The Power of 4 Your August 2015 Real Estate Briefing From Scott, Bob, John, & Katie Photo by Sharon Griswold Moving Lives Forward! Swami s looking south to Cardiff Scott 858.967.2604 Cal BRE 00999920 Bob 858.967.2608 Cal BRE 01228259 John 858.342.2838 Cal BRE 01888584 Katie 858.342.6858 Cal BRE 01927287
A Story of Success Behind the Story of Success First, the sales story. A couple asked us to sell their home. It was a lovely single-level in good condition with an updated kitchen & nice curb appeal. The cons: It was on a main street, had a small backyard, & no view. We privately thought it might sell for $1,049,000, perhaps even $1,069,000. How should we price it? Second, the real story. Bill & Jeanne, the sellers, were senior citizens who had applied to live at La Costa Glen. The model they wanted was not yet available. They were told 30-60 days. They were very eager to move their lives forward, but definitely did not want to move twice. Jeanne has a constant happy smile & twinkle in her eyes. Bill is a sharp former Rear Admiral in the Navy with a delightful sense of humor. They trusted us & we had a strategy. We priced their home aggressively at $1,049,000 with the intent of generating multiple offers so there would be a fast sale with minimal showing disruptions to Bill & Jeanne. So what happened? We received two offers in the first 48 hours - both at or close to full price. We had achieved our goal! But then a third buyer came forward who really wanted the home & offered us a price $51,000 over our asking price, plus to close all cash in 10 days, plus giving Bill & Jeanne the opportunity to rent back until their unit at La Costa Glen was available. Manna from heaven for Bill & Jeanne. Well, their home did close in 10 days - a real estate miracle. Everything went as envisioned for them. Today, as you read this story, Jeanne & Bill are living in their new home at La Costa Glen. The picture below was taken in their new living room. They are relieved & happy to be settling in to this new life chapter. This is what we call the story of success behind the story of success. Yes, we sold their home & at a high price. As the #1 selling agents in, we do that with great success. But the BIG event is enabling our clients to move their lives forward. That s real success which numbers just don t measure. If you d like to experience this depth of success, give us a call. We knew for years we were going to use you... did exactly what we hoped you would do sell Your house fast, sell at a high price, and let us stay here until we could move to La Costa Glen. It s amazing how smoothly it went. We knew for years we were going to use you to sell because we trusted you - & you confirmed that trust! You took care of every detail - & you even made it fun. Bill & Jeanne Harris Scott Peck 858-967-2604 #1 Agents Bob Griswold 858-967-2608 2
The Power of 4 Something magical is happening to us - & our clients love it. Our team has expanded to 4 & now includes Bob s son & daughter - John & Katie. We are thrilled because they share our client-centered value system, they love building genuine relationships, & they have incredible talent. They ve been with us since the beginning of the year & have been specializing in Encinitas as the Brother-Sister Expert Team. They love working together. And, needless to say, their Dad, Bob, is delighted. So is Scott. And no. Scott & Bob are not retiring. As the #1 agents in, they re at the top of their game. Scott s been a broker for 26 years & they ve been real estate partners for 18 years. That s pretty much a record in the real estate industry. Jokes Scott, We plan to retire 10 years from today - with today being every new day! Even though Scott & Bob specialize in serving clients in & Del Mar, & John & Katie specialize in Encinitas, we bring our combined talent to all our clients. Here s an example. John & Katie were holding an open house for us at our lovely listing on North Cedros. A potential buyer had some questions about the level of train noise & other questions. So, even though this person had an agent, John tracked down a neighbor who loved the community & connected them together. The neighbor provided just the input & positive feelings the buyer needed. Now this person is the actual buyer of our listing & this home should sell about the moment you are reading this briefing. Needless to say, our sellers were thrilled! Multiply this example by 100 & you can see the Power of 4 at work for our clients. Even small innovations propel us years ahead for our clients. For example, our sellers love our team text streams. We connect the 4 of us with our sellers with real-time updates on showings, open houses, & offers. This is incredible communicating & our clients see - & feel - our dedication to their well being as a team every single day! We enjoy bringing all our individual & combined talents to our clients. Our marketing is beautiful, powerful, & everywhere. As a result, our homes & condos get seen by all interested buyers. For example, this 8-page briefing you are reading right now goes directly to 6,000 homes (more than 10,000 adults) in, Del Mar, & Encinitas. That s as good as it gets for directly showcasing properties! No wonder our clients love our marketing! Beyond superb marketing & strong negotiating for the best price & terms, we excel in something even more important - supporting our clients at such a deep level of care that the final result is what you see in these quotes. We look forward to serving you with all the talent & care of The Power of 4. I honestly feel like we will be thanking John & Katie till the day we die for finding us this house!!! e are so thrilled to have had the opportunity to work with WJohn & Katie. Not only did they help us find our dream home, it was truly a pleasure to work with them. John & Katie are professional, responsive, thoughtful, & always one step ahead. They listened to what we wanted most & worked tirelessly & creatively to see that we got it. Throughout the transaction & ensuing transition, we felt fully supported & grateful for their guidance. Now that all is said & done, we not only consider John & Katie to be the greatest realtors, but also dear friends. We cannot recommend them highly enough. Meg & Allan Goldstein John Griswold 858-342-2838 The Brother-Sister Expert Team Katie Griswold 858-342-6858 3
For Sale Enchanting, Secluded Garden Estate with Ocean View 434 Via de Vista West Enchanting, secluded garden estate on.4 acre. Panoramic ocean views. Beautiful living spaces blend interior & exterior. Gorgeous oak, cream-washed hardwood floors. Gourmet kitchen. Inviting pool & spa. Elegant living areas. Sheltered patio. Magical grounds! 5 bedrooms 5.5 bathrooms 4277 Sq ft. Sellers will entertain offers between $4,695,000 to $4,995,000 4 Moving Lives Forward!
For Sale Beautiful Single Level Home. Quiet Location. Delightful Pool 1147 Cerro Largo Beautiful single-level home, in Loma Del Cielo, with tile entry, gorgeous maple wood floors, vaulted ceilings, newer windows, & an inviting pool & patio. 3 bedrooms 2 Baths 1952 Sq Ft (Per tax) Sellers will entertain offers between $1,049,000 to $1,099,000 For Sale Remodeled Family Compound with Detached Guest House 702 Castro West Delightful remodel in private setting in West. Main home is about 2024 square feet. Guest house is about 922 square feet (per permit). Quality upgrade. Beautiful floors. Gourmet kitchen. Spacious master bedroom. Lots of parking. 5 bedrooms 3.5 Baths 2946 Sq Ft (Per tax) $1,199,000 www.movinglivesforward.net 5
For Sale Single Level Condo with Big Golf View 1141 Sun Valley St. Francis Court in Spacious single level condo with fabulous views of Lomas Santa Fe golf course from kitchen, family room, MBR, & patio. Southern exposure for lots of light. 3 bedrooms 2 Baths 1864 Sq Ft (Per tax) $879,000 In Escrow Spacious, Elegant Townhome Close to 475 North Cedros West Spacious, upgraded home in Cedros Seaside. Close to train station, restaurants, shops. Walk or bike to. Urban living in relaxed. 5 bedrooms 4 Baths 2292 Sq Ft (Per tax) Sellers will entertain offers between $1,159,000 to $1,179,000 6 If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. Sotheby s International Realty and the Sotheby s International Realty logo are registered (or unregistered) service marks used with permission. Each Office Is Independently Owned And Operated..
Exclusive Scott, Bob, John, & Katie 2015 Sales Summary by Community (from South to North) Community For Sale Pending Sold in 2014 Sold in 2015 % change to 7/25/14 to 7/25/15 in # sold Del Mar 64 20 117 95-19% Carmel Valley 144 62 288 261-9% West 16 6 31 35 13% East 7 3 11 21 91% Condos 23 10 83 66-20% Cardiff 6 4 37 26-30% Encinitas 26 33 119 127 7% Encinitas without Oliv or Leuc 58 41 307 295-4% Olivenhain 30 7 48 61 27% Leucadia 27 23 102 132 29% Carlsbad 142 89 449 500 11% Coastal North County 882 363 1468 1526 4% Coastal North County Condos 268 192 813 850 5% 40 35 30 25 20 15 10 5 0 37 Scott & Bob Scott & Bob #1 Agents The numbers in this chart do not count John & Katie sales or our many sales outside 11 10 10 7 6 6 6 6 6 4 #2 #3 #4 #5 #6 #7 #8 #9 #10 Number of Sold in by Top 10 Agents & Agent teams from Jan 1, 2013 to July 25, 2015 (per MLS) # of sales includes Sellers & Buyers Represented The Power of 4 7
The Power of 4 Scott, Bob, John, & Katie 3702 Via de la Valle, Del Mar, CA 92014 Visit our website. See what our clients say about us MovingLivesForward.net 40% 35% 30% 25% 20% 34% 21% 21% Percent Chart Median & Average % Change in Last 12 Months Exclusive Scott, Bob, John, & Katie Report 7/25/2014 to 7/25/2015 Source: MLS data 15% 11% 10% 5% 8% 7% 6% 6% 5% 5% 4% 3% 3% 0% -5% -10% Leucadia West Cardiff Condos Oliven hain East Encinitas without Oliv/Leu Carmel Valley Rancho Santa Fe Coastal No County Carlsbad La Costa Coastal No Cty Condos Lomas Del Mar Santa Fe -5% Percent Change in Median Price Percent Change in Avg Price Scott, Bob, John, & Katie = Wisdom & Clarity in the Deluge of Data $3,000,000 $2,750,000 $2,500,000 $2,250,000 $2,000,000 $1,750,000 $1,500,000 $1,250,000 $1,000,000 $750,000 $500,000 $250,000 $0 $2,528,745 Rancho Santa Fe $1,795,000 West $1,545,700 $1,550,000 Del Mar Oliven hain Price Chart Median & Average Prices in Last 12 Months Exclusive Scott, Bob, John, & Katie Report 7/25/2014 to 7/25/2015 Source: MLS data $1,223,995 $1,200,000 $1,162,500 $1,150,000 Leucadia Cardiff East Carmel Valley $987,000 $835,000 $800,000 Coastal North County Enc Carlsbad without Oliv/Leu $757,500 Condos $487,000 Coastal No Cty Condos Median Sales Price Average Sales Price