Quick Startup Guide My Store DIY online store builder Thank you for selecting Netregistry to create your online presence. In this guide we will run you through the basic steps to get online. Call 1300 638 734 www.netregistry.com.au
Table of contents Table of contents...2 Step 1. Domain registration & delegation...3 Netregistry s nameservers...3 Domain name registered with Netregistry...3 Step 2. Create email addresses...4 Create the email account...4 Access your emails...5 Webmail login...5 Step 3. Build your website...6 (Part A) Accessing Site Builder...6 Creating your website with the automatic generation tool...7 Edit your website, adding your own content and pages...9 (Part B) Configure your online store...11 Launch the online store...11 Add your first product...12 Configure your payment settings...14 PayPal Setup...15 Google wallet setup...15 Select your Shipping Methods...17 Homepage dashboard...20 General Settings Tab...20 Formats & Units tab...21 Languages tab...22 Cart Tab...22 E- goods Settings...24 Step 4. Publish your online store...25 Add your Online Store widget to your main website...25 Publishing your website...27 Step 5. Website promotion and marketing...28 Mobile publishing...28 Facebook Publishing...29 Netregistry Pty Ltd. ABN 13 080 859 721 PO Box 270, Broadway NSW 2007 Australia tel 02 9934 0501 email support@netregistry.com.au fax 02 8079 0742 www.netregistry.com.au 2
Step 1. Domain registration & delegation The first step is to point your domain name to your My Store hosting package, so it points to the website that you will create. In order to do this, you will need to set your nameservers (DNS) to point to our servers. Netregistry s nameservers ns1.netregistry.net ns2.netregistry.net ns3.netregistry.net If you purchased My Store at the same time as your domain, we will set this up for you automatically at the time the domain is registered. If you have purchased My Store separately to your domain name, you should double- check these settings before continuing. Domain name registered with Netregistry 1) Log into your account via https://theconsole.netregistry.com.au 2) Locate your domain name in the domain administration section and click to open the administration page 3) Click on the Domain Name link 4) In the Nameservers section, update the DNS (nameservers) for your domain name to point to Netregistry s nameserver as specified above. 5) Save your changes and you re done. 3
Step 2. Create email addresses The second step in getting online with My Store is to create an email address. Create the email account 1) Log into your account via https://theconsole.netregistry.com.au 2) Locate your domain in the domain administration section and click to open the administration page. 3) Click on the Email link 4) Click the Create a new POP account link 5) Create the email address that you would like to use, and select a password. Please note that passwords must be a minimum of 6 characters and contain at least one letter and one number. 6) When you re done hot the Create button and your email address will be live 4
Access your emails There are a number of ways to access your email; 1) Configure an email program or app to retrieve your mail to your preferred device automatically or 2) You can access online via Webmail Webmail login Webmail allows you to access your email from any internet browser, no matter where you are. Webmail login: http://webmail.<yourdomainname> See our support pages for settings for common email applications at: http://www.netregistry.com.au/support/index.php?/category/62/0/10/email- Hosting/Email- Applications/ Be sure to follow the instructions on each page for Cloud Hosting and not cpanel. Please don t hesitate to contact our support team for assistance if you run into trouble. 5
Step 3. Build your website We find it takes most customers a few hours to run through the website build and publish steps. If you need to break this up we suggest you create your website pages and content first (Part A). Then configure your online store separately (Part B). The steps below will take you through the initial steps to get online in the shortest amount of time, but will not cover all options and settings available to you. We suggest that once you run through the initial setup that you spend some time reviewing all settings available to tweak your store to run in a way that best meets your own needs. (Part A) Accessing Site Builder 1) Log in to your account in the console via http://theconsole.netregistry.com.au/ 2) Locate your domain in the domain administration section, and click to open the administration page. 3) Click on the Activate Site Builder link to launch the Site Builder application for the first time. Note: In later logins you will see this change to Login to Site Builder Note: During the initial setup, it may take a little while for Site Builder to load. 6
Creating your website with the automatic generation tool When you activate Site Builder for the first time, a setup wizard will be launched to help get you started with your new website. 1) Enter your business name. This will be the name of your website (most likely your business name). 2) Select a category for your website. The category selected will generate some basic content and select a style for your page to help get you started. Available categories include: Artistic/Photographer Building & Construction Clothing & Fashion Consultants 7
Education Food & Restaurants Health & Fitness Home Décor Music & Performing Arts Organisations & Non- profits Real Estate Religious Spa & Beauty Travel & Hotel Weddings 3) Click the Build it button, then sit back and relax while Site Builder goes to work creating your website. This may take a few minutes during busy periods. 4) Add your contact details so that your Contact Us page can be generated. Hit Save and Edit my site when you are done. 8
Edit your website, adding your own content and pages When your webpage loads up in Site Builder, you will notice that a default template and content has been added, including a Home and Contact Us page. These have been designed to help you get started quickly. If you don t like how they look - don t worry. You will be able to make any changes you like to the site, to get it looking how you want it to. Below we have highlighted the most common editing tools to help get you started. 1) The editing functions for your website are available through the editing menu at the top of your screen. 9
2) Change existing text or images on your current page. To do this, simply hover your mouse over the content that you wish to change, then click on the edit link that appears. You can edit headings, words and images. 3) Add new pages. Go to the page tab from the editing menu, then use the drop down New Page option, or the + sign that is to the right of the drop- down. You can enter the name of your new page, which will form part of the website address, as well as give it a heading. The OK button will launch your new page automatically. 4) Add widgets. In the Widgets tab, there is a range of widgets you can add to your site. Choose from simple tools like text boxes or pictures, or more advanced options like embedding YouTube videos or PayPal products. 10
5) Change page style. You can change the default page style selected, under the Style menu tab. Browse and select a template you like, edit the settings and fonts as you wish. Note, all premium templates are included. (Part B) Configure your online store Launch the online store In the navigation menu for Site Builder, click on the Online Store tab to launch the Online Store setup wizard. The wizard will take you through 3 steps: 1) Adding your first product 2) Adding your payment settings so your customers can pay you 3) Adding your shipping methods and settings 11
Add your first product 1) Click on the Add a product button to launch the product screen. It will look like the screenshot below: 2) Click on the button New Product. A new screen will appear containing lots of information for you to enter about your products. If you aren t ready to enter all information about your products, feel free to enter dummy information for your first product as you can always modify or delete it later on. The main fields you should enter information for include: Product Name: This is the name of your product and will be used on the search results pages and be visible to your customers. Weight: If this is a physical product that you will need to ship, enter the weight here (don t worry if the default settings are in pounds, we will change this to kg later in the setup). If you are selling a digital download product, or a product that does not need to be shipping, un- tick the box so the weight does not need to be entered. Category: Normally you would put your products into categories. Because we don t have any set up yet, you can skip this step for your first product and come back to it later. Description: Enter information about your product here including the main features and selling points that will help make your customers want to purchase this item. Product Image: If you have a picture of the product, upload it here. If you don t use a picture, the default image of a camera will show for the product noting there is no picture available. We highly recommend uploading images of your products to help make them more enticing for your customers to purchase. Price: Enter the price of your product. 3) Note that you can leave the SKU field blank if you don t have your own inventory control numbers, and a product ID number will be automatically generated for you by the system. 12
4) Once you have entered the basic information about your product, hot Save & Close button. You will then be re- directed back to the product information page, pre- filled with the information you just entered. 5) If you can see your product information in these fields, you can close the window and will be taken to the startup guide menu. 6) When the startup guide loads, it will confirm that you have completed the first page of the setup and will prompt you to go to Payment Settings. Click the Next, Payments button to proceed to the next step. 13
Configure your payment settings In this page you will be able to select the methods that you will use to accept payments from your customers. If you aren t ready for this step yet you can skip it by using the Next, Shipping button and come back to it later. Most customers use PayPal or Google Checkout. Screenshots for the setup for each of these are below. 14
PayPal Setup Google wallet setup 15
NOTE: If you select Other instead of PayPal or Google Checkout, don t worry if you are shown the payment settings for a different country we will change the country settings as part of this setup guide and you can always skip the payment settings selection page and come back to this section later if you need to. 1) Once a payment method has been selected, simply enter the details for your account into the Online Store settings to link your website to your payment processor. 2) Note that if you are using a 3 rd party payment gateway provider to process credit card transactions for you, you will need to sign up for an account with them beforehand. Make sure this is done before you can link this payment to your online store. 3) Save any changes you have made to your payment methods page. 4) When you are done with setting up your payment settings, close the Payment page. 5) You should now be back at the startup guide wizard page. Click the Next, Shipping button to go to the last step, Shipping Methods. 16
Select your Shipping Methods In the last step in the Setup Wizard you will select the shipping method/s for your online store. If you are offering items that do not need to be physically addressed and sent, you can skip this step. If you are planning to send physical items to your customers then follow these steps; 1) Click the Add a shipping method - a shipping method selection will pop- up 2) There are three main types of shipping calculations Flat Rate: Charge a set fee for shipping for each product, or offer free shipping for your products Custom Table: Create a table that specifies the shipping fee. This can be based on the weight of your item or the price your customers are paying (example, free shipping for orders over $50 ). Carrier- calculated: Link to a shipping carrier such as Australia Post, they will automatically calculate shipping costs on your behalf (this typically requires you to sign up with the provider). 17
3) If you aren t sure which method you want to use to start with, you can skip this step and come back to it later. You can also change your setting at any point later down the line, if you change your mind. Custom table or Carrier calculated 1) You will need to setup the Origin Address for where you will be sending your items from Click on Origin Address tab in the shipping options 2) Once this is set, save and go back to the Shipping Methods page before selecting your preferred method. 3) Enter your shipping details Custom Table Shipping Settings Carrier Calculated Shipping settings 4) It s possible to offer multiple types of shipping options for example, regular post or courier. 5) Give your shipping method a name for your customers to see, hot the Save & Finish button. Note, we recommend a name that reflects the method that you will be sending by, for example, Regular Parcel Australia Post or Priority Airmail or similar. 18
6) When you have finished with your shipping settings, go back to the setup wizard and select Create my store button to complete your initial setup. 7) Your online will now be saved and configured. A message will appear on- screen as this happens and it may take a few minutes to complete. 8) When done, your store will be ready to be published. 19
Homepage dashboard The homepage dashboard will display your most recent orders and products. From here you can: Add new products Create your categories Set tax rules (if you want GST to be added to your product prices after you enter them, you can do this here). Modify your shipping methods and rules Modify your payment gateways (payment processing methods) Access the Advanced Options Menu Aside from adding products, categories and setting your payment and shipping methods, there are a few settings in the Advanced Settings menu that you should configure before you publish your website - click the Advanced Settings button. General Settings Tab Below is a basic overview of the General Settings fields: 20
Store Name: The name of your online store. If unsure, match it to your website. Store Front URL: The URL (website address) that you will publish your online store on. This should be the main page of your website, or the URL of the page that you add your online store widget to in the Site Builder settings (refer forward to the last step before publishing for further information on this). Time Zone: The time zone for your website. Google Analytics: If you use Google Analytics, you can add your Analytics ID here and enable/disable remarketing. Company name: The name of your company (will appear on invoices) Company email: This will be the from address that invoices and order receipts will be sent from to your customers. Address details: This will be the address that appears on your customer s invoices and should be your primary business address. Phone number: The phone number will be on your invoice templates if entered. Invoice logo: If you want your logo to appear on your invoices, enter it here. Formats & Units tab Below is a basic overview of the Formats & Units fields: Currency display format: Choose to display only dollars, or include cents as well. Currency: We suggest changing to $AUD (Australian Dollars) if transacting within Australia. Currency symbol: You can set your currency symbol and location. We suggest a prefix of $ if transacting in Australian Dollars. Weight display format: You can select the format for the weight of your item to display on- screen here. We suggest leaving the default. Weight unit: Choose metric or imperial measurement options. We suggest changing to metric (kg) in most cases for Australian customers. Time display format: Choose the way that time is displayed in your store. Date display format: Choose the way that dates are displayed in your store. 21
Languages tab In this tab you can choose to enable or disable other languages in your store. Cart Tab Below is an overview of the Cart fields: Catalog Settings: Allows you to set product order, choose whether to show products out of stock or hide them from your customers, and sets the preference for where products can be purchased from. Checkout Settings: Set minimum and maximum order amounts, skip payment if you are giving away products for free, require customers to create accounts on checkout so you can track multiple orders from the same person, require customers to enter a company name if you do a lot of business with other companies, add tracking code (such as Google Analytics) to your Thank- You page. 22
Compare- to settings: Allows you to set RRP and discounts to help create a stronger call- to- action and encourage your customers to purchase. Order comments settings: Allow your customers to enter comments with their order. Terms & conditions: link to your terms & conditions and control how they are displayed, if required. Order ID settings: If you let the system generate product IDs (SKUs), set the order number here (ie, start at 1000 or a different number if you are moving to My Store from a different system). Related products settings: Control settings for products that are similar to help promote cross- selling and up- selling within your product range. 23
E- goods Settings This section is for products that are downloadable. The options allow you to define how long the download link will be available, and the number of attempts that your customers can have to download the link during the specified time period. These settings are security features to help you manage un- authorised spread of your electronic material, for example, customers sharing the links with their friends. When you re done adding products and saving your settings, you can save your work and exit the online store screen. There s just two more steps to publish your website and put it online. 24
Step 4. Publish your online store Add your Online Store widget to your main website 1) Exit out of the Online Store tab, click on Page. 2) Select the page of the website that you want your store to appear on. This may be the homepage, an existing page, or you create a brand new page called Online Store or similar. 3) Once you have selected the page, go to the Widgets tab in the top menu and select Ecommerce 4) An icon called Online Store will appear 25
5) Drag and drop the item into the main area of the page that you have set aside. A load icon will appear - it may take a few minutes to load. 6) Set the product layout via the pop- up- box, so the store looks the way you want it to. 26
7) When you ve selected your layout and margin, you will see a preview of your online store 8) If you want to edit the products or content, simply go back to the Online Store tab and revisit any setting you need to update. When you re happy, you can publish your website and start selling. Publishing your website When you are done making changes to your website, you can use the Publish button in the top right corner of the screen to set your website live for the world to see. 1) Click Publish from the main Site Builder menu. 2) A pop- up will appear warning you that publishing (especially the first time) can take a few minutes to complete, due to the number of files that need to be transferred to your hosting account. While the publishing happens, you can close the warning box and keep working on your website by making and saving further changes. 3) Every couple of seconds the system will check to see if the publishing has been completed. A notice in the top right corner of your screen will appear displaying the progress, and a confirmation box will appear when done. 4) When the publishing is complete, your website is live and ready for the world to see. Congratulations! Your website has been published. 27
Step 5. Website promotion and marketing After your website is published, you will want to think about how best to promote it to your customers. Mobile publishing To edit and publish your website to be optimised for mobile devices, follow the steps below. 1) In the main menu, select the Site tab, then the Publishing option. 2) Click the Mobile publishing link to launch the mobile- friendly version of your website. From this editor you can edit and refine the mobile version of your website. 3) Save your changes once done. Each time that you publish your main website, any changes to your mobile site that you ve made will also be published at the same time. 28
Facebook Publishing If you have a Facebook page for your website, you can also publish your site through your Facebook page. 1) In the Site menu tab, select the Publishing tab 2) Click the Facebook Publishing link 3) A pop- up will appear asking you to connect to Facebook. Click the Connect With Facebook button 4) Follow the prompts to connect and publish your website via your Facebook page (personal or business) 29
We hope that his guide has helped you setup your online store. To help your business grow and for additional online marketing products, Netregistry can help you get found online. From website analysis, search engine submission and optimisation through to pay per click advertising, if you want to be found we can help you do it. If you require more technical help setting up your My Store product or wish to talk to someone about your business needs, please do not hesitate to contact us on 1300 638 734. We are the no- risk website choice! My Store only $49/month! No minimum contracts or setup fees. DIY Sitebuilder, web and email hosting included. Call 1300 638 734 www.netregistry.com.au 30