Digital Messaging Platform Digital Messaging Platform AgilityHarmony Orchestrate more meaningful relationships between you and your customers
By marketers for marketers Epsilon Agility Harmony brings together world-class technology and services and industry leading data solutions to create a truly next generation digital messaging platform. This cloud based solution for email and cross channel marketing makes it easy to deliver highly personalized, data driven campaigns. It also provides you with unprecedented insight into campaign performance, including active campaign optimization and detailed device reporting. The Forrester Wave: Email Marketing Vendors, Q3 2014 Epsilon s dynamic content scalability, multilingual platform interface, large international support staff, and the best operations, technology, and strategy and analytics services we reviewed make it a strong fit for large global enterprises that seek a full or collaborative service partner. Developed by marketers, for marketers, Harmony is the first digital messaging platform built from the ground up to be omnichannel. That s important, since Epsilon works with enterprise clients every day to orchestrate cutting edge multichannel campaigns that drive better results. We share your passion for digital marketing, as well as your desire to deliver a better customer experience.
and peace of mind performance Why Agility Harmony? > Omnichannel from the ground up > Powerful, easy to use targeting features As a digital marketer, your requirements are clear. You need a platform built to harness your cross enterprise data, engineered to integrate with your existing marketing and database systems, and equipped to deliver thousands of campaigns per second, billions of customized messages per year, all around the world. Agility Harmony is a software as a service solution offering maximum availability. It features a flexible architecture that is highly extensible and easily integrated with other systems. Most importantly, Harmony sports an infrastructure with a limitless capacity for data. That infrastructure is tested every day by hundreds of the world s largest brands, demanding real time access to enterprise and cross channel data. > Experience-rich dynamic and live content > Fast, precise, data driven campaigns > Real time reporting and analytics > World class strategic services portfolio
Roles & Productivity More efficiency, maximum results With Agility Harmony, Epsilon places a great deal of emphasis on features that are easy to use and capabilities that will turbo-boost your team s productivity from top to bottom. Harmony succeeds in simplifying the steps it takes for you to produce highly personalized, data-driven campaigns. Harmony enables global marketing teams to operate in a single environment, where everyone can contribute based on their roles and collaborate efficiently. Your marketers will spend more time being strategic and productive, and less time wrestling with outdated technology and partially integrated solutions. Here s how Agility Harmony improves your digital workday: > Support for multi-tiered organizations and multiple brands > Customizable role-based permissions for a wide variety of users > Real-time notifications and alerts that keep you informed and productive > Flexible campaign storage model keeps creative and data assets together Carlson Hotels As a result of our email strategy, we have experienced year-over-year email revenue lift of more than 500 percent since 2009. We thank Epsilon for helping us exceed our email marketing goals. > Object-level audit trails and pre-deployment checklists and approvals > Intuitive, multilingual user interface ideal for global marketing teams
Campaign Creation Precise targeting across all devices Agility Harmony provides a compelling, user friendly feature set that enables you to orchestrate highly personalized campaigns across email, SMS, mobile push, and more. You can leverage segmentation and targeting capabilities traditionally associated with email platforms across all channels. In addition Harmony helps you create campaigns optimized for the mobile user experience, from device driven dynamic content to device specific segmentation and reporting. Harmony also provides Composer, a powerful visual editor that lets you create complex, multi faceted campaigns with drag and drop simplicity. Use Harmony Composer to design, automate, and test multichannel programs, including email, SMS, and mobile push, and trigger the campaigns according to subscriber activities, events, and real time behavior data. No SQL experience needed. Agility Harmony s enterprise-class campaign management capabilities include: > Leverage infinite subscriber attributes with simple to use segmentation > Deliver highly relevant content driven by segmentation, not queries > Build, test, and monitor mobile and PC optimized campaigns with ease > Compose data driven programs and triggers with drag and drop simplicity The Relevancy Group The Agility Harmony platform benefits from being designed in the big-data, mobile era of messaging. It is well suited for marketers that require integration to several external systems, and makes segmentation fast and intuitive. > Target and send multi-faceted campaigns based on cross-channel activity > Control campaigns post deployment with throttling and real time updates
Data Enablement The tools you need to tame big data Agility Harmony offers powerful data segmentation tools designed with marketers in mind. That means your campaign can be purely goal driven and not limited by your inability to access meaningful subscriber information and attributes. You can integrate and leverage structured and unstructured data from anywhere in your enterprise, as well as from cross channel campaigns, and use it all to drive customer engagement. Harmony gives you infinite flexibility to be data driven. What does infinite flexibility mean? You can create targeted segments based on any subscriber attribute and apply it in real time in a Harmony campaign. You can conduct lightning fast segmentation planning, with subscriber counts calculated in seconds, not hours. And you can leverage any of your data sources in segmentation planning. No additional integration needed. More ways Agility Harmony intensifies and simplifies data enablement: > Leverage data from anywhere in your enterprise and across channels > Import structured, unstructured data with extraordinary ease and flexibility > Model audiences on the fly with drag and drop segmentation planning > View subscribers based on communication touch points and response history > Master profile and list management at both subscriber and campaign levels Dell Epsilon is a great marketing partner for us. They understand our strategic vision and are constantly challenging us to take our campaigns to the next level. > Segment audiences based on email, SMS, and mobile push response activity
Live Content Real-time content, every time your email is opened Harmony Live enables you to provide instantly relevant content in an email based on time, place, device, and behavior, every time the email is opened. With Harmony Live you can add an element of surprise to your campaigns that will drive clickthroughs and conversions, again and again. No third-party integration needed. Harmony Live helps your email campaigns stand out from the dozens and sometimes hundreds of messages that a consumer receives in a single day. That s because time-of-open content updates instantly based on real-time information (the current score of your favorite team s game), prior behavior (recommendations based on a previous purchase), and trending topics (the latest news stories). It s content that s guaranteed to be timely, targeted, and contextually relevant. > Elevate email calls-to-action beyond static content With Harmony Live you can: > Command attention with realtime interactive elements > Target content to the desktop or a specific mobile device > Incorporate rich media and geotargeting more easily > Increase email engagement by as much as 40 percent Marriott The insight and technical guidance gained from our partnership with Epsilon has allowed us to take our digital marketing efforts to the next level.
Intelligence and Reporting Real-time analytics, split-second optimization If you are like most digital marketers, it s hard to go beyond the standard email metrics like click throughs and open rates. Agility Harmony endeavors to change that by offering a new breed of metrics that drill deeper into campaign performance statistics to provide alternative and more meaningful measures of success. With Harmony, reporting and analytics have been developed around the concept of active intelligence. We re giving you the ability to optimize campaign results before and immediately after you click send, thanks to unprecedented insight into campaign performance and tools to take preemptive action to improve. Here s how Agility Harmony will change the way you think about reporting and analytics: > View snapshot analysis on active and recently deployed campaigns > Produce in-depth reports on email, SMS, and mobile push interactions > Analyze detailed device reporting filtered by PC and mobile device > Access Harmony Live content performance without changing applications > Get up-to-the-minute analysis with live monitors and real-time reporting P&G We are so pleased with the level of commitment the Epsilon team consistently provides us. They are an extension of our marketing team. A true partner.
With Agility Harmony, we re confident that digital marketers will be armed with everything they need to build engaging, highly profitable digital communications. But sometimes software is not enough. Sometimes you need a partner to help make the most of what s available: to build strategies, extend your resources, and more. more than just a platform Agility Harmony is backed by nothing less than the world s largest and most experienced digital marketing services organization. Today Epsilon provides full service digital marketing to some of the world s most recognized brands. We also help companies with limited time or limited resources maximize the value of Agility Harmony and achieve a greater return on their marketing spend. More than the services we offer, what distinguishes Epsilon from the rest is the skill and dedication of our people. We employ thousands of experienced marketers proficient in campaign strategy, analytics, deliverability, creative, and more. And they all share the same mission: helping you achieve the best possible results. It s time you found Harmony. Contact Epsilon at (866) 276 4581 or harmony@epsilon.com. Visit www.agilityharmony.com to learn more. facebook.com/agilityharmony @agilityharmony
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