Do you know how many calls you get

Do you advertise Do you know how many calls you get Do you know which advertising brings the most calls with you can

Monitor Your Marketing Results Track Incoming Calls & Identify Effective Marketing Mediums Radio Spots Television Ads Websites Magazines Newspapers Flyers & Leaflets Google Advertising Social Media Billboards Email Marketing Street Poles Exhibitions & More Why You Need Call Tracking For Your Business No matter how you re advertising your business, you need to know how effective your marketing is, and whether you re investing your marketing budget wisely or not. With Call Tracking you can find out which of your marketing mediums is bringing you the most business, and plan your budget accordingly. Call Tracking lets you assign unique telephone numbers to each of your marketing mediums, and generates reports on the call volume you receive per medium, giving you important insight into which advertising medium is actually bringing you business. Monitor Your Marketing Results Know Your R.O.I (Return On Investment) Allocate Your Marketing Budget Where It Counts Split Test Advertisements Fixed Monthly Cost, Unlimited Minutes Make Intelligent Advertising Decisions How Does Call Tracking Work 1. We Supply Specialised Call Tracking Numbers. These numbers automatically and seamlessly forward to your office number. 2. You Add These Call Tracking Numbers To Your Marketing. Assign one Call Tracking Number to each marketing channel you wish to track. 3. Analytics Software Generates Reports On Each Number. A call to a Call Tracking Number is logged by our system, showing which marketing method motivated the call. 4. You Analyse Your Statistics & Reports. Access your real-time, online reporting tool, and see which marketing medium brought you the most leads on a daily, weekly or monthly basis. 5. Spend Your Budget On Marketing That Works. With accurate reporting on marketing results, you can focus your marketing budget on the channels that bring you the most business.

Where Do Your Leads Come From without Online DIRECT PRINT Marketing budget = 1000 calls tv OUTDOOR RADIO Online 145 Google Organic 40 Google Adwords 60 Facebook 30 Twitter 15 with DIRECT 130 Email 40 SMS 25 Direct Mail 30 Telemarketing 35 PRINT 190 Magazines 60 Newspapers 55 Flyers 40 Yellow Pages 35 OUTDOOR 140 Billboards 50 Street Pole Ads 40 Vehicle Graphics 40 Signage 10 Marketing budget + = 1000 calls tv 190 Mnet 55 Discovery 30 SABC 55 E-TV 50 RADIO 205 702 60 94.7 Highveld 55 Metro 40 Classic FM 50 145 +190 +140 +130 +190 +205 = 1000 Calls Calculate Your Return On Investment Divide your budget for each medium by the number of calls you receive to determine whats most effective.

How It Works With Multiple Adverts Run Multiple Ads To Determine Which One Works Best EXAMPLE: Magazine Advertising (Can be applied to any advertising medium) ADVERTISEMENT 1 Budget: R1000 ADVERTISEMENT 2 Budget: R1000 SUMMER SPECIAL Widgets @ Half Price Available in multiple colours Different styles available 1000 s in stock This special offer is only valid until 10 February 2013 CALL US TODAY! 010 040 0001 ARE YOU LOOKING FOR A GREAT WIDGET Available in multiple colours Different styles available 1000 s in stock 50% OFF until 10 February 2013 CALL US TODAY! 010 040 0002 Tells you which advertisement performed better, giving you the ability to accurately test your advertising campaigns RESULT ADVERTISEMENT 1 25 Calls Cost Per Lead R40.00 ADVERTISEMENT 2 50 Calls Cost Per Lead R20.00

Call Tracking Reporting Call Tracking offers a range of different reports that are available to you online, and will be emailed to you on a regular basis. These reports provide you with the data for each of your Call Tracking numbers, so you can establish which marketing works best for you. Some examples include: Calls By Campaign Calls By Media (Online, Print, etc.) Calls By Advertisement (Star, Sunday Times, etc.) Calls By Incoming Numbers Calls By Answered, Unanswered or Engaged Calls By Area, LSM, Language Calls By Budget, Supplier, Branch Real Time, Daily, Weekly, Monthly or Quarterly Reports Compare Date Ranges Calls By Media Other media examples include Direct, Internal, Mobile, Radio & TV Calls By Advertisement Advertisement Ad Spend Calls Incoming Numbers Advertisement Incoming Number 5fm R40,000 150 N1 North Billboard R40,000 220 You Magazine R40,000 300 N1 North Billboard 011-555-5555 50% off Flyer Design 1 010-040-0002 Google AdWords R 5,000 150 Google Organic R 3,000 55 The reporting layout has been slightly modified for presentation purposes. Sample data is fictitious.

Call Tracking Retail Pricing Call Tracking lets you track your marketing affordably. This includes: 1 x Call Tracking Number Realtime, Online & Email Reports Unlimited Minutes A set monthly cost of just R199+VAT for each Call Tracking number you use. Unlimited Calls Track Your Adverts Track 1 Ad: R199 OR OR Track 2 Ads: R398 AND Track 5 Ads: R995 AND AND AND AND Track 20 ads: R3980 3x AND 6x AND 4x AND 2x AND 5x Recommended Retail Price Only * T&C Apply * All Prices Exclude VAT * 7 Days Notice Of Cancellation Try out Call Tracking for a week, a month or a year. No minimum orders, and no long contracts. Cancel any time with only 7 days notice. Set Up & Activation Costs Once-Off R495+VAT Set-Up Once-Off R100+VAT Number Activation

Call Tracking FAQ Below, you ll find answers to some of the most frequently asked questions about Call Tracking. Who Should Use Call Tracking If you re spending money on advertising and marketing, then you should invest in Call Tracking to help ensure you re getting the best possible ROI from your marketing budget. Whether you re a small, medium or large enterprise, if you advertise, you need to know how well your adverts work, regardless of how big your budget is. Call Tracking is ideal for companies where call leads are important for your business. How Long Is The Contract You can cancel your Call Tracking service at any time, with 7 days written notice. I Don t Want To Lose My Existing Number You re not losing your number. Anybody who calls it will still get through to you. Call Tracking numbers are temporary numbers that you use to find out how effective different marketing efforts are. What Happens If People Save A Number, And I Cancel It By default, we will add an alert to your Call Tracking number when you cancel it, to notify you if you receive more than 5 calls a week to your cancelled number, giving you the option to reactivate it. Alternatively, you can invest in our answering service, which will provide a customised automated recording, with your company name, and business number. This option includes standard reporting showing how many people called each week, and what numbers they called from. You can cancel this service once you stop receiving calls to the number. What Will My Number Be If your area code starts with an 01, then your Call Tracking number will start 01. We also have 02 and 03 numbers available for area codes starting with those digits. If you want a national number, we can provide 087 numbers, which can redirect to any area code. Can Calls Be Redirected To Cell Phones We can t redirect to cell numbers ourselves. However, a third-party add-on is available that will allow numbers to be redirected to cell phones. If you need to redirect your Call Tracking to a cell number, contact us for more details. Can You Listen In On Our Calls No we can t. Calls are rerouted seamlessly and automatically to your office number, with no human intervention. How Do I Get My Reports You can receive reports via email, as PDF s, or you can log in to view real-time reporting via a web browser from any web enabled devices.

Telephone: 010 040 3311 E-mail Address: info@keystonemarketing.co.za Website: www.keystonemarketing.co.za