English-taught courses offered in 2015 spring term

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1 English-taught courses offered in 2015 spring term NO. Education Plan Academic Credits Terms for Course Academic school hours opening 1 Strategic Management 40 4 spring semester School of Management 2 Consumer Research and spring semester School of Management 40 4 Marketing Management 3 Human Resource 40 4 School of Management spring semester Management 4 Chinese Reforms and Opening 30 4 spring semester School of Economics 5 International Finances 30 4 spring semester School of Economics 6 Theory and Policy of 4 spring semester School of Economics 30 International Trade 7 International Marketing 30 4 spring semester School of Economics 8 Chinese Language spring semester School of Economics 9 Cross Culture Management 60 6 spring semester 10 Financing and Controlling in the Internationalization 30 3 spring semester Process 11 Management skills 40 4 spring semester 12 Human Resource 40 4 spring semester Management 13 International Business 40 4 spring semester 14 Academic English and 40 4 spring semester Business Communication 15 Principles of Marketing 50 5 spring semester 16 Intro.to Financial 50 5 spring semester Management 17 Business Statistics 50 5 spring semester 18 Management & Organizations 50 5 spring semester 19 Cross Culture Management 50 5 spring semester 20 Accounting Transaction and 6 60 spring semester Business Decisions 21 Intercultural Communication 40 4 spring semester School of Foreign Languages

2 Curriculum Description: 1. Strategic Management Total Hours: 40 Mode of Presentation: Lecture, case oral presentation and discussion, examination. Examination Method: Participation and contribution 15 points Case oral presentation 35 points (group) Examination 50 points Total 100 points Lecturer: Dr. Yan Zhao Course Objectives and Requirement: To provide newcomers to the formal study of strategic management with an introduction to the topic; To have a basic and clear understanding of the main functions of strategic management; To show that ideas of strategic management apply to most areas of human activity, not just to commercial enterprises; To make the topic attractive to students from many backgrounds and with diverse career intentions. Brief Course Description: Introducing and understanding of the issues related to Strategic Management. Course Assessment: Participation and contribution 15 points Case oral presentation 35 points (group) Examination 50 points Total 100 points 2. Consumer Research and Marketing Management Total Hours: 40 Mode of Presentation: Lectures Examination Method: paper

3 Lecturer: Ting Liu Course Objectives and Requirement: The objective of this course is to give students the knowledge and skills necessary to perform useful consumer analyses for developing effective marketing strategies. This course requires students to: (1) Understand the basic view, principles and methods of consumer behavior research; (2) Know the internal and external factors affect consumer behavior and decision making process; (3) Analyze and resolve marketing practical problems. Brief Course Description: The course provides an overview of the framework for consumer analysis and addresses topics including the introduction of consumer behavior, the inner psychological processes and external environmental factors that affect consumer behavior, the sequential steps of the consumer decision-making process, and marketing strategies by which marketing stimuli, such as product, price, promotion, and so on. The course put emphasis on making students know the psychological process and outcome of consumer behavior. It also help students learn to analyze and solve problems of marketing decision and communications through case study and discussion, and team research project. Content Teaching Hours Introduction of consumer behavior 4 Consumer decision-making processes 4 Psychological factors that affect CB 8 Personal factors that affect CB 4 Cultural factors that affect CB 4 Social factors that affect CB 4 Consumer behavior and STP strategy 4 Consumer behavior and 4Ps 8 Course Assessment: Attendance: 10% Presentation and discussion: 20% Paper: 70% 3. Human Resource Management

4 Total Hours: 40 Mode of Presentation: Multimedia Examination Method: Open-book examination Lecturer: Yi LI Course Objectives and Requirement: This course will enable and require students to analyze the human resource management issues and propose solutions based on the deep understanding of the knowledge and techniques of recruitment, selection, training, development, performance management and compensation management, and strengthen the comprehensive human resource management capabilities. Brief Course Description: This course includes the following contents: International human resource management: 4 hours Recruitment: 4 hours Selection: 4 hours Training: 4 hours Development: 4 hours Performance management: 8 hours Case analysis: 4 hours Compensation management: 8 hours Course Assessment: Assignment 20% Attendance 20% Final exam 60% 4. Chinese Reforms, Opening up and Development Total Hours: 30 hrs Mode of Presentation: Lectures Examination Method: Paper Exam Lecturer: Mao Zhong Ming Course Objectives and Requirement The Course prepares the student to understand China Opening up and Reforms since Deng Xiaoping governance (1978) in the fields of Agriculture, Economy, Industry and Finances.

5 Brief Course Description Agricultural sector reform Industrial sector reform Financial sector reform Booming in private companies Foreign trade sector reform Social security sector reform Opening up to foreign markets and competition Course Assessment Class participation 20% Topic defense 30% Individual Test 50% 5. International Finances Total Hours: 30 hrs Mode of Presentation: Lectures and Tutorials Course Text: Financial Economics Bodie et al. Examination Method: Term Paper Lecturer: Dr. Xiang Li Course Objectives and Requirements The course provides the latest information regarding the movements in the international financial markets. Being equipped with analytical tools, students should be able to understand how exchange rates, international debt crisis and other topics in the international finance. Brief Course Description The course mainly covers the following topics: BOP, global imbalances and exchange rate regimes and their implications towards global financial system. 1) BOP 2) Exchange rate policy 3) How to solve global imbalance 4) Global financial system 5) Big bang and deregulaton 6) Fault lines: this time is different or not? Course Assessment

6 30% class performance 70% term paper 6. Theory and Policy of International Trade Total Hours: 30 hrs Mode of Presentation: Lectures and Tutorials Course Text: International Economics: Theory and Policy, Sixth Edition by Paul Krugman and Maurice Obstfeld. Examination Method: Paper Exam Course Objectives and Requirements This course should enhance each student's ability to make informed decisions involving international economic issues from the standpoint of rigorous microeconomic analysis. Lectures will emphasize the theory needed to hold relevant discussions of international trade issues. Brief Course Description In this study of international trade, we explore a series of important trade issues, including but not confined to: What is the basis for trade? What are the effects of trade? Who will gain from trade? How is the value and volume of trade determined? What factors impede trade flows? And what is the impact of public policy that attempts to alter the patterns of trade? In addition to addressing the conventional trade topics, we will also discuss issues that are currently under debate and relate theories to real applications. Course Assessment The grades are based on the student s performance on learning fundamental models and results in international trade and applying them to real world issues, as determined by the scores on the three exams (equally weighted). Any extra credits will be granted for attending classes, contributing to the discussion in class, and solving practice matters. 7. International Marketing Total Hours: 30 hrs Mode of Presentation: Lectures and Tutorials Course Text: A framework for Marketing Management. Kotler, P. Examination Method: Term Papers Lecturer: Zong Yijun

7 Course Objectives and Requirements The student will develop the capacity of understanding the Marketing theories with the support of practical cases. The Course focuses on the consequences for the Chinese Companies when dealing with foreign competitors settled in the Chinese market. It also studies the cases of Chinese Companies Marketing strategy when entering foreign markets. Besides, it will provide students with different Marketing techniques that are used by Companies when developing new markets. The course is focused on the Chinese market, especially on the entrance of foreign firms into China after the country s Reforms and Opening up. The students will understand the different challenges Companies face and the solutions carried out, based on cases of study. Brief Course Description Marketing principles Current Marketing experiences and cases of study for foreign and Chinese companies. Course Assessment Class participation: 20% Class attendance: 20% Final Paper: 60% 8. Chinese Language Credit points: 8 Total Hours: 80 hrs Mode of Presentation: Lectures and Tutorials Course Text: Short-term Spoken Chinese (Vol. 1 & 2) Reference Book: Lessons for Basic Chinese Course Examination Method: Oral Text and Paper Exam Course Objectives and Requirement To teach students how to use the ability to speak Chinese in short-term To practice the real conversation in Chinese life To explain the basic grammar points on Chinese sentences Students should prepare the course text and try to speak Chinese and review what they have learned on lessons. Brief Course Description It is suitable for newbie students of Chinese language. The Course has 30 lessons. From lesson 1 to lesson 5, pronunciation is introduced. From lesson 6 to 30, there are different topics on communicative activities, talking

8 about the daily life, study etc. Trying to give every student the chance to practice speaking and arrange enough time to practice listening and dictation. Course Assessment There are tests every week, including dictation and listening. Finally, a Term Test to asses all the contents taught during the Semester including an oral presentation. 9. Cross Culture Management(6 Credits) Code: (1)Demonstrate an understanding of the influential models of cultural differences and the perceived potential impact of cultural influences on human behavior. (2)Use these models and frameworks to explain and analyze differences in cultural variables between countries. (3) Appreciate the trends for cultural convergence and divergence and the growing importance of diversity management in global organizations. (4) Consider the importance of culture in assessing organizational approaches to structure, communication, motivation and leadership. (1)The Global Manager s Environment Assessing the Environment, Political, Economic, Legal, Technological; Managing Interdependence: Social Responsibility and Ethics. (2)The Cultural Context of Global Management: Under-standing the Role of Culture; Communicating Across Cultures; Cross-cultural Negotiation and Decision Making. (3)Formulating and Implementing Strategy for International and Global Operations; Formulating Strategy; Global Alliances and Strategy Implementation; Organization Structure and Control Systems. (4)Global Human Resources Management; Staffing, Training, and Compensation for Global Operations; Developing a Global Management Cadre; Motivating and Leading. Prerequisite(s): 10. Financing and Controlling the internationalization process(3 Credits) Code: The course provides an overview of financing possibilities for MNCs and intensively explores the financing and promotion of small- and medium-scale enterprises through various institutions. The controlling part of the course examines the controlling process during internationalization and together with subsidiary controlling. The organizational design and the controlling task are supplemented by cultural aspects of the organizational design. (1) Foundations of international financing (2) Financing of the MNC (3) Financing and promotion of small and medium-scale enterprises (4) Foundations of international controlling

9 (6) Subsidiary controlling (7) Controlling the internationalization process (8) Organization of international controlling Prerequisite(s): 11. Management Skill(4 Credits) Code: On successful completion of this subject students should be able to: (1) Demonstrate an understanding of the application of various theoretical frameworks in leadership and communication skills in diverse and flexible organizations. (2) Demonstrate increased self-awareness and proficiency in nominated skill areas. (3) Apply a range of techniques and theoretical frameworks to develop skills in the area of management and communication. (4) Understand and appreciate the role of reflection in effective skill development. (1) Management skills in context (2) The nature of experiential learning (3) Management skills overview (4) Assessment of our own Management skills (5) Developing Self Awareness (6) Managing Stress (7) Creative Problem Solving (8) Communicating Supportively (9) Gaining Power & Influence (10) Motivating Others (11) Managing Conflict (12) Building Effective Teams (13) Making oral and written presentations (14) Conducting Interviews Prerequisite(s): Managing people and Organizations 12. Human Resource Management(4 credits) Code: On successful completion of this subject students should be able to to provide all current and future managers (including but not just limited to current and future human resource managers) with the concepts and skills they need to carry out the people or personnel aspects of their job. (1) Managing human resources today & mergers, acquisitions, and Strategic human resource management (2) Personnel planning and recruiting (3) Selecting employees

10 (4) Training and developing employees (5) Performance management and appraisal (6) Compensating employees (7) Managing human resources in entrepreneurial firms (8) Measuring and improving HR management s results Prerequisite(s): Managing people and Organizations 13. International Business(4 Credits) Code: Students should grasp the basic environment of international businesses, strategy and structure, also should learn the specific practices concerning with the business operation. This course states about the international business environment and its changes for the multinational enterprises, the strategies and the implementation of the strategies for MNEs, and the international business operations in reality, including: importing and exporting, production management, international marketing, international human resources management, international accounting, and international finance management. Prerequisite(s): Economics, International Trade and International Finance 14. Academic English and Business Communication(4 credits) Code: Academic and Business Communication provides an understanding of the literacy requirements of academic business environments. It examines the principles and practice of communication in undergraduate and professional business environments through an integrated approach that supports the learning of skills across disciplines. Students have opportunities to practice and engage with the language and study skills required for undergraduate and further study in business and develop an appreciation of the communication requirements of business professionals. Prerequisite(s): 15. Principles of Marketing(5 Credits) Code: This course mainly combines the lecture and tutorial of case study to qualify students with the capacity of analysis and application of the theories. This subject introduces the basic elements of the marketing management process used by modern companies. It incorporates analyzing marketing strategy planning, including how to analyze the market environment, conduct market research, evaluate consumer markets, understand consumer and business buyer behavior, and segment

11 markets. It also provides the basis for developing marketing strategy by analyzing target markets, and issues of pricing, distribution, product planning, and promotion. 16. Introduction to Financial Management(5 Credits) Code: To provide an understanding of the basic concepts and techniques of financial mathematics and their application. To apply the techniques to a range of financial instruments, including loans, savings accounts, short-term securities, bonds and debentures. To introduce students to the language of finance and financial terms. This subject covers basic financial concepts such as the financial goal of the firm, the notion of rate of return, expected rate of return, the cost of capital. Students learn various methods for decision making with regards to investing, financing and dividends. Other topics include computing the expected return and risk for an investment, valuing bonds, preference shares and ordinary shares, using non-discounted criterion and discounted criterion to evaluate projects, calculating the cost of debt, preference share and ordinary shares, calculating the overall cost of capital and measures of operating leverage, financial leverage and combined leverage. Prerequisite(s): Accounting for Business Decisions A 17. Business Statistics(5 credits) Code: This course aims to give a non-mathematical student a grounding in statistics. It aims to develop genuine understanding of statistical methods rather than merely to provide sets of formal procedures. Accomplishment of the following contents will equip students with an understanding of the fundamental knowledge. Students should be able to carry out the specific process, and should also be capable of applying the principles far more widely. This course covers: Some basic statistical concepts such as population and sample, parameter and statistic, randomness etc Presentation of data Measures of central tendency and dispersion Discrete distribution and normal distribution Statistical inference Prerequisite(s): Nil 18. Management and Organizations(5 Credits) Code: The course aims to give students an idea of how the organizational effectiveness can be improved through the introduction of basic theories of Management. The four fundamental functions of Management including planning,

12 organizing, leading and controlling will be delivered. Such principles will be combined with the three levels of organizational behavior: individual level, group level and structural level. The main contents include: individual difference, personality, perception, value and work attitude, motivation and its application, group dynamics, work terms, decision-making, communication, conflict, leadership, power and politics, organizational structure and design, human resource management, and organizational culture, etc. As a practical course, there will be case studies and company research, which aims to enable the students to further their understanding and applying their knowledge. Prerequisite(s): Nil 19. Cross Culture Management(5 Credits) Code: (1)Demonstrate an understanding of the influential models of cultural differences and the perceived potential impact of cultural influences on human behavior. (2)Use these models and frameworks to explain and analyze differences in cultural variables between countries. (3) Appreciate the trends for cultural convergence and divergence and the growing importance of diversity management in global organizations. (4) Consider the importance of culture in assessing organizational approaches to structure, communication, motivation and leadership. (1)The Global Manager s Environment Assessing the Environment, Political, Economic, Legal, Technological; Managing Interdependence: Social Responsibility and Ethics. (2)The Cultural Context of Global Management: Under-standing the Role of Culture; Communicating Across Cultures; Cross-cultural Negotiation and Decision Making. (3)Formulating and Implementing Strategy for International and Global Operations; Formulating Strategy; Global Alliances and Strategy Implementation; Organization Structure and Control Systems. (4)Global Human Resources Management; Staffing, Training, and Compensation for Global Operations; Developing a Global Management Cadre; Motivating and Leading. Prerequisite(s): 20. Accounting Transaction and Business Decisions(6 Credits) Code: The objectives of the course are to enable each student to demonstrate the knowledge and application of the managerial accounting concepts by the end of the class term. The students will learn how to interpret and apply financial results to enhance business decision-making. In the Managerial Accounting course, the student will learn how accounting not only records the profitability of the company but also contributes to effective management via decision-making and recommendations. In

13 addition to learning more about accounting procedures, the course will help the student to interpret the financial information to make informed business decisions with respect to planning, controlling and improving the organization. Prerequisite(s): Accounting for Business, Accounting for Business Decisions A 21. Intercultural Communication ( 4 Credits) Core General Education Course This course aims to develop Students with global mindset, intercultural perspectives, intercultural adaptation and communication skills, and help them fully prepared for challenges in their future intercultural workplaces. Contents: Week 1 Intercultural Challenges in the Globalizing Area Week 2 Barriers in Intercultural Communication Week 3 Intercultural Adaptation Week4 Nonverbal Communication in intercultural communication Week 5 Different Communication Styles and Different Ways of Thinking Week 6 Intercultural Education and Innovative Talent Development Week 7 Intercultural Business Communication Week 8 Public Diplomacy and Intercultural Communication Week 9 Shanghai Intercultural City and Intercultural Citizens ---Reflection on Shanghai Global City in 30 Years Week 10 Student Presentation Time: This course is taught in English on Monday 1-2 and Wednesday 1-2

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