WHITE RABBIT MARKETING INNOVATION AGENCY WHITE RABBIT

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2 MARKETING INNOVATION AGENCY White Rabbit is a full-service marketing agency that specializes in ideation, brand building, and digital creative. We help some of the world s greatest brands improve their business through intelligent strategies that drive engagement and conversion. Follow the White Rabbit and we'll show you marketing magic. 2

3 WHO WE ARE We are a potpourri of designers and developers driven by the spirit of digital innovation. Each of us hail from different towns, colleges, and business backgrounds. Our diversity and depth-of-talent are what make us nimble and adaptable to any industry, product or service. Our most important commonality is our passion for the work and our dedication to the clients we partner with. Our mission is to foster a culture of creativity and innovation and make White Rabbit the best agency in the world. 3

4 LOCATIONS 4

5 BRANDS WE'VE HELPED 5

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7 CAPABILITIES BRAND CREATIVITY ENGAGEMENT TECHNICAL TECHNICAL cont. Ideation Social media management PHP ios SDK Logo and brand design and SMS programs Ruby on Rails Android SDK Campaign creative Influencer activation HTML5 Facebook SDK Advertising and collateral design ecommerce optimization CSS3 Google API Photography/Video/Film Consumer analysis Java Pusher API Illustration Grassroots outreach Objective-C Twilio API ADVERTISING Digital placement Traditional placement ReTarget marketing SEM/SEO DEVELOPMENT All things web (UI/UX) Website design and development Mobile App design and development Software design and architecture Game development JSON SOAP AWS Server Admin MySQL CakePHP Framework Ruby Redis DB.NET Framework Larvel Framework PROCESS IMPROVEMENT Strategic planning Packaging Warehousing and fulfillment 7

8 EVERYTHING YOUR COMPANY NEEDS TO INCREASE CONVERSIONS. 8

9 RABBIT DISCOVERY ANALYSIS WE PLAN SET KPIs PROCESS APPS WEBSITES BRAND DESIGN ADVERTISING SOCIAL MEDIA ECOMMERCE AND MORE WE TEST WE BUILD WE PROTOTYPE ABRACADABRA! WE LAUNCH BULLSEYE 9

10 WE DON'T JUST MARKET, WE MAKE BUSINESSES BETTER. 10

11 SOL REPUBLIC WEBSITE DESIGN/DEVELOPMENT OUR WORK Sol Republic, a consumer electronics company, hired White Rabbit to create a userfriendly, interactive website. White Rabbit's design, development, and state-of-the-art ecommerce platform has helped Sol Republic become one of the top retailers in the music industry. LULU S BRAND REFRESH AND ECOMMERCE Lulu s, a major fashion brand, hired White Rabbit to implement a online and digital strategy to help rejuvenate their business. White Rabbit designed and implemented a new ecommerce store and style guide which helped transform Lulu s business model to the successful brand they are today. HYPERICE PRODUCT LAUNCH White Rabbit played a vital role in bringing HyperIce to market, devising a brand strategy that accounted for national media placement. White Rabbit designed and developed everything from HyperIce's website to packaging to promotional materials. HyperIce continues to grow and is used by some of the world's top athletes. 11

12 CASE STUDIES 12

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14 ELEVATING A BRAND Coordinates Collection is a jewelry brand with customizable longitude and latitude coordinates of any place in the world. In 2013, the brand became idle. The ownership enlisted White Rabbit as a strategic partner to help improve their technical infrastructure and increase brand equity and product awareness. In less than one year, White Rabbit's tactics helped elevate the company's monthly sales revenue from less than $10K to over $400K. TACTICS IMPLEMENTED WEB DESIGN/DEVELOPMENT (FULL ENTERPRISE MAGENTO ECOMMERCE PLATFORM) 3PL INTEGRATION CART CONVERSION LIGHTBOXES ENEWSLETTER PROMOTIONS ADVERTISING CAMPAIGN SOCIAL MEDIA MANAGEMENT RESULTS TO-DATE ANNUAL REVENUES INCREASED FROM $120K TO $5M MULTI-CHANNEL SYNDICATION (OFFIINE AND ONLINE) GROWTH TRENDING UP AT 20%-30% ANNUALLY WEB TRAFFIC AND CONVERSION RATES INCREASED 14

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16 BRAND SUSTAINABILITY Langly was launched in 2012 through a small Kickstarter campaign. The brand's popularity exploded overnight with thousands of daily orders coming in from all over the world. Langly brought in White Rabbit to help transform the brand from a startup business to an international corporation and we did just that. TACTICS IMPLEMENTED WEB DESIGN/DEVELOPMENT (SHOPIFY ECOMMERCE PLATFORM) CONVERSION LIGHTBOXES ENEWSLETTER PROMOTIONS ADVERTISING CAMPAIGN PUBLIC RELATIONS SEEDING/INFLUENCER MARKETING SOCIAL MEDIA RESULTS TO-DATE ANNUAL REVENUES INCREASED FROM $100K TO $1M WEBSITE TRAFFIC INCREASED 25% M/M SOCIAL MEDIA FOLLOWERS AT 250K DATABASE INCREASED BY 120% 16

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18 ONLINE EXPANSION Founded as a food truck franchise, Cousins Maine Lobster gained national attention after being featured on ABC's Shark Tank in Since then, the company desired to expand their online footprint. Cousins hired White Rabbit to help them increase website traffic to help the franchise expand throughout the nation. TACTICS IMPLEMENTED WEB DESIGN/DEVELOPMENT CONVERSION LIGHTBOXES CAMPAIGN CREATIVE ENEWSLETTER PROMOTIONS SOCIAL MEDIA ADS RESULTS TO-DATE REVENUES INCREASED 38% MONTHLY REVENUES TRENDING UP AT 15-20% M/M WEBSITE TRAFFIC INCREASED 45% Q/Q INCREASED DATABASE INCREASING 10% M/M 18

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20 LEADING A BRAND RESURGENCE In the late 1980s, LA GEAR stood eye-to-eye with brands like Nike and Reebok till momentum was lost. On the brink of bankruptcy, the brand changed ownership and enlisted White Rabbit to bring it back to prominence. We implemented a strategic marketing program, developed a new ecommerce website, and implemented a social media platform. Today, LA GEAR continues to grow its revenue, followership and product lines each quarter. TACTICS IMPLEMENTED WEB DESIGN/DEVELOPMENT (SHOPIFY ECOMMERCE PLATFORM) SEM/SEO TACTICS CELEBRITY ENDORSEMENT ADVERTISING CAMPAIGN SOCIAL MEDIA MANAGEMENT RESULTS TO-DATE ANNUAL REVENUES INCREASED 900% SOCIAL MEDIA FOLLOWERS INCREASED TO OVER 150K SUCCESSFULLY LAUNCHED THREE NEW SHOE LINES (LIQUID GOLDS, NUBUCKS, & T-RAWW RUNNERS) 20

21 MORE WORK 21

22 DIGITAL ADVERTISING 22

23 APP DEVELOPMENT 23

24 BRAND MANAGEMENT 24

25 WEB DEVELOPMENT 25

26 BRAND DESIGN 26

27 GAME DESIGN 27

28 DIGITAL MEDIA 28

29 WE ARE OUR PARTNERS MOST VALUABLE ASSET. 29

30 RABBIT REEL PLAY 30

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