Applied Psychology, Vol. 89, No.5, Kelman, J. Norwegian Jazz 101: JazzNorway in a Nutshell Published: May 16, 2008 Mykletun, R. J. (2009). Managing festival safety - a case study of the Stavanger Food Festival (the Gladmatfestival) in Norway. (Submitted) Quinn, B. (2006). Problematising "Festival Tourism": Arts Festivals and Sustainable Development in Ireland. Journal of Sustainable Tourism. Vol. 14, No.3. p (downloaded within the library) Rogers, T. (2008). Conferences and conventions. (2nd edition). Amsterdam: Elsevier / Butterworh-Heineman. Chp. 1 * Scandinavian Journal of Hospitality and Tourism, 2009, vol 9, no 2-3 (whole issue - to be downloaded within the library) Handouts related to the lectures 2. Optional / recommended readings (new entries will be added here during the semester) The main journals in the field of event and festivals are: Event management Festival management and event tourism Journal of convention and event tourism International journal of event management research Important articles may also be found in other tourism and leisure journals, like: Leisure studies Journal of travel research Annals of tourism research Tourism management Scandinavian journal of hospitality and tourism Important books: Andersen, E. S. (2008). Rethinking project management. An organisational perspective. London: FT Prentice Hall. Allen, J., O Toole, W., McDonnell, I. & Harris, R. (2001). Festival and special event management. (2nd Edition) Milton Qld: Wiley. Berridge, G. (2007). Events design and experience. Amsterdam: Elsevier / Butterworh- Heineman. page 4

5 Emne MHR210_1, ENGELSK, 2011 HØST, versjon 08-Aug :16:18 Burns, P. (2007). Entrepreneurship and small businesses. (2nd Edition). Houndmills, UK: Palgrave / Mcmillan Clements, J. P. & Gido, J. (2009). Effective project management. (4th Edition) Canada: South- Western / Cengage Learning. Convey, D. G. (2009). The event management Bible. (3rd Edition). Oxford: Howtobooks Elikington, S. & Lawrence, L. (2008). Serious Leissure. Extensions and applications. Univ. of Brighton, Eastbourne: LSA Publicatioon no 95. Falassi, Falassi, A. (1987). Time out of Time: Essays on the Festival. Albuquerque: University of New Mexico Press. Getz, D. (2007). Event studies. Theory, research and policy for planning. Amsterdam: Elsevier / Butterworh-Heineman. Grey, C. F. & Larson, E. W. (2006 or newer). Project management: The managerial process. New York. McGrawHill (International edition, especially Chapter 10-11) Hall, M. & Sharples, L. (2008). Food and wine festivals and events around the world. Amsterdam: Elsevier / Butterworth-Heinemann. UK Health and Safety Executive. (2007). The Event Safety Guide. A Guide to Health, Safety and Welfare at Music and Similar Events. Sudburry, Suffolk, UK: HSE BOOKS. ( Hoyle, L. H. (2002). Event marketing. N.Y.: John Wiley & Sons, Inc. Lockyer, K. & Gordon, J. (2005).Project management and network techniques. London: FT Prentice Hall / Pearson Education. Mayor, H. (2003). Project Management. (3rd Edition). London: Financial Times / Prentice Hall (Pearson Education). McCabe, V., Poole, B., Weeks, P. & Leiper, N. (2000). The business and management of conventions. Brisbane: Wiley. Musick, M. A. & Wilson, J. (2008). Voulnteers. A social profile. Bloomington, Indiana: Indiana University Press. Nicholas, J. M. (2001 or newer) Project management for Business and Technology. Principles and Practice. New Jersey: Prentice Hall. Rae, D. (2007). Entrepreneurship from opportunity to action. Houndmills, UK: Palgrave / Mcmillan Rogers, T. (2008). Conferences and conventions. (2nd edition). Amsterdam: Elsevier / Butterworh-Heineman. Sabado, W The Woodstock Experience. Silvers, J. R. (2008). Risk management for meetings and Events. Amsterdam: Elsevier / page 5

6 MHR210_1 - Event and Meeting Management Butterworh-Heineman. Shone, A. & Parry, B. (2004). Successful Event Management. A Practical Handbook. London: Thomson Learning. (2nd ed). Stebbins, R. A. (2007). Serious Leisure. A Perspective of our time. New Brunswick, US: Transaction Publishers. Sundbo, J. & Darmer, P. (2008). Creating experiences in the experience economy. Cheltenham, UK.: Edward Elgar. Yeoman, I., Robertson, M., Ali-Knight, J. & McMahon-Beattie, U. (2004). Festival and events management. An international arts and culture perspective. Amsterdam: Elsevier Interesting article on project group work: West, M. A., Borrill, C. S., & Unsworth, K. L. (1998). Team Effectiveness in Organizations. In C. L. Cooper & I. T. Robertson (Eds.), International review of industrial and organisational psychology, Vol. 13, pp page 6