Messe Düsseldorf is always wide awake.

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3 1811 First industrial exhibition in Düsseldorf Messe Düsseldorf is always wide awake. A well-known English peppermint lozenge is so strong that, according to the manufacturer, it knocks a fisherman backwards right over the railing. The slogan for this treacherous sweet points out laconically that the fisherman is presumably a weakling and the drops are simply too hot for him. Globalisation, too, has something in common with a very strong peppermint lozenge. For thinking on a global scale is something that is changing the world at a breathtaking pace. It is changing the environment, the climate, societies and social patterns, politics and, of course, industry. To cope with this amount of movement you have to be geared up if you want to stay in the race or even set the pace. Messe Düsseldorf is doing its training properly. We simply put a sweet in our mouths, take a deep breath, and do a bit of thinking about the future. At the same time, we go through the world with our eyes wide open, so that we miss nothing. We have an aim. And a plan about how to set about achieving it. And we take our time when it comes to the important things. For us trade fair organisers, that means having more time in which to act. More time in which to cultivate our contacts, and more time in which to take care of our core business. Such as organising internationally-reputed trade fairs. Or enabling German small and me diumsized businesses to gain a foothold in that highly promising growth area - Asia. Finding out how to direct the 17,000 trucks needed to set up a K on the exhibition site without producing total gridlock. Or just attending to your needs. But where do we get the time to accomplish all that while being just that much better than the others into the bargain? It s quite simple: when Messe Düsseldorf knocks off work, our employees in China are just getting up. We simply don t sleep. At least, looking at it globally we don t. Since our company is present all over the world, we are practically on the job continuously for our customers and partners. In all time zones. In all major markets. In Europe, the USA, Asia and, of course, here at the Düsseldorf site. Seven days a week, 24 hours a day, and 365 days a year. So, next time you and your company want to conquer a new market somewhere in the world, just think of us. For we will give you the strength to cope with the challenges of globalisation. We ll give you plenty of our time; we re always wide awake and have ev erything you need. Even a peppermint lozenge. Take a deep breath. We are there, wherever you need us.

4 1947 Foundation of Nordwestdeutsche Ausstellungsgesellschaft mbh (NOWEA) in Düsseldorf For nearly 60 years now, Messe Düsseldorf has been presenting itself as a partner and serviceprovider. The secret of our success? It s quite simple: as far as the high standards we set at our Düsseldorf site are concerned, we are predictable in the positive sense of the word. That s something all who work with us appreciate. And the parameters are clearly set when it comes to the continuation of our joint success story. For there are plenty of clever minds in our company that s what I call our brainware. These people have good ideas. And they roll up their sleeves and translate them into action. 365 days a year, they are there for our customers all over the planet. A highly-motivated, powerful team without whom our slogan basis for business would be quite unfounded. Moreover, we have the best hardware that anyone could desire: our headquarters is situated in the heart of Europe s economically strongest region, in a lively business and cultural metropolis that has not only a great deal of charm but an excellent infrastructure, too. And we have an exhibition complex that is one of the most advanced of its kind in the world in terms of comfort and functionality. And the high-calibre software that keeps all this running consists of people like you! Exhibitors, visitors, media representatives, and partners from all corners of the earth who all make our company the international platform for trade, innovation and communication. Put us to the test. We look forward to teaming up with you to keep our and your success going. Werner M. Dornscheidt, CEO of Messe Düsseldorf GmbH 04 05

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6 1947 First trade fair in Düsseldorf after World War II Contents Introduction 04 Preliminary remarks 06 Contents 08 Mission 12 World market quality 20 A first-rate programme 24 First-rate visitors and exhibitors 28 First-rate service 32 First-rate communication Chicago 36 First-rate sites 40 A first-rate location 48 First-rate organisation 52 Dialogue

7 1948 The company participates for the first time in the organisation of an industrial exhibition in New York 2 1 MEZ Moscow Düsseldorf Tokyo New Delhi Shanghai Brno Warsaw Hong Kong Singapore 2 1 MEZ

8 1948 Setting up of the company s own foreign department in Düsseldorf Good morning, new markets! 7.15 a.m. Shanghai Messe Düsseldorf is active in all markets, all over the world and 24 hours a day. It is a springboard for companies that have set their sights on international success.

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10 1950 Birth of the company s foreign agencies in Austria and Switzerland 1950 Start-up of the company s commission business under the German government s sponsorship scheme for foreign trade fair operations (Federal Ministry of Economics and Labour) We sometimes go right ahead. In 1974, a major German car manufacturer launched a range of models that was destined to give birth to one successful model after the other as regularly as clockwork. Though there were jokes about the car looking like a shoe box and the convertible version having the appearance of a shopping basket, it was not long ago that the car manufacturer sent its top-selling model into the fifth lap. And it looks very much as if things are going to work out this time, too. The recipe for success: take a few unique details from the time-tested original and perfect them in terms of design and engineering to make them mirror the style of the age. The result will be a successful blend of the traditional and the visionary. This is, incidentally, a formula that has also been the foundation of Messe Düsseldorf s success for decades. Every year, we welcome more than 1.5 million visitors to our site in Düsseldorf alone. Many of them are already proper fans. What do they appreciate about us? We think it is, on the one hand, our ability to move with the times and, on the other hand, our continuity. For instance, as far as optimum service, organisational professionalism, and the international character of our exhibitors, visitors and media representatives are concerned in these matters we do not budge one millimetre from our standards. That creates trust. As an internationally operating, market and customer-oriented service company, we have become a fixed quantity for our customers and partners. On turbulent, constantly changing markets, we help them to keep the overall picture in mind by setting up marketplaces for goods and services in which the main suppliers meet the main customers, and by creating a communications base from which to smoothly follow up successful business deals. All over the world, 24 hours a day. Messe Düsseldorf s business segments. We see to the design, planning and execution of trade fairs, exhibitions, congresses and special events. At the same time, we are constantly developing our innovative services and communications facilities for these segments, thus rounding off our range of services

11 1951 First drupa 1952 First K Plastics Trade Fair in Düsseldorf in Düsseldorf Front-runner. The Messe Düsseldorf Group is one of the front-runners in the international trade fair business. That creates obligations. On the one hand, to ourselves, as we naturally wish to defend our lead in a hotly-contested market, and even to extend it. On the other hand, we also assume responsibility for others: on the international scale, for the 1,500 employees who put their weight behind Messe Düsseldorf, then here at the Düsseldorf site, as the employer of more than 600 people, and, in the Düsseldorf region as a whole, as the indispensable catalyst for the many small and medium-sized firms that benefit directly or indirectly from our success. Professional. We secure our strong position by repeatedly putting our capabilities to the test every day and by striving to take over the lead in terms of quality, right from the word go, in everything we do. That is why we already rank among the best companies worldwide in most of the market segments we service. In the capital goods trade fair sector we are the number one in Germany. So, if you re standing where we are, you re at the front. Impulse generator. And because people can rely on the quality standard of our events, they are also keen on taking up our invitation when one of our key international fairs 23 in number is once again on the agenda. The most important trade fairs in their respective industries, they provide the crucial momentum for future developments. That is why we also establish them as satellite events, adapted to the market conditions there, in other parts of the world. Whether in Shanghai, Singapore, New Delhi, Moscow or Brno we open up new horizons and link up markets. May we offer you just a little more? Our worldwide range of services makes us a highly appreciated service partner on an international scale. For whoever works with us feels straightaway as if he were at home. Wherever he may be. Because we export the high Düsseldorf standard all over the world. Because we are familiar with regional peculiarities. Because we constantly optimise procedures to ensure that the interplay between all the parties concerned runs even better. Our customers appreciate our always being there whenever they need us. And this is what turns them into regular customers. Singapore Shanghai

12 1958 First interpack in Düsseldorf

13 Tomorrow morning in Moscow but the trends we are showing are the day after tomorrow s a.m. Moscow Messe Düsseldorf sets the trends and exports some good ideas for instance to Russia s CPM Moscow.

14 1963 Participation in the International Chemical Industry Trade Fair in Moscow Constantly sounding the world market. It pays to know the trade: twenty-three of the more than 40 trade fairs and exhibitions in Düsseldorf are key international fairs, i.e. the number one in each of their industries. Eighteen fairs have been staged in Düsseldorf for more than 20 years. Germany as a trade fair venue in figures: Five of the world s top ten fair promotion companies in terms of sales are based in Germany Two thirds of all the various sectors globally leading trade fairs are staged here Annual sales of German fair promotion companies: about EUR 2.5 billion Platform for approx 200,000 exhibitors and million visitors per year More than 50% of the exhibitors and more than 25% of the visitors come from abroad Bump! Another sack of rice has just fallen over in China. Before there was something like globalisation, that didn t really interest anyone at all. Today, however, being informed about movements on the world s markets is a matter of survival for companies. And, if possible, in real time. But a small or medium-sized company based in Germany cannot really be ev erywhere at the same time. Or can it? With Messe Düsseldorf s help, that is possible. For that is precisely where one of our strong points is to be found. We help our customers, in a spirit of partnership, to take their first steps into the world s growth markets. And to do so, they don t even need to travel very far. For we bring the world to them directly to their doorsteps. Made in Germany. Germany as a trade fair venue: it is here that roughly 80 out of the world s 150 key fairs are held and they make an impact of EUR 2.5 billion in terms of sales and EUR 23 billion in terms of national output. Twenty-three exhibition complexes offer a total hall space of 2.64 million sq. m., securing 250,000 jobs. The main advantage offered by German fairs in the context of worldwide competition is international flair. In 2004, more than half the exhibitors came from abroad, one third of them from countries outside Europe. One fifth of the visitors to international fairs travelled there from abroad, more than 20% of them from overseas. That s good for German industry because according to a study this country s key international fairs make an essential contribution to companies lasting successes in the export field. About 65.5% of all German exhibitors harness this potential in order to strengthen their foreign business. (Source: German industry s exhibition and trade fair committee) Top position in Germany: Düsseldorf. Meet the world s best is not only a company slogan, but a promise. With 23 key international fairs alone, the Düsseldorf exhibition site is Europe s market leader and attracts first-rate visitors from all five continents. That means that at our site the most important exhibitors encounter the most knowledgeable visitors. Incidentally, that also applies to the 140 international foreign fairs and con gresses which rank among the top events of their respective industries. But being seen at our site isn t only good for business, it is also good for your image. For events such as interpack, drupa, K and MEDICA are proprietary events that have a great attraction in international terms. Abroad, Messe Düsseldorf stands for capability. And that, in turn, is the key to new markets. Trade fairs as a marketing instru - ment. Where can you best show your strong points in a direct comparison with your competitors? Where can business partners meet face to face and buyers get a general picture of the complete range of products offered by a given industry? German companies are convinced that participation in trade fairs is one of the most important B2B communication instruments and helps to sustain the impact of marketing campaigns. German companies, world export champions by trade, put their faith 14 15

15 1965 The company is renamed Düsseldorfer Messegesellschaft mbh NOWEA completely in the presentation and communication functions of international trade fairs. According to AUMA, a company s appearance at a trade fair is now more important in the marketing mix than cultivation of the market by the field organisation. That is why, according to the latest studies, the next two years will again see German companies spending 37% of their communication budgets on trade fairs. Bridge builder. Messe Düsseldorf s two-way strategy is its long-term formula for success, which benefits both customers and partners. On the one hand, our operations at our international sites help us to acquire decision makers for our domestic key fairs in terms of both exhibitors and visitors. On the other hand, the transfer of know-how regarding time-tested trade fair concepts means a huge intensification of the international exchange of information and hence, for both German and European companies, access to the world s new growth markets. In this fashion, we build bridges between regional markets and the world market. Especially as far as small and medium-sized companies are concerned, successful cultivation of markets underpins the range of instruments used: from the key international trade fair in Düsseldorf to regional fairs at the national level and even national trade fairs for specific economic regions. For our customers, we have long been present as a point of contact in the important emerging markets. Our events there also help us to attract hitherto still cautious business partners to our key trade fairs in Düsseldorf. With success. The most important tools in the marketing mix: Trade fairs and exhibitions: 76% Personal sales/field organisation: 75% Direct mailshots: 62% Advertising in trade journals: 59% Public relations: 41% Marketing on the Internet: 39% (Source: AUMA) Germany as a trade fair venue in 2004 Supraregional events Percentages of foreign exhibitors (Source: AUMA)

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17 Düsseldorf, MEDICA 2004 Shanghai, Office of Messe Düsseldorf China Shanghai, SNIEC Chicago, Office of Messe Düsseldorf North America Chicago, Exhibition complex Moscow, Expocentr exhibition complex Brno, Exhibition complex New Delhi, Office of CIDEX Ltd. New Delhi Shanghai

18 1966 First EuroShop in Düsseldorf Subsidiaries Offices of subsidiaries Countries in which Messe Düsseldorf is represented Small and medium-sized companies go global: 78% of small and medium-sized companies intend to step up their involvement in existing foreign markets 63% intend to open up new markets abroad 81% are active in Western Europe 49% in Central and Eastern Europe 21% in Asia 12% in North America (Source: AUMA) A 168-hour week. On behalf of public agencies we organise German and European companies participations in foreign trade fairs. In the last 40 years, more than 4,000 such projects have been carried out. In the USA, the Netherlands and the United Arab Emirates, in Canada, Great Britain, Greece, France, Ireland, China, Romania, Russia, etc. Thank heavens the week has 7 days, each with 24 hours... Walk tall away from home. In how many countries do you wish to be present? Messe Düsseldorf s subsidiaries operate centres of excellence, dealing with everything related to trade fair business in 9 countries, and in 107 countries our marketing centres can put out their feelers for you from time to time. International flair is part of our tradition and is an integral part of our strategy for success. This benefits especially export-oriented small and medium-sized companies that wish to clearly position themselves in the world market. With us you will go down well in growth regions such as Central and Eastern Europe, China, ASEAN, India and South America. So: where do you want to go today? Networking, networking, networking! Just put your hand on your heart: global networking is nothing for loners. Strong partners are indispensable if Messe Düsseldorf as a global partner Düsseldorf-sourced foreign business in 2004/2003 Events Countries Hall space in sq. m. Exhibitors Business commissioned by the German Ministry of Economics and participations ,254 12,100 1, on behalf of German states Centrale Marketing-Gesellschaft der deutschen Agrarwirtschaft mbh ,705 3, Self-sponsored events and participations with partners ,023 27,700 1,514 1,

19 1969 Start of commission business on behalf of CMA 13 subsidiaries and affiliates 65 foreign agencies for 107 countries America North America Canada USA Central America Bahamas Costa Rica Dominican Republic El Salvador Guatemala Honduras Mexico Nicaragua Panama South America Argentina Bolivia Brazil Chile Colombia Ecuador Paraguay Peru Uruguay Venezuela Europe Austria Belgium Bosnia- Herzegovina Bulgaria Croatia Cyprus Czech Republic Denmark Estonia Faeroe Islands Finland France Greece Great Britain Greenland Hungary Iceland Ireland Italy Latvia Liechtenstein Lithuania Luxembourg Macedonia Monaco Montenegro Norway Poland Portugal Romania Russia Serbia Slovakia Slovenia Spain Sweden Switzerland The Netherlands Turkey Ukraine Africa Benin Botswana Cameroon Egypt Ghana Ivory Coast Kenya Malawi Mauritius Morocco Namibia Nigeria South Africa Tanzania Togo Tunisia Zambia Zimbabwe Asia Bahrain China India Indonesia Iran Iraq Israel Japan Jordan Kuwait Lebanon Macao Malaysia Oman Pakistan Philippines Qatar Saudi Arabia Singapore South Korea Syria Taiwan Thailand United Arab Emirates Vietnam Oceania Australia New Zealand you want to put your capabilities on a wider base. That is why we enter into joint ventures and strategic alliances with other trade fair promotion companies that are compatible with our structures. For example, at the Shanghai site we are at the starting line in a joint venture involving the Hanover and Munich trade fair companies and in India we have teamed up with the Cologne company. In this fashion, by working jointly, we are strengthening our position as top trade fair organisers and service-providers. And at the same time, this will secure our position in these trendsetting markets. With the help of even more flexibility, tailormade concepts and highly effective customer loyalty, and via even better service. These are the things that make us simply indispensable as the basis for business. Nothing escapes our attention. Especially in the growth markets of Central and Eastern Europe and in Asia, we are excellently positioned and offer our customers standards of quality and service that are on a par with the high Düsseldorf standards to which they are accustomed. At the same time, we can rely completely on our staff in the countries concerned. They form the interface between us and our principal onthe-spot contacts: companies, public agencies, foreign trade organisations, associations and the press. For our aim is to be completely up-to-date in terms of business and trade fair matters 24 hours a day. So that nothing will escape your attention. The sun rises in the east. Between Düsseldorf and Moscow there are about 2,250 kilometres as the bird flies. That s a stone s throw to us. And that hasn t only been the case since more than 30 flights a week have been shuttling business travellers from the Rhine to the Russian capital. More than an additional 130 flights a week are offered by other major German airports. In terms of business, the geographical gap has been bridged since as early as 1979 the year that Messe Düsseldorf opened its first office in Moscow. Sceptics shook their heads at us. But that was then. For Germany has now become Russia s main trading partner and that also means our company s most important foreign trade fair location. This is how we stir up international attention: By advising and supporting exhibitors and visitors in their home countries By intensively cultivating our contacts to national media, business associations and government agencies By developing, planning and executing country-specific advertising and PR campaigns By staging presentations and press conferences in all the countries of importance to the industry concerned By collaborating with the national travel agencies and airlines in each of the countries concerned The right product for each market: The basic product: key trade fairs such as drupa, interpack, and MEDICA in Düsseldorf Regional trade fairs of national importance: e.g. UPAKOVKA Moscow, M-Plas Malaysia, All in PRINT China Regional trade fairs of supranational import - ance: e.g. SHK and HOSPIMEDICA Brno for Central and Eastern Europe; ASEANPLUS Singapore

20 1969 First boot in Düsseldorf Top events in Russia right from the word go: NEFTEGAS (equipment for the oil and gas industry) and INLEGMASH (equipment and technological processes for light industry) Visitors from the Russian Federation and other CIS states: 27,000 Organiser: Messe Düsseldorf and the Russian ZAO Expocentr in Moscow wire Russia/Tube Russia and Metallurgy Russia: 408 exhibitors, 10,500 visitors CPM (Collection Premiere Moscow): more than 12,000 trade visitors in four days Floor space: 22,000 sq. m. SHOP DESIGN RUSSIA: 100 exhibitors from 14 countries and 12,000 visitors SHK Moscow: with 299 exhibitors from 23 countries; overall increase: 19.6% Brno right out in front: Thirty-six out of a total of 46 projects in the trade fair programme are number one events in the Czech Republic, 19 of them being key trade fairs in the region of Central and Eastern Europe. Shanghai in figures: By 2006, SNIEC will have more than 103,500 sq.m. of hall space and 100,000 sq.m. of open-air space at its disposal Total capital expenditure on the nine newlycompleted halls: USD 225 million Booked up until 2006: 1.9 million sq.m. of hall space rented out make us the number one in Asia To be completed by 2006: two new halls with a total floor space of 22,000 sq.m. 2007: completion of a hotel with a congress centre Repercussions on the Düsseldorf site: Visitors from China Exhibitors Floor space , ,100 sq.m More than 6, ,600 sq.m. With its population of 145 million, Russia offers enormous opportunities in terms of foreign trade. Merchandise and equipment worth about EUR 12 billion is imported from Germany every year above all capital goods and consumer goods. That also gives a fillip to the interest shown by foreign companies in international trade fairs in Russia. And we are fully prepared for their arrival. The Czech Republic, too, is on a virtuous path: the country s economy has been on course for growth again since The national exhibition market profits from this especially. With the Brno trade fair, we are right in the middle of the action there, too, for the benefit of our customers. Our 50% market share makes us the Czech Republic s most successful service company. We even account for 90% of the international fairs. As a result of the determined expansion of our programme of events, tailored to the needs of the region, we have become the central East-West hub at the Brno site. And this is how our exhibitors and visitors benefit from these things when they enlist our help: well-established trade fairs on the topics of catering, building and construction, mechanical engineering, printing, packaging, cars, energy technology and power engineering, heaps of good contacts and, of course, service, service, service! Good morning, China. When we go to bed here in Germany, our colleagues in China are just waking up. Good timing, for, despite the seven-hour time gap, this helps us not to waste a minute in what is now the fastest-growing market in the world. With economic growth currently running at 10% and total exports of more than EUR 7.5 billion at the end of 2004, China comes after the USA (EUR 9.7 bn) but before France in the foreign market league. It s worth while getting up early for that! German machinery manufacturers come a close second in the Chinese import statistics, right behind Japan. Last year, China imported machines and plants worth nearly EUR 40 billion, 19% of them from Germany. We are pleased to see that we, with our key fairs both here and over there, were able to make a contribution to this. For the Chinese market is expanding. And no other foreign trade fair company has deployed its resources there as well as we have. Three strategic delicacies. To continue to be successful in China, we are basing our strategy on three pillars: 1. In conjunction with a Chinese partner and the Hanover and Munich trade fair companies, we operate, via the Berlin-based German Exposition Corporation International GmbH (GEC), the most modern exhibition site in China Shanghai New International Expo Centre Ltd. (SNIEC). 2. Since 2000, via our subsidiary Messe Düsseldorf China Ltd. (MDC), founded in 1999, with six branches all over China, we have been able to stage about ten different themes in the Chinese market; these now rank among the country s leading trade fairs. For instance, after a vertical take-off, Tube CHINA and wire CHINA have now become the key trade fair duo in the Chinese market. MDC s six offices offer their services, relating to all aspects of trade fair business, in China s economically strongest provinces and make efforts to attract exhibitors and visitors on a regional basis. 3. Word of our success has spread. That is why, in Asia, GEC is harnessing our valuable know-how to offer prospective customers a consultancy service now in great demand for the planning, construction and operation of trade fair sites

21 1970 MEDICA in Düsseldorf from now on 1971 Move to the new site in the northern area of Düsseldorf Welcome to India. We have great pleasure in being able to welcome you here. For India is also one of our core markets. As one of the biggest industrial markets in Asia with a 300-million-strong middle-class population with great purchasing power and a GDP that continues to rise by 6 8% per year. The growth in terms of industry and foreign trade has also been matched by a simultaneous improvement in the country s infrastructure. In India, Messe Düsseldorf operates a joint venture CIDEX Tradefairs Pvt. Ltd. along with Messe Köln (the Cologne fair organisation company). CI- DEX s main tasks are, on the one hand, to direct incoming business to the two German trade fair sites and, on the other hand, to develop trade fairs for an individual market. The quality of these events is assured by a total staff of 25 in New Delhi and Mumbai. We ll meet again in Singapore. In addition to the large domestic markets of China and India, the countries of South-East Asia constitute the third magnet of growth in the region. With 6 7% growth rates in the last few years, countries such as Thailand or Vietnam appear to have overcome their economic crisis. With great foresight, Messe Düsseldorf GmbH set up a third pillar of support in these markets at quite an early stage: Messe Düsseldorf Asia Pte. Ltd., which is based in Singapore. Working from here, a staff of 15 organise events in various South-East Asian countries, the most important of these being Thailand, Malaysia and Singapore itself saw a total of about 600 exhibitors and more than 12,000 visitors from 68 countries attend our trade fairs there, where they informed themselves about medicine, occupational safety, plastics, wire, cables and tubes. Trade fairs in China: CHINA SHOES CHINA SHOETEC CHINA MED CRC (China Retail Conference and Exposition) COS+H Fashion China CHINA PHARM wire/tube CHINA CHINAPLAS Trade fairs in India: Tube India International/Sheet Metal India, Hyderabad INTERKAMA India/PHARMA INDIA/ Biotec India International, New Delhi Foundrex India, Hyderabad METALLURGY India/Castings India Trade fairs in ASEAN: Singapore: ASEANPLAS, HOSPIMedica ASIA, wire/tube Bangkok: T-PLAS, HOSPIMedica Thailand Malaysia: M-PLAS Shanghai

22 1979 Opening of the company s own office in Moscow Key trade fairs: highlights instead of light events a.m. Brno A trade fair is more than just space and area. Messe Düsseldorf creates platforms for contacts and business deals with events that turn out to be industry highlights.

23 1979 First UPAKOVKA in Moscow

24 1986 Foundation of Messe Düsseldorf North America Inc First INTERPLASTICA in Moscow World champion. The rest of the world will have to make an effort if it is to keep up. For, as a trade fair country, Germany has so far been unbeatable. Eight of the world s 34 exhibition sites with hall space exceeding 100,000 sq. m. are at home in Germany, and they accommodate 80 out of the total of 150 internationally staged key trade fairs. Speaking of unbeatable : incidentally, that also applies to Düsseldorf as a trade fair venue. For 23 of the above-mentioned key fairs are held in our halls. There s method behind this success. To turn our fairs into key trade fairs, we really do work flat out. For 54 years now, we have been investing in the parent trademark of Messe Düsseldorf by developing extremely promising trade fair brands such as K, MEDICA, or boot, and positioning, protecting and strengthening them. And when regional growth markets expand, they get offshoots abroad. Successful trade fair themes are transferred by us throughout the whole world, after, of course, having been adapted to meet the requirements of the markets concerned. Good reputation. People abroad appreciate these high-calibre Düsseldorf events as platforms on which international decision-makers meet to make one another s acquaintance, to cultivate their contacts and, of course, to make successful business deals. This impression is passed on to others. Communications broker. We talk till we re blue in the face. Of course, you know: 365 days a year, 24 hours a day. For communication is what trade fair business is all about, if you want to detect trends at an early stage and influence developments. That is why, like an attentive host, we cultivate our contacts with our partners from the various industries. Along with representatives of industrial and business associations, important international trade associations, industrial institutions and research establishments, we draw up a profile of an industry that is as accurate as possible. This then serves as a basis for a tailor-made concept for every trade fair one that meets the requirements of both exhibitors and visitors. These are the benefits you now reap from this. The key fairs, which Messe Düsseldorf uses to define itself, are embedded in five different business segments: 1. Machinery, plants and equipment 30,000,000 copies of Germany s biggest tabloid newspaper could be printed on our premises during drupa, the world s prime trade fair for print and media. For then our halls are turned into real production centres, which show under real conditions what the ultimate is when it comes to prepress, materials, printing and processing. Whether we re talking about print, glass, steel, wire, tubes, packagings or plastics a ratio of 95% satisfied exhibitors is already almost the standard as regards our international trade fairs. No wonder, as 11 out of 13 of these trade fairs are the number one worldwide! 2. Distributors/retailers, craft industries and services Made by professionals for professionals. A selection of trade events relating to clearly-defined themes shows that we also do justice to a wide range of distributors/retailers and services. The most prestigious example: ProWein, the international trade fair for wines and spirits from all over the world. A genuine innovation for a city that is completely sold on German Altbier. But extremely successful right from the start. A similar success: EuroShop, the world s biggest trade fair With our products, we are a worldwide success Cross-selling key trade fair K 22 23

25 Trade fairs in Düsseldorf Self-sponsored and partner/guest events for trends and trading concepts. The 2005 event saw 90,836 experts gathering information from 1,659 exhibitors from 48 nations on how to produce the perfect shopping experience in future. Hide your credit cards! 3. Medicine and health Curing diseases is a global challenge. We help to ensure that valuable know-how from the fields of medicine and health circulates somewhat faster. With a trade fair concept that is at home on four continents simultaneously. Under the umbrella of med by Messe Düsseldorf, medical trade fairs are held in Eastern Europe, India, Brazil and South-East Asia. As high-calibre Düsseldorf trade events, MEDICA, REHACARE International and A+A together with their accompanying congresses and symposia enjoy an excellent reputation with participants from all corners of the earth. 4. Beauty and lifestyle 2,000,000 shoes are the guarantee that every buyer will find a suitable model. And they are proof of the fact that at our international GDS shoe trade fair nothing of importance is missing. The same also applies to CPD and the other fairs relating to this business segment. They have helped to make Düsseldorf the world metropolis of fashion. These fashion, lifestyle and beauty fairs are the main information and ordering marketplaces for this entire industry. 5. Leisure The biggest yacht at boot weighs 134 tonnes. Not the right thing for little fish, but nevertheless a sensation for water sports fans. Here, aficionados of small-size jolly boats, surfboards or diving gear really do get their money s worth: boot offers all of them exactly the right things and has been doing so for more than 37 years. At Forty-two events at the Düsseldorf site. Twenty-three of them key trade fairs that are the premier events of their respective industries worldwide. our other fairs for the general public, too, demanding consumers can inform themselves about modern leisure time trends. From Nordic walking to mobile homes. RSVP. Even when others are planning an event on our premises, we are pleased to play the role of host. Needless to say: we can organise such events blindfolded. Our guests benefit from our time-tested infrastructure, we offer a wide range of technical services and, of course, the same commitment that people are used to seeing us put into our own events, too. A champion among champions. We do our gymnastics wherever we are. Even at the Olympic Games. On behalf of the National Olympic Committee and the German Sport-Marketing GmbH, Messe Düsseldorf has been entrusted with the organisation and running of the German House. We have already put our heart and soul into the Sydney, Salt Lake City and Athens events. And we are now looking forward to Turin (2006) and Peking (2008). A pity that there are no medals yet for top service. But, of course, professionals with experience and good ideas can also be profitably deployed in other places. For example, when the whole world turns up at an Expo, as visitors, and Germany wants to show itself from its best side. At five world exhibitions so far, Messe Düsseldorf has provided for presentations in the German Pavilions to fit the occasion. In Montreal, Osaka, Seville, Brussels and at the Expo in Hanover. And in 2006 it will again be a question of putting on a fine appearance: then we will be organising the World Hairdressing Championship in Moscow, including an accompanying trade fair. Machinery, plant & equipment drupa * GIFA * glasstec * interpack * K * METEC * NEWCAST THERMPROCESS * Tube * wire *» EMV» METAV» VISCOM Distributors/retailers, craft industries and services bevex EuroCIS EuroShop * hogatec IAM iba * Interbad InterCool InterMeat InterMopro ProWein * DIMA» BTS» BEFA» Electronic Partner» INTERGEO» ONline marketing» PSI» REWE» ChemSpec Europe Medicine & health A+A * ComPaMED MEDICA * REHACARE *» INFO DENTAL» CHINA SOURCING Beauty & lifestyle GDS PRE-GDS * BEAUTY INTERNATIONAL * TOP HAIR INTERNATIONAL» CPD Düsseldorf» IGEDO Fashion Week Leisure boot - Düsseldorf * CARAVAN SALON * TourNatur Self-sponsored event» Partner/guest event * Key trade fairs

26

27 Düsseldorf, drupa 2004 Düsseldorf, K 2004 Düsseldorf, EuroShop 2005 Düsseldorf, K 2004 Düsseldorf, K 2004 Düsseldorf, drupa 2004 Düsseldorf, drupa 2004 Düsseldorf, drupa 2004 Düsseldorf, drupa 2004

28 Another 3 minutes before the next order comes in p.m. Düsseldorf Who s who? With Messe Düsseldorf, exhibitors of all kinds make the ac - quaintance of the right decision makers. This is indicated by the fact that so many contracts are concluded during the actual events.

29 1990 First PLASTINDIA in New Delhi

30 1994 First ProWein in Düsseldorf They ve all been there already. To a Düsseldorf trade fair. At least, everybody who is anybody. For a fair doesn t become a key trade fair until it manages to bring together all the main representatives of a certain industry from all over the world. The figures in the small chart on the right demonstrate quite nicely that we repeatedly live up to the claim that our events have international flair. But they don t mean everything. For to justify the internationally definitive seal of quality, it is above all the level of quality that has to be just right in terms of both exhibitors and visitors. What matters to us most in this respect, apart from their origins and the floor space occupied, is the decision-making authority of the participants. A top dogs get-together. Market leaders like coming to our events. Because they know that our key trade fairs provide the optimum backdrop against which to present their innovations. Fairs such as MEDICA or drupa, for example, are purely trade fairs. Exhibitors can rely on their customers being just as professional as they are themselves. And they know that contacts they establish at our event are ones that pay for themselves. Because somebody who is trying, here, to gain an overview of his industry s innovations will usually be interested in taking some new technologies or materials home with him, too. This is dem onstrated by the great volume of orders at our trade fairs. Our most loyal visitor to drupa, a man called Tacettin Ersoy, is 84 years old and comes from Turkey. He has not missed an event since His first train journey to Düsseldorf took 200 hours. Today it only takes him two hours. By air. But it is not only the very biggest who find their forum here. Small, and often fast-working, exponents of innovation also exploit their opportunities at our fairs. If you know that your biggest competitor is actually here, too, you can quite elegantly throw down the gauntlet to him on the spot. With a good idea and a stand directly opposite his

31 1994 Foundation of Messe Düsseldorf Japan Ltd. Self-sponsored events at the Düsseldorf site Exhibitors from abroad in 2004 Fine: someone else is doing it. A somewhat sarcastic translation of the word TEAM, but absolutely spot-on as a description of the relationship between Messe Düsseldorf and its exhibitors and visitors. For, as a service-provider, our job is to take work off you. Twenty-four hours a day in global terms. Messe Düsseldorf s service starts in our guests countries of origin and extends right up to the threshold of our front door. The objective: to make their stay with us as comfortable as possible all over the world. Aided by more than 50 service partners, we offer everything from a sin gle source. For that purpose, every fair has its team of specialists who are there on the spot, as contacts and problem-solvers, to deal with all questions relating to fair planning, execution, organisation and communication. And that is also a way of cultivating customer loyalty, because people who are satisfied come back again. We can take the truth. Did everything go off well at the fair in Düsseldorf? If not, honesty is the best way of helping us deal with the problem. As part of our success assessment scheme, we have participants fill in an exhibitor questionnaire during every event. Among other things, this assesses the organisation of the event and the exhibitors business success, while also obtaining their opinion as regards participation in the subsequent event. Via this feedback, we get valuable information regarding the success of a fair and can take criticism into account when planning the subsequent event. Self-sponsored events at the Düsseldorf site Visitors from abroad in 2004 All self-sponsored events in 2004 Exhibitors: 24,444 Visitors: 1.7 million

32 1.25 p.m. Düsseldorf There s no such thing as impossible! Strong service partners fulfil the most eccentric desires of exhibitors and visitors within a minimum space of time. They solve transportation problems, translate texts, or prepare healthy meals in the restaurants on all our sites worldwide.

33 1994 Opening of the company s Kiev office

34 1994 First CARAVAN SALON in Düsseldorf 1995 First ASEANPLAS in Singapore How can one sleep properly with all this stress? We know what participation in a trade fair means for a company: it s a question of planning, preparation and of taking into account the principal factors in the marketing mix. On top of the everyday business routine. A real challenge for all concerned in the company. To counter stress, your family doctor will perhaps recommend you should drink a glass of good red wine in the evening. We, too, have plenty of good remedies at hand. Tested over the years, well-proven, and guaranteed to have no side effects. Our household remedy for stressed-out exhibitors and visitors is really excellent service. You can also use it as a preventive measure, i.e. long before the fair starts. For example, with the Online Order System, OOS for short. Quite conveniently, from your desk, you can order on the Internet everything you need for your company s appearance during the fair. Also very effective: Messe Düsseldorf s exhibitor seminars. In these, you are given professional tools with which to organise your trade fair appearance more successfully, more creatively, and with less stress. The big customer service alphabet. Service is service to the customer. Messe Düsseldorf s range of services help us to minimise our exhibitors organisational and work effort. Each event has its own project team staff to contact with regard to all questions, who are really involved in the topic and always have the latest information at their fingertips. After all, you do want to concentrate on your main business: the presentation and marketing of your products and services. Needless to say: no letter ought to be missing from the big alphabetic list of services from A for Abfallbeseitigung (waste removal) to Z for Zollabfertigung (customs clearance). Admittedly, we haven t yet got X and Y. But we re working on that. Düsseldorf 30 31

35 1995 Foundation of Messe Düsseldorf ASIA Pte. Ltd. In for a penny, in for a pound. Of course, our range of services isn t only meant for our exhibitors, but for visitors to the fair, too. First of all, visitors benefit from our ticket office being open 24 hours a day on the Internet, of course. Would you be surprised to know that visitors to Messe Düsseldorf feel as if they were at home? Of course not. Because the Trade Fair Centre is practically a district of the city on its own. With everything that that implies. It has been known to happen that visitors have occasionally wanted to stay a day longer than planned. So, a flight booking has had to be altered in our Service Centre s travel agency. Who arranged for accommodation? Of course, the Düsseldorf Marketing & Tourismus GmbH accommodation service, which is also located on the exhibition site. And if you should happen to wish for a little calm and contemplation, just visit our chapel. That s something we haven t forgotten, either after all, we do believe in service. But now it s time to call it a day. A day at the fair like this one takes a lot out of you. So we really can understand your wish to first go to the hotel and put your legs up for a while or to go and have an Altbier in town. And there s no reason why you shouldn t. Because Messe Düsseldorf s service team looks after your stand, of course. For example, you will find everything spick and span again when you come in next morning. And there will be nothing missing from the cupboard, either. Of course, cleaning and security are only two small components in the whole range of services. But that also means two things less on your list of worries. Have a pleasant evening! Appreciated worldwide: our service Four cornerstones of our services to visitors and exhibitors Stand construction/ Infrastructure/ Other Marketing/ engineering catering services communication Forwarding services Parking spaces Furniture rental service Cooperative advertising Surveillance Shuttle bus Refrigeration equipment Outdoor advertising Cleaning Integrated transport system Stand equipment/ Public relations Waste removal Catering services furnishings Catalogue Manpower services Stand catering Multimedia equipment Internet portal Lufthansa check-in Supermarket Telecommunications Exhibitors seminar Left-luggage office Bank/cash dispenser Electricity/water Merchandising Electronic visitor information Conference rooms Compressed air/ Reminder service service International lounge system connections Online Order System Visitors /press club Other services Incoming services Travel agency Other services Business Centre Other services Other services

36 1995 First wire in Singapore

37 At our events, people like looking behind the scenes p.m. Everywhere Messe Düsseldorf shows products from the right angle. At all our sites, reporters soon discover the highlights, background information and interesting people to interview.

38 1997 First HOSPIMedica ASIA in Singapore 24 hours information, facts, news: After all, talking and getting talked about is our business. Today s edition of the daily paper is lying on the breakfast table. In the business section: the report on the first day of the trade fair. A good piece of investigation. The mood captured perfectly. When the day s work is done: a day at the trade fair and its highlights in the TV news. And when night falls in Düsseldorf, people on the other side of the globe are informing themselves on the Internet about current developments. Facts, information, news around the clock. 16,000 visitors every day. On the Internet, at A total of 50 million page impressions during the last 12 months speak for the high degree of acceptability enjoyed by our range of media-based services. Cultivation of contacts. During the 2004 drupa, a total of 2,820 accredited journalists from all corners of the earth were serviced and supplied with information. After the fair means before the fair. Whoever is selling the high quality of his contacts also has to have good contacts at his disposal. And it is these that we cultivate according to all the rules of the art. To help journalists get enough fodder, we do plenty of work on the spot in matters of information. Editorial meetings, press conferences, and regular press releases keep the press constantly informed of the latest developments. With extensive communicative activities, we make a fair what exhibitors and visitors expect it to be: a platform for dialogue involving first-rate contacts. Intensive marketing and PR work, entailing the exact planning of every event, are the key to lasting success and a guarantee for multimedia reporting. These are factors that provide the exhibiting companies, too, with a high degree of attention both from the general public and from the specialised audience concerned. Not to mention contacts of a different type. Press activities for MEDICA and ComPaMED: 40 million contacts involving 150,000 characters on 90 pages in 30 press articles covering 15 press events

39 1997 First SHK in Moscow 1997 The company is renamed Messe Düsseldorf GmbH Haven t we met before? That s quite possible. Perhaps at one of the approximately 2,800 congresses and trade events organised by Düsseldorf Congress in the last 12 months? We know that our customers attach a great deal of importance to direct contacts and to their being first rate. That is why we helped to shape this trend at an early stage, creating, organising and staging top-class events apart from fairs. Düsseldorf Congress, too, stands for the thoroughgoing extension of the company s range of communication services whether interpersonal or intercompany communication is involved. Düsseldorf Congress: More than 2,800 trade congresses, conferences and seminars in ,000 professionals from all corners of the earth Multifunctional locations Capacity for a total of more than 30,000 attendees You would like to present a new product to a specialised audience? Or use an event to communicate know-how? Whatever you would like to convey to an audience with specialised interests, we will certainly turn the affair into an event that sticks in the participants memories. In this respect, companies and organisations benefit from Düsseldorf s amenities as a venue for congresses. Your visitors list has proved to be unexpectedly long? No problem, we do have the space: our congress capacities can accommodate up to 12,000 visitors on the exhibition site alone. One of your lecturers speaks only Russian? No problem, either. Simultaneous translations into 12 languages are possible. A live transmission to Singapore? Videoconference linkups are one of the resources offered by modern conference technology, with which we organise multimedia events. And in Düsseldorf you have a choice between a total of six top-class locations, all of which provide a congress with the appropriate ambiance. They range from the Robert-Schumann-Saal at the Ehrenhof cultural location, with a maximum capacity of 826 persons, to Modul E at the airport, a former terminal building immediately adjoining the runway. The Trade Fair Centre a rendezvous for many

40 1999 Foundation of Messe Düsseldorf China Ltd.

41 4.00 p.m. Shanghai Good sites: we specialise in them. Whether catering for thousands of professional visitors or hundreds of thousands of enthusiastic consumers Messe Düsseldorf thinks in terms of flexible site designs fulfilling different purposes. Always with optimum links to the rest of the world.

42 1999 Veletrhy Brno a.s. (participation and purchase) What ideas do you actually have? You have always wanted to survey Hall 6 from the bridge of a 34-metre luxury yacht? Welcome to Düsseldorf we offer you plenty of scope for your ideas. Whatever your fantasy produces: here, your company s brand image will be presented to perfection in a highly functional ambiance. As one of the world s premier trade fair locations staging key international fairs, we are familiar with our customers high standards. And we are making efforts to optimise our exhibition site to meet the requirements of the 21st century. The construction of the new Hall 8 and the renovation of Hall 13 are the most recent examples of this. Our aim: to maintain our top-ranking position among Europe s exhibition locations by means of constant modernisation. Capital expenditure totalling more than EUR 700 million makes this possible. The exhibition site: Seventeen halls with a total exhibition space of 252,214 sq. m. plus outdoor areas covering 32,500 sq. m. Three entrance areas = uniform level of stand space quality High ceilings, wide distances between pillars: a perfect ambiance Logistics system for smooth stand construction and dismantling operations Footpaths with protection against bad weather, designed and built as a ringshaped, tubular system Hall 6: 24,000 sq. m. of useable floor space 29 m of headroom Large-size door 15 m in width and 16 m in height Service for visitors: 20,000 parking spaces Optimal links to traffic networks to ensure a stress-free journey to and from the site Short distances, convenient access for visitors to the site For extremely big appearances. With its total floor space of 24,000 sq. m., Hall 6 is currently one of Europe s biggest exhibition halls. However, sheer size is only one of the factors that make Messe Düsseldorf a predestined venue for perfect trade fair appearances. Thus, our exhibitors in the machinery, plant and equipment field, for instance, benefit from the carefully-planned ambient conditions. Seventeen ground-level halls with doors measuring 5 x 5 m facilitate the delivery of exhibits even if 38 39

43 2000 Foundation of CIDEX Trade Fairs Pvt. Ltd Foundation of Düsseldorf Marketing und Tourismus GmbH these consist of large machines that fill entire rooms. For thanks to the extremely great load-bearing capacity of the hall floors, such things can be exhibited at our site, too. Scope for ideas and a spacious, friendly ambiance are created with the help of a self-supporting ceiling structure with a non-reflective light control system and widely interspersed pillars. These facilities enable products and their messages to be shown in the right light by quite simple means. We dislike queues; and we do something about them. Your guests are our guests. That is why we make the paths and roads on our site as convenient as possible. A total of three entrance areas minimise rush-hour waiting periods and ensure that every hall is readily accessible. Glass tubes linking the buildings ensure that visitors don t get wet feet during bad weather. KATI knows what s what. If your visitors don t happen to know which way to go on the site, KATI will be pleased to help. The electronic catalogue information system guides visitors to their destinations by the shortest route. But outside the exhibition site, too, they can proceed to their destinations without any problems: visitors needn t be afraid of not having a ticket for public transport vehicles which, of course, stop directly in front of our doorway. Because in the case of many of our events all you need is the entrance ticket to be able to use buses, trams and trains free of charge, and often even throughout the whole region. We advise you to invest the money you have saved in your lunch. However, brightly illuminated, friendly restaurants and bistros are only a part of our extensive range of services. The shopping facilities on the exhibition site and communication facilities in every hall ensure that no desires are left unfulfilled. Site development up to 2005

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45 India, Mumbai Düsseldorf, Trade Fair Centre, northern entrance Czech Republic, Brno Düsseldorf, Trade Fair Centre, new Hall 8 Shanghai, SNIEC (Shanghai New International Expo Centre Co. Ltd.) Chicago, office of Messe Düsseldorf North America Moscow, Expocentr exhibition complex

46 2002 Foundation of Messe Düsseldorf Moscow 000 This is where customers like to dock p.m. Düsseldorf Whether we re talking about a megayacht or a printing machine: thanks to state-of-the-art and, in some cases, impressively large service vehicles, Messe Düsseldorf can move every exhibit to the right place.

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48 2002 First Foundrex India in Hyderabad Chicago near Düsseldorf: to and fro in a jiffy. Messe Düsseldorf as an economic factor Safeguards 23,000 jobs Creates sales of more than EUR 2 billion in the region Advantages of the site Düsseldorf Airport: 500 take-offs every day, to 170 destinations 2 ICE railway stations A closely-meshed motorway network providing linkups to other European countries At the break of dawn, the day s first Airbus touches down safely on the runway, after having taken off from Chicago Airport. From no matter what part of the world visitors arrive in Düsseldorf we are always easy to reach. It often takes visitors from Europe no more than an hour to land in Düsseldorf on a regular flight from Paris, Zurich or London. And if a person is homesick, he gets home again very quickly: at Germany s third-largest airport, 90 airlines provide links to 170 destinations; every day, there are more than 500 direct flights to all points of the compass. For those down-to-earth people who prefer to remain on terra firma, the German railway service offers a choice between two stations: Düsseldorf-Flughafen (Airport) and Hauptbahnhof (Central Station) are located on the Rhine-axis ICE route and trains regularly stop there. The closely meshed motorway network around Düsseldorf links the city and the region to other population centres of the Federal Republic and to our European neighbours. Luxembourg, Brussels, Antwerp, Amsterdam none of these destinations is further away than a 2-hour drive. From desk to desktop. The days when the city was described as the desk of the Ruhr area are now long past. Steel and coal that was all yesterday. Today, it s service and ideas that call the tune making Düsseldorf Germany s number one location for services management consultants and creative agencies for advertising, events and fashion. At the same time, Düsseldorf and its fair promotion company benefit from the city s central location in Europe. Living space for 11 million people within a radius of 50 kilometres. And a location for about 68,000 companies which, in the Düsseldorf administrative district alone, exploit the advantages and possibilities of an infrastructure that is quite unique. That makes the region of interest to companies offering products and ser vices to their clientele. Where else is such a great density of potential consumers to be found in the immediate vicinity? Surroundings Central location in the Rhine-Ruhr conurbation: 30 million people live within a radius of 150 kilometres 68,000 companies simultaneously, potential customers in the Düsseldorf administrative district 42 43

49 2003 First All in Print China in Shanghai These things are only possible hand in hand. Many key international fairs are mentioned in the same breath as Düsseldorf. Düsseldorf without drupa? Inconceivable! Here, a type of collab - oration has evolved that puts its faith in growth and development. For all concerned. During the world s biggest 2004 printing industry fair, Düsseldorf became drupa CITY, a fact that impressively documents how well cooperation between the trade fair promoter, the city of Düsseldorf, and the companies based here actually works. Especially in the case of big events, it can also be seen that investment in infrastructure reaps benefits for both ex hib itors and visitors. For instance, the perfect linkup of the exhibition site to the local public transport network: just under 20 minutes from Central Station to the entrance to the Trade Fair Centre after all, Düsseldorf is the trade fair city with short distances. Even if one just has to settle a small matter in Russia or Asia. In this respect, the German-Russian Kompetenzzentrum (Centre of Excellence), its recently founded German-Chinese counterpart, and the German-Japanese Economic Circle (DJW) three publicprivate partnerships in which Messe Düssel dorf is involved act as valuable links and underpin the close business relationships with the countries mentioned. The city provides a perfect setting. And Messe Düsseldorf communicates the city s message to an international audience. Because, at the trade fairs for economic development or real estate that draw decision mak ers, such as Munich s EXPO REAL or MIPIM in Cannes, Messe Düsseldorf puts in a sizeable communications effort for its location. Düsseldorf, ten to seven in the evening. The train from Milan is just rolling into the station. People who don t want to fly can also travel comfortably by rail from one metropolis to another. Needless to say, without having to change trains. Infrastructure Catchment area

50 2003 First TourNatur and NEWCAST in Düsseldorf When you leave Hall 8, the lights of the city beckon p.m. Düsseldorf city centre Whether your thoughts are on a business dinner and live music in the Altstadt or sunset on the banks of the Rhine: just next to the exhibition site, the metro po lis of Düsseldorf beckons to you with some unforgettable moments.

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52 2003 First Tube India International 2003 First SHOP DESIGN RUSSIA and CPM in Hyderabad in Moscow Home base. The odds of encountering a genuine Düsseldorfer in Düsseldorf are about 1:4. For people from all continents have made Düsseldorf their home. And live according to the motto: Every Jeck or carnival reveller is different. This Rhineland saying may explain why the city and its inhabitants are tolerant, cosmopolitan and hospitable both towards visitors and ethnic minorities. The global village. But what, for example, could have induced the 114 Australians living in the city to have left their sun-kissed continent in order to move to Düsseldorf? Perhaps a good job. 5,000 foreign companies are based in or around Düsseldorf. With 450 company branches and nearly 5,000 people, Düsseldorf has the biggest Japanese community throughout Europe. So don t be surprised if, in one of the many good sushi restaurants, the waiters prefer to speak Japanese. Trade Fair Centre Altstadt (old part of the city) 46 47

53 2003 First CHINA SHOES/CHINA SHOETEC in Guangdong 2004 Foundation of the company s 65th foreign agency for Serbia/Montenegro The city has groove. That was once said by an American artist who had grown up in New York. Well, he must know. He has quit the city that never sleeps and now lives on the Rhine. You want to know what attracts him in particular? Life in Düsseldorf, around the clock. The lively art scene is something very special, which has made Düsseldorf a mecca for art lovers: with its Akademie, its trendsetting Museums of Contemporary Art, and numerous galleries of international repute. Lovers of classical music and literature get their money s worth at the Opera or the Schauspielhaus. And after the performance, the city s pubs and bars about 2,000 in number invite the visitor to come in for a drink. In the Altstadt, or old part of the city, Düsseldorfers and visitors meet at what is known as the world s longest bar : in quite unsophisticated brewery bars, music cafés and cocktail bars. Incidentally, language barriers are unknown to the Rhinelander. Prost is usually the first word that breaks the ice between locals and strangers. Sushi or sauerbraten? Not only do food and drink keep body and soul to gether, but especially in Düsseldorf they also create international diversity in the catering field. After all, if you do invite 1.5 million guests a year, you ve got to have something up your sleeve to offer them. More than 1,000 restaurants, including many with first-rate chefs whose names are known beyond the borders of the city, take care of the bodily needs of their guests. Düsseldorf a global village 5,000 branches or subsidiaries of foreign companies in the city and its surroundings Nearly 20% of the population belong to ethnic minorities International art and cultural scene The world s longest bar

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55 Düsseldorf Trade Fair Centre, Congress Centre Düsseldorf Trade Fair Centre, northern entrance Düsseldorf Trade Fair Centre, administration building Düsseldorf, Japanese festival Düsseldorf in the twilight Düsseldorf Trade Fair Centre, Caravan Salon car park Düsseldorf Trade Fair Centre: aerial view of the site Düsseldorf Airport Düsseldorf Trade Fair Centre, new Hall 6

56 11.00 p.m. New Delhi A warm welcome around the clock Wherever customers want to arrive to a warm welcome, Messe Düsseldorf is already on the spot. Always living up to the principle of having thought of everything. And secure in the knowledge that people who are motivated get more things done.

57 2004 First wire/tube CHINA in Shanghai

58 2004 First Metallurgy/Castings India in Hyderabad The lights always on in our offices. Messe Düsseldorf is, worldwide, the exhibition platform with by far the highest degree of internationalisation. Percentage of foreign exhibitors in 2004: 58% Percentage of foreign visitors in 2004: 34% Customers from 151 countries from Madagascar to Micronesia Shareholders of Messe Düsseldorf When the lights are just starting to go out in the offices at our Düsseldorf site, the day s work is just starting for colleagues in other parts of the world. A staff of more than 1,100 work round the clock in Messe Düsseldorf s foreign agencies and international centres of excellence for a single clearly-stated aim: maximum customer satisfaction. Practice makes perfect. Düsseldorf s trade fairs have a long tradition to look back on. The first industry and crafts exhibition was held as early as 1811, under the regime of Napoleon barely mustering 14 exhibitors at the time. Upon the foundation of Nordwestdeutsche Ausstellungsgesellschaft mbh NOWEA in 1947, the city rapidly established itself as a venue for specialised trade fairs. The degree of internationalisation enjoyed by the first few fairs was low, as attention was preferably focused on the regional economy at the time. But, following German industry s export successes in the 1950s, Düsseldorf s trade fair concept rapidly gained acceptability on the international scale. To an ever-increasing degree, foreign exhibitors and visitors began to participate in the Düsseldorf trade fairs; internationalisation became one of our key themes and we started to invest in markets that we regarded as having a promising future. During the period of transformation seen in the last few decades, Messe Düsseldorf has taken up the challenges of globalisation, setting its own strong points of emphasis. Today, we i.e. the Messe Düsseldorf Group have become a global player ourselves. This was only made possible by close collaboration between the city, the state authorities, and the companies at the head of the various indus trial sectors, which, putting their faith in the growth of new markets, joined forces with us to speed up the company s progress. Nobody can avoid us. A close-knit network of branches in the world s principal trade fair markets ensures that we operate in the greatest possible proximity to our customers. Our presence on the spot strengthens our close links to domestic manufacturers in high-potential markets. To enable us to continue to fulfil completely the stringent requirements of our customers in the 21st century, we are always there, wherever they need us: 365 days a year, 24 hours a day, all over the world

59 2005 First ARABPLAST in Dubai The Messe Düsseldorf Group

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61 2005 First TopHair International in Düsseldorf Dialogue. Kindly send me your current fair calendar up-to-date the latest annual report the brochure follow me information on the exhibition site the image brochure information for guest event organisers detailed information on the following fairs: Name of fair Information for visitors Information for exhibitors By fax +49(0) Please send these information to me: and also to: By surface mail Messe Düsseldorf GmbH Dept. UK-WE, Manfred Weber Messeplatz Düsseldorf Germany Company Name First Name Position Company Name First Name Position Street Street P.O. Box P.O. Box Postcode/Town Postcode/Town Country Country Phone Phone

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