ecommerce Facts and Stats 2015 and Beyond

Transcription

1 ecommerce Facts and Stats 2015 and Beyond

2 Worldwide ecommerce $800+ billion in sales will be generated in US, Western Europe & China in million: Western Europe has the second largest population of digital buyers, age who have made a digital purchase; this number is projected to reach million in %+ of Western Europe will become digital buyers in the next 4 years 257 billion: ecommerce sales in Western Europe in 2014; projected to rise to approximately 356 billion by % online retail out of all retail sales in Western Europe 8.5% online retail out of all retail sales is the projection for 2017 for Western Europe, 8.3% for US and 10.5% for Asia Pacific 34% B2B ecommerce growth rate; it grows faster than B2C ecommerce (13%) and now represents twice the size of B2C

3 ecommerce in Europe 14% cross-border sales out of all retail ecommerce sales in Western Europe in 2014 and is projected to rise all the way to 20% cross-border sales out of all retail ecommerce sales is the projected rise by the end of 2018 In Europe cross-border shopping is most popular in Spain and Italy Especially in smaller European countries, cross-border purchasing is becoming a key component of the ecommerce experience for consumers 19% have been victims of fraudulent purchases as a result of a security breach at a major retailer

4 Global ecommerce Sales 2015 PFSweb, Inc.

5 2015 PFSweb, Inc. Western Europe ecommerce Sales Top Revenue Countries

6 2015 PFSweb, Inc. ecommerce Sales Percentage of total country retail sales 2014

7 How often/how much do people shop online? 68% of consumers once/month 28% once a week (27% increase from 2014) 76% would spend more than $100 on a product without seeing it first 80% are willing to pay for drone delivery 66% expect to receive their first drone-delivered package in the next five years. People are likely to buy more due to drone delivery 35% would shop more online if they were able to try on a product virtually using a product like Oculus Rift

8 What drives people to shop more? 83% free shipping 65% free returns 62% one day shipping Source: Walker Sands Future of Retail Study 2015

9 Conversion rates 3% is the average conversion rate for B2C ecommerce 40% of website visitors use site search; visitors who use search convert at a rate 50% greater than those who do not utilize search (econsultancy) 60% was the abandoned shopping cart rate in 2014

10 Which of the following products would you never buy online? Source: Walker Sands Future of Retail Study 2015

11 Quick facts about Mobile Payments 12% of all ecommerce sales was mobile in ,3% of ecommerce traffic comes from Mobile (Shopify) 40% have used a mobile payment application in 2014, up from just 8% in % have tried Apple Pay in 2014 only but 18% say the introduction of Apple Pay makes them more likely to make a purchase on their phone in the near future 80% customers are hesitant about using mobile payments due to security and privacy concerns Other payment methods are fragmented and can vary greatly from country to country debit/credit card, net term invoice, COD (cash on delivery) and even direct bank payments are alternatives that range from popular to rarely used depending on the consumer culture of a specific country.

12 Mobile Payments Which of the following mobile payment applications have you used in 2014? Which of the following forms of payment do you feel is most secure? Source: Walker Sands Future of Retail Study 2015

13 Social Media in ecommerce In 2014 ecommerce orders coming from social media grew a staggering 202% Social media is an awareness building/referral/recomendation vehicle but its purchase-driving role grows significantly 74% of social media users rely on networks for pre-purchase research 90% of participants to a survey state that positive online reviews influence their purchasing decisions (Marketing Land Survey) 85% of all orders from social media come from Facebook 20% of online shoppers say that Facebook influence their purchasing decisions Pinterest popular within female Linkedin B2B sales The trend will go towards the usage of Image-based Social Networks

14 Emerging Trends and Recommendations Big data Omnichannel strategies, global consumers Virtual reality (eg: Oculus Rift) Interactive video based buying Multi dimensional social sharing Drones Use online storytelling to boost sales Focus on a compelling UX/UI Offer flexibility and assure security in payments Explore emerging technologies Adopt advanced semantic search/auto-complete Contextual ecommerce approach ( social commerce, mobile technology, web, CRM, back office, fulfillment, ERP, inventory systems, etc) Focus on improving your website conversion rate focusing on key elements such as: website design, server performance, mobile responsiveness, product descriptions, checkout experience

15 Euro IT Group ecommerce Expertise 60+ ecommerce projects covering: Complex ecommerce platforms development from scratch Integration through APIs and XML with existing business systems (eg: finance, CRM, ERP, inventory management, call center system, etc Additional plugins/modules extensions Smooth store migrations to mobile responsive versions of the ecommerce platform We cover the full spectrum of services from consultancy, prototypes, architecture design, UX design, implementation/integration, testing, maintenance and support of multi-platform applications Experienced in various open source ecommerce platforms Vast experience in Magento development. We have dedicated Magento teams ready to be deployed in your projects Proven track record in developing and customizing cross border e-commerce platforms (localization, multi-lingual, multicurrency, integration with all major payment platforms)

16 Selected retail and ecommerce references RETAIL & WHOLESALE ECOMMERCE

17 Technologies We Master JAVA: Apache Tomcat, JBoss AS, Jetty, IBM WebShere, Oracle, Application Server, WebLogic, Windows Server IIS, Nginx, NetWeaver) PHP: CodeIgniter, CakePHP, Zend, Yii, Kohana, Wordpress, Joomla, Drupal, MODX, Magento, Prestashop, IPBoard, Smarty BIG DATA: Hadoop, Hadoop Map reduce, Spark, Storm, Mahout, Apache Pig, Apache Hive, Elastic Search, Cassandra, Apache HBase ASP.NET, Visual Basic, ASP.NET AJAX, ASP.NET MVC, Remoting, Reflection, ADO.NET, Entity Framework MICROSOFT: C++, C#, ASP.NET, ASP.NET MVC, Silverlight CLOUD: Amazon web services, Amazon EC2, Windows Azure MOBILE: Android, IOS, Windows 8, iphone SDK, Android SDK, JQuery Mobile, Flash Lite, J2ME, Symbian, XMPP, SMS, WAP

18 Technologies We Master WEB: HTML5, XML, XHTML, XSLT, DHTML, CSS, XSLT, Javascript, jquery, PHP BUSINESS INTELLIGENCE: Pentaho BI, crystal Reports, Microsoft BI Microsoft Visual Studio, Windows API, ActiveX, XCode, wxwidgets, STL, WinDDK, Qt Framework, Microsoft CRM AJAX & JAVASCRIPT: JQuery, YUI, ExtJS, JSON,MooTools, Prototype JS, Dojo, YUI, Scriptacoulous, ASP.NET Ajax control Toolkit, etc.

19 Euro IT Group Expertise Services and Solutions Technologies Industries Business analysis Consultancy System integration Software development Software testing Information security Web and mobile apps Enterprise mobility Cloud strategy BI Big data CRM and loyalty Ecommerce development Conventional (.NET, Java, PHP/LAMP, C/C++) Cloud/big data (Amazon, Windows Azure, Salesforce) Mobile (IoS, Android, Windows Phone, Blackberry, HTML5) Other (Ruby on Rails, Python, embedded software, Databases) SAP, Microsoft, Oracle, other technologies Telecom Financial Healthcare Media Retail & distribution Insurance

20 Sources Monetate ecommerce Quarterly Roundup, Q Walker Sands Future of Retail Study 2015 Give them what they want: Match Customers with the Products They re Searching For Magento whitepaper The Forrester Wave B2B commerce Suites, Q ecommerce Internationalization in Western Europe PostNord emarketer Centre for Retail Research comscore EMOTA UPS Comscore Survey 2014 UPS Pulse of the Online Shopper Social {GWI Social Summary (Mander, 2014)}

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