S R A W B E R R Y E X P O R R E P O R he Strawberry Export Report is published annually and reflects trends for total fresh and frozen exports and major export countries. Data is compiled by the U.S. Census Bureau, Foreign rade Statistics division. Hong Kong data is compiled by Hong Kong Government rade Statistics. Japan data is provided by rade Statistics of Japan, Japanese Ministry of Finance. In 2014, California exported 251.8 million pounds of fresh strawberries and 49.7 million pounds of frozen strawberries, with a combined value of $424 million. California fresh strawberry exports represented 11.4 percent of the state s fresh crop and 11.7 percent of frozen production. 450,000 400,000 350,000 Fresh lbs. (000) Frozen lbs. (000) Fresh & Frozen Value $ (000) $340,857 $351,363 Figure 1: California Export rends $424,042 $418,080 $393,025 lbs. or 300,000 250,000 200,000 246,023 242,623 268,760 268,717 251,796 150,000 100,000 50,00 30,050 35,598 43,334 62,245 49,705
Figure 2: 2014 California Fresh Exports (Volume lbs.) Rest of World Japan 2.8% Hong Kong 3.0% 1.7% United Arab Emirates 1.4% United Kingdom 1.3% Saudi Arabia 0.9% 2 Mexico 15.9% Canada 73% California Exports - FRESH California fresh strawberry export pounds decreased by 6.3 percent in 2014 compared to 2013. Fresh Exports 2014 = 252 million lbs. 2013 = 269 million lbs. 2012 = 269 million lbs. Figure 3: 2014 California Fresh Exports ($) Rest of World Japan 8.1% 2.4% United Arab Emirates 2.2% United Kingdom 1.5% Saudia Arabia 1.4% Hong Kong 6.1% Mexico 7.7% Canada 70.6% In 2014, California fresh strawberry exports increased in value by 2.4 percent compared to 2013. Fresh Exports 2014 = $387 million 2013 = $378 million 2012 = $360 million
Figure 4: 2014 California Frozen Exports (Volume lbs.) 1 Rest of World Japan 10.3% 8.1% 3 Republic of Korea 14.2% Canada 53.2% California Exports - FROZEN In 2014, California frozen strawberry export volume decreased by 20.1 percent compared to 2013. Frozen Exports 2014 = 50 million lbs. 2013 = 62 million lbs. 2012 = 43 million lbs. Mexico 14.3% Figure 5: 2014 California Frozen Exports ($) Rest of World 6.2% Japan 16.8% Republic of Korea 13.8% Canada 50.1% California frozen strawberry exports decreased in value by 7.9 percent in 2014 compared to 2013. Mexico 13.1% Frozen Exports 2014 = $37 million 2013 = $41 million 2012 = $33 million 1 Slight variations between number totals and calculated percentages due to standard rounding of numbers.
CANADA 4 Figure 6: Canada Fresh (Volume and Value) 300,000 $272,046 $276,347 $272,804 250,000 200,000 150,000 100,000 50,000 $252,019 215,134 $250,920 209,983 224,282 215,518 183,847 Canada remains the largest export market for California strawberries, representing 73 percent of all fresh and 53 percent of all frozen export volume. In 2014, fresh exports to Canada decreased by 14.7 percent compared to 2013. Figure 7: Canada Frozen (Volume and Value) 30,000 25,989 25,743 26,426 25,000 22,582 20,000 15,000 17,925 $17,711 $19,118 $19,230 $18,730 $14,307 5,000 Frozen export volume to Canada increased by 2.7 percent over the previous year.
MEXICO 5 45,000 40,000 Figure 8: Mexico Fresh (Volume and Value) 39,958 35,000 30,000 25,000 20,000 15,000 5,000 30,244 $29,818 $26,747 19,913 11,735 12,988 $15,295 $11,437 $12,429 Fresh exports to Mexico increased 32.1 percent in 2014, compared to the previous year. Volume surpassed the pre-trade tariff levels from 2008. he tariff negatively impacted the export of California strawberries to Mexico for the years 2009-2012. 12,000 Figure 9: Mexico Frozen (Volume and Value) 10,369 8,000 $6,852 7,110 6,000 4,000 2,000 5,707 5,208 4,702 $4,878 $4,028 $3,667 $3,123 In 2014, frozen exports to Mexico decreased by 31.4 percent from 2013. Although a decrease from the previous year, this was the second highest annual frozen volume exported to Mexico, through 11 years of tracking export volumes.
JAPAN 6 40,000 Figure 10: Japan Fresh (Volume and Value) 35,000 30,000 $29,345 $30,889 $32,526 $32,375 $31,408 25,000 20,000 15,000 5,000 6,796 6,966 7,096 7,413 7,170 In 2014, fresh exports to Japan remained flat, decreasing 3.3 percent compared to 2013. 12,000 Figure 11: Japan Frozen (Volume and Value) 8,000 6,000 4,000 $5,700 $5,253 5,124 4,658 $5,124 4,577 $6,750 $6,295 5,778 5,101 2,000 2014 frozen export volume to Japan decreased by 11.7 percent compared to 2013.
HONG KONG 7 Figure 12: Hong Kong Fresh (Volume and Value) 25,000 $23,644 20,000 $20,922 $20,397 15,000 $12,928 $16,621 5,000 7,548 7,496 7,302 5,414 6,266 Fresh export volume to Hong Kong showed a modest increase of 3.4 percent compared to 2013. his represents the highest fresh volume and value of exports to Hong Kong in 11 years.
2015 California Fresh Strawberry Volume he chart below projects 2015 California fresh strawberry volume, based on the three year average weekly yield for each district multiplied by 2015 reported acreage for each district. 8 9 8 7 Millions of rays 6 5 4 3 2 1 03/14/15 02/28/15 02/14/15 01/31/15 01/17/15 01/03/15 Projected CA otal 12/19/15 12/05/15 11/21/15 11/07/15 10/24/15 10/10/15 09/26/15 09/12/15 08/29/15 08/15/15 08/01/15 07/18/15 07/04/15 06/20/15 06/06/15 05/23/15 05/09/15 04/25/15 04/11/15 03/28/15 Projected Salinas-Watsonville Projected Santa Maria Projected Southern District 3 Year Avg. (2012, 2013, 2014) 2014 CA otal P.O. Box 269 Watsonville, CA 95077-0269 p: 831.724.1301 f: 831.724.5973 info@calstrawberry.com www.californiastrawberries.com 2015 California Strawberry Commission