OPEN INNOVATION MASTERCLASS

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3 OPEN INNOVATION MASTERCLASS 25 NOVEMBER 2015 PUBLIC LECTURE 26 NOVEMBER 2015 SPONSORS EXCLUSIVE WORKSHOP Innovation Masterclass by techbrainers is a periodic workshop devoted to providing the best tools that support the development of innovations in business. Each edition of the workshop present the most interesting solutions from the best experts and practitioners who share their experience and inspire attendees to have a fresh look on the subject of innovation.

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5 MAGDALENA JACKOWSKA - REJMAN Only a few innovations have a chance for market success, but statistically it is the companies which do not implement them that are at the biggest risk. Developing your business, which includes the search for new business models and the identification of new groups of potential clients, is a challenge. In the business nowadays, it is a challenge that is being met head-on by a growing number of companies not only global corporations, but also small and medium-sized enterprises. What is their key to success? It is the understanding of the mechanisms that are at work in the innovations market and the rules governing communication between the entities holding innovative solutions. The ability to enrich the potential of one s organization through innovative solutions incorporated from the outside and the right management of those inside it often referred to as Open Innovation- both play a vital role. The professionalization of this area both in Poland and in Europe allows managers to create a competitive advantage, incorporate new business models and identify new consumer groups. Having in mind the requirements listed above and current trends in the field of innovation, we have prepared this special event: Open Innovation Masterclass. MAGDALENA JACKOWSKA - REJMAN CEO techbrainers, founder of techbrainers R&D Club Our mission is creating a space where innovative solutions, which are a key factor in the growth of today s economy, are collaboratively created, tested and polished. During those two days, attendees accompanied by world-class experts Dr Pierre Orlewski and Prof Vim Vanhavebreke will have the opportunity to familiarize themselves with the mechanisms and rudiments of Open Innovation and also enrich their professional knowledge and abilities. The rich formula lectures, workshops, case study analysis, best practice presentations and discussions - will create a unique framework for sharing experiences and acquiring new abilities and knowledge. We believe that participating in this event will become a true inspiration to implement Open Innovation in companies and an encouragement to innovate.

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7 DR. PIERRE ORLEWSKI Pierre Orlewski, PhD, born in 1965 in Poland. Pierre totalizes 20 years of experience in fundamental research, automotive engineering, new product development, technical marketing and corporate innovation management. He holds MSc degree in physics from University of Warsaw (PL), PhD in physical chemistry from Ecole Nationale Superieure des Industries Chimiques (France) and Innovation Management Techniques grade from Luxembourg School for Commerce. Currently heading Open Innovation and external science and technology programs in EMEA region at Goodyear Innovation Center in Luxemburg. Previously held the position of innovation manager and deputy director of advanced engineering at SME supplying novel sensing solutions for automotive. Pierre has lot of interest in innovation management, Open Innovation, corporate creativity stimulation and external innovation venturing. Pierre is successful inventor with +50 invention disclosures and patents and +15 published papers in scientific and technology and business and innovation reviews. Awarded with his past organization by Y2012 Annual Green Business and Innovation Award (L). Notorious out-of-the-box thinker and passionate innovation and creativity catalyst. At Goodyear innovation flows throughout the company. In every department our people are encouraged to look to the future and challenge the status quo. For us innovation is more than developing the next generation of tire and our experts from around the world come together on a regular basis to think out-of-the-box. By working as a group they map issues, consider potential improvements and find solutions that streamline and update our processes.

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9 PROF. WIM VANHAVERBEKE Prof. dr Wim Vanhaverbeke is professor at the University of Hasselt. He is also visiting professor at ESADE Business School and the National University of Singapore. He published in several international journals such as Organization Science, Research Policy, California Management Review, Journal of Management Studies, Small Business Economics, Journal of Business Venturing, Technovation. He was co-editor with Henry Chesbrough and Joel West of the books Open Innovation: Researching a New Paradigm (OUP, 2006) and New frontiers in open innovation (OUP, 2014). He is a dedicated open innovation researcher collaborating with different partners in universities and companies around the globe. His current research is focusing on open innovation in SMEs, innovation ecosystems and on the implementation of open innovation practices. Prof. dr Wim Vanhaverbeke is one of the top 50 authors of technology and innovation management during the period He established the European Innovation Forum with Henry Chesbrough in He is a frequently asked speaker at leading international conferences and an adviser for several globally operating companies. He consults and organizes workshops for multinationals and technology companies. He was recently recognized by the International Association of Management of Technology (IAMOT) as one of the top 50 authors of technology and innovation management during the period

10 CZIiTT The Centre for Innovation and Technology Transfer Management of Warsaw University of Technology The Centre for Innovation and Technology Transfer Management of Warsaw University of Technology (CZIiTT PW) is the latest investment made by the Warsaw University of Technology. The building, which is planned to open in October 2015, is located in the center of Warsaw and will be functioning as the city s center for the promotion of innovation and entrepreneurship. Its architecture allows for the organization of multidisciplinary projects and creative sessions, both for businesses, students and postgraduates. CZIiTT is a place where science and business cooperate. Laboratories located in the building allow for fast-track prototyping and thus creating a collaboration with the technological entrepreneurial sector. Partners and the CZIiTT team support the commercialization of technology from the phase of an idea through the implementation and acceleration onto the acquisition of business partners or investors interested in utilizing the researchers work. Campus+ as an element of an ecosystem is an essential part of supporting a range of innovative processes of CZIiTT. Campus+ mission is to enhance the effectiveness of R&D initiatives, the transfer of technology, the employment of clusters and the cooperation with the business sector, the management of technologies and also educational activities. It is possible mostly by connecting the infrastructural base prepared for entrepreneurial support, the transfer of technology and education (CZIiTT) with the substantive base of Campus+.

11 OPENINNOVATION MASTERCLASS PUBLIC LECTURE 25 NOVEMBER 2015 During the Public Lecture we will present the most important goals that are the basis for Open Innovation. It is a great opportunity for all those who want to get to know the philosophy of successful development of competitive advantage based on both knowledge and resources, which cannot be acquainted or are not worth it to be internally developed. The Public Lecture participation is free of charge for TechBrainers R&D Club s members, enthusiasts and partners. 15:00 OPEN INNOVATION IN THE NUTSHELL: SCHOLAR VIEW WIM VANHAVERBEKE Definition of OI and short story Selected success stories How to crate OI culture Corporate OI models (centralized and distributed (Philips) ) OI intermediaries OI crowd sourcing and mass customization Incubation and spinning out OI in Services and/or Logistic OI Ecosystems 16:45 COFFEE BREAK & NETWORKING 17:15 THE ART OF TECHNOLOGY SCOUTING: PRACTITIONER VIEW PIERRE ORLEWSKI What scout should do / mission statement Pedigree of an Ideal Scout When & where to scout KPI s of successful scouting WFGM process Key rules of successful managing of OI projects 18:00 CLOSING / CONCLUSION WORD AND SHORT Q&A MAGDALENA JACKOWSKA-REJMAN techbrainers 18:15 NETWORKING DRINK program partner

12 OPENINNOVATION MASTERCLASS EXCLUSIVE WORKSHOPS * 26 NOVEMBER 2015 During those intensive workshops, our speakers will guide the attendees step by step through the process of developing a company in accordance with external innovative solutions. Those workshops are dedicated to R&D and innovation managers and guarantee a high professional level and a solid dose of practical knowledge. THE FORMULA Open Innovation Masterclass is a day-and-a-half long project led by world-renowned experts with years of professional experience and an esteemed academic authority. There will also be a half-a-day long public lecture available for free to both members and sympathizers of the techbrainers R&D club and a day long intensive and immensely practical workshop dedicated to people who are responsible for managing their companies innovative endeavors. During those intensive workshops, our speakers will guide the attendees step by step through the process of developing a company in accordance with external innovative solutions. Those workshops are dedicated to R&D and innovation managers and guarantee a high professional level and a solid dose of practical knowledge. FOR WHOM These professional workshops are dedicated to both managers and experts in the fields of ICT, technologies, both the creation and implementation of strategies oriented towards building a competitive advantage resulting from the right assimilation of technology. We especially invite: Managers and directors of research and development departments Managers responsible for the incorporation of new business models Managers and consultants in the field of innovation BENEFITS During the workshops we are going to answer vital questions relating to the Open Innovation subject area: What is Open Innovation? How to incorporate OI in corporations and small to medium sized companies? How to include OI in your organization s strategy? How to use Technology Scouting? How are ecosystems of innovation created? How does the cooperation of corporations and small enterprises look like in the OI process? *To maximize the effectiveness of the offered workshops, the workshop group will consist of a maximum of 35 people. Attendance must be confirmed with the organizer. Attendance in the exclusive workshop is chargeable.

13 AGENDA WORKSHOP WITH WIM VANHAVERBEKE (SCHOLAR VIEW) PIERRE ORLEWSKI (PRACTITIONER VIEW) 9:00 INTRODUCTION TO OPEN INNOVATION WIM VANHAVERBEKE definition(s) of OI, difference between OI and external development short history of OI one world class example of successful OI, pex. Lipton Icetee or similar Where OI can be successfully applied: technology development (example) new services (example) new business model (example) logistics (example - Janssens Pharma + CocaCola?) 9:30 INSTALLING OI IN YOUR ORGANIZATION - PRINCIPAL HOW-TO S PIERRE ORLEWSKI principal stakeholders, create buy-in and empowerment typical organizational and cultural barriers OI organization, tech scouting KPI s role and responsibilities of internal OI broker - CPO - Chief Provocation Officer or CEvO - Chief Evangelist Officer Daily tactics: push versus pull: how to buy your credits OI broker traits wish list 10:00 ALIGNING OPEN INNOVATION (OI) WITH CORPORATE STRATEGY WIM VANHAVERBEKE How to derive OI-objectives from a corporate strategy and from business level strategy? Are there any interesting frameworks? How can this be applied to DSM? How to develop a corporate OI strategy and the practicalities of translating it to all levels of the organization 10:30 COFFEE BREAK 10:45 ALIGNING OPEN INNOVATION (OI) WITH CORPORATE STRATEGY - CONT. WIM VANHAVERBEKE 11:30 OI TECHNOLOGY & NEW BUSINESS OPPS SCOUTING PIERRE ORLEWSKI Role(s) of OI scout OI Gemba walk - identifying unfilled needs Introduction to Functional Analysis - HOW functional thinking may help in RIGHT crystallization of the problem / opportunity- possible 15 min exercise 30 MINUTES WANT BRIEF EXERCISE IN SMALL GROUPS 12:30 LUNCH BREAK 13:30 WFGM OPEN INNOVATION PROCESS PIERRE ORLEWSKI 14:00 NEGOTIATION GAME: CRAFTING OPEN INNOVATION DEALS BETWEEN LARGE AND SMALL COMPANIES - SANUS CASE. WIM VANHAVERBEKE 20 MINUTES INTRODUCTION 40 MINUTES WORK IN SMALL GROUPS 40 MINUTES OF ANALYSIS & DISCUSSION 15:45 COFFEE BREAK 16:00 INCUBATING AND SPINNING OUT OF TECHNOLOGY: XEROX AND DSM WIM VANHAVERBEKE FROM OI TO INNOVATION ECOSYSTEMS WIM VANHAVERBEKE Why open innovation should not be restricted to the classical inside-out and outside-in open innovation modes with the open innovation funnel as a central visualization tool? How can we expand open innovation beyond technology driven business developments? How to link the concept of open innovation not only to R&D activities and technological capabilities but also to other assets such as brands and routes to market. How to move from open innovation to innovation ecosystems 1-2 example of building on-purpose OI Technology Ecosystems around a public (EC or country-based) funding? PIERRE ORLEWSKI 16:45 OPEN INNOVATION IN SERVICES INDUSTRIES OR CROWDSOURCING & CO-CREATION OR OI BROOKERS AND INNOVATION CATALYSTS (DEPENDING TO AUDIENCE CORPORATE PROFILES) WIM VANHAVERBEKE 17:30 LEVERAGING OI WITH PUBLIC FUNDING MAGDALENA JACKOWSKA-REJMAN 18:30 Q&A SESSION AND CLOSING

14 ourjob Today when the whole economy depends on knowledge, it is science that has the greatest market value. As techbrainers, we believe that it is the right know-how that is the key to developing your competitiveness on the market. That is why our multidisciplinary team has been created. It helps the scientists be more entrepreneurially minded and the entrepreneurs realize the potential that comes from science. ourmission Our mission is creating a space where innovative solutions, which are a key factor in the growth of today s economy, are collaboratively created, tested and polished. thevision We help companies find information about available innovative solutions, which are to address specific technological needs. We offer a comparative analysis of the potential of innovative solutions. We also build an understanding of technological solutions created both locally in Poland and on the global market.

15 The techbrainers R&D Club operates to develop and strengthen the cooperation in the research and development area, both between entrepreneurs and also to support relations between the academic and institutional field. The R&D Club is a place where professional and social contacts are established. It is a forum for sharing of thoughts and ideas and for shaping of the community s opinion. It fulfills its goals especially by: creating tools that allow effectual use of the research and development potential of Polish companies and research centers undertaking activities that aim to intensify cooperation in the R&D field supporting international and domestic projects that aim to develop and integrate entrepreneurs, the world of science and public institutions in the area of R&D enabling the development of senior staff s competencies MACIEJ BURSZTEIN R&D DIRECTOR FORMASTER SA The most important part in the integration of the R&D community is that, for the first time, we will have the opportunity to share best practices and techniques of organizing the research and development activities in our organizations. MAREK ŁASIŃSKI DIRECTOR OF BUSINESS DEVELOPMENT PHILIPS LIGHTING POLAND SA What I like the most about the idea of establishing an R&D club in Poland is that it is a forum for sharing experiences in this area, which is truly important to all of us to the future of our companies and enterprises. Gathering experiences of companies from different industries and of different sizes can be really important for them as a means of developing the futures of their organizations. What I like the most about the idea of establishing an R&D club in Poland is that it is a forum for sharing experiences in this area, which is truly important to all of us to the future of our companies and enterprises. Gathering experiences of companies from different industries and of different sizes can be really important for them as a means of developing the futures of their organizations. DR PIERRE ORLEWSKI MANAGER OPEN INNOVATION EMEA GOODYEAR INNOVATION CENTER LUXEMBURG The idea is excellent. I truly support it. The Polish R&D community should have federalize itself a long time ago and create a kind of an association so that the united voice of the community, especially when it comes to the needs of the partnership between Polish academies and institutions, the need of financial stimulation, would finally be heard by different ministries.

16 For more information contact: Alexander Tokarev