[x+1] Completes Next-Generation POE; Its Origin Enterprise Data Management Platform for Automated, Big Data-Driven Marketing Optimization

Save this PDF as:
Size: px
Start display at page:

Download "[x+1] Completes Next-Generation POE; Its Origin Enterprise Data Management Platform for Automated, Big Data-Driven Marketing Optimization"

Transcription

1 REVOLUTION CASE STUDY [x+1] Completes Next-Generation POE; Its Origin Enterprise Data Management Platform for Automated, Big Data-Driven Marketing Optimization Revolution R Enterprise Tapped for High-Performance, Scalable Predictive Optimization Engine Company: Industry: Challenge: Solution: Results: [x+1], New York, NY Software and services for optimized digital marketing through multi-channel visitor experiences on personalized websites and real-time digital audience targeting [x+1] s need for real-time analytics, automated model updates, ability to include new data types and manage quickly-growing data volumes (without sacrificing performance) were not well-matched for existing closed platform analytics application Re-engineer entire analytics application with Revolution R Enterprise, leveraging RevoScaleR for Big Data Analytics, and a distributed computing platform for data management Company has achieved performance and scalability required for growth Background Every marketer wants to know which prospects to attract, where and how to find them and how to make their experiences as relevant as possible. New York based [x+1] s Origin Enterprise Data Management Platform (DMP) provides powerful Big Data analytics for its category leading clients such as JP Morgan Chase, Verizon and Intuit. [x+1] helps them accelerate customer acquisition, manage the customer purchase funnel, cross-sell / upsell and optimize audience targeting across touch points, including online media buying. 1

2 The [x+1] Origin Enterprise DMP uses a centralized decision engine called the Predictive Optimization Engine (POE ), which utilizes Revolution R Enterprise, and leverages both proprietary and third party data managed by its Big Data Framework. POE targets the best audiences across channels and individually tailors messages by site and visitor in real time so that marketing and media strategies are achieved. Advanced statistical models generated by POE direct and decision the three major touch-point components of the Origin DMP: the out-bound Origin Media DSP (demand side platform), the in-bound Origin Site personalization tool and the Origin DMP. The centralized decision engine determines in real-time for [x+1] s clients which audience segments to target and which messages or offers to show prospects and customers across display media, websites, and, via the Origin DMP, , SMS, click to chat systems, and call center systems. For outbound media channels, POE determines the optimal price to pay for each user impression for each client offer across billions of bid requests per day, taking into account the client s channel scale goals and budget constraints. In concert is the creative decisioning capability in media that determines the optimal content asset to render. For the customer s own website visitors, the engine determines which offers, messages, experiences or advertisements, and other content to show to an individual visitor for a given site visit. POE continuously builds models to allow [x+1] s clients to automatically create a personalized experience for each site visitor, increase conversion rates and optimize marketing spend. This same optimization and intelligence is leveraged across other touch points using the Origin DMP, providing the first truly multi-channel optimization. How the [x+1] Predictive Optimization Engine Personalizes Experiences [x+1] s Origin Site tool automates the movement of customers and prospects through a process prescribed by marketing by using business logic based on advanced statistical modeling. Imagine that on a recent visit to your bank s website, you searched for mortgage rates. Upon your next visit, POE customizes your home page to include a banner that informs you about the company s new mortgage product. At your third visit, the bank s website homepage features a photo of a family standing in front of a lovely home with a For Sale sign that has been covered by a Sold sign. A prominent section of the site informs you that the bank is offering $500 towards closing costs for new mortgage applicants. You click the link, start the process, and POE site engine has done its job. 2

3 Challenge: Big Data Analytics In Real-Time! Marketing optimization is unquestionably a Big Data Analytics challenge, involving terabytes of data derived from internal sources (e.g. CRM systems, call center transcripts and company website activity) as well as third-party sources such as sociodemographic segmentation, interest/affinity information, behavioral data, search engines, etc. In [x+1] s case, the Origin DMP manages terabytes of data, with terabytes being added monthly. Optimizing the science of marketing in this Big Data age requires modern analytics that are turbo-charged by not choked by big data, meaning that they deliver very fast performance even at very large scale. Why do marketers need speed? The most successful marketers are generating unique website experiences and user interactions in real-time. They are constantly updating their online media bids across scores of properties based on ever-changing price and availability data. As in financial trading models, big data analytics must be done fast to seize opportunities that are here today and gone in just a few seconds. 3

4 We need a highperformance analytics infrastructure because marketing optimization is a lot like a financial trading. By watching the market constantly for data or market condition updates, we can now identify opportunities for our clients that would otherwise be lost Leon Zemel Chief Analytics Officer, [x+1] Why complicate marketing analytics with the challenges of scaling to big data? Simply, the results generated by Big Data analytics leapfrog traditional analytics for two primary reasons: 1. First, analysts can increase the number of attributes, or variables, considered in the model (for example use in-market segments from an exelate, BlueKai, Datalogix, or other 3rd party data providers). Moreover, new data types may contain never-before-considered attributes that when included in the model, can offer novel insight. 2. Second, expanding the amount of data against which a model is executed (for example from a three-week span to a three month span) allows marketers to uncover trends or outliers that might not have been apparent in a shorter window. Boosting analytics performance to match the opportunity presented by Big Data is often the catalyst to develop second-generation, big-data-enabled analytics applications. [x+1] s Chief Analytics Officer Leon Zemel opted to develop a nextgeneration POE in 2011 With more than a dozen third party data sources and scores of new data attributes becoming available, Zemel and the analytics team wanted to ensure that POE could scalably harness all available data sources, while extending the models time horizon and improving its self-directed functions. In other words, the team set out to build the next-generation of the real-time digital marketing environment. Further, [x+1] felt that the openness and scalability of the Revolution Analytics platform would remove barriers to innovation and experimentation, while providing superior flexibility to integrate with a growing set of digital execution channels (e.g., mobile) and partners (e.g., Facebook). In addition, Revolution R s economic model is perfectly suited to growing, innovative companies like [x+1]. [x+1] Migrates to Revolution R Enterprise Revolution Analytics consultants worked alongside [x+1] s team to adapt Revolution R s leading technology to X+1 s patented POE. [x+1] customers benefited from [x+1] s ability to incorporate its latest thinking about marketing optimization gleaned from years of successful customer deployments. POE is a big-data-enabled, leading edge marketing optimization engine. Using Revolution Analytics scalable, parallelized RevoScaleR algorithms, the speed of the underlying analytics engine has been turbocharged, allowing for greater efficiency, scalability, and time-to-market with actionable analytics. Zemel explains, We need a high-performance analytics infrastructure because marketing optimization is a lot like a financial trading. By watching the market constantly for data or market condition updates, we can now identify opportunities for our clients that would otherwise be lost. 4

5 [x+1] achieves critical scalability through its Big Data infrastructure, which manages terabytes of data comprised of thousands of client characteristics, third-party data and information about media availability, for example. The Revolution Analytics-powered POE creates a customized model for each of [x+1] s clients. Each client model analyzes their specific data in a way that has been accelerated through RevoScaleR, a key component of Revolution Analytics high-performance big data analytics capabilities. The resulting decision logic (e.g., what creative to show what audience, what bid price to place in the real-time media market) is then pushed into the production system to be executed in real time. A view is also provided to the marketer/agency so that decision rules are transparent. We wanted to move to a more open platform that would allow us to continue to innovate without sacrificing performance or scalability. Revolution Analytics met that requirement and gave us additional opportunities to offer new capabilities to our clients, explained Zemel. Results: High-Performance, Scalable Big Data Analytics Platform to Support [x+1] s Growth With next-generation POE, [x+1] can now: 1. Universally apply the POE engine more widely and more rapidly as volume and client demands rapidly increase; 2. Innovate due to the openness of the R-based platform; 3. Incorporate even more market and customer information in the POE model by handling bigger datasets with better, more granular variables (hundreds, if needed) and; 4. Offer new product capabilities to its clients faster than ever before. Looking forward, [x+1] also has the opportunity to offer new types of services to their clients. With Revolution Analytics RevoDeployR server, [x+1] could make each client s POE available to the client s own analysts through a web services interface, which will allow them provide even more transparency to their clients. X+1 s ability to store massive amounts of data and serve it to Revolution Analytics allows [x+1] to fine-tune and accelerate POE model development and deployment and automates website updates to convert visitors and optimize media spend for its clients. 5

6 About [x+1] Known as the [x+1] Origin Digital Marketing Hub, this unique combination of capabilities allows marketers to synchronize their messages to consumers across a broad range of channels: websites, display, landing pages, , SMS, direct mail, chat, and call centers in real time, thus maximizing campaign performance and ROI in a consistent, repeatable, and measurable way. Top companies in financial services, automotive, retail, CPG, telecommunications, online services and travel have significantly increased the performance of their digital marketing investment by using [x+1]'s solutions and services. The company is headquartered in New York City, with offices in Connecticut, and Illinois. About Revolution Analytics Revolution Analytics is the leading commercial provider of software and services based on the open source R project for statistical computing. The company brings high performance, productivity and enterprise readiness to R, the most powerful statistics language in the world. The company s flagship Revolution R Enterprise product is designed to meet the production needs of large organizations in industries such as finance, life sciences, retail, manufacturing and media. Used by over two million analysts in academia and at cutting-edge companies such as Google, Bank of America and Acxiom, R has emerged as the standard of innovation in statistical analysis. Revolution Analytics is committed to fostering the continued growth of the R community through sponsorship of the Inside-R.org community site, funding worldwide R user groups and offering free licenses of Revolution R Enterprise to everyone in academia. Please visit us at 6

UpStream Software s Big Data Analytics Platform for Marketing Optimization Helps Clients Understand Buying Behavior and Improve Customer Targeting

UpStream Software s Big Data Analytics Platform for Marketing Optimization Helps Clients Understand Buying Behavior and Improve Customer Targeting CASE STUDY UpStream Software s Big Data Analytics Platform for Marketing Optimization Helps Clients Understand Buying Behavior and Improve Customer Targeting Company: Industry: Challenge: Solution: Results:

More information

Datalogix. Using IBM Netezza data warehouse appliances to drive online sales with offline data. Overview. IBM Software Information Management

Datalogix. Using IBM Netezza data warehouse appliances to drive online sales with offline data. Overview. IBM Software Information Management Datalogix Using IBM Netezza data warehouse appliances to drive online sales with offline data Overview The need Infrastructure could not support the growing online data volumes and analysis required The

More information

Syndacast AdBoost. Product Description and Features. Find out how AdBoost can guide your business to higher ROI

Syndacast AdBoost. Product Description and Features. Find out how AdBoost can guide your business to higher ROI Syndacast AdBoost Product Description and Features Find out how AdBoost can guide your business to higher ROI What is AdBoost? AdBoost is Syndacast s proprietary RTB Display Advertising solution AdBoost

More information

OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION

OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION 1 Table of Contents 1. Introduction to online advertising and Adwords... 3 2. What should we look out for... 4 3. Diversified

More information

Advertising Automation SOFTWARE OVERVIEW

Advertising Automation SOFTWARE OVERVIEW Advertising Automation SOFTWARE OVERVIEW Nanigans powers the world s most successful in-house advertising teams. Automate your customer acquisition and remarketing campaigns using Nanigans, with programmatic

More information

actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap

actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap Why read this paper? We are inundated with online marketing

More information

Accenture Business Intelligence for Fashion and Luxury. Creating a Differentiated Customer Experience for Long-term Brand Loyalty

Accenture Business Intelligence for Fashion and Luxury. Creating a Differentiated Customer Experience for Long-term Brand Loyalty Accenture Business Intelligence for Fashion and Luxury Creating a Differentiated Customer Experience for Long-term Brand Loyalty Fashion is inherently an ever-changing industry. Customer preferences fluctuate

More information

The Marketer s Dilemma

The Marketer s Dilemma The Marketer s Dilemma For Love or Money Jocelyn Brown Senior Director, Market Readiness Oracle Marketing Cloud January 19 th, 2016 Copyright 2015, Oracle and/or its its affiliates. All All rights reserved.

More information

IBM Coremetrics Web Analytics

IBM Coremetrics Web Analytics IBM Coremetrics Web Analytics Analytics to power digital marketing optimization and execution Highlights Real-time Key Performance Indicators (KPIs) suitable for marketers from finance, retail, content

More information

A Beginner's Guide to E-Commerce Personalization

A Beginner's Guide to E-Commerce Personalization A Beginner's Guide to E-Commerce Personalization CommerceSciences.com Contents Introduction... 1 Real-Time Offers & Website Personalization... 3 Creative Messaging That Really Matters... 5 Drawing Your

More information

Mobile Real-Time Bidding and Predictive

Mobile Real-Time Bidding and Predictive Mobile Real-Time Bidding and Predictive Targeting AdTheorent s Real-Time Learning Machine : An Intelligent Solution FOR Mobile Advertising Marketing and media companies must move beyond basic data analysis

More information

Inbound & Outbound Marketing

Inbound & Outbound Marketing Inbound & Outbound Marketing Agency with a creative heart and a technological backbone sales@mcounts.com @mcountsindia Why Us One Stop Shop We are your full-stack marketing partner, including email, display

More information

STEPPING INTO A NEW AGE OF MARKETING WITH CRM. A best practice guide to integrating marketing and CRM

STEPPING INTO A NEW AGE OF MARKETING WITH CRM. A best practice guide to integrating marketing and CRM STEPPING INTO A NEW AGE OF MARKETING WITH CRM A best practice guide to integrating marketing and CRM Stepping into a new age of marketing with CRM A best practice guide to integrating marketing and CRM

More information

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex OVERCOMING THE MOST CHALLENGING OBSTACLE TO EMAIL SUCCESS.

More information

Assessing campaign management technology

Assessing campaign management technology Assessing campaign management technology Introduction Table of contents 1: Introduction 2: 1. Can the campaign management platform be used to build a single marketing view of customers? 3: 2: Can the campaign

More information

A financial software company

A financial software company A financial software company Projecting USD10 million revenue lift with the IBM Netezza data warehouse appliance Overview The need A financial software company sought to analyze customer engagements to

More information

IBM Coremetrics Web Analytics

IBM Coremetrics Web Analytics IBM Coremetrics Web Analytics Analytics to power digital marketing optimization and execution Highlights Real-time Key Performance Indicators (KPIs) suitable for marketers from finance, retail, content

More information

The Key to Relentless Marketing...

The Key to Relentless Marketing... WHITE PAPER The Key to Relentless Marketing... Anticipate, Automate, Syndicate WHITE PAPER 1 Table of Contents Executive Summary 1 The Business Challenge: Effective Marketing in an Increasingly 1 Complex

More information

Is All Data Created Equal?

Is All Data Created Equal? Is All Data Created Equal? A Comparison of First and Third-Party Data in Campaign Performance Is All Data Created Equal? Much of the data that digital marketers rely on to target their ideal prospects

More information

Marketzone. campaigns that may or may not be working. Marketers today live in the world of the always-connected customer

Marketzone. campaigns that may or may not be working. Marketers today live in the world of the always-connected customer marketzone Marketers today live in the world of the always-connected customer... and cannot afford to waste dollars on campaigns that may or may not be working. Marketers today live in a fast-paced world

More information

Why consider Marketing Automation?

Why consider Marketing Automation? What is inbox25? Why consider Marketing Automation? Marketing Automation software takes email marketing to the next level by automating the process of lead generation. In effect Marketing Automation accelerates

More information

Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management.

Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. September 2012 OptifiNow September 2012 Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead

More information

Digital Messaging Platform. Digital Messaging Platform. AgilityHarmony. Orchestrate more meaningful relationships between you and your customers

Digital Messaging Platform. Digital Messaging Platform. AgilityHarmony. Orchestrate more meaningful relationships between you and your customers Digital Messaging Platform Digital Messaging Platform AgilityHarmony Orchestrate more meaningful relationships between you and your customers By marketers for marketers Epsilon Agility Harmony brings together

More information

Direct-to-Quote: New Technology from MediaAlpha s Powerful Advertising Platform for the Auto Insurance Industry. White Paper

Direct-to-Quote: New Technology from MediaAlpha s Powerful Advertising Platform for the Auto Insurance Industry. White Paper Direct-to-Quote: New Technology from MediaAlpha s Powerful Advertising Platform for the Auto Insurance Industry White Paper 2015 There s no doubt that consumers are spending more time today on their computers,

More information

Table of Contents. Introduction 3. Why You Need a Customer Relationship Management (CRM) System 4. The Sales and Marketing Funnel 8

Table of Contents. Introduction 3. Why You Need a Customer Relationship Management (CRM) System 4. The Sales and Marketing Funnel 8 Table of Contents Introduction 3 Why You Need a Customer Relationship Management (CRM) System 4 Key benefits of CRM systems 4ting Sales Processes via Email 6 Why email? 6 Sales email cycles 7 The Sales

More information

Banking on Business Intelligence (BI)

Banking on Business Intelligence (BI) Banking on Business Intelligence (BI) Building a business case for the Kenyan Banking Sector The new banking environment in Kenya is all about differentiating banking products, increased choices, security

More information

68% Adobe is reinventing display retargeting. Adobe Systems Incorporated

68% Adobe is reinventing display retargeting. Adobe Systems Incorporated Adobe is reinventing display retargeting. Industry leader in creative and marketing software converts trial customers into Adobe Creative Cloud members 68% more efficiently using rich audience profiles

More information

hybris Solution Brief Hybris Marketing Market to an Audience of One

hybris Solution Brief Hybris Marketing Market to an Audience of One hybris Solution Brief Hybris Marketing Market to an Audience of One People are intuitive. A shop owner can meet a customer and immediately pick up on explicit and implicit cues that signal intent: What

More information

Direct Response Marketing on Facebook

Direct Response Marketing on Facebook Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2014 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16

More information

Three proven methods to achieve a higher ROI from data mining

Three proven methods to achieve a higher ROI from data mining IBM SPSS Modeler Three proven methods to achieve a higher ROI from data mining Take your business results to the next level Highlights: Incorporate additional types of data in your predictive models By

More information

Adobe Analytics Premium Customer 360

Adobe Analytics Premium Customer 360 Adobe Analytics Premium: Customer 360 1 Adobe Analytics Premium Customer 360 Adobe Analytics 2 Adobe Analytics Premium: Customer 360 Adobe Analytics Premium: Customer 360 3 Get a holistic view of your

More information

Cautionary Statement Regarding Forward-Looking Statements

Cautionary Statement Regarding Forward-Looking Statements Oracle Buys BlueKai Extends the World s Largest Marketing Cloud with the Leading Data Management Platform to Personalize Marketing Programs and Customer Experience Oracle is currently reviewing the existing

More information

The Mobile Data Management Platform. Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting

The Mobile Data Management Platform. Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting The Mobile Data Management Platform Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting 1 Introduction As users spend more time engaging with media on mobile devices, brands

More information

5 WAYS TO SHARPEN YOUR AUDIENCE TARGETING

5 WAYS TO SHARPEN YOUR AUDIENCE TARGETING 5 WAYS TO SHARPEN YOUR AUDIENCE TARGETING THE RIGHT MESSAGE TO THE RIGHT PERSON AT THE RIGHT TIME. In the age of digital marketing, it can mean many, many things. Here are five best practices to help you

More information

Digital Marketing Center

Digital Marketing Center Digital Marketing Center One Product, Many Ways to Engage with Your Customers Solution Insight 01.15 DIGITAL MARKETING Automate complex omni-channel digital marketing campaigns Plan, design and send campaigns

More information

Solving the Challenge of Lead Management Automation

Solving the Challenge of Lead Management Automation WHITE PAPER Solving the Challenge of Lead Management Automation How We Did It and What We Learned Table of Contents Background... 1 Business Challenges... 2 Adapting to Digital Marketing... 2 Developing

More information

actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2

actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2 actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2 Why read this paper? The Big Data explosion has had a major fallout component: how do I track and measure all this data

More information

Right Time Revenue Optimization

Right Time Revenue Optimization More Revenue, Faster Right Time Revenue Optimization More Revenue, Faster Summary: The Short List Here s our suggested short list from this paper: What is right time revenue optimization? It s marketing

More information

The CMO s Guide to Data-Driven Marketing. Smart Market: Vol. II Data-Driven Marketing, Demystified. With Support from

The CMO s Guide to Data-Driven Marketing. Smart Market: Vol. II Data-Driven Marketing, Demystified. With Support from The CMO s Guide to Data-Driven Marketing Smart Market: Vol. II Data-Driven Marketing, Demystified With Support from WELCOME TO THE NEW MARKETING Data is changing the very essence of marketing. Gone are

More information

IS YOUR WEBSITE LEAKING LEADS?

IS YOUR WEBSITE LEAKING LEADS? GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream

More information

Adobe maximizes its digital marketing returns.

Adobe maximizes its digital marketing returns. Adobe maximizes its digital marketing returns. Adobe is optimizing its multichannel digital marketing strategies with Adobe Marketing Cloud, increasing conversion by double digits and revenue. Adobe Systems

More information

Digital Media and Analytics

Digital Media and Analytics Digital Media and Analytics How to leverage a powerful new set of techniques for digital media buying and program measurement to drive business results CRM Drives Competitive Advantage We believe market

More information

The Top B2B Marketing Trends to Prioritize

The Top B2B Marketing Trends to Prioritize The Top B2B Marketing Trends to Prioritize B2B marketing is undergoing seismic transformations. With a focus on attracting and engaging a better target audience, tactics, tools, and strategies are evolving

More information

Optimize Omnichannel Engagement With Actionable Consumer Insights

Optimize Omnichannel Engagement With Actionable Consumer Insights Industry Study & Analysis by Exclusive Sponsor Table of Contents Introduction...3 Executive Summary...4 I.) Data, Predictive Analytics & Omnichannel Strategies...9 II.) Touch Points & Customer Identifiers...16

More information

Leverage Customer Insights & Analytics

Leverage Customer Insights & Analytics Leverage Customer Insights & Analytics Display and Consumer Experience 2 3 Display advertising and consumer experience are usually not mentioned in the same breath 4 And that s wrong 5 Things used to be

More information

Retargeting & Dynamic Advertising Strategy and Recommendation

Retargeting & Dynamic Advertising Strategy and Recommendation Retargeting & Dynamic Advertising Strategy and Recommendation Difference-making online advertising campaigns require innovative strategy, leading technology, careful planning and insightful analysis. ExactDrive

More information

D&B Optimizer Powered by Acxiom

D&B Optimizer Powered by Acxiom D&B Optimizer Powered by Acxiom Increase campaign efficiency, improve response rates, and reveal new opportunities by identifying and enriching more business and commercial records in your databases Enable

More information

Programmatic Display The Essential Guide

Programmatic Display The Essential Guide 0 The Essential Guide 2015 Net Net Media Planet Ltd. Ltd. All All Rights Reserved. 1 Executive Summary Delivering the right advert to the right consumer at the right time is the key goal for advertisers.

More information

WHITE PAPER Turning Insight Into Action. The Journey to Social Media Intelligence

WHITE PAPER Turning Insight Into Action. The Journey to Social Media Intelligence WHITE PAPER Turning Insight Into Action The Journey to Social Media Intelligence Turning Insight Into Action The Journey to Social Media Intelligence From Data to Decisions Social media generates an enormous

More information

Best Practices of Mobile Marketing

Best Practices of Mobile Marketing Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of

More information

IBM Enterprise Marketing Management (EMM) and Unica overview

IBM Enterprise Marketing Management (EMM) and Unica overview IBM EMM IBM Enterprise Marketing Management (EMM) and Unica overview IBM Enterprise Marketing Management Our EMM Offerings IBM s Enterprise Marketing Management solutions offer proven web and customer

More information

Data Management Platforms will flourish in the data-centric economy. October 2015 TBR T EC H N O LO G Y B U S I N ES S R ES EAR C H, I N C.

Data Management Platforms will flourish in the data-centric economy. October 2015 TBR T EC H N O LO G Y B U S I N ES S R ES EAR C H, I N C. Data Management Platforms will flourish in the data-centric economy October 2015 TBR T EC H N O LO G Y B U S I N ES S R ES EAR C H, I N C. Contents Introduction... 3 Brands and enterprises will turn to

More information

Reaping the Rewards of Big Data

Reaping the Rewards of Big Data Reaping the Rewards of Big Data TABLE OF CONTENTS INTRODUCTION: 2 TABLE OF CONTENTS FINDING #1: BIG DATA PLATFORMS ARE ESSENTIAL FOR A MAJORITY OF ORGANIZATIONS TO MANAGE FUTURE BIG DATA CHALLENGES. 4

More information

RevoScaleR Speed and Scalability

RevoScaleR Speed and Scalability EXECUTIVE WHITE PAPER RevoScaleR Speed and Scalability By Lee Edlefsen Ph.D., Chief Scientist, Revolution Analytics Abstract RevoScaleR, the Big Data predictive analytics library included with Revolution

More information

Marketing Solutions Built with People in Mind

Marketing Solutions Built with People in Mind Marketing Solutions Built with People in Mind Tailored emails, web recommendations and data-driven digital advertising designed to engage new prospects and excite customers. MAGNETIC MISSION To understand

More information

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from

More information

Social Business Intelligence For Retail Industry

Social Business Intelligence For Retail Industry Actionable Social Intelligence SOCIAL BUSINESS INTELLIGENCE FOR RETAIL INDUSTRY Leverage Voice of Customers, Competitors, and Competitor s Customers to Drive ROI Abstract Conversations on social media

More information

Ensighten Activate USE CASES. Ensighten Pulse. Ensighten One

Ensighten Activate USE CASES. Ensighten Pulse. Ensighten One USE CASES Ensighten Activate Ensighten One Ensighten Pulse Use Case: On-Site Targeting based on Off-Site Display Ad Deliver relevant content to customers after they viewed or clicked through an Off-Site

More information

Celebrus for Telecommunications: Deepening customer intelligence with individual-level digital data

Celebrus for Telecommunications: Deepening customer intelligence with individual-level digital data SECTOR SOLUTIONS Celebrus for Telecommunications: Deepening customer intelligence with individual-level digital data p1 Introduction Today s Telecommunications sector is highly dynamic. Firstly the very

More information

Display Advertising. Xuelin Cao Yahoo! Beijing R&D Center

Display Advertising. Xuelin Cao Yahoo! Beijing R&D Center Display Advertising Xuelin Cao Yahoo! Beijing R&D Center Agenda Display Advertising Overview Ad Exchange Introduction Real Time Bidding (RTB) Data Collection & Cookie Mapping Publisher Control & Private

More information

SOLVING. MARKETERS cross-channel. digital conundrum. a strategic guide to real-time marketing IN ASSOCIATION WITH

SOLVING. MARKETERS cross-channel. digital conundrum. a strategic guide to real-time marketing IN ASSOCIATION WITH SOLVING MARKETERS cross-channel digital conundrum a strategic guide to real-time marketing IN ASSOCIATION WITH SOLVING MARKETERS CROSS-CHANNEL DIGITAL CONUNDRUM A strategic guide to real-time marketing

More information

Digital Marketing. Simplified. www.infosys.com/brandedge

Digital Marketing. Simplified. www.infosys.com/brandedge Digital Marketing. Simplified. www.infosys.com/brandedge DIGITAL MARKETING PAIN POINTS Infosys research indicates that there are numerous barriers to effective management of digital marketing campaigns,

More information

Go big and get smart: Boosting your digital marketing effectiveness

Go big and get smart: Boosting your digital marketing effectiveness Go big and get smart: Boosting your digital marketing effectiveness Experimental design gives marketers the power to dramatically improve the performance of their digital marketing campaigns. By John Senior,

More information

Using Facebook Advertising To Solve Marketing Challenges From Awareness To Sales: A Comprehensive Guide

Using Facebook Advertising To Solve Marketing Challenges From Awareness To Sales: A Comprehensive Guide INDUSTRY INSIGHTS DIGITAL ADVERTISING Using Facebook Advertising To Solve Marketing Challenges From Awareness To Sales: A Comprehensive Guide EXECUTIVE SUMMARY With 1.3 billion users, Facebook has reach

More information

Generate More Sales & Maximize Your ROI!

Generate More Sales & Maximize Your ROI! Generate More Sales & Maximize Your ROI! AUTOMOTIVE MARKETING ebook 1 Generate More Sales & Maximize Your ROI! BY DREW PALMER FIND ME ON TWITTER @PALMERADAGENCY FIND ME ON LINKEDIN Drew Palmer has been

More information

Bizzmaxx Intelligent Sales & Marketing Errol van Engelen Managing Director Errol.vanengelen@bizzmaxx.nl

Bizzmaxx Intelligent Sales & Marketing Errol van Engelen Managing Director Errol.vanengelen@bizzmaxx.nl Bizzmaxx Intelligent Sales & Marketing Errol van Engelen Managing Director Errol.vanengelen@bizzmaxx.nl Bizzmaxx 2012 - Internal use only Agenda About Bizzmaxx Intelligent Sales & Marketing Expertise,

More information

Kampyle for Marketers. Make Customers the Center of Your Activity to Grow Traffic, Leads and Conversions

Kampyle for Marketers. Make Customers the Center of Your Activity to Grow Traffic, Leads and Conversions Kampyle for Marketers Make Customers the Center of Your Activity to Grow Traffic, Leads and Conversions Key Benefits Put the customer at the center of online campaigns Generate leads and increase inbound

More information

Chordiant 5 Marketing Director Suite

Chordiant 5 Marketing Director Suite Chordiant 5 Marketing Director Suite POWERING INTELLIGENT CUSTOMER RELATIONSHIPS KEY FEATURES Drag-and-drop interface and reusable modular components speed campaign construction True campaign integration

More information

11 emerging. trends for DIGITAL MARKETING FINANCIAL SERVICES. By Clifford Blodgett. Demand Generation and Digital Marketing Manager

11 emerging. trends for DIGITAL MARKETING FINANCIAL SERVICES. By Clifford Blodgett. Demand Generation and Digital Marketing Manager 11 emerging DIGITAL MARKETING trends for FINANCIAL SERVICES By Clifford Blodgett Demand Generation and Digital Marketing Manager Exploiting your Technology Vendors Customer Engagement and Maintaining a

More information

The Power of Predictive Analytics

The Power of Predictive Analytics The Power of Predictive Analytics Derive real-time insights with accuracy and ease SOLUTION OVERVIEW www.sybase.com KXEN S INFINITEINSIGHT AND SYBASE IQ FEATURES & BENEFITS AT A GLANCE Ensure greater accuracy

More information

Company Category S2S Description

Company Category S2S Description LIVERAMP INTEGRATIONS Company Category S2S Description 24/7, Video 24/7 creates the technology tools for business advantage in the digital age, offering clients powerful and streamlined marketing solutions

More information

Customer Lifecycle Management. A more synchronized, automated, profitable experience at every stage of the customer journey.

Customer Lifecycle Management. A more synchronized, automated, profitable experience at every stage of the customer journey. Customer Lifecycle Management A more synchronized, automated, profitable experience at every stage of the customer journey. Customer engagements cut across multiple products, disparate technologies and

More information

Introduction. External Document 2015 Infosys Limited

Introduction. External Document 2015 Infosys Limited Digital Building deeper consumer relationships through experience contextualization and personalization, analytics for insights-driven action, and digital program execution for superior ROI. Introduction

More information

Redefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified

Redefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified Smart Market: Vol. 4 Data-Driven Marketing, Demystified Redefining Measurement from Awareness to Conversion PROGRAMMATIC MARKETING & THE NEW CUSTOMER JOURNEY In today s multiscreen world, the odds that

More information

TouchPoint Sales: Tools for Accelerating a Multi-Channel, Customer-Focused Sales Process. Kellye Proctor, TouchPoint Product Manager

TouchPoint Sales: Tools for Accelerating a Multi-Channel, Customer-Focused Sales Process. Kellye Proctor, TouchPoint Product Manager TouchPoint Sales: Tools for Accelerating a Multi-Channel, Customer-Focused Sales Process Kellye Proctor, TouchPoint Product Manager Migrating To a Sales 2.0 Culture Changing Institutional Behavior and

More information

Data Ownership Overview: Using omni-channel data to connect one-on-one with customers

Data Ownership Overview: Using omni-channel data to connect one-on-one with customers : Using omni-channel data to connect one-on-one with customers Purpose This overview of data ownership provides key insights for marketing practitioners and executives. Those serving and interacting with

More information

ebook The Essential Guide to Content Personalization: the Science That Drives It and How to Start Using It Written by Asaf Rothem @asaf_rothem

ebook The Essential Guide to Content Personalization: the Science That Drives It and How to Start Using It Written by Asaf Rothem @asaf_rothem ebook The Essential Guide to Content Personalization: the Science That Drives It and How to Start Using It Written by Asaf Rothem @asaf_rothem Page 2 Table of Contents Executive Summary 3 The Challenge:

More information

Agenda Overview for Digital Commerce, 2015

Agenda Overview for Digital Commerce, 2015 G00270685 Agenda Overview for Digital Commerce, 2015 Published: 18 December 2014 Analyst(s): Jennifer Polk Marketing is making a greater impact on, and taking more responsibility for, digital commerce.

More information

Complete ecustomer Assistance Building Relationships One Interaction at a Time

Complete ecustomer Assistance Building Relationships One Interaction at a Time Complete ecustomer Assistance Building Relationships One Interaction at a Time ecustomer Assistance Made Simple Is your ebusiness ready? Brightware s comprehensive ecustomer Assistance applications can

More information

The Top 10 Optimization Best Practices for Financial Services

The Top 10 Optimization Best Practices for Financial Services ebook: The Top 10 Optimization Best Practices for Financial Services a publication from Introduction Better Engage and Convert Website Visitors Financial services companies are facing a new challenge:

More information

THE 10 Ways that Digital Marketing + Big Data =

THE 10 Ways that Digital Marketing + Big Data = 1 Ways that Digital Marketing + Big Data = Sales Productivity The best global companies are transforming the way they market and sell. Here s how! Evolves into Digital TOP 10 about us MarketBridge is a

More information

Digital Marketing. the better way for audience targeting. Wolfgang Jaegel CEO & Founder of

Digital Marketing. the better way for audience targeting. Wolfgang Jaegel CEO & Founder of Digital Marketing the better way for audience targeting Wolfgang Jaegel CEO & Founder of Topics Digital Marketing Overview About Syndacast AdBoost for Audience Targeting Our World Today It s not news.

More information

Analysis. Marketing Automation: Adding Science to the Art of Marketing. April 2011. Service Area. Business Development Strategies

Analysis. Marketing Automation: Adding Science to the Art of Marketing. April 2011. Service Area. Business Development Strategies Analysis April 2011 Marketing Automation: Adding Science to the Art of Marketing Service Area Business Development Strategies Comments or Questions? Table of Contents Key Highlights... 2 Introduction...

More information

The Data-Driven Marketer s Guide to Interactive Content and Event Data. 8 Tips to Attract, Engage, and Convert More Event Leads

The Data-Driven Marketer s Guide to Interactive Content and Event Data. 8 Tips to Attract, Engage, and Convert More Event Leads The Data-Driven Marketer s Guide to Interactive Content and Event Data 8 Tips to Attract, Engage, and Convert More Event Leads Events are about more than just the planning of logistics. Events are about

More information

actionable big data. maximum roi. INCREASING YOUR ROI WHILE DIMINISHING WASTE

actionable big data. maximum roi. INCREASING YOUR ROI WHILE DIMINISHING WASTE actionable big data. maximum roi. INCREASING YOUR ROI WHILE DIMINISHING WASTE Why read this paper? While advertisers spend more than ever before in digital, many of them lack the transparency and control

More information

5 Big Data Use Cases to Understand Your Customer Journey CUSTOMER ANALYTICS EBOOK

5 Big Data Use Cases to Understand Your Customer Journey CUSTOMER ANALYTICS EBOOK 5 Big Data Use Cases to Understand Your Customer Journey CUSTOMER ANALYTICS EBOOK CUSTOMER JOURNEY Technology is radically transforming the customer journey. Today s customers are more empowered and connected

More information

Know Your Buyer: A predictive approach to understand online buyers behavior By Sandip Pal Happiest Minds, Analytics Practice

Know Your Buyer: A predictive approach to understand online buyers behavior By Sandip Pal Happiest Minds, Analytics Practice Know Your Buyer: A predictive approach to understand online buyers behavior By Sandip Pal Happiest Minds, Analytics Practice Introduction Retail and E-commerce are one of the first industries that recognized

More information

10 Steps To Getting Started With. Marketing Automation

10 Steps To Getting Started With. Marketing Automation So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.

More information

SUCCESS STORY. GenoLogics Closing Big Sales and Pleasing the CEO With a New Live Chat Channel

SUCCESS STORY. GenoLogics Closing Big Sales and Pleasing the CEO With a New Live Chat Channel SUCCESS STORY GenoLogics Closing Big Sales and Pleasing the CEO With a New Live Chat Channel 2014 Company Profile Founded in 2002, GenoLogics is a laboratory information management system (LIMS) provider

More information

White Paper. Real-time Customer Engagement and Big Data are Changing Marketing

White Paper. Real-time Customer Engagement and Big Data are Changing Marketing Real-time Customer Engagement and Big Data are Changing Marketing Real-time Customer Engagement and Big Data are Changing Marketing Marketing is rapidly approaching to what marketers have often dreamed

More information

PERFORMANCE DIGITAL PLATFORMS

PERFORMANCE DIGITAL PLATFORMS 1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%

More information

Grow Revenues with Customer Insights that Increase Stickiness and Boost Bookings

Grow Revenues with Customer Insights that Increase Stickiness and Boost Bookings Kampyle for Travel Industry Grow Revenues with Customer Insights that Increase Stickiness and Boost Bookings Optimize performance and encourage return visits based on real-time, qualitative data Key Benefits

More information

TRUEBRIDGE CONTENT MARKETING SYSTEM Multi-Channel Lead Generation

TRUEBRIDGE CONTENT MARKETING SYSTEM Multi-Channel Lead Generation TRUEBRIDGE CONTENT MARKETING SYSTEM Multi-Channel Lead Generation The 3-Part Process that Drives Cross-Sell Revenue The Truebridge system combines educational content, a customized delivery platform and

More information

2013 SIIA Strategic and Financial Conference New York, NY

2013 SIIA Strategic and Financial Conference New York, NY Since 1987 The Coming Shift in Digital Marketing: Always On CRM 2013 SIIA Strategic and Financial Conference New York, NY www.jegi.com June 21, 13, 2013 2012 Discussion Agenda M&A Heating Up in Marketing

More information

hybris Solution Brief HYBRIS MARKETING Market to an Audience of One

hybris Solution Brief HYBRIS MARKETING Market to an Audience of One hybris Solution Brief HYBRIS MARKETING Market to an Audience of One People are intuitive. A shop owner can meet a customer and immediately observe both explicit and implicit cues that signal that person

More information

Engage your customers

Engage your customers Business white paper Engage your customers HP Autonomy s Customer Experience Management market offering Table of contents 3 Introduction 3 The customer experience includes every interaction 3 Leveraging

More information

Targeted measurable marketing

Targeted measurable marketing Targeted measurable marketing Plan, execute, and measure your campaigns An invaluable tool for marketers, Sage CRM enables your marketing teams to plan, execute, and measure the success of every marketing

More information

AdTheorent s. The Intelligent Solution for Real-time Predictive Technology in Mobile Advertising. The Intelligent Impression TM

AdTheorent s. The Intelligent Solution for Real-time Predictive Technology in Mobile Advertising. The Intelligent Impression TM AdTheorent s Real-Time Learning Machine (RTLM) The Intelligent Solution for Real-time Predictive Technology in Mobile Advertising Worldwide mobile advertising revenue is forecast to reach $11.4 billion

More information

Data-Driven Decisions: Role of Operations Research in Business Analytics

Data-Driven Decisions: Role of Operations Research in Business Analytics Data-Driven Decisions: Role of Operations Research in Business Analytics Dr. Radhika Kulkarni Vice President, Advanced Analytics R&D SAS Institute April 11, 2011 Welcome to the World of Analytics! Lessons

More information

Moreketing. With great ease you can end up wasting a lot of time and money with online marketing. Causing

Moreketing. With great ease you can end up wasting a lot of time and money with online marketing. Causing ! Moreketing Automated Cloud Marketing Service With great ease you can end up wasting a lot of time and money with online marketing. Causing frustrating delay and avoidable expense right at the moment

More information