Open Siemens An Innovation approach to connecting an organizations knowledge and creativity

Transcription

1 Siemens Corporate Technology Business Excellence 2014 Open Siemens An Innovation approach to connecting an organizations knowledge and creativity Innosite Conference, København Christoph Krois Unrestricted Siemens AG All rights reserved

2 Win the future with innovative business models in complex business ecosystems Content Siemens a short introduction Who are we? Open Siemens What is it and why does it matter? Open Co-Ideation Siemens Data-driven Services Contest Key Takeaways Questions? Page 2 September 2014 Corporate Technology Unrestricted Siemens AG All rights reserved

4 Siemens is organized in 4 Sectors: Industry, Energy, Healthcare and Infrastructure & Cities Siemens: Facts and Figures Siemens sectors Key figures FY 2013 Industry Divisions Industry Automation Drive Technologies Customer Services Energy Divisions Power Generation Wind Power Energy Service Power Transmission Healthcare Divisions Imaging & Therapy Systems Clinical Products Diagnostics Customer Solutions Infrastructure & Cities Divisions Rail Systems Mobility & Logistics Low and Medium Voltage Smart Grid Building Technologies Sales: ~ 76 bn. Locations: In 190 countries Employees: ~362,000 R&D expenses: ~ 4.3 bn. R&D engineers: ~29,800 Inventions: ~8,400 Active patents: ~60,000 ~ 19 bn. 1) ~ 27 bn. 1) ~ 14 bn. 1) ~ 18 bn. 1) Corporate functions Corp. Finance Corp. Technology Corp. Development Corporate Technology 1) Sales in FY 2013 Page 4 September 2014 Corporate Technology Unrestricted Siemens AG All rights reserved

5 Siemens Corporate Technology fulfills 3 missions within Siemens Siemens: Facts and Figures Siemens sectors Industry Divisions Industry Automation Drive Technologies Customer Services Energy Divisions Power Generation Wind Power Energy Service Power Transmission Healthcare Divisions Imaging & Therapy Systems Clinical Products Diagnostics Customer Solutions Infrastructure & Cities Divisions Rail Systems Mobility & Logistics Low and Medium Voltage Smart Grid Building Technologies 3 missions of CT Secure the technological and innovation base of Siemens Secure the technological and innovation future of Siemens ~ 19 bn. 1) ~ 27 bn. 1) Corporate functions Corp. Finance Corp. Technology Corp. Development ~ 14 bn. 1) ~ 18 bn. 1) Corporate Technology Support Siemens as an integrated technology company 1) Sales in FY 2013 Page 5 September 2014 Corporate Technology Unrestricted Siemens AG All rights reserved

6 Corporate Technology provides leading-edge methods for a systematic approach to innovation Identify Trends, Scenarios & Technologies Determine Innovation Focus & Understand Eco System Develop Business Model & Realization Plan Incorporate existing obvious and unobvious expertise & creativity A systematic & combined approach to innovation increases chances of market success Source: Business Excellence / top + Page 6 September 2014 Corporate Technology Unrestricted Siemens AG All rights reserved

8 Joy s law No matter who you are, the smartest people work for someone else. - Bill Joy Joy s law, named after the co-funder of Sun Microsystems Page 8 September 2014 Corporate Technology Unrestricted Siemens AG All rights reserved

9 Open Innovation has a long Siemens 1) a Web2.0 supported approach is a new discipline ~ First university cooperation STA & TTB Open Co-Ideation Contests First lead customer workshop TechnoWeb2.0 Management of employees' ideas First centers of Competence E-Broker Scouting/ InnoPortal Traditional innovation mgmt. rules New options in the "Open Innovation" game: Focus on bilateral partnerships Workshops or mailboxes as frame for ideation Limited speed of network dynamics Default: Maximize IP protection Source: Business Excellence / top + 1) Selection of examples is not exhaustive Use unobvious sources IT-based methodologies ("Web2.0") New levels of scalability Enhanced speed in the dynamics of networks Balance between IP protection and openness Page 9 September 2014 Corporate Technology Unrestricted Siemens AG All rights reserved

10 Changing demands in the business world ask for new approaches Typical Challenges Solutions Need for matured Ideas Need for collaboration Need for higher efficiency of innovation process Cost pressure Faster time to market Reduce non-conformance cost Need for higher decision acceptance Source: Business Excellence / top + Page 10 September 2014 Corporate Technology Unrestricted Siemens AG All rights reserved

12 True innovation Easy said but difficult to realize Uncertain about the future of your business? How can we create additional value for our customers? What are tomorrows winning business models? What else could we do with our technology & capabilities? What should we do: Strategy Meeting? Wait? Changes? What changes? Page 12 September 2014 Corporate Technology Unrestricted Siemens AG All rights reserved

13 Idea Management the established way Classical Idea Management Idea generation Idea collection Pre-evaluation / Implement??? Source: Business Excellence / top + Page 16 September 2014 Corporate Technology Unrestricted Siemens AG All rights reserved

14 Open Co-Ideation facilitates the wisdom of Siemens through an oriented crowd development Principles of Co-Ideation Process New ideas by community Idea discussion and maturation Pre-selection Validation Final selection of winner ideas Implementation (guided within predefined framework) (supported by expert moderators) (through community and expert rating) (supported by expert moderators) (by high level management jury) (mandatory for success) Int. IP Ext. Source: Business Excellence / top + Page 17 September 2014 Corporate Technology Unrestricted Siemens AG All rights reserved

15 Open Siemens is a proven methodology which has been conducted since 2009 Overview of open Co-Ideation Contests External contests 1 Designs for emotional LED solutions 5 Smart grid business opportunities, part I & II Internal contests Sustainable company and portfolio ideas (Siemens) Products & solutions for urban markets & city dev. (Siemens India) 4 Future business opportunities for high-voltage switchgears (E T HS) 7 Innovative joining Technologies in PR (E F PR) 9 Employee integration Siemens (Corporate Technology) 11 Business opportunities for the "Future of Hubs" (Siemens Mobility) Business opportunities for "Future of Metals" (I MT) Data driven services (Leverage Business opportunities for "CTI Cloud Computing" (CT RTC) Source: Business Excellence / top + Page 18 September 2014 Corporate Technology Unrestricted Siemens AG All rights reserved

17 Data-driven Services Co-Ideation contest: Cross sector to gather, enrich, mature business ideas Combination of proven methodologies to gain value added business opportunities Leverage Siemens Data as a Service Framework to answer the guiding question: How to create value added business from data? Business Model Framework (BizMo ) for Business Model Innovation Open Co-Ideation Methodology Development of user stories & customer insights Validation of existing data-driven service business ideas Development of new data-driven business opportunities (high level) Common description of ideas based on proven BizMo methodology Community idea generation, evaluation, discussion & maturation Source: Business Excellence / top + Page 20 September 2014 Corporate Technology Unrestricted Siemens AG All rights reserved

18 The Data-driven Services" Idea contest showed the potential of Co-Ideation in a mega-trend topic Source: Business Excellence / top + Page 22 September 2014 Corporate Technology Unrestricted Siemens AG All rights reserved

19 Some figures describe the main topics of the Leverage Siemens Data-driven Services Idea Contest Source: Business Excellence / top + Page 23 September 2014 Corporate Technology Unrestricted Siemens AG All rights reserved

21 By now, three main use cases for internal Co-Ideation events have been identified Use case Example Main outcome 1 Discuss a hot topic & develop business ideas Mid 2013: Data-driven Service Idea Contest Unexpectedly high level of participation and interaction across 40 countries Strong company wide awareness Ideas with manifold business focus Highest motivation by employees who want to position themselves - intrapreneurs 2 Engage employees in the regions Early 2011: "Urban India" Idea Contest High potential to gain innovations from non- HQ-countries In India, do it the Indian way Two strategic projects to elaborate business cases around winner ideas 3 Let experts co-create the future Mid 2012: Innovative Joining Technologies Idea Contest Higher quality ideas achievable in expert teams High acceptance & participation in expert com. New cross organizational expert collaboration on common topic Co-working on pre-defined content does work Extremely high implementation rate (25%) Source: Business Excellence / top + Page 25 September 2014 Corporate Technology Unrestricted Siemens AG All rights reserved

22 Open Co-Ideation methodology biosphere Typical Challenges Open Co-Ideation Methodology Need for matured Ideas Need for collaboration Need for higher efficiency of innovation process Cost pressure Faster time to market Reduce non-conformance cost Need for higher decision acceptance Highly integrative and efficient Ideation & maturation on Web2.0 platform Fast Idea maturation Direct feedback Fully transparent Direct & fast community prioritization through peer rating and expert assessment Create awareness Motivate & engage employees (swarm intelligence) Flexible collaboration Source: Business Excellence / top + Page 26 September 2014 Corporate Technology Unrestricted Siemens AG All rights reserved

23 Open Co-Ideation Methodology Success Factors Alignment of owner, topic and approach with strategy Senior management buy-in to visibly support OCI participation Expectation management Topic of interest for employees and strategic importance for mgmt. Methodological support Content expert project responsibility Continuous personal coaching of moderators In depth, continuous Community Management Best practice sharing Source: Business Excellence / top + Page 27 September 2014 Corporate Technology Unrestricted Siemens AG All rights reserved

25 Contact details Christoph Krois Senior Key-Expert Consultant Siemens AG Corporate Technology Business Excellence/ top+ Innovation Service & Project Management Consulting Group Innovation Management Phone: Page 30 September 2014 Corporate Technology Unrestricted Siemens AG All rights reserved

26 Contact details Siemens AG Corporate Technology Business Excellence / top+ Volker Ganz Head of Practice Innovation, Service & Project Management (CT BE PPC ISP) Phone: +49 (89) Mobile: +49 (174) [email protected] Harald Schweickhardt Head of Consulting Group Business Innovation (CT BE PPC ISP IM) Mobile: +49 (173) [email protected] Page 31 September 2014 Corporate Technology Unrestricted Siemens AG All rights reserved