BUSINESS COMMUNICATION 3 CREDIT COMPULSORY Course Code: Bus 102 Course Title: No of Credits: Course Duration: Lecturer s Name: Qualification: Office Location: Consultation Hrs: E-Mail Address: Business Communication 3 Credits Three hours per week for 15 weeks (45hrs) Oladipo, Ganiyu Taiwo B.Sc, MBA, M.Sc, PGDCS, Unilorin PGDE NIM, CIMA Room 12 Department of Business Administration, Faculty of Business and Social Sciences, University of Ilorin. Monday 2 4pm & Thursday 12 2pm oladipo.gt@unilorin.edu.ng & ganiyu - taiwo@yahoo.co.uk Course Content: Basic principles of communication, skills in writing letters, memos, reports and proposals application and resume. Business speaking skills for informing, instructing, job interview, selling, persuading and motivating. 45h (T) C. Course Outline: Week 1 - Communication Week 2 - Nature and Purposes of Communication Week 3 - Principle of Effective Communication Processes Week 4 - Fundamental of Communication Processes Week 5 - Oral Communication Week 6 - Application and resume Week 7 - Business Correspondence Week 8 - Organizational Communication Week 9 - Business Report Week 10 - Job Interviewing Week 11 - Memo Week 12 - Business Proposal Week 13 - Motivating Week 14 - Selling and Persuading Week 15 - Revision/General Class Discussion Course Justification Today the world is communication link and technology driven, the study Business Communication discusses the concept of business communication from various perspectives and in broad term, the relevance of business communication including the very important oral presentation skill required of business executives. Effective business communication is necessary to equip the student understanding the world business communication.
Thus, the study is a challenge as most commercial organization require individuals who can communicate effectively with customers or audience in order to ensure their continued patronage and achieve the aim and objective of the organization. Objectives: The aim of this course is to introduce to the students effective business communication and to appreciate the importance of communication in business administration and the development of the society at large and at the end of this course students should be able to: Define communication in a broad term and to explain the concepts, nature and purposes of communication. Explain the relevance of oral communication. Fundamentals of communication. To understand the types of report and explain them report and explain each. To explain interview as a word and to know the purposes of interview and highlight the types of interview and explain. They should be able to define business report and to explain the ways of collecting reports. Course Requirement: Bus 102 is a compulsory course for all students in the business administration department. Therefore, every student is required to participate actively in class, in group discussions and study group activities At least 75% attendance record is mandatory for a student to qualify to sit for the end of semester examination. As such attendance of lectures is compulsory. Method of Grading S/No Types Scores (%) 1 Group, individual 10% Discussion/ assignment 2 Continuous assessment 20% (Test) 3 Comprehensive final 70% Examination 4 Total Score 100% Course Delivery Strategy: Traditional face to face teaching, group discussion/presentation method would be adopted for this course subscription would be made to use online resources in library blogs while comments could be utilized as part of the course delivery method. Week 1: Communication definition and Concepts Objectives: At the end of the lectures student should have an overview of the course, should be able to explain the nature and purpose of communication and to demonstrate the understanding of the fundamental of communication and should be able to define communication and its concepts in a broad term.
Week 1 The first lecture would set the tone for the entire semester work by doing a general overview of the entire course. Define communication in a broad term and understand Communication concept in detail. (1) Define communication in a broad term. (2) Explain communication as a concept. Week 2: This week lecture focuses on communication nature, communication purposes and the relevant of communications in business. (1) Explain the nature of communication. (2) What are the principles engaged in effective communication. (3) Explain communication purpose. (4) Who are the Communicators Week 3: This week the lecture will centre on principles of effective communication processes and the golden rules of communication and it will be concluded with an interactive session where student will participate. (1) Explain communication process (2) State and explain the golden rules of communication Week 4: Fundamental of Communication Process This week lecture will focuses its discussion extensively on the fundamentals of communication process. (1) Discuss the fundamentals of communication process (2) Diagramatically explain the communication models (3) Explain effective communication Week 5: Oral communication will be introduced to the students this include the relevance of oral communication advantages and disadvantages of oral communication. The disadvantages of oral communications formal and informal communication and the techniques of effective oral communication and there will be oral presentation where student would be taught face to face communication. References shall be made to telephone communication and audience purpose.
(1) What is oral communication (2) What are the techniques of effective oral communication (3) Explain formal and informal communication (4) Explain face to face communication (5) Explain how telephone serve as a public relation to the company (6) Mention and explain tips for public speaking (7) Who are the audience Week 6: This week lecture will focuses its attention and discussion on writing of application and resume stating the importance of application letters, layout of application and resume and the factors to be considered in writing application and resume. (1) State the importance of business letter. (2) What is memoranda (3) What are the layout of business letter (4) What are the factors to consider in business correspondence. (5) Distinguish between Formal and Informal letter Week 7: The lecture will centre its discussion on Business Correspondence on employees and the organization, downward, upward communication and barriers to effective communication. (1) What is downward communication (2) What are the conditions to be met before downward communication can be effective. (3) What are the barriers to effective communication. (4) What is Upward Communication Week 8: The lecture will introduce to the student, organizational communication such as, business report stating what is a report, types of report, ways of collecting data for reports, stages in report writing and importance of a report. (1) What is report (2) What are the stages in report writing Week 9: Business Report The lecture will be a continuation of the previous teaching on report but now centering on report writing techniques, qualities of a good report formal and informal reports and the planning stage of report writing.
(1) Explain formal and informal report (2) What are the importance of a report Week 10: Job Interviewing The lecture stresses the definition on interview the purpose and time, how to develop interviewing skills and interviewing processes and emphasis would be placed on interview and the interviewer. (1) What is interview (2) Mention the interviewing processes (3) How do you develop interviewing skills (4) Who are the Interviewers (5) State the purpose of Interview Week 11: Memo This week lecture focuses on memo writing what is a memo, what are the natures of memo, the roles of memo in an organization. The position of a secretary during and after a meeting also how documentation is done, the notice of a meeting and the agenda would be treated. (1) What is a memo (2) What is the nature of memo writing in an organization (3) State the duties of memo writing Week 12: Business Proposal This week lecture deals with Business proposal, the nature, purpose and the role of business proposal. what is teleconferencing. (1) What is Business Proposal (2) How do you write business proposal (3) What are the nature of business proposal (4) Explain the purpose and roles of business proposal Week 13: Motivating This week focus will be placed on motivation:- What is motivation, what are the characteristics of motivation and what are the types of motivation and emphasis would be placed on how motivation serves as a mode of communication and used to achieved organizational goals. (1) What is motivation (2) What are the characteristics of motivation (3) Identify the types of motivation
(4) How does motivation relate to communication Week 14: Selling and Persuasion This week lecture focuses on how communication enhance selling, the principles of selling and how is relates with persuasion in achieving goals and target. Barriers to effective selling, techniques to employ when persuading, the advantages of persuasion and the types of selling and keys to selling. (1) What is a selling (2) What are the techniques to effective persuasion (3) Describe how communication enhance selling (4) What are the barrier to effective selling (5) What are the keys to selling (6) Explain the relationship between selling and persuasion Week 15: Revision/General Discussion Reading List: Communication studies and introductory reader. Edward Arnold, London. Peter Little (1980) Communication in business. Longman Group Limited, London. Aprix R.D. (1982 Communication for productivity Harper and Row Publisher, New York. Matthukutty M.D. (2006) Business Communication Strategies New Delhi, Tata McGraw Hill Publishing Company Limited. Bergin F.J. (1978) Practical Communication. London: Pitman Publishing Limited. Desmond D. Evans (1994) People and Communication, Pitman Publishing, London. Bergin F.J. (1976) Practical Communication, Pitman House Parker Street Kingsway, London WC2B 5PB. Desmond D. Evans (1984) People and Communication, London Pitman Publishing. Devito J.A. (1989) The Interpersonal Communication Book. New York: Harper and Row Saad A.O.; Akanbi R.K and Akewusola L. (2002) Practical Business Communication. Ilorin: Olad Publishers Little P. (1996) Communication in Business. London: Longman Micheal J. Glauser (1984) Upward Information flows in organization. Review and inceptions analysis Human relation 37 No. 613 643. Listening and responding to employee s concern Harvard Business review Jan-Feb- 1980, pg. 101 114. Sandra, L. (ed) (2000) The Communication Handbook. Cape town, Juta & Co., Limited. Leyton, D.C. (1968) The Art of Communication. London: Pitman Ltd.
Akewusola, L. (2006) Effective leadership as a sine qua non for Organizational Efficiency. Ilorin Journal of Administration, Kwara State Polytechnic. M.F and Van de Marwu N.M. (1991) A guide to effective spoken and written communication. Cape Town: Anow Publishers Charles Redding (1984) The Corporate Management guide to better communication. Glenuiew 111, SCOH Foressman, page 74 75. Chruden J.A.W. Sharman (1978) Readin g in personnel management. Cincinate Oluo: South West Publishing Ltd. Folaranmi O.M. (1996) Management Skills (a theoretical approach) Fortune Consults. Larry J. Rosenberg (1977) Marketing. New Jersey Prentice Hall Inc. Levit Thodore (1964) Marketing Myopia in modern marketing strategy. Harvard University Press
Course Code: Bus 321 ELEMENTS OF MANAGEMENT Course Title: No of Credits: Course Duration: Lecturer s Name: Qualification: E-Mail Address: Office Location: Elements of Management 3 Credits Three hours per week for 15 weeks (45hrs) Oladipo Ganiyu Taiwo B.Sc., MBA, M.Sc., PGDCS. Unilorin PGDE NIM. CIMA oladipo.gt@unilorin.edu.ng & ganiyu - taiwo@yahoo.co.uk Room 12 Department of Business Administration, Faculty of Business and Social Sciences, University of Ilorin, Ilorin. Consultation Hrs: Monday 2-4 & Thursday 12-2 Course Content: A study of the basic concepts in management: management principles, the functions of the manager; planning: nature and purpose. Organization nature and purpose. Span of management, Departmentation, line and staff authority, service departments, staff and directing: selection of management development nature of directing, motivation, leadership controlling: the control process control technique, recent developments in the control process. The Nigeria environment, management problems in Nigeria, challenges of indigenization, transferability of management systems. Course Justification: The course elements of management is to introduce to the students, the core concepts of management principles and concepts in broad terms and to bring to the students the dynamics of management as it applies to the Nigerian system since Nigeria has undergo so many changes in its political, social, and economic system. Effective management is therefore the pillar for economic development. Course Objectives: The main aim of this course is to introduce to the students the basic concept of management and management principles as it relates to the Nigerian system i.e. management problems in Nigeria the challenges of indigenization and the transferability of management systems at the end of this course student should be able to: Explain the basic concept in management State the functions of a manager Explain departmentation Explain the nature of directing Define control and control process State the challenges of indigenization State the management problems in Nigeria
Course Requirement: Bus 321 is compulsory for all students Therefore every student is expected to participate actively in class, in group discussion and study group activities as such attendance at lecture is compulsory at least 75% attendance record is mandating for student to qualify to sit for the end of semester examination. Method of Grading S/No Types Scores (%) 1 Group/ individual 10% Assignments 2 Continuous Assessment 20% (test) 3 Comprehensive final exam 70% 4 Total Score 100% Course Delivery Strategy: Traditional face to face teaching, group discussion/presentation and web interaction will be adopted for the course. Web interaction will be utilized as part of course delivery methods. Course Outline: Week 1 - Basic Concept in Management Week 2 - Management Principles Week 3 - Functions of the Manager Week 4 - Planning, Nature and Purpose Week 5 - Organization: Nature and purpose, Span of Management Week 6 - Departmentation, Line and Staff Authority Week 7 - Service Department Week 8 - Staff and directing: Selection of management development Week 9 - Controlling: The control process and techniques. Week 10 - The Nigeria Environment, Management problem in Nigeria Week 11 - Management Development Week 12 - Nature of directing, Motivation, Leadership Week 13 - Challenges of Indigenization Week 14 - Transferability of Management Week 15 - Revision/General Class Discussion Week 1 The first lecture will set the tone for the semester work by an introduction to the world of management by defining management in a broad term, discuss management as a science, and art and the relativity of administration and management. (3) Explain management as a science (4) Explain management as an art (5) Define management in a broad term (6) Explain the relationship between administration and management. Week 2:
This teaching will deal with principles, theories and concepts of management. The universality of management, management pyramid reasons for delay in the development of management thoughts, industrial revolution modern approach to management. (1) Explain the theories of management (2) Explain the universality of management (3) What are the delay in the development of management thoughts. (4) State and explain the modern approach to management. Week 3: This lectures will centre on functions of the manager and the general principles of management and the qualities of a manager and the effects of the scientific management movements. The human relation school and the administration school of taught. (1) What are the general principles of management (2) What are the qualities of a manager (3) Explain the human relation school (4) Explain the administrative school Week 4: This lecture centres on planning. Since nearly everyone plans and it essence which is to prepare for and to predict future events the lectures will also deal with the nature of planning, types of planning and it classification by breadth and scope, function, term, time and business. Characteristics of a good plan would be treated with advantages and disadvantages of planning and why people fail in planning and the difficulties in planning. Also the purposes of planning and planning processes the approaches to planning and the tools used in planning and the principles of planning would be taught. (1) Why do people fail in planning (2) What is planning (3) What are the principles of planning (4) Mention the types of planning and characteristics of a good plan (5) Why do we plan (6) What are the planning processes Week 5 This week lecture will focuses its attention and discussions on organization, nature and purpose, organizational structure and the span of management. (1) What is an organisation (2) Diagratimatically represent an organization structure of the University of Ilorin.. (3) Discuss span of management
(4) Mention and explain the types of span of management Week 6 This week lecture will focuses its discussion on departmentation and express the line and staff authority in an organization and also discuss serviced department in broad term with references to various organizational setting. (1) What is departmentation (2) Highlight and explain types of departmentation (3) Explain to distinquish line and staff authority. (4) What are the advantages of line and staff authorities (5) What is service department (6) Discuss the relevant of service department to other department on the organisation Week 7 The lecture deals with service department, the essence and importance of service department and the place of service department in the organization structure and the evaluation of service department. (1) What is service department (2) What are the importance of service department (3) What is the place of service department in the organization structure. Week 8 This week the lectures will focuses it s discussion on the term staff and directing and as well discuss on the selection of management development in broad term. (1) Explain your understanding on the term staff and directing (2) What is directing in management contest (3) Identify benefit derived in effective directing (4) Explain management development Week 9 This week the lecture centres on control definition of control in a broad term and what are the prerequisites of control system, the elements of control. The characteristics of effective control systems, types of control methods, control processes the key consideration in establishing a control system, problems in establishing effective control system reasons for negative reaction to control, how to overcome negative reaction to control and the advantages of control would be fully taught. (1) What is control
(2) What are the characteristics of effective control system (3) Mention and explain the control processes (4) What are the advantages of control (5) Why negative reaction to control. How do you overcome negative reaction to control. Week 10 This lecture focuses on management in the Nigeria context as a developing country and the managerial problems facing Nigeria. (1) Explain management in the Nigerian context (2) Mention the managerial problems facing Nigeria and explain each. Week 11 The lecture deals with management development, the purpose of management development factors to be considered in management development processes and techniques used in managerial development and the problems associated with management development in Nigeria and the principles for effective managerial development programs. (1) What is management development (2) What are the purpose of management development (3) What are the techniques used in management development (4) What are the problems associated with management development in Nigeria. Week 12 This week lectures will focuses its attention and discussion on the nature of directing, motivation and leadership style in an organization in broad term, motivation processes, theories and philosophies of human nature shall be describe in the contents. Study Question (1) Explain the nature of directing in an organization (2) State and explain the theories of leadership (3) Highlight types of leadership (4) What is Motivation (5) State the advantages of motivation in an organization (6) Explain motivation process (7) What does it take one to be a leader (8) Who is a Leader Week 13 This lecture would be focusing on indigenization, its objectives, reasons for indigenization, types of indigenization advantages and disadvantages of indigenization
policy and the problems to the indigenization decree. The prerequisite for indigenization. (1) What are the objectives of indigenization (2) State the types of indigenization (3) State the prerequisite for indigenization (4) What are the advantages of indigenization decree Week 14 This week lecture will focuses on the transferability of management system, universality of management and its application to various management organization, its advantages and disadvantages. (1) Discuss your understanding on the term transferability of management. (2) Examine the meaning of universality of management (3) What are the advantages derivable from transferability of management. Week 15 Revisions/General Class Discussion Reading List: Brech, E.F.L. The Principles and Practice of Management (Longmans, Green & Co. 2 nd Edition (1963). E. Flippo (Management behavioural Approach) Boston: Allyn Cn Bacon, 1970 pg 385 396. Gerald H. Graham: Management the individual, the organization the process. Wacl Smith Publishing Company in bermont Califonia. William F. Glueck Management Dryden Press Illinoss. Ansoff H.I. Ed. Business Policy (London Penguin 1969) Fieldler F.S. A theory of leadership effectiveness. New York: McGraw Hill 1967 John F. Mee: Matrix organization business horizon 7, No.2 (Summary 1964) page 70 72. Harold Kerzner: Matrix implementation obstacles problem, questions and answers David I creland ed. Matrix management systems handbook (New York: Van Nostrand Reinhold 1984) pp. 307 327. Bufta: Elwood S. Modern production operations management 8 th ed. New York: John Wiley & Sons 1987 Ansott H.I. Ed. Business Policy (London, Penguin 1969) Himes G.K. Management leadership styles supervision 42 November 1980, p.9 11. Keith Dauis Communication within management. Re-sonel Vol.3, November 1954, pp.212 217. W. Bennis Leadership. A Beleaquere speces? Organizational dynamics 5, 1976, p.13 14.
Hime G.K. Management leadership styles supervision 42, Nov 1980-9-11. Nukchukwu C.C. Management theory and practice (4 th edition) 1989 Prentice Hall, New Delhi James A.F. Stoner and R. Edward freeman management (4 th edition) 1989 Prentice Hall, New Delhi Judith 12. Gordon et. al. Management and organizational behavior. Allyn and Bacon USA. U.A. Graicunas et. al. Relationship of organizations in papers on the science of administration ed. L. Gulic and Ururick (New York Columbia University Press) 1947. Ernest Dale Management Theory and Practice. New York: McGraw Hill Book Company. Brech E.F.L. The principles and practice of management. London: Longman Green & Co. (2 nd ed.) 1963. Nwachukwu C.C. Management theory and practice (4 th edition). Africana FEP Publisher Limited Nigeria 1988. Gerald Graham Management the individual, the organization, the process wadswarh Publishing Company in Belmont California. Robbet Trentha and Gernew Pat: Management functions and behavior Dalias Texas Business Publication Inc. 1976. Judith R. Gedon Management and Organizational behavior Allyn and Bacon
Course Code: Bus 203 ELEMENTS OF MARKETING I (2 Credits Compulsory) Course Title: Number of Credit: Course Duration: Lecturer s Name: Qualification: Email Address: Office Location: Element of Marketing I 2 Credit 2 hours per week for 15 weeks (30hrs) OLADIPO, Ganiyu Taiwo B.Sc, M.BA, M.Sc, P.G.D.C.S, Unilorin PGDE NIM,CIMA oladipo.gt@unilorin.edu.ng & ganiyu - taiwo@yahoo.co.uk Room 12 Department of Business Administration Faculty of Business and Social Sciences, University of Ilorin, Ilorin. Consultation hrs: Monday 2 4pm & Thursday 12 2pm Course Content: A study on Element of Marketing with particular reference to Marketing definition and concepts. The Marketing System, Marketing Analysis, the Marketing Environment, Market Segmentation, the Marketing Mix, The Products, Concepts, Product Life Cycle (30hrs) T. Course Outline: Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12 Week 13 Week 14 Week 15 Marketing Definition and Concepts Marketing System Marketing Analysis Marketing Planning Marketing Research Marketing Decision Marketing Environment Marketing Segmentation Marketing Mix The Product Concept The Price Concept Place/Distribution Concept Promotion Concept Product Life Cycle Revision/General Class Discussion Course Justification: Every organization, be it profit making or non-profit entity, need to think about its markets and how effectively it meets the customers or clients needs for instance, the banking industry in nigeria has been experiencing a dramatic increase in the hiring of marketing talents and the size of marketing budgets. What has caused this greater interest in marketing and what does it mean for
a bank to be market-driver?. Organization that do not satisfy their customers, sooner or later disapear and usually its sooner rather than later conversely, organization that find new and better ways to meet needs, prosper and grow. This study Element of Marketing will introduce student to the basic concept of marketing and its application to all business endeavour to achieve aim and objective in marketing and business career. Course Objectives: The main aim of the course is to introduce student to the basic concept of marketing and for them to understand and appreciate the importance of marketing in all business activities and its application to all discipline of the society at the end of this course, students will be able to: Explain and define Marketing in broad term. Understand the Marketing Concepts and explain the concept i.e. need, want, Demand, products and exchange. Identify and understand the approaches to the study of market. Understand the analysis of marketing management and marketing management task. Understand the Marketing Management Philosophy and examine the production concept, product concept, sales concept, marketing concept, societal concept. The study will enhance student the knowledge of entire monetary system and the structure of National Marketing System. The student will be able to examine the environment in which Marketing exist. The study will introduce student to understand all about market and market segmentation and its application. Understand the Marketing Strategy, identify internal controllable variables and external uncontrollable variables, its application in Marketing activities. Finally understand the product life cycle and its application in marketing activities. Course Requirement: Bus 203 is compulsory for all students in the business adminstration department. Therefore, every student is required to participate actively in class, in group discussions and study group activities. As such attendance of lectures is compulsory. At least 75% attendance record is mandatory for a student to qualify to sit for the end of semester examination. Method of Grading: No Types Scorce (%) 1 Group, Individual Assignment/Discussion 10 2 Continuous Assessment (Test) 20 3 Comprehensive Final Examination 70 4 Total Score 100 Course Delivery Strategies: Traditional face to face teaching, group discussion/presentation of group assignement.
Lecture Content: Week 1 Marketing Definition and Concept The first lecturer will set the tone for the entire semester s work by understand the basic introduction to the Meaning of Marketing in broad term. Study Questions: 1. Define the Marketing 2. Explain the Importance of Marketing 3. Identify the Marketing Concept 4. Explain the relationship of Marketing Concept to the society 5. identify how Marketing is applicable to other discipline or profession. Week 2 Marketing System This week lecture will focuses on the Marketing system and the time involved in marketing management. The relevance of Marketing Management and its application to various discipline or profession. (1) Explain your understanding on the term Marketing System. (2) Identify the task involve in the Marketing Management. (3) Discuss the relevance of Marketing Management to the society (4) Explain the relationship of Marketing Management to other discipline in the society. Week 3 Marketing Analysis This week lecture will focuses on the Marketing Analysis describe the Structure of Marketing and Approaches to the study of marketing. (1) Explain the Meaning of Marketing Analysis. (2) Structural representation of National Marketing System. (3) Identify and explain various approaches to Marketing.
Week 4 Marketing Planning This week lecture will centre on marketing planning development and marketing strategy s influence on its environment, marketing plan, marketing ethics and social responsibility. (1) Explain the Marketing Strategy influence on its environment. (2) Discuss Marketing Plan. Week 5 Marketing Research This week lecture will centre on the marketing research, marketing research process, market potential and sales forecasting relationship between market potential industrial sales and company. Technique of market measurement, management s use of market research. (1) What is marketing research. (2) What are the technique for market research. (3) Explain the advantages and disadvantages of marketing research Week 6 Marketing Decision This week lecture will centre on marketing decision areas and explain the basis for marketing decision, discuss various decision method (1) Explain Marketing decision. (2) Describe the basis for marketing decision for pricing. (3) Identify various decision method in marketing. Week 7 Marketing Environment This week lecture will focuses on the Environment in which marketing exist and explain the internal marketing and external marketing environment, discussed the distinction between the internal controllable and external uncontrollable in the marketing environment.
(1) Explain Marketing Environment. (2) Identify and explain the Controllable factor of the Internal Marketing environment. (3) Identify and explain the uncontrollable factor of the external marketing environment. (4) Diagrammatically explain the relationship of the marketing environment. Week 8 Market Segmentation This week lecture will focuses on the market discussion, how market is being segmented to suit consumer s need and the basis for market segmentation and condition for segmentation. Various approaches to market segmentation will be discuss as well. (1) Explain the term Market. (2) Discuss your Understanding of Market Segmentation. (3) Describe the basis for Market Segmentation. (4) State and explain the Conditions for Segmentation. (5) Distinguish the various approaches to Market Segmentation. Week 9 Marketing Mix 4 p s This week lecture will focuses on the indepth discussion of Marketing Mix, the importance of the Marketing Mix, the relationship of the Marketing Mix, the Application of Marketing Mix to marketing activities in achieving the marketing objectives. (1) What is Marketing Mix. (2) Explain the Importance of Marketing Mix. (3) Describe the relationship that exist among the Marketing Mix. (4) Explain the Application of Marketing Mix to all marketing activities.
Week 10 The Product Concept This week lecture will discuss the concept of product in broad term, reasons for developing product, new product development, product development process and product classification. (1) Explain the concept of a product. (2) What is a Product (3) Identify the reasons for developing product. (4) Highlight the classifications of Product (5) Describe product development processes. Week 11 The Price Concepts This week lecture will focus on price concepts and programme by explaining what is price and pricing, setting the price and methods in price setting. (1) What is pricing. (2) What is a Price (3) What are the methods of techniques of pricing Week 12 Place/Distribution Concept This week lecture would centre on place/distribution of products, channels of distribution of product and movement of product from the production to the final customer. (1) What is a Place. (2) Identify the channels of product distribution. (3) Describe movement of product from production to the final consumer.
Week 13 The promotion Concepts This week lecture will focuses on the promotion concept in marketing and its objectives in a broad terms and will describe and demonstrate the means of promotion in achieving marketing objectives. (1) Define promotion in a broad term. (2) What are the basis for promotion. (3) Identify and discuss briefly the promotional mix. (4) State and explain briefly the major objective of promotion in marketing activities. Week 14 Product Life Cycle This week lecture will focuses on the detail discussion in the life cycle of a product, describe the stages in the life of product, discuss the development, introduction, growth, maturity and declining stages of the product. (1) What is a product life cycle. (2) Identify and describe stages in life of product. (3) Examine the importance of stages of life of a product. Week 15 Revision and General Discussion Reading List: Kotler P. and Gary Armstrong (2006) Principle of Marketing Element Edition. Pride and Ferrell (2002) Marketing Concepts and Strategies Tenth Edition. Richard, D. Crisp (Marketing Research 1957) McGraw Hill book, New York. Thomas J.M. and Waite N.E. The Marketing Digest (1988) Heinman. Baker M.J. (1983) Market Development Harmond with Pequine book. Exter T. (1986) looking for brand loyalty. American Demographics April 1986, p.33. S.S.A UMAISHA (2001) Understanding Marketing. University of Jos press Ltd. Jos
J.A. Bamiduro (2000) Essential of Marketing Management. Tim-Sal Pub. Co. Coker Village, Lagos Sheith Jagadish & Dennis Garet Marketing Management of Comprehensive Reader (1986) South Western Publishing Company, Ohio, USA. Philip Kotler Gary Armstrong