DEEZER LEADS THE CHARGE ON INNOVATION FOR MUSIC LOVERS

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1 DEEZER LEADS THE CHARGE ON INNOVATION FOR MUSIC LOVERS New HEAR THIS feature offers unique music discovery experience New Deezer app for Mac unifies your music collection Deezer more than doubles number of paying subscribers to reach 5 million as catalogue reaches 30 million tracks 11 new Telco partnerships in 12 months - making 25 partnerships worldwide STRICT EMBARGO: Wednesday 6 th November 2013, 10.30am GMT: Speaking from the iconic London music venue Ronnie Scott s, Deezer s CEO, Axel Dauchez, today unveiled two major new platform developments set to confirm Deezer s credentials as the leader in personalised music discovery. Dauchez also confirmed Deezer s success one year on from his $130 million funding address, through revealing the following business milestones: More than doubled the number of paid subscribers in a year - reaching 5 million paid subscribers across more than 180 countries 11 new telco partnerships, taking the total number of partnerships globally to 25 Music catalogue reached 30 million tracks, with an average of 27,000 new tracks from all genres and countries added every day, making it the biggest of any music streaming service An extensive network of 50 Deezer expert music editors spread around the world providing the best recommendations to subscribers Axel Dauchez, Deezer s CEO, said, Doubling the number of paid subscribers in 12 months sends a hugely encouraging signal that music streaming s time is now. One year ago we pledged to launch Deezer worldwide because we felt music deserved to be truly global. One year on, we are proud to say that we have over-delivered on our promises, with more than 5 million subscribers across more than 180 countries and a team of expert editors around the world sharing their love and passion for music. But we re not content to simply keep up with the world; we want to lead the charge.

2 Dauchez also unveiled the following product developments: HEAR THIS takes the discovery feature to the next level by combining technology innovation with Deezer s team of music experts from every continent employed to handpick and recommend the best new music from around the world. The HEAR THIS music feed gives daily recommendations based on the music you are listening to, the latest releases from your favourite bands and the playlists created by your friends, as well as handpicked recommendations from Deezer s music experts. You ll have your personal and perfect music stream, handpicked by experts and tailored for you. With more than 75% of subscribers listening to Deezer through their mobile devices, HEAR THIS will be accessible from any device to enable users to discover the best music wherever they are. Another new feature called EXPLORE will supplement HEAR THIS by providing a unique way to discover the latest releases as well as editors picks and recommendations. EXPLORE enables you to search by region and genre, which means you can get access to the best new music from anywhere in the world, wherever you are. Dauchez also unveiled a new exclusive app for Mac which is currently in development: New Deezer app for Mac Radically different from a simple desktop app and much lighter and quicker than a web version, this new app unifies your music collection: Regardless of the file format, your personal itunes music library is automatically synchronized with Deezer, meaning you will have access to your entire collection wherever you are You ll have access to Deezer s entire catalogue of 30 million tracks as well as all your favourite music from your personal collection at the touch of a button The new app provides ultimate simplicity bringing together offline music and streaming to provide unbeatable accessibility for music lovers

3 Daniel Marhely, Deezer s founder, said: Innovation is in our DNA. We want to help people build and discover their own unique music identity, which is why this year we are getting personal. The HEAR THIS music feed and the new Deezer app for Mac are game changers for us, they are pure innovation. We re combining the best of Deezer - man and machine to give users a unique experience that s tailored exclusively to them. In addition to the new product announcements, Dauchez unveiled two executive appointments: Christopher Coonen will be joining Deezer as group COO. Founder of PayPal in France and Continental Europe, Coonen brings with him extensive experience in managing fast growth companies in a rapidly changing environment. He will be managing business operations with the aim of reaching the company s ambitious targets and meeting huge market expectations. Gerrit Schumann, co-founder of Simfy, has been appointed Deezer s VP of Europe (outside France). Based in Berlin, his remit is to further strengthen, develop and expand operational activities in Europe. Schumann s past achievements, unique market experience and entrepreneurship will help Deezer anticipate market trends and further reinforce its position within Europe. Dauchez concluded: I want to give music lovers the experience they deserve. With Deezer we want to lead the charge but there is still a lot to do to reach the point where everyone will be able to legally enjoy listening to and discovering music wherever they may find themselves and all that for the price of downloading an album. - End Notes to editors: For further information, images and logos, please contact Sophie Barnard or Jack Davies on +44 (0) or [email protected] Deezer in numbers: 5 million paying subscribers 12 million monthly active users Active in more than 180 countries Catalogue of 30 million tracks 100 million shareable playlists

4 20% of staff are focused on editorial and recommendations 75% of all music listened to on a mobile device HEAR THIS As soon as you log on to Deezer, you will be greeted by the HEAR THIS music feed - a new personalised musical recommendations system HEAR THIS gives daily recommendations based on the music you are listening to; the latest releases from your favourite bands, playlists created by your friends, as well as handpicked recommendations from Deezer s 50 expert editors. HEAR THIS learns with you; the more you listen, the better it knows you By allowing you to scroll down and see back to the recommendations, you ll be able to easily go back and find that track you liked You ll have your personal and perfect music stream, handpicked by experts and tailored for you The HEAR THIS music feed will be available to Premium+ subscribers from 12 th November and will be available on ios and Android devices from 19 th November NEW DEEZER APP FOR MAC Radically different from a simple desktop app and much lighter and quicker than a web version, this new app unifies your music collection Regardless of the file format, your personal itunes music library is automatically synchronized with Deezer You ll have access to Deezer s entire catalogue of 30 million tracks as well as all your favourite music from your personal collection at the touch of a button The new app provides ultimate simplicity bringing together offline music and streaming to provide unbeatable accessibility for music lovers The music files that you listen through on Deezer only contain metadata, not audio content meaning they are very light. They can be organized the way you want to, displayed in the way you want to and more importantly provide you with a fast and seamless experience What s more, anything you favourite will automatically be available for you to listen to on your mobile device through Deezer You ll be able to access ALL the music you love, whenever and whenever you want, on any device at the touch of a button

5 EXPLORE Explore provides a unique way to discover the latest releases as well as editors picks and recommendations Explore harnesses the knowledge of Deezer s 50 global music editors and gives you the chance to search for the best new music by region as well as genre You can get access to the best new music from anywhere in the world, from whenever you are *October 2012 Deezer had 2 million paying subscribers About Deezer Deezer delivers an exciting, broad and truly global music experience to more than 12 million monthly active users across more than 180 countries. With 5 million paying subscribers and more than 100 million shareable playlists, Deezer allows fans to enjoy music unconstrained by any of the barriers of the past, providing unlimited access to a catalogue of 30 million tracks, instantly available on any device - PC, laptop, tablet, smartphone, wireless home speakers, incar audio, smart TVs and Xbox. Deezer s mantra is music discovery, helping fans rediscover the joy of finding and sharing fantastic new music through specially selected editorial recommendations for every single market in which it is present. With an international partnership with Facebook and strategic telecoms partnerships with Orange, Everything Everywhere and Telenor, amongst many others, Deezer is committed to bringing music to new audiences worldwide. Discover Deezer m.deezer.com blog.deezer.com Facebook.com/deezer