Franklin & Marshall College Athletics Identity Guide

Franklin & Marshall College Athletics Identity Guide

Table of Contents The Face of F&M Athletics... 3 Color Reproduction... 4 Embroidery and Screen Printing... 5 The Athletics Logos... 6 Other College Logos... 7 Incorrect Usage... 8 Typography... 9 Athletic Uniforms... 10 Stationery and Business Cards... 11 The athletics logo is part of the College s identity 2 Athletics Identity Guide for Franklin & Marshall College

The Face of F&M Athletics Franklin & Marshall College s Diplomats logo family was created in fall 2010. The logo family was designed for the athletics department and sports teams, for use in publications, on uniforms and apparel, on floors, walls and vehicles, in digital projection and on the World Wide Web. Why does F&M need an athletics logo? Consistent use of the Diplomats logo ensures that F&M has a uniform appearance to current and prospective students, parents, alumni, the media, trustees, faculty, professional staff, fans of its athletic teams and the greater Lancaster community. Each constituency plays a vital role in supporting our athletes; clear communication with those constituencies is paramount. A standardized logo also helps F&M s athletic teams and programs project a unified, organized and professional appearance. The shield was chosen because it is a symbol of strength and of a commitment to superior defensive play. This manual outlines permissible uses and reproductions of the athletics logo. The athletics logo is part of the College s identity and is to be used only in association with athletics. Athletics Identity Guide for Franklin & Marshall College 3

Color Reproduction The official colors of the athletics logo are Diplomats blue (PMS 286), light blue (PMS 284) and white. Navy (PMS 289) and Black (Pantone Process Black) may be used as an accent color. 2-color spot printing on color In a 2-color process layout on color, the logo must appear in Diplomat blue and white. 2-color spot printing on white In a 2-color spot layout on white, the logo must appear in Diplomat blue, light blue and white. Primary Colors Diplomats Blue Light Blue CMYK (4-color process) Cyan (C): 100 Magenta (M): 83 Yellow (Y): 6 Black (K): 1 Spot (PMS) PMS 286 Maderia #1076 CMYK (4-color process) Cyan (C): 55 Magenta (M): 19 Yellow (Y): 0 Black (K): 0 Spot (PMS) PMS 284 Maderia #1028 RGB (Monitor) Red (R): 0 Green (G): 53 Blue (B): 173 Web hexadecimal (HTML) #0035AD RGB (Monitor) Red (R): 115 Green (G): 207 Blue (B): 255 Web hexadecimal (HTML) #73CFFF 1-color printing 1-color layouts must be Diplomat blue, white or black. Athletics Logo Colors White CMYK (4-color process) Cyan (C): 0 Magenta (M): 0 Yellow (Y): 0 Black (K): 0 Maderia #1001 RGB (Monitor) Red (R): 255 Green (G): 255 Blue (B): 255 Web hexadecimal (HTML) #FFFFFF Secondary Colors 2-Color on color 2-Color on white Navy CMYK (4-color process) Cyan (C):100 Magenta (M): 72 Yellow (Y): 0 Black (K): 65 Spot (PMS) PMS 289 RGB (Monitor) Red (R): 0 Green (G): 30 Blue (B): 81 Web hexadecimal (HTML) #000080 1-Color - Grayscale Reverse Black CMYK (4-color process) Cyan (C): 0 Magenta (M): 0 Yellow (Y): 0 Black (K): 100 Spot (PMS) Pantone Process Black RGB(Monitor) Red (R): 35 Green (G): 31 Blue (B): 32 Web hexadecimal (HTML) #231F20 4 Athletics Identity Guide for Franklin & Marshall College

MADEIRA Emroidery / PMS Colors TEAM NAME Victory 1028 / PMS 284 White 1001 Royal 1076 / PMS 286 Uniform Embroidery/ Screen Printing Madeira offers PANTONE matching to embroidery threads. The official colors of the athletics logo when choosing embroidery options are Victory 1028 and, Royal 1076 and white 1001. Embroidery Color Options (2-Color) 2-color is required on all apparel that is embroidered and preferred on screen printed items. L1. L3. L2. L4. TEAM NAME Screen Print Color Options (1-Color) 1-color is allowed for screen printed items. L5. L7. TEAM NAME L6. L8. TEAM NAME Athletics Identity Guide for Franklin & Marshall College 5

The Athletics Logo Primary Logos Primary - Shield Primary - Horizontal The primary Diplomats logo, with the word Diplomats embedded in the shield, is the official athletics logo and must be used whenever possible. The primary logo typically will appear on shirtfronts of uniforms and/or on the sides of helmets. If a uniform does not lend itself to use of the primary logo, coaches may with the approval of the director of athletic communications use the horizontal logo, in which the shield is placed to the left of Diplomats. Secondary Logo The secondary logos attach a specific sport s name to the logo. This variation of the logo is mainly for use on T-shirts and polo shirts. Any coach wishing to use this version on a uniform must get consent from the director of athletic communications. All secondary logos are subject to the same color reproduction and usage guidelines as the primary logo. Primary - Vertical SWIMMING Secondary - Sport Name Secondary - Shield Sport Name 6 Athletics Identity Guide for Franklin & Marshall College

Other College Logos Primary Logo The primary logo of Franklin & Marshall College is the Franklin & Marshall word mark. The secondary logo of the College is F&M (the abbreviated version of the full word mark). Both word marks may be used on sports-related apparel provided the marks are used in conjunction with the athletics logo. Primary - Full Word Mark College Seal The college seal features founders Benjamin Franklin and John Marshall. It includes the year the College was founded (1787) and the Latin phrase Lux et Lex. The seal may only be used on soccer uniforms (a customary practice within the sport). Secondary - Abbreviated Word Mark College Seal The college seal is reserved for presidential materials Athletics Identity Guide for Franklin & Marshall College 7

Altered Incorrect Usage The athletics logo must be used as outlined in this document. No one is permitted to add to, subtract from, skew or otherwise revise the logo. The rules follow: Stretched Low-resolution 1. Do not re-create or alter the logo. Examples of a change in condition include, but are not limited to, separation of elements, using the logo as a part of copy, changing color(s), adding text or visual elements, and changing the font. 2. Do not stretch the logo. When re-sizing the logo, always do so uniformly in order to preserve the original height-to-width ratio. 3. Do not use the logo or any element of the logo to create a pattern. Pattern or Screened 4. Do not use low-resolution versions of the logo obtained from the website or from scanning previously printed materials. Contact the director of athletic communications for an electronic version of the logo. 5. Do not screen or watermark the logo. Maintain the same color values prescribed in the color reproduction section of this manual. Additional Logos 6. Do not add images or wordmarks to the logo. 7. Do not rotate the logo. Maintain a 0 angle. 8. Do not invert colors. Please reference page 4 for proper use of the reverse logo. Rotated Inverted Colors 8 Athletics Identity Guide for Franklin & Marshall College

Typography The permitted type styles for all F&M athletics marketing pieces are Centaur (serif) and Arial (sans serif). These type styles are dignified and easy to read. Use them for copy in brochures, newsletters and other printed communications. These type styles are dignified and easy to read. Centaur (Serif) - Headings Centaur Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 Centaur Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 Centaur Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 Arial (Sans Serif) - Body Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 Arial Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 Athletics Identity Guide for Franklin & Marshall College 9

The primary Diplomats logo must appear on all athletic uniforms. Athletic Uniforms The following rules apply when ordering athletic uniforms: Colors All athletic uniforms will be in Diplomats blue or white. The only exceptions are softball and baseball, sports in which a grey version of the uniform is the norm. See color reproduction section in this manual for detailed information. If an approved vendor cannot provide the exact PMS value or values outlined here, the vendor is required to achieve the closest possible match. The director of athletic communications must approve vendor-provided options. Black uniforms may be used as an alternative jersey only. Teams may wear primary black uniforms no more than 10% of their games. Logos and word marks The primary Diplomats logo must appear on all athletic uniforms. For most sports it must appear on the chest. For sports where such a display is not feasible such as baseball, basketball or tennis the logo may appear on the sleeve, shorts, left breast, hat or helmet. The Franklin & Marshall or F&M mark may also appear on uniforms. The College marks may be used in combination with the Diplomats mark as either the primary or secondary logo. The Franklin & Marshall word mark may be curved to fit on the uniform. Script font is permitted in sports where is customary, such as baseball and softball. Approval The vice president for College Communications has delegated primary responsibility for managing use of the Diplomats logo to the director of athletic communications. The director of athletic communications must approve any item bearing the athletic logo before they are ordered. Prior to production, you must obtain a uniform proof and proposed fabric color swatch(es) from an approved vendor. In the absence of the director of athletic communications, the College s director of publications may approve uniforms. 10 Athletics Identity Guide for Franklin & Marshall College

Stationery and Business Cards Stationery Each athletic team within the Department of Athletics will use its own letterhead, featuring the horizontal version that incorporates the sport s name in sans serif type (Arial). The bottom of the sheet will feature the primary word mark (Franklin & Marshall) and contact information (see example). Letterhead may be black or Diplomat blue. Business cards Business cards will feature the horizontal Diplomats logo with the shield flushed to the left of Diplomats (see example). Business cards are printed in Diplomat blue. Business Card Stationery Athletics Identity Guide for Franklin & Marshall College 11

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